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8
THE MUSIC TRADE
REVIEW
one house which has made a real success in this
class of work insists that all pianos be sent to
the factory and that all the work be done there.
arc made is, without doubt, the best place. But This, in our opinion, is absolutely essential for
this means, in the greater number of cases, a grand piano work if the owner of the instru-
real difficulty. To send in to the factory from ment is to be satisfied.
all over the country every piano which is to be
Thus it will be perceived that whatever may
converted in this way is in some cases greatly be its merits in times like these, especially, the
to increase the expense and the time require- installable player-action has many peculiarities
ments. It would, of course, be better if the when viewed in its trade aspect. The dealer
dealer could do this in his own store, and there who goes in for the installable action must con-
arc* some actions which can be so installed, sider every point which has been adduced above
under favorable conditions. The mere installa- and must decide how best he can deal with
tion is not so difficult, so long as an accurate each in turn. If he fails to take into considera-
set of measurements is first supplied to the tion every point, each according to its impor-
manufacturer of the action, so that the parts tance, he will find himself in some sort of em-
will fit when they are received. The real trou- barrassment from the start.
ble in upright work comes with the neat cut-
What, then, is to be the exact position of
ting of panels, finishing of edges and such de- the installable action in the trade? Is it to
tails. This needs a good equipment and a have a permanent position and future when
mechanic thoroughly trained.
present emergencies have ceased to operate?
On the whole, the answer should be in the
The Grand Piano Problem
With grand pianos the difficulty of local in- affirmative, one thinks. So far as the upright
stallation is greatly increased and, indeed, the piano is concerned it is doubtful whether the
INSTALLING PLAYER ACTIONS
{Continued from page 7)
Patience!
Persistence !
Push !
make PLAYER sales to-day!
There is no way of beating that combination!
But the PLAYER must be PERFECTED and PRAC-
TICAL; PLEASING, and PRICED right.
All these qualities, to the most eminent degree,
PERTAIN to the r e m a r k a b l e PLAYER-PIANO
known as the
M. Schulz Co.
Player-Piano
Evidence in support of these
claims is contained in The
Schulz Player Book, which is
yours for the asking.
M o r e t h a n 175,000 of our
Pianos and Player - Pianos
have been made and sold.
Dealers, who want weapons for a
winning fight, can learn things
much to their advantage by addressing
M. SCHULZ COMPANY
General Offices
Schulz Building
711 Milwaukee Are.
CHICAGO
Founded 1869
Southern Wholesale Branch
1530 Candler Bldg.
ATLANTA, GA.
MARCH 26, 1921
atgumeiit for "the installable action holds good
in most cases. There are too many cheap and
more or less worthless uprights in the homes
of the people, and unless the dealer can suc-
cessfully press the argument suggested in the
earlier part of this article and sell a good new
upright with the expectation of installing a
player in it later he will probably not obtain
much satisfaction from this phase of the matter.
Intelligent Talk
But with the grand piano there is quite an-
other state of affairs. This instrument is ex-
pensive, usually very beautifully made, certain
tc hold it; tone and touch for many years and
very often, indeed, endowed with a sort of halo
of sentiment which makes impossible the ar-
gument that it ought to be exchanged. There
it,, indeed, not a little prejudice against any and
all kinds of player-actions in grand pianos, but
where it can be shown, as by a sample, that a
player action really can be installed in a fine
grand piano* without cutting the case or mak-
ing any unsightly additions there is something
to work on. There are literally hundreds of
grand pianos scattered through the great cities
alone which are fair game for any good sales-
man who can talk installation intelligently. Such
talk means an intelligent understanding of grand
piano construction, for one thing, and a real
sympathy with the feelings which animate so
often the owners of fine used instruments. There
is a real and widespread desire on the part of
many, many families for player music, when
those families for sentimental reasons will not
pa'rt with fine grand pianos. Show them that
they can get what they want without either los-
ing their beloved grand piano, spoiling its ap-
pearance or paying a very high price and they
will very often consent.
Of course, every word which has been said
here as to the value of the installable action
applies to reproducing actions, a field for which
exists without any d'oubt among the many thou-
sands of used grand pianos whose owners will
not exchange them.
REPUBLIC ROLLS FOR CUBA
Some Interesting Features of the Rapidly
Increasing Demand for Music Rolls
The Republic Player Roll Corp., New York,
reports that there has been a notable increase
in the demand for Republic rolls from Cuba this
year. H. Custin is the Havana local distributor
for Republic rolls and has difficulty in keeping
sufficient stocks on hand. The Cubans are well
posted on the latest American song hits, and
know what is what on Broadway in the way of
music. A hit, however, ages more rapidly in
Cuba than in the United States, although the
initial demand is always good.
AUTOMATIC ROLL MARKET IMPROVES
G. E. Lind Tells of Increasing Business During
Recent Weeks
CHICAGO, III., March 19.—G. Edward Lind, job-
ber of the line of automatic music rolls which
bears his name, reports the month of March
shows a marked increase in the demand for this
type of roll. "The demand for Coinola eighty-
fight-note orchestrion rolls is increasing every
month," says he. "This is accounted for by the
fact that our March list of Coinola rolls was
the best list ever issued for this style of roll.
Our best rolls for the present month are special
rolls numbers seven and nine, containing the
leading musical hits of the season. The outlook
for the present season is very promising and I
think that with a general increase in all lines
of activity the automatic roll business will
thrive proportionately."
F. H. Brown & Co., music dealers of Logans-
port, Ind., have opened a branch store in
Rochester, Ind., where pianos, players and talk-
ing machines, including the Brunswick, will be
featured.