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PLAYER SECTION
NEW YORK, MARCH 26, 1921
Success of Player-Piano Week Assured
Over Two Thousand Dealers Co-operating to Make National Player-Piano Week, Which Starts April 2nd, a Great Success
—Literature and Window Display Material Furnished by the Standard Pneumatic Action Co. Being
Used in Every Section of the Country—Contest for Most Artistic Windows a Feature
Everything is pointing toward the great suc-
cess of National Player-Piano Week, which will
take place April 2-9. Manufacturers and dealers
all over the country, as well as in Canada, have
shown a whole-hearted spirit in entering into
the National Player-Piano Week movement with
the result that at the present writing 2,243
dealers have been furnished with large quanti-
ties of literature pertaining to the movement
which they are using constantly to promote
player-piano sales. Besides this, the great ma-
jority of these dealers are planning to have
Player-Piano Week window displays, which will
be entered in the contest, for which prizes of
$500 in cash have been offered.
Approximately fifty manufacturers are co-oper-
ating to the fullest extent, having sent out reams
of literature, prepared for the occasion, to their
various dealers, as well as having used the fold-
ers and other data prepared for the use of the
manufacturers in advising their dealers regard-
ing what should be done to guarantee the ulti-
mate success of this sales-promotion plan. The
manufacturers who are interested include:
Kreiter Mfg. Co., Milwaukee; Craig Piano
Co., Toronto, Ontario, Canada; Rudolph Wur-
litzer, Cincinnati, Chicago and New York; Smith,
Barnes & Strohber Co., Chicago; Weaver Piano
Co., York, Pa.; Schaff Bros. Co., Huntington,
Ind.; Mathushek Piano Mfg. Co., New York;
Newby & Evans, New York; A. B. Cameron,
New York; Haddorff Piano Co., Rockford, 111.;
C. Kurtzmann & Co., Buffalo, N. Y.; Lyon &
H e a 1 y , Chicago;
Pease Piano Co.,
New York; Bf H.
Janssen, New York;
Bush & Gerts Piano
Co.,
Chicago;
Straube Piano Co.,
Hammond,
Ind.;
K r a k a u e r Bros.,
New York; Jesse
F r e n c h & Sons
P i a n o Co., N e w
Castle, Ind.; Bjur
B r o s . Co., New
York; Cable & Sons,
New York; Christ-
man Piano Co., New York; Cable-Nelson
Piano Co., Chicago; Lindeman & Sons, New
York; Estey Piano Co., New York; A. M.
McPhail Piano Co., Boston; Butler Bros.,
Cincinnati; Werner Industries Co., Cincin-
nati; Harvard Piano Co., Cincinnati; John
Church Co., Chicago; O. W. Wuertz, New
• York; Faber Piano Co., New York; Melodi-
grand Co., New York; Behning Piano Co., New
York; Biddle Piano Co., New York; Weser
Bros., New York; Braumuller Piano Co., New
York; Bogart Piano Co., New York; Jacob
Eros., New York; Milton Piano Co., New York;
Mansfield Piano Co., New York; Schiller Piano
Co., Oregon, 111.; Kindler & Collins, New York;
The Cable Co., Chicago; Kohler & Campbell,
New York, and the Autopiano Co., New York.
In New York the manufacturers and dealers
alike are using columns of newspaper advertis-
ing copy as well as the window streamers, cir-
culars, letters and folders which have been
prepared and the retail piano district shows
every evidence of having entered the campaign
with enthusiasm. Among the local retail houses
who are featuring 'the week, both through cir-
cularizing and in their windows, are the Aeolian
Co., Pease-Behning Co., Krakauer Bros., Biddle
Piano Co., Kranich & Bach, Lawson Piano Co.,
Harlem Grafonola Co., Piser & Co., Schilling
Piano Co., Hardman, Peck & Co., Landay Bros.,
Mathushek Piano Co., R. Wurlitzer, Inc., Pease
Piano Co., Bloomingdale Bros., Gimbel Bros.,
Story & Clark Piano Co., Christman Piano Co.,
John Wanamaker and others.
At the headquarters of the National Player-
Piano Week, at the offices of the Standard Pneu-
matic Action Co., Fifty-first street and Twelfth
avenue, New York, it was stated this week that,
according to reports from outside, great inter-
est is being taken in every large city and
that the dealers in smaller cities have hailed
with delight the opportunity to start a concerted
movement toward better business. In Chicago
many of the leading houses are devoting their
windows to the occasion as well as making
moted on the Pacific Coast, as Kohler & Chase
and Byron Mauzy are also using Player-Piano
Week literature.
A telegram was received from Lyon & Healy,
Chicago, in which they said: "We are prepar-
ing special newspaper cuts for National Player-
Piano Week for our representatives and will
furnish them with electros and matrices. Please
send immediately streamers and 'Happiness'
folders for our five hundred dealers. We shall
leave quantity entirely to your discretion in view
of probable large demand."
These two telegrams manifest the spirit of
the Middle and Far West and that of the Eastern
trade is well shown in the manner in which they
have enthused over the possibilities of Player-
Piano Week. The window display contest is
one of the most interesting features of the cam-
paign in which dealers are interested. It has
been so arranged that dealers in small cities will
have an equal chance with those in the larger
cities. Prizes have been divided into two clas-
sifications: One group of dealers in cities of
30,000 population or more and the second group
of dealers in cities of under 30,000 population,
the prizes to be classified as follows: First prize,
$150; second prize, $100, for each classification.
The following rules must be adhered to:
This contest is not limited to a display fea-
turing any particular make of player-piano. All
makes are eligible, Therefore, the contest is
open to every piano dealer. Have a photo-
graph taken of your Player-Piano Week (April
2-9) display and mail
it to the Contest Edi-
tor, Standard Pneu-
matic Action Co.,
638 West Fifty-sec-
ond s t r e e t , New
York City, so that it
will arrive on or be-
fore April 30. The
c o n t e s t closes 12
o'clock, A p r i l 30.
The names of the
three judges who
will decide the win-
ning displays will
be announced later.
If more than four dealers have winning dis-
plays each will receive a prize.
One angle of the program which is well pro-
moted by one progressive dealer and which
should manifest some results is the arrange-
ment of a special player-piano demonstration
for school children. This dealer will give a
concert for the children in the assembly hall
of one of the large public schools in his city.
The program will be of such nature as to appeal
to the children. For this reason he has had
{Continued on page 5)
NATIONAL
PLAYERPIANO WEEK
every effort to push player-piano sales. Two
unsolicited telegrams of considerable interest
were received at the headquarters this week,
one from Sherman, Clay & Co., San Francisco,
in which they stated: "We will be glad to co-
operate with you to make National Player-Piano
Week a success. We will do extensive news-
paper advertising during that week. Express
to us at once enough window display cards
and other advertising that you may have to take
care of our ten branch stores." This means
that Player-Piano Week will be thoroughly pro-