Music Trade Review

Issue: 1921 Vol. 72 N. 12

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
MARCH 19, 1921
A FITTING MONUMENT TO SOHMER PROGRESS—(Continued from page 8)
but has put into the business and into the instru-
ment those things that proper guidance, broad
experience and a thorough understanding of the
advance of the industry have shown to be wise
and warranted. The result has been that the
Sohmer instrument has ever kept its "place in
the sun" and has found a hearty and permanent
welcome not only in the homes of the elite, but
in public places, in concert halls, theatres and
in the great institutions of musical learning.
To Hugo Sohmer is credited the production of
what is said to be the first successful small
grand piano, which was originally placed on the
market close to thirty-seven years ago, and
which type of instrument has been one of the
leading factors in the Sohmer line constantly
since that time. This first small grand, of
course, subsequently was a subject of develop-
ment as a knowledge of small grand possibili-
ties increased, and that the Sohmer Cupid grand
to-day is one of the really popular instruments
of its class is simply the logical and worthy de-
velopment of that first small grand of nearly
four decades ago. The Sohmer instruments
generally, both grands and uprights, contain
numerous patented inventions of recognized
merit that have aided materially in winning for
the Sohmer line its present high position among
the leading pianos of the industry to-day.
As the production end of the business has
been watched and developed steadily with results
already noted and so generally recognized, the
distributing end has likewise received the consid-
eration due that important factor of the business.
Up to 1898 the Sohmer warerooms were main-
tained on Fourteenth street, then the heart of
the retail piano district, and from these ware-
rooms were distributed many thousands of Soh-
mer instruments. In that year (1898) the re-
tail warerooms were moved to what was known
as the Sohmer Building at Twenty-second street
and Fifth avenue, this new location, too, being
in the recognized retail piano section. Approxi-
mately ten years later the retail department of
Sohmer & Co. made another move toward the
north, this time to Thirty-second street and
Fifth avenue, a location which until last year was
most familiar to those who had occasion to buy
or be interested in pianos and player-pianos.
Through all the years, however, it was found
that a permanent re-
tail home for the Soh-
mer was not only de-
sirable but distinctly
necessary, and, with
this end in view, the
final selection was the
location at 31 West
Fifty - seventh street,
in the exclusive busi-
ness and residential
district adjacent
to
upper Fifth
avenue
and in close proxim-
ity to Carnegie Hall,
the recognized musi-
cal center of the city.
It was on this loca-
tion that there was
erected, and has since
been
occupied,
the
magnificent
m o n u-
ment to the Sohmer
institution, a six-story,
white-fronted
build-
ing, of original design
both i nside and out,
and
laid
out
and
equipped with all the
requirements
of
a
high-class, efficiently
Music Roll Department,
conducted retail piano business.
To attempt to enlarge upon the attractiveness
of the new Sohmer Building would represent an
almost futile effort, because from the standpoint
of both architectural and interior decoration it is
a structure that re-
quires personal
in-
spection in order that
its charms may be
fully appreciated. The
ground floor, and for
that matter the second
floor, which is in re-
ality a deep mezza-
nine, is glass-fronted
and through this great
spread of plate glass
the magnificent inte-
rior of the main floor
salon, with its rich ar-
chitecture and mural
decorations, and its
furniture
thoroughly
in keeping, is spread
before the gaze of the
passer-by. One of the
accompanying
illus-
trations gives some
idea of the general
aspect of this interior
and brings out with
particular
clearness
the details of the ceil-
ing decoration. This
may be said to be of
a sort unique among
New York's business
establishments of any
class. As the visitor
enters the main door-
way he comes almost
face to face with a
handsome full - sized
portrait in oil of Hugo
Sohmer, founder of
the business, imbed-
ded in the wall over
a magnificently carved
mantelpiece. To those
Reception Room on Main Floor of Sohmer Headquarters
familiar with the his-
tory of the House of Sohmer this subtle
and at the same time magnificent tribute
is readily appreciated. Scattered about the main
salon are to be found two or three representa-
tive instruments of the Sohmer line, with a hand-
some grand as the centerpiece. There is also
to be found in the rear an elaborately equipped
With Reproducing Grand Room in the Rear
talking machine department, where Victrolas and
Victor records arc handled exclusively under the
immediate direction of George Kreger. This
is a new department for Sohmer & Co. and with
its great battery of sound-proof booths, finished
in French gray, and the well-stocked record
racks, it is distinctly up to the minute.
On the second, or mezzanine, floor are found
Memorial Mantel to Hugo Sohmer
the general retail sales offices, together with the
desks of the salesmen, and from this vantage
point an unusual view of the main salon is ob-
tained, especially when the special lighting ef-
(Continued on page 10)
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
10
A MONUMENT TO SOHMER PROGRESS
(Continued from page 9)
fects are in operation. In the front section of
the third floor is a most homelike and rest-
ful showroom given over entirely to reproduc-
ing grands, Sohmer instruments in which are
incorporated the Welte-Mignon reproducing ac-
tions. This room, like all of the several show-
rooms, is richly furnished, and supplied with
what is known as the Duplexalite lighting sys-
tem, which eliminates shadows. In the hall
leading from the reproducing piano parlors to
the rear showroom, where upright players are
displayed, there is arranged a well-stocked
player roll library
The front section of the fourth floor is given
over to the display of straight grand pianos,
and the rear section to uprights, while on the
fifth floor is found a stock of used and ex-
changed instruments and odd styles, and in the
rear is a repair shop.
The sixth and top floor is devoted exclusively
to the general offices of the company, and here
are found also the private offices of Harry J.
Sohmer, the present head of the house; of Frank
J. Sohmer and of Alex McDonald, the whole-
sale sales manager and publicity director. The
offices, of course, are supplied with all the mod-
ern equipment called for in efficient business
practice.
One cannot make a general inspection of the
Sohmer Building without being deeply im-
pressed with the spirit of the organization, of
which that building represents a most fitting
monument, under the active personal direction
of Harry J. Sohmer, the present head of the
company. The Sohmer institution has made,
and continues to make, distinct progress along
recognized progressive lines, while still adher-
ing closely to those principles and standards
laid down by the founder of the business and
placed before the following generation as ideals
upon which to base all future plans of devel-
opment.
There is idealism in the Sohmer business,
and it is evidenced in many ways, but it is a
practical idealism that makes itself felt in worth-
while accomplishments. In short, the business
is living upon accomplishments rather than upon
reputation, and this new Sohmer home, with
every floor of its 18,000 square feet of floor
space laid out for a definite purpose, is a solid
and impressive testimonial to Sohmer success,
a success attained through close adherence to
the highest business ideals.
MARCH 19, 1921
TWIN CITY PIANO TRADE MOVING ALONG NORMAL LINES
Dealers Working Hard to Keep Business Booming, Meanwhile Waiting Patiently for a More
Settled Condition to Arrive—W. J. Dyer Feted in San Jose—Duo-Art and Stein way Artists Appear
MINNEAPOLIS and ST. PAUL, March 14.—A situa-
tion that under the former Federal Administra-
tion was known as "watchful waiting" prevails
in the music trades throughout the Northwest.
No words could better describe the tempers ot
the merchants. They are neither depressed nor
critical, they simply are awaiting the time when
the new "normalcy" will be realized. Whether
that period will arrive speedily or be long de-
layed they do not pretend to say, but they are
quite sure that while they are bearing all de-
velopments with becoming cheerfulness there
is nothing that the retail merchant can do until
capital and labor have adjusted their differences
as to new wage schedules and hours of labor.
Some business is to be had right along in all
departments of the music trade and the dealers
are able to jog along without any immediate
cause for worry. March in all probability will
show a smaller return to the majority of Twin
City houses than did February, the shortest
month of the year. This statement particularly
is true of the ordinary pianos. Some special
lines of pianos and certain lines of the trade, like
small goods, for instance, arc producing very
satisfactory returns.
A. L. Brown, who handles the small goods,
player-pianos and orchestral organs for W. J.
Dyer & Bro., states that his department will
show substantial increases over the correspond-
ing months of a year ago and that he is quite
away ahead for the fiscal year ending next
June, as compared with the corresponding pe-
riod of the year ended last June. Small goods
are moving freely, both in retail and in whole-
sale, and the Fotoplayer demand continues.
Two instruments of the latter type were nego-
tiated last week.
Word has been received at the Dyer headquar-
ters that the head of the house, W. J. Dyer, was
the guest of honor at a dinner arranged by the
music merchants of San Diego, Cal. When the
"boys" learned that he was in town they were
determined to show him some hospitality and
concluded that a testimonial dinner would be
the most satisfactory and so they arranged one
that proved entirely pleasing.
That the payment of income taxes is inter-
fering with the piano trade is the conclusion of
R. W. Bonyea, of the Golden Rule's piano de-
partment. He is satisfied that more sales would
The Largest Dealers
Choose The Ludwig Line
Among our representatives are numbered many of the
largest and most progressive houses in the industry.
Wouldn't you like to know just wherein these represent-
ative firms have found the Ludwig a valuable franchise?
We can give you some detailed information that will
be of tangible value to you in making a selection among
a number of high-class pianofortes.
Ludwig &
Willow Avenue and 136th Street
Co.
New York
have been closed during the past fortnight if
so many people had not been involved in the
income tax problem. There are a number of
fine prospects in sight, however, and the busi-
ness of the department will be to go after them
in a vigorous manner.
The appearances of Alfred Cortot and Louis
Graveure in Minneapolis give the Metropoli-
tan Music Co. opportunity to do some special
advertising. Cortot is an exclusive Duo-Art
artist and his roll undoubtedly will be in demand
after his appearance with the Symphony Or-
chestra. Graveure is devoted to the Steinway
piano and the Metropolitan will see that he gets
a fine instrument for the Elks concert. E. R.
Dyer also believes that the income tax is worry-
ing some people so much they have no time for
piano buying.
W. S. Collins, head of the Cable Piano Co.,
who made a quick trip to Ashland, Wis., early
last week, found the general conditions in north-
ern Wisconsin about the same as in Minnesota.
Business is moving right along, he says, but at
a somewhat deliberate rate. Two Twin City
branches have had only fair success during the
past week. Manager Hellriegel, of the St. Paul
branch, went through the Shriner gauntlet last
week and still is somewhat subdued as the re-
sult of his experiences.
Neither the manufacturing nor the retailing
end of the piano business satisfies the man-
agement of Raudenbush & Sons. Both are ex-
tremely slow and have been, according to ac-
counts from headquarters. The outlook is rather
bright, says F. H. Raudenbush, but the long-
awaited prosperity is a long time in coming.
FIGURES ON THE COMMODITY TAX
Music Industries Chamber of Commerce Finds
That Total Taxes Paid on All Sales of Pianos
and Materials Under That Plan Will Not
Amount to One and One-half Per Cent
Investigation thus far made by the Music
Industries Chamber of Commerce of a proposal
to impose a tax of one-half of one per cent oh
all sales of commodities indicates that the total
taxes paid on all retail and wholesale sales of
pianos and materials entering into their con-
struction will not amount to one and one-hfttf
per cent.
The Chamber is endeavoring by its research
to arrive at the total tax which at one-half of
one per cent would be paid by the piano indus-
try, including all supplies of materials as fair
back as the forest and the mines. It is th^
Chamber's wish to show what percentage w
the retail price of a piano is made up of taxes
paid to the Government as a result of this pfd-
posal by the retailer, the piano manufacture*,
the manufacturer of various parts which eater
the piano, the manufacturer of materials used
by the parts manufacturer and so on until thfc
ultimate source of materials has been reached.
BUYS BILLINGS MUSIC STORE
BILLINGS, MONT., March 14.—The Curtin Music
House, in this city, owned by A. P. Curtin &
Co., of Helena, has been purchased by local
interests and the business will be conducted in
future by a new corporation, to be known as
the Webster-Allen Music House. The incorpo-
rators are: H. J. Webster, A. II. West and H;
T. Allen, all of Billings.
NEW CORPORATION IN NEWPORT, R. I.
Barney's Music Store, Inc., Newport, R. I.,
has been incorporated with capital stock t)f
$100,000 for the purpose of dealing in all kinds
of music and musical instruments. The incor-
porators are: James H. Barney, Jr., Frank S.
Hale and James W. Brown, all of Newport.

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