Music Trade Review

Issue: 1921 Vol. 72 N. 12

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
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Published Every Saturday by Edward Lyman Bill. Inc., at 373 4th Ave., New York. March 19, 1921
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Readjustment Problems Demand Co-operation
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T is becoming steadily more evident that all efforts to readjust conditions in the music industry to meet
the new situation that has developed and now exists in the business world in general must be based in a
large measure upon co-operation between the various factors in the industry. Experience has proven
that neither the retailers nor the manufacturers working alone can hope to accomplish the desired results.
Up to a year or so ago the retailer was inclined-to be rather friendly to the manufacturer, and to show
a spirit of co-operation, because he realized that he was dependent upon the manufacturer for even the limited
supply of goods that he was able to obtain. The retailer felt in many cases that in the allocation of a limited
amount of stock the manufacturer might naturally be expected to favor those retailers who showed an in-
clination to co-operate with the manufacturer in such ways as were possible.
Since the shortage of goods has been largely overcome there are some retailers who are showing an
inclination to pull away from the manufacturer, to play a lone hand, so to speak, in meeting the existing
situation. With the majority of the manufacturers seeking business, the retailer in many cases has shown
an inclination to play one house against another, and to bargain by one means or another as in the days of
yore. The result has been to weaken, rather than to strengthen, the dealer's position in most instances, for
the manufacturer, lacking orders, has cut down or discontinued factory operations rather than to pile up
surplus stock to be sold out at low prices in order to realize cash.
Otto Schulz, president of the National Piano Manufacturers' Association, in an interview in The Review
recently summed up the situation succinctly when he declared that the industry must be regarded as a whole,
for when one part is injured the entire industry is affected. While dealers are hesitating about buying and
are allowing their stocks to be depleted to a dangerous point, the manufacturers face the danger of having
their organizations disrupted and scattered because there is no work in the factories.
It is only co-operation between retailers and manufacturers that will bring about a resumption of
factory activities and permit of trained factory organizations being held together. The accomplishment of
this end is as vital to the retailer in insuring future supplies of the instruments from the sale of which he
gains his livelihood as it is to the manufacturer. Certain retailers must come to a realization of that fact.
Meanwhile, a number of manufacturers of pianos of recognized standing are taking cognizance of
the attitude of certain of their representatives, and are making agency changes where it appears that such
changes will prove to the advantage of both the manufacturer and the new dealer. Travelers representing
certain houses have been particularly active during the past couple of months in investigating the attitude
of retailers, and taking such action as seems advisable.
The retailer who is really making an effort to build business, and who, in making that effort, is taking
the position of his manufacturer into consideration, is in no danger of losing the well-known lines with
which he has been associated perhaps for years.
It is the dealer who is playing with the manufacturer of standing for the purpose of using his instru-
ments as bait to stimulate the sales of pianos of questionable reputation and value, bought chiefly because
of that fact, who is going to lose out. The days when the customer entered the piano store in a mood to buy
anything at any price have passed. Piano purchasers have not only become scarcer, but they have developed
an inclination to demand a certain value for their money, a value in most cases guaranteed by a name that
has a recognized standing.
The retailer, therefore, who is fortunate enough to have the agency for a well-known piano should have
a proper appreciation of the asset it represents. It will mean, and in fact does mean right now, a strong
medium for stabilizing retail business.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
PUBLISHED BY EDWARD LYMAN BILL, Inc.
President and Treasurer, C. L. Bill, 375 Fourth Ave., New York; Vice-President,
J. B. Spillane, 373 Fourth Ave., New York; Second yice-President, Raymond Bill, 373
Fourth Ave., New York; Secretary, Edward Lyman Bill, 373 Fourth Ave., New York;
Assistant Treasurer, Wm. A. Low.
J. B. SPILLANE, Editor
RAY BILL, B. B. WILSON, BRAID WHITE, Associate Editors
WILSON D. BUSH, Managing Editor
CARLETON CHACE, Business Manager
L. E. BOWERS, Circulation Manager
Executive and Reportorial Staif
EDWARD VAN HARLINGEN, V. D. WALSH, E. B. MUNCH, C. A. LEONARD, LEE ROBINSON,
EDWARD LYMAN BILL, SCOTT KINCWILL, THOS. W. BRESNAHAN, A. J. NICKLIN.
WESTERN DIVISION:
BOSTON OFFICE:
Republic Bldg., 209 So. State St., Chicago.
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Telephone, Wabash 5774.
Telephone, Main 69S0.
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NEWS SERVICE IS SUPPLIED WEEKLY BY OUR CORRESPONDENTS
LOCATED IN THE LEADING CITIES THROUGHOUT AMERICA.
Published Every Saturday at 373 Fourth Avenue, New York
Entered at tecond-clast matter September 10, 1892, at the pott office at New York, N. Y.,
under the Act of March 3, 1879.
SUBSCRIPTION (including postage), United States and Mexico, $2.00 per year;
Canada, $3.50; all other countries, $5.00.
ADVERTISEMENTS, $6.00 per inch, single column, per insertion. On quarterly or
yearly contracts a special discount is allowed. Advertising pages, $150.
REMITTANCES, in other than currency forms, should be made payable to Edward
Lyman Bill, Inc.
Departments conducted by an expert wherein all ques-
Plavoi* Piann anil
tions of a technical nature relating to the tuning,
regulating and repairing of pianos and player-pianos
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are dealt with, will be found in another section of
this paper. We also publish a number of reliable technical works, information concerning
which will be cheerfully given upon request.
Exposition Honors Won by The Review
Grand Prix
Paris Exposition, 1900 Silver Medal. ..Charleston. Exposition, 1902
Diploma.. ..Pan-American Exposition, 1901 Gold Medal
St. Louis Exposition, 1904
Gold Medal—Lewis-Clark Exposition. 1905
LONG DISTANCE TELEPHONES—NUMBERS 5982—6988 MADISON SQ.
Connecting all Departments
Cable address: "ElbllL New York"
Vol. LXXII
NEW YORK, MARCH 19, 1921
No. 12
R O Y A L T I E S ON MUSIC ROLLS
O
NCE again the trade learns of attempts being made to bring
about a better understanding between player roll manufacturers
and music publishers, to the end that royalty rates and methods of
payment may be established that, while still providing a satisfactory
income for the publisher, will at the same time lighten the burden for
the roll manufacturer. As has been pointed out before, the establish-
ment and maintenance of a harmonious relationship between pub-
lishers and roll cutters is a matter of general interest to the trade,
for the continued success and popularity of the player-piano depends
ill a chief measure upon a plentiful supply of the popular hits of the
day as well as the classics in roll form, and offered at a reasonable
price.
The coming of the word roll has been the factor that has com-
plicated the problem of the roll manufacturer, because it has placed
in the hands of the publisher power under the law of naming to
whom he shall, and shall not, release his word.rights and the price
he may demand for such rights. The royalty for the music, of course,
ig fixed under the Copyright Law at two cents, but the publisher
feels that when he releases his rights to the words as well as to the
music he is giving up all his property and should be compensated
accordingly. The roll men, too, have their arguments regarding the
benefits that they can offer to the publisher, and why the royalties
that have been demanded and paid and which have amounted in many
cases to as much as twelve cents per roll, should be reduced.
Fortunately the publishers and roll men are getting together on
dhe basis of friendship, and are discussing the problems rationally,
which leads to the belief and hope that the former interests will realize
their desired royalties, while still granting to the roll men the relief
that the present business situation demands.
MARCH 19, 1921
ticularly the meeting of the National Association of Music Merchants,
promise to be the most constructive and helpful in the history of the
trade.
The Association officials have long realized that trade problems
have developed that require, and are worthy of, serious study and
discussion, and efforts are being made to provide for the discus-
sion of these problems during the conventions. It is realized, for in-
stance, that the retail music merchant is not only affected by condi-
tions in his own branch of the industry, but is likewise affected by
problems that face the wholesaler, the manufacturer and the supply
man. It is also realized that there are peculiar conditions affecting
the handling and sale of pianos, talking machines, musical merchan-
dise, sheet music, etc., and that a study of the successful methods
applied to each of these divisions is much more to be desired than
a broad treatment of the conduct of a retail music store as a whole.
The tentative convention program provides for the discussion of all
the various problems of the retailer from all angles.
It must be admitted that during the past several years conven-
tions have shown marked improvement in the matter of usefulness.
There have been so many matters calling for organized consideration
that it has not been a difficult matter to prepare constructive programs,
and the result is the trade has been educated to a point where the
old-time convention, affording an excuse for jollification, rather than
for business, can find no excuse for being.
With the present costs of traveling and hotel accommodations
at high peak, and with so much demanding the attention of the
average member of the trade in his home office, it is not only right
but distinctly essential that those in charge of the conventions arrange
a program that will compensate the Association member for the time
and money invested in attending the sessions.
K E E P U P T H E TAX F I G H T
W
H I L E Congress is debating the question as to when and how
to take up the work of revising the War Revenue Act, it be-
hooves business.men, and particularly members of the music industry
who have been laboring under such flagrant discrimination during
the past couple of years, to put renewed effort into their campaign
for bringing about the elimination of excise taxes and the substitu-
tion therefor of a commodity sales tax, applicable to all lines of
business, and calculated to spread the tax burden evenly.
Those members of the trade who have not received or taken oc-
casion to study the recommendations made by the Legal Committee of
the Music Industries Chamber of Commerce should lose no time in
acquainting themselves with the arguments presented therein, and
see to it that those arguments, through their own efforts, receive as
much publicity as possible.
The time to campaign against the continuance of unfair tax
legislation is now, and not after the revised bill has become a law.
THE REPRODUCING PIANO
T
HE development of the reproducing piano, and the more general
public recognition and appreciation of that instrument, will
unquestionably be one of the features of the trade during the pres-
ent year that will be worth watching and studying. There has been
nothing meteoric regarding the progress made by the reproducing
piano. Its development has not been hurried, but has been along
consistent and persistent lines which have been calculated to pre-
serve quality and maintain ideals rather than to gain quick but
perhaps temporary results.
The reproducing piano has been presented to the public during
the past few years in a way that is bound to attract attention and
respect. It has appeared on the stage with leading orchestras and
with noted artists, and may be said to have found a place for itself
in the musical sun. It has been exploited consistently along artistic,
rather than commercial, lines in the belief that artistic success must
naturally lead to commercial success.
During the coming months it is probable that the concert-going
public will have presented to it some new types of reproducing
pianos, and the more of this sort of work that is done the better
it will be for all those who are interested in the reproducing piano
and
who see in it the instrument of the future. What is needed is
THE IMPORTANCE O F T H E CONVENTIONS
to have the majority of the public, or at least the majority of those
UDGING from the preliminary program arranged by those in
whose appreciation is desired, become familiar with the reproducing
charge of arranging the details for the several annual conventions
type of instrument, what it represents from a musical standpoint,
in Chicago during the week of May 9, these gatherings, and par- and what it is intended to accomplish.
J

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