Music Trade Review

Issue: 1921 Vol. 72 N. 11

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
MARCH 12, 1921
THE MUSIC TRADE REVIEW
CLEVELAND ASSOCIATION NOW PLANNING ACTIVE YEAR
President Muehlhauser Working Out Comprehensive Program for the Benefit of the Trade Gen-
erally—A. L. Maresh Entertains Governor Davis—Oscar Dreher's Death Mourned by Trade
CLEVELAND, O., March 8.—The first meeting of
the Cleveland Music Trade Association under
the new administration will be marked by the
presentation of a comprehensive program of
activities for the year to the members by Presi-
dent Otto C. Muehlhauser. Appointment of
committees to work out these details, considera-
tion of definite action toward reduction and
perhaps elimination of the excise tax on musical
instruments, and attempt to have the city offi-
cials reconsider their proposal that there shall
be no appropriation for music in the parks and
similar outdoor musical events this year are
among the features to be considered.
Last season it will be remembered that the
Cleveland Music Trade Association participated
in the movement directed by Park Commis-
sioner Floyd E. Waite for a comprehensive
musical program for the people under auspices
of the city. The association will seek to fur-
ther that movement again this year. About
the one advantage that the piano industry here
can attain from aiding this cause is the further
appreciation of music for and by the people.
With a more contented community, as music
helps to bring about, more interest in music in
the home will be attained, as past experience
has shown.
Representatives from practically every piano
and music establishment in Cleveland attended
the funeral of Oscar Dreher, secretary-treasurer
of the B. Dreher's Sons Co., and piano business
was partly suspended in a sense as a tribute to
this pioneer piano merchant. Although Mr.
Dreher had been ill several months his death
came as a shock to both his immediate and more
distant associates in the business, for it had con-
fidently been expected that he was to recover.
A fitting tribute also was the presence at the
funeral of representatives of out-of-town piano
interests. Among those attending were: Ernest
Urchs, Steinway & Sons, New York; F. E.
Edgar and D. F. Cordingly, Aeolian Co., New
York; W. B. Marshall, Krakauer Bros., New
York; A. J. Lehmkuhl, Lyon & Healy, Chicago;
V. J. Menzel, E. Gabler & Bro., New York;
D. W. Lerch, The D. W. Lerch Co., Canton, O.;
Miss Marie Kratz, Kratz Piano Co., Akron,
O.; Webster H. Janssen, B. H. Janssen, New
York, and H. A. Griffin, The Schaff Bros. Co.,
Huntington, Ind.
Telegrams of condolence were received from
Steinway & Sons, Frederick T. Steinway, Ernest
Urchs, N. Stetson, Henry Ziegler, H. B. Tre-
maine, H. W. Pinner, F. E. Edgar, Krakauer
Brothers, I. E. Bretzfelder, A. L. Bretzfelder,
W. B. Marshall, M. Steinert & Sons, Alexander
Steinert, Lyon & Healy, A. J. Lehmkuhl, J. F.
Bowers, B. H. Janssen, A. J. Brooks, Bristol &
Barber Co., Alexander S. Shoninger, F. B. T.
Hollenberg, T. R. Cobb, William McLauchlan,
E. S. Rogers, Wm. R. Graul, G. Clay Cox, Wil-
liam Geppert, E. F. Votey.
There will be no change for the time being
in the conduct and management of the B.
Dreher's Sons Co. Henry Dreher, president,
and life-long associate of his brother, Oscar, has
left for Atlantic City, with Mrs. Dreher, for an
indefinite stay.
Professional musical numbers for the benefit of
patrons, and which serve to interest prospective
piano purchasers, constitute impromptu concerts
being presented on different occasions at the
May Co. piano department. A quartet, com-
posed of John De Bello, Harry Ward, W. P.
Agnew and Jesse Van Camp, with J. F. Kar-
han, assistant manager, at the piano, sing the
latest songs and liven up the whole depart-
ment. Those in the May Co. store hearing the
music flock to the piano department, and, while
the intention is not to attract real business,
nevertheless considerable new business is stim-
ulated thereby. Practically all members of the
May Co. piano department staff are professional
singers, directing church choirs and the like in
Cleveland, and not a few have appeared in pub-
lic on many occasions. For example, Mr. De
Bello was the star singer at the State Theatre,
motion picture house, this week, where musical
numbers are made a feature of the program.
Piano merchants who are stockholders in the
Ottone Co., the name now adopted by the Co-
operative Manufacturing Co., piano bench pro-
ducers, are satisfied with the first month's re-
port issued by General Manager George M.
Ott. This is to the effect that orders sufficient
to keep the plant running for six months with-
out additional new business have been booked,
and deliveries in quantities now are being made.
In addition to the manufacture of benches, the
change in firm name and management marks the
beginning of a plan that eventually may develop
into the production of pianos and other musical
instruments.
Governor Harry L. Davis, former mayor of
Cleveland, was a guest of A. L. Maresh, head
of the Maresh Piano Co., at the latter establish-
ment, where a reception was held, attended by
musicians, persons interested in the develop-
ment of music and members of the piano and
allied trades here. Mr. Davis took the oppor-
tunity to explain his plan for framing a bill
and urging its passage by the legislature, for
the recognition of music as a regular study in
the public schools throughout the State, and
wherein the pupils and students will receive
credits for same just as they do now in other
studies.
The first of the free scholarships in music study
to be awarded by the Cleveland Institute of
Music is announced this week by Director
Ernest Bloch. Jennie Lieberman, 12, is the first
winner, in piano. Four other scholarships, in
piano, violin, 'cello and viola, will be awarded
later, when the aspirants have acquired addi-
tional knowledge through free instruction. Pre-
liminary examinations were taken by close to
100 students, each selecting his or her own
composition. None of the contestants was more
than 20 years old, and the youngest, a girl, was
seven. More than 60 candidates have chosen the
piano, 30 the violin, four the 'cello and three
the viola.
Even if City Hall does not approve of appro-
priating funds for music for the public, it is not
averse to having music in the City Hall. C. S.
Metcalf, director of finance, and a 'cellist of no
mean ability, has organized an orchestra of
thirty members, "who practice after hours in
committee rooms. City Architect J. S. Mc-
Dowell is a member of the orchestra as second
violinist.
Word has reached Cleveland of the death of
N. Coe Stewart, former director of music in
the public schools, at his home in Flushing,
N. Y. Mr. Coe is credited by J. Powell Jones,
present music director, and other leading musi-
cians, as being most instrumental in bringing
music to the fore in Cleveland, and much of the
work he started is now being carried on suc-
cessfully. Among his accomplishments was the
organization of a great chorus of singers from
Cleveland and nearby cities, which was heard
on many occasions in the work of great com-
posers.
TO TRAVEL FOR GULBRANSEN CO.
Walker Y. Worth, Well-known Player Man, to
Be Southern Wholesale Representative
Walker Y. Worth, of Fayetteville, N. C, has
been appointed Southern wholesale traveler for
the Gulbransen-Dickinson Co., of Chicago. His
territory will include Maryland, Delaware, Dis-
trict of Columbia, Virginia, North Carolina,
South Carolina, Georgia, Florida and Alabama.
Mr. Worth is a player-piano man of experience
and is thoroughly conversant with all branches
of the industry.
Victrola XVII, $350
Victrola XVII, electric, $415
Mahogany or oak
Other styles $25 to $1500
Victor
Supremacy
The Victor has earned
its supremacy by the
g r e a t things it has
actually accomplished.
The large measure of
success enjoyed by Victor
retailers is in keeping
with Victor supremacy.
"Victrola
is the Registered Trade :
mark of the Victor Talking Machine
Company designating the products of
this Company only.
W a r n i n g : The use of the word
Victrola upon or in the promotion or
sale of any other Talking Machine or
Phonograph products is misleading and
illegal.
Important Notice.
Victor
Records
and Victor Machines are scientifically
co-ordinated and synchronized in the
processes of manufacture, and should be
used together to secure a perfect re-
production.
Victor Talking
Machine Co.
Camden, N. J., u. s. A.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
8
THE
MUSIC TRADE REVIEW
PITTSBURGH PIANO TRADE OPTIMISTIC OVER OUTLOOK
Change in Administration Believed to Be the Forerunner of Increasing Activity in All Lines of
Endeavor—Local Merchants Give Expression to Their Views—News of the Week
PITTSBURGH, PA., March 8.—"With the incoming
of the new Administration we face four years of
good solid business," declared Dr. John Thorn
Holdsworth, vice-president of the Bank of Pitts-
burgh, N. A., at a banquet at the William Penn
Hotel last Saturday night. "But we don't de-
serve .this prosperity," he continued, "unless we
take more interest in the Government. We must
cultivate a larger understanding of and interest
in agriculture, a basic industry of the country
which is even more important than manufac-
turing." Dr. Holdsworth also advocated the
perpetuation of the unity which made possible
the winning of the war, and urged that spirit
be transplanted into our industrial and political
life.
Pittsburgh music merchants are facing the
future with confidence and believe that as the
new Administration in Washington adjusts mat-
ters there will be a revival of business that will
benefit all classes of trade, the piano industry
included. March opened up better for the piano
trade, it was stated by some of the representa-
tive music merchants, than the March of 1920.
E. B. Heyser, general manager of the W. F.
Frederick Piano Co., said: "While business has
been somewhat slow the past few weeks, there
are signs that a revival is at hand and I feel that
we will have a good Spring business. The' un-
certainty in the iron and steel markets has been
a factor that halted free buying. When that
situation is clarified and a definite policy out-
lined I am sure that it will result in a boom
for business."
Theodore Hoffmann, of the J. M. Hoffmann
Co., said: "There is considerable business in sight,
but the piano merchant and his sales staffs must
go out after it. The time has gone by when we
can hope to find buyers coming with a rush
to purchase instruments. They are still ready
to buy, and the salesman who is on the job will
land them. I am most optimistic concerning
the coming Spring trade and believe that we
will exceed the volume of trade we handled a
year ago for the same period."
The S. Hamilton Co. used considerable news-
paper space the past week directing the atten-
tion of the company to the fact that the Chicago
Grand Opera Co. that appears here March 10-
V? uses the Mason & Hamlin piano.
L. J. Schoenberger, of the Lechner & Schoen-
berger Co., stated that business conditions of
the well-known firm were satisfactory, although
there was, he said, "considerable room for im-
provement." The firm has been giving publicity
of late to the Grandette, the "world's smallest
ultra-quality grand piano."
W. C. Dierks, of the C. C. Mellor Co., in
response to a query by The Review representa-
tive as to business conditions, said that "business
is good." One of the striking features of the
show window exhibit of the Mellor Co. was a
replica of a scene from the opera "Rigoletto,"
BOWEN LOADER BRINGS BUSINESS
M. P. Moller Co. Uses Vehicle to Excellent Ad-
vantage for Advertising Purposes
MARCH 12, 1921
in which Victor records featured. The exhibit
was most interesting and was designed by O.
B. Dean, of the Mellor Co., and Fred J. Drake,
manager of the Mellor ~Co. retail Victor de-
partment. Hundreds of persons viewed the un-
usual exhibit daily and made many favorable
comments on the enterprise of the Mellor Co.
In addition to the exhibit a Victrola, a number
of Victor records and a Steinway grand piano
were shown in the window.
F. H. Kimrnel, of the Foster & Armstrong
Co., of East Rochester, N. Y., called on the
trade here the past week.
Hugh A. Howison has been appointed district
representative, with headquarters in Pittsburgh,
for the Victor Talking Machine Co.
E. D. Cordingly, of the Aeolian Co., of New
York, was a business visitor to Pittsburgh this
week.
Edward Hoffmann, of the J. M. Hoffmann Co.,
is back at his desk again after being housed Up
ten days with an attack of the grip. His many
friends rejoice at his recovery. "Ed" is one
of the likable members of the music trade of
the Steel City.
A. Dalrymple, of the Estey Piano Co., of
New York, was a caller on the trade here during
tlie week.
it attracted much attention as it passed along
the various highways of Hagerstown and adja-
cent territory.
The M. P. Moller Co. reported that this new
loader created sales on its very first trip. A
HAGERSTOWN, Ma, March 7.—The M. P. Moller
Co., piano dealer of this city, recently purchased
a Bowen one-man piano loader and carrier for
demonstration and suburban delivery purposes.
Being firm believers in the power of advertising,
this enterprising house made this loader and
carrier also serve to carry its name and the
name of its product throughout the locality.
Immediately upon the receipt of this loader
the name of the M. P. Moller Co. was placed
not only on the cover but the loader itself, and
Bowen Loader Used by Moller Co.
piano was loaded upon it and taken to the fac-
tory to show to various officials of the com-
pany. One of the employes watching the dem-
onstration from the window of the factory
signed his name on the dotted line. On the way
back to the retail salesroom, in this city, a pass-
Our mills are very decidedly de-
voted to special lines of mer-
chandise made to your order. We
never deviate from our standard
of Reliability by purchasing
"job lots" of supplies. We have
established that
reputation
which breeds confidence in the
Reliability of our merchandise.
Ready for a Player Demonstration
ing automobilist was much interested and also
purchased a piano. While the M. P. Moller
Co. has only had this loader for a. few weeks,
it is already enthused over its efficiency and
plans to make good use of it in the Spring
campaign.
FORM NEW MOTOR CORPORATION
The Haidel Spring Motor Mfg. Corp. was
recently incorporated in Delaware with an au-
thorized capital of $1,000,000. The incorporators
are: C. T. Cohee, C. B. Outen and S. L. Mackey
of Wilmington.
VALUE OF CO-OPERATIVE EFFORT
Unionville, Conn.
Men who strive to build themselves up by
tearing down the work of their fellows gen-
erally succeed in undermining their own founda-
tions and falling into the common ruin. The
secret of success is co-operative effort and giv-
ing to every one credit for that which is his
due.

Download Page 7: PDF File | Image

Download Page 8 PDF File | Image

Future scanning projects are planned by the International Arcade Museum Library (IAML).

Pro Tip: You can flip pages on the issue easily by using the left and right arrow keys on your keyboard.