Music Trade Review

Issue: 1921 Vol. 72 N. 11

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
MARCH 12, 1921
49
SONG WRITING NOT SO HARD
Writer of "Honey Girl" Gives Song Writers
Some Useful Pointers
If you think that writing a play or a song
lyric without any experience or preparation is
something easy to do, have a half-hour talk
with Neville Fleeson, who, with Al Von Tilzer,
is responsible for "I'll Be With You in Apple
Blossom Time," and the musical comedy sensa-
Twelve years ago we marie tills
prediction:
tion, "Honey Girl," and you'll change your
"EVENTUALLY THE ENTIRE
mind.
WORLD WILL KNOW AND AP-
PRECIATE THE tiREATNE.SS
OF
"Sure, they think it's easy," said Mr. Fleeson,
1
•CENTIRY EDITION ."
who is one of the most successful lyric writers
Two years later we began telling
the world about "CEN-
in the country to-day. "But you will notice
TURY" through America's
that those who think writing songs is easy
Best Magazines and Ten
jeurs of thin consistent
are those who never succeed."
judicious advertising,
plus dealers' loyal co-
He also displaced the idea that ability to
operation, is bringing
write lyrics is born with one, and not acquired
us within sight of our
goal.
by hard work.
Our B i g W i n t e r and
"I was class poet in high school, though,"
S p r i n g C a m p a i g n is o n . W i t h
your help as usual it he admitted, "but I started by picking out tunes
across w i t h t r e m e n d o u s success.
Our New ad. cuts for your local paoer
on the family piano."
are winners.
Liberal space has been
reserved in each for you to tell about
Fleeson's career was a series of rapid suc-
the other lines you carry. It you didn't
get yours, send for them at once—No
cesses.
His verses began attracting attention
Charge!
and money when he was still a lad in the Pitts-
burgh public schools. A job as lyric writer
was offered him by Will Rossiter, of Chicago.
235 West 40th St.
New York
He accepted. Then during the craze of ball-
room dancing he became a professional dancer.
Frederick V. Bowers, the actor-manager and He was enjoying the fun in the profession and
former music publisher, has brought an action having a good time when he met Florence Hol-
against Perry Bradford, the song writer and brook, well-known vaudeville artist.
She persuaded him to write a vaudeville act
publisher, alleging that Bradford has used ap-
proximately sixteen bars of the melody and in which they appeared together in Chicago. It
lyrics of "Broken Hearted Blues" in one of the was then that he met Mr. Von Tilzer. They
hitter's compositions, called "Crazy Blues."
formed the partnership which has put out some
of the big song hits of the season.
"I always try to tell a story in my lines, or
put some sort of a punch in them," he con-
CYCLONIC FOX-TROT BALLAD HIT
cluded. "Just words without meaning—many
lyrics have little sense—make me mad. I also
try to visualize the song and singer together.
And when called upon to write special stuff I
study the personality of the artist and endeavor
to fit it."
Fleeson has written several successful vaude-
ville acts, "Cupid's Mirror," Christie MacDon-
ald's vehicle for two years, and another in which
Trixie Friganza is starring at present. He is
aica,o McKINLEY MUSIC CO. N. W Y.*
now working on a musical play for Adele Row-
15c I N T R O D U C T O R Y 15c
land, the leading lady of "Irene," which will go
into rehearsal shortly.
Forecast
Century Music Pub. Co.
SIGHING
JUST FOR YOU
New Songs Now Ready
WANG WANG BLUES
NESTLE IN YOUR
DADDY'S ARMS
1 NEVER REALIZED
TWO SWEET LIPS
UNDERNEATH
HAWAIIAN SKIES
Write for Dealers
LEO.
Prices
FEIST, Inc., FEIiT Bldg., ^ w Yeik
TO OPEN CAMPAIGN IN APRIL
"Rio Nights" to Be Featured by the Fisher-
Thompson Publishing Co.
The Fisher-Thompson Music Co., of Butte,
Mont., wfyose Eastern offices are in the Gaiety
1 heatre Building, New York, have just arranged
an extensive publicity campaign for their suc-
cess, "Rio Nights." The sale of the number
has reached such proportions that they have
decided to place advertisements in some of the
leading magazines of national circulation. The
campaign, under this plan, will commence in
April. It is stated that close to 20,000 orches-
tras have played "Rio Nights" and it is pro-
grammed by many acts in vaudeville.
A SIGN OF IMPORTANCE
KffiBt SHEETMUSIC
^ Every Live Dealer
is familiar with
^^^^
v l THIS TRADEMARK
rt represent* the BEST there is
EDITION BEAUTIFUL
* * » Doets Quartets
SOME OF THE MANY THAT ARE ALWAYS IN DEMAND
Content! of SONGLAND
Most Extensively Advertised
If we wanted Jo print all the won-
derful letters we have received from
teachers and dealers praising the
merits of
SECULAR
t'Asleep in the Deep
t'CiiTt You Heah Me Callin 1 ,
Caroline
f Bamboo Baby
f Dear Little Boy of Mine
t'Evening Brings Rest A. You
f God Made You Mint
Heart Call. The
t*Honey, if You Only Knew
f i n the Garden of My Heart
fLamplit Hour, The
f Ma Little Sunflower, Good-
night
f Magic of Your Eyes. The
t'My Dear
f My Rosary for You
f Night Wind. The
f One More Day
f Resignation
fSmilin' Through
t Songs of Dawn & Twilight
(Design—Every Littlt Nail)
t Spring's a Lovable Lady*
t'Sorter Miss You
fStarlight Love
t'Sunrise and You
fThere's a Long, Long Trail
t Values
t'Want of You, The
Edition Beautiful
it would take several editions of The
Music Trade Review.
As this IN impossible we can only
say tile verdict is practically unani-
mous that
Edition Beautiful
is the most wonderful success in the
music business for many a day.
Booklet of Songs Ever Issued
t'Whero the River Shannon
Flows
f Who Knows
SACRED
t'A Little While
t*Angel of Light. Lead On
fCloser Still With Thee
f Ever at Rest
t'God Shall Wipe Away the
Tears
t "Grateful. 0 Lord, Am I
t * l Come to Thee
t*l Do Believe
f i t Was for Me
f My Days Are in His Hands
t'Oh Lord, Remember Me
fShine. 0 Holy Light
fSilent Voice. The
fTeach Me to Pray
f Thou Art My God
OPERATIC
t*Gypsy Love Song
f Kiss Me Again
f Mother Machree
f My Wild Irish Rose
f Too-Ra-Loo-Ha-Loo-Ral
That's an Irish Lullaby
t'When
Irish
Eyes Are
Smiling
Those marked with (•) published for Duet
Those marked with ( t ) published for Quartet
The investment is insignificant, the
results are tremendous. Write for
particulars today.
C. C. CHURCH AND COMPANY
Beat Selling Standard Song* in the World
Hundreds of Dealers Carry This Complete Stock—Do You?
If Not. .Write for "SONGLAND" and Special Proposition.
HARTFORD, CONNECTICUT
Hartford—New York—London—Pari*—Sydney
Witmark Bldf.
Waltz Lullaby Success!
M. W I T M A R K & S O N S
On All Records and Rolls
New York
PICKANINNY BLUES
Chicago
McKINLEY MUSIC CO.
New York
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
50
THE
ERNEST LUZ PAYS COMPLIMENT
MUSIC TRADE
REVIEW
NEW "CONCERTINO" WINS FAVOR
MARCH 12, 1921
NEW BALLAD A HIT
General Musical Director of Loew's Tells of Use Composition by John Alden Carpenter Well Irving Berlin, Inc., Featuring "The Last Little
of Feist Song With Feature Film
Received by Symphony Concert Audience—
Mile I s Longest"
Published by G. Schirmer, Inc., New York
The new Leo Feist, Inc., song success, "Un-
Irving Berlin, Inc., have just released a new
derneath Hawaiian Skies," which is one of the
That brilliant and ingratiating "concertino" for song from the pens of Joe Young, Sam Lewis
leading song numbers used by Eugene and piano and orchestra by John Alden Carpenter and Walter Donaldson entitled "The Last Lit-
Willie Howard in the Winter Garden in "The that Percy Grainger played in New York a short tle Mile Is the Longest." This new ballad, al-
Passing Show of 1921," is being featured exten- time ago with the New York Symphony Or- though only recently released, has seemingly
sively in all of the Loew theatres, in conjunc- chestra is published by G. Schirmer, Inc., in two won favor in a large way with vaudeville per-
tion with the Paramount feature picture, "Idols forms. One is the orchestral score; the other formers.
of Clay," with so much success that Ernest Luz, is an arrangement in which the orchestral part
There has been no ballad in recent months of
general musical director of Loew's, Inc., sent the is reduced for a player on a second piano, the this type, and the reception the number is re-
following letter to Leo Feist, Inc.:
instrumentation being well noted in the second ceiving wherever it is presented to the public
"I would deem it an injustice to you should piano part.
marks it as an assured success among numbers
I neglect to inform you of the many wonderful
Mr. Carpenter, in a note that was printed in of its kind.
and complimentary remarks passed upon your the program of its performance here, mentioned
Home is always a theme that has a wide ap-
late publication, 'Underneath Hawaiian Skies,' the "light-heartedness" of the piece and com- peal, and where the lyrics of a song of the home
which I used as the theme in my music score pared it to a conversation between two friends, a type touch the heart the singer programing the
for the Paramount super-feature, 'Idols of Clay,' little garrulous, in which rhythms, American, number need not strive hard to win the favor
featuring Mae Murray, throughout all the Loew Oriental and other, are discussed. "The rules of his audience.
theatres in the United States and Canada.
of polite talk, as always between friends, are not
We shall probably hear quite frequently, for
"I am positive that no less than five thou- strictly observed—often in animated moments the next few months, "The Last Little Mile Is
sand people in our theatres asked for the name they talk both at once, each hearing only what the Longest," as the number has much merit
of this number. In several of our houses more he himself says. Presently the moment comes, and tells a story that will, without doubt, make
than one hundred people waited after the per- always between friends, when no conversation it one of the most popular ballads of some
formance to learn the name of this number.
is necessary, a relaxed moment, when Friendship seasons.
"It is not unusual that we get requests for itself takes them in hand, and they have nothing
the names of numbers played by our orchestras, to say. But the reaction is quick and strong;
"BABY" FOR CHAPLIN PICTURE
but the number of such requests in this instance there is still so much that presses to be said, on
lias been so unusually high that I feel you should a pleasant night, with youth in the air between
Bertrand Brown's waltz lullaby, "Baby," is
know that its reception in our theatres foretells friends—."
being featured in the musical score for Charlie
this number as one of this year's greatest suc-
This is a pleasant way of describing what Chaplin's latest film comedy, "The Kid," in the
cesses and I assure you that you have my best must be considered one of the most successful forty Marcus Loew theatres throughout the
wishes that my judgment be not amiss."
attempts yet made in America to write in the country.
form of the piano concerto. It is indeed "light-
Ernest Luz, musical director of the Loew cir-
MARVIN LEE NOW IN CHICAGO
hearted," as Mr. Carpenter suggests, but there cuit, selected the number for Charlie's lullaby.
is not only skill in the manipulation of the solo It comes in the score when Charlie gets his
Marvin Lee, the traveling representative ol
instrument and of the orchestra in the use of adopted baby home and attempts to "mother"
Waterson, Berlin & Snyder, covering the Mid-
syncopated rhythms that are "rag-time," but there him.
dle West territory, is making his headquarters
is
a fullness of musical idea, of nius.cal gaiety
"Baby" is issued in the Musique Picturesque
at the Chicago office of the company.
and ebulliency. The concerto is in three move- series by the house of Harold Flammer, Inc.,
Mr. Lee, who is well known to the trade, was
ments, simple in form, though the solo part New York.
quite put out recently through the fact that a
requires an accomplished pianist and the or-
Lee with a similar name has entered the music
chestra a full selection of percussion instru-
publishing field.
Two Real Sellers
ments.
Now 15c Retail!
(Formerly 10c Music)
200< Profit on
World Famous
MCKINLEY
MUSIC
Tin- price ot this big-selling edition of
ii-acliinn and concert imi>ic was advanced
"in cent to tho dealer on .September 15th.
l''J0, and the new retail price is now 15c
per copy. Send in yuur stock orders
now and take advantage of our "I'KKK
I'ATAl.OC," offer.
50 N E W N U M B E R S A N D N E W
CATALOGS N O W READY
All of the best reprints and more bi^-
sclling copyrights than any other low-
priced edition.
Free catalogs with stock orders. We
pay for your advertising.
Write for
samples.
McKinley Music Co.
JACK MILLS IN NEW ENGLAND
Jack Mills, president of Jack Mills, Inc., re-
turned early this week from a trade trip, cov-
ering most of the New England States, in the
interest of his firm's catalog. On the trip he
featured "Mazie," "Sweet Mamma" (Papa's Get-
ting. Mad), "I Lost My Heart to You" and
"Strut, Miss Lizzie." He reports encouraging
conditions in the territory visited.
• • • • • • • • • • • • • • • • » • • • • • • • • • • • • • • • •
RemickSongHits
••ROSE"
"AVALON"
"SPRINGTIME"
"DEAREST ONE"
"NIGHTINGALE*
"CAN YOU TELL"
"JAPANESE SANDMAN"
"BEAUTIFUL ANNABELL LEE"
"NOW I LAY ME DOWN TO SLEEP" t
"WITH THE COMING OF TO-
MORROW"
I JEROME H. REMICK & CO. ;:
NEW YORK
DETROIT '/.
•••••»•»•»»•»•»•••••••»•»••
RIO NIGHTS
The Fastest Selling Waltz Song on the Market
"Since I Lost You"
(I FEEL SO BLUE)
Fox Trot Song
A Sure Hit
"My Old Home of Yesterday"
A Waltz Ballad of the Better Class
Dealer i, write for special introductory price*
M E L R O S E BROS.Publishers
63rd and Cottage Grove Ave.,
CHICAGO, ILL.
ROBERT TELLER SONS & DORNER
Music Ejigravers and Printers
SEND MANUSCRIPT AND IDEA OF
TITLE FOR ESTIMATE
311 West 4 3 d Street
New York City
BUY YOUR MUSIC FROM
BOSTON
Publishers
WALTER JACOBS BOS^OTMASS.
"Peter Gink" Oliver Ditson Company
BOSTON
NEW YORK
Anticipate and supply Ererjr Requirement of Music
Dwler*
White-Smith Music Pub. Co.
PUBLISHERS, PKINTMS AND EMGBAVIKI OF MUSIC
Main Offices: 40-44 Winchester St., Boston.
Branch Houses: New York and Chicago
HAVE YOU
"I've Been A-Lontfin* For You"
"Juit A Roie"
"After It's Over, Dear" and "Alpine Blues"?
THEY'RE WINNERS
Order direct or through your jobber
FISHER THOMPSON MUSIC PUB. CO.
Gaiety Theatre Building, NEW YORK CITY

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