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THE MUSIC TRADE REVIEW
MARCH 12, 1921
49
SONG WRITING NOT SO HARD
Writer of "Honey Girl" Gives Song Writers
Some Useful Pointers
If you think that writing a play or a song
lyric without any experience or preparation is
something easy to do, have a half-hour talk
with Neville Fleeson, who, with Al Von Tilzer,
is responsible for "I'll Be With You in Apple
Blossom Time," and the musical comedy sensa-
Twelve years ago we marie tills
prediction:
tion, "Honey Girl," and you'll change your
"EVENTUALLY THE ENTIRE
mind.
WORLD WILL KNOW AND AP-
PRECIATE THE tiREATNE.SS
OF
"Sure, they think it's easy," said Mr. Fleeson,
1
•CENTIRY EDITION ."
who is one of the most successful lyric writers
Two years later we began telling
the world about "CEN-
in the country to-day. "But you will notice
TURY" through America's
that those who think writing songs is easy
Best Magazines and Ten
jeurs of thin consistent
are those who never succeed."
judicious advertising,
plus dealers' loyal co-
He also displaced the idea that ability to
operation, is bringing
write lyrics is born with one, and not acquired
us within sight of our
goal.
by hard work.
Our B i g W i n t e r and
"I was class poet in high school, though,"
S p r i n g C a m p a i g n is o n . W i t h
your help as usual it
he admitted, "but I started by picking out tunes
across w i t h t r e m e n d o u s success.
Our New ad. cuts for your local paoer
on the family piano."
are winners.
Liberal space has been
reserved in each for you to tell about
Fleeson's career was a series of rapid suc-
the other lines you carry. It you didn't
get yours, send for them at once—No
cesses.
His verses began attracting attention
Charge!
and money when he was still a lad in the Pitts-
burgh public schools. A job as lyric writer
was offered him by Will Rossiter, of Chicago.
235 West 40th St.
New York
He accepted. Then during the craze of ball-
room dancing he became a professional dancer.
Frederick V. Bowers, the actor-manager and He was enjoying the fun in the profession and
former music publisher, has brought an action having a good time when he met Florence Hol-
against Perry Bradford, the song writer and brook, well-known vaudeville artist.
She persuaded him to write a vaudeville act
publisher, alleging that Bradford has used ap-
proximately sixteen bars of the melody and in which they appeared together in Chicago. It
lyrics of "Broken Hearted Blues" in one of the was then that he met Mr. Von Tilzer. They
hitter's compositions, called "Crazy Blues."
formed the partnership which has put out some
of the big song hits of the season.
"I always try to tell a story in my lines, or
put some sort of a punch in them," he con-
CYCLONIC FOX-TROT BALLAD HIT
cluded. "Just words without meaning—many
lyrics have little sense—make me mad. I also
try to visualize the song and singer together.
And when called upon to write special stuff I
study the personality of the artist and endeavor
to fit it."
Fleeson has written several successful vaude-
ville acts, "Cupid's Mirror," Christie MacDon-
ald's vehicle for two years, and another in which
Trixie Friganza is starring at present. He is
aica,o McKINLEY MUSIC CO. N. W Y.*
now working on a musical play for Adele Row-
15c I N T R O D U C T O R Y 15c
land, the leading lady of "Irene," which will go
into rehearsal shortly.
Forecast
Century Music Pub. Co.
SIGHING
JUST FOR YOU
New Songs Now Ready
WANG WANG BLUES
NESTLE IN YOUR
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1 NEVER REALIZED
TWO SWEET LIPS
UNDERNEATH
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Write for Dealers
LEO.
Prices
FEIST, Inc., FEIiT Bldg., ^ w Yeik
TO OPEN CAMPAIGN IN APRIL
"Rio Nights" to Be Featured by the Fisher-
Thompson Publishing Co.
The Fisher-Thompson Music Co., of Butte,
Mont., wfyose Eastern offices are in the Gaiety
1 heatre Building, New York, have just arranged
an extensive publicity campaign for their suc-
cess, "Rio Nights." The sale of the number
has reached such proportions that they have
decided to place advertisements in some of the
leading magazines of national circulation. The
campaign, under this plan, will commence in
April. It is stated that close to 20,000 orches-
tras have played "Rio Nights" and it is pro-
grammed by many acts in vaudeville.
A SIGN OF IMPORTANCE
KffiBt SHEETMUSIC
^ Every Live Dealer
is familiar with
^^^^
v l THIS TRADEMARK
rt represent* the BEST there is
EDITION BEAUTIFUL
* * » Doets Quartets
SOME OF THE MANY THAT ARE ALWAYS IN DEMAND
Content! of SONGLAND
Most Extensively Advertised
If we wanted Jo print all the won-
derful letters we have received from
teachers and dealers praising the
merits of
SECULAR
t'Asleep in the Deep
t'CiiTt You Heah Me Callin 1 ,
Caroline
f Bamboo Baby
f Dear Little Boy of Mine
t'Evening Brings Rest A. You
f God Made You Mint
Heart Call. The
t*Honey, if You Only Knew
f i n the Garden of My Heart
fLamplit Hour, The
f Ma Little Sunflower, Good-
night
f Magic of Your Eyes. The
t'My Dear
f My Rosary for You
f Night Wind. The
f One More Day
f Resignation
fSmilin' Through
t Songs of Dawn & Twilight
(Design—Every Littlt Nail)
t Spring's a Lovable Lady*
t'Sorter Miss You
fStarlight Love
t'Sunrise and You
fThere's a Long, Long Trail
t Values
t'Want of You, The
Edition Beautiful
it would take several editions of The
Music Trade Review.
As this IN impossible we can only
say tile verdict is practically unani-
mous that
Edition Beautiful
is the most wonderful success in the
music business for many a day.
Booklet of Songs Ever Issued
t'Whero the River Shannon
Flows
f Who Knows
SACRED
t'A Little While
t*Angel of Light. Lead On
fCloser Still With Thee
f Ever at Rest
t'God Shall Wipe Away the
Tears
t "Grateful. 0 Lord, Am I
t * l Come to Thee
t*l Do Believe
f i t Was for Me
f My Days Are in His Hands
t'Oh Lord, Remember Me
fShine. 0 Holy Light
fSilent Voice. The
fTeach Me to Pray
f Thou Art My God
OPERATIC
t*Gypsy Love Song
f Kiss Me Again
f Mother Machree
f My Wild Irish Rose
f Too-Ra-Loo-Ha-Loo-Ral
That's an Irish Lullaby
t'When
Irish
Eyes Are
Smiling
Those marked with (•) published for Duet
Those marked with ( t ) published for Quartet
The investment is insignificant, the
results are tremendous. Write for
particulars today.
C. C. CHURCH AND COMPANY
Beat Selling Standard Song* in the World
Hundreds of Dealers Carry This Complete Stock—Do You?
If Not. .Write for "SONGLAND" and Special Proposition.
HARTFORD, CONNECTICUT
Hartford—New York—London—Pari*—Sydney
Witmark Bldf.
Waltz Lullaby Success!
M. W I T M A R K & S O N S
On All Records and Rolls
New York
PICKANINNY BLUES
Chicago
McKINLEY MUSIC CO.
New York