Music Trade Review

Issue: 1920 Vol. 71 N. 9

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
8
THE
MUSIC TRADE
REVIEW
AUGUST 28, 1920
Important Notice to the Music Trade
L / l Patent issued by the United States Patent Office is not a "scrap of paper"
but is a protection to the manufacturer, dealer and consumer of the commodity
for which the Patent is issued.
C. After the recent World's war in which this Country, the United States of
America, took an active part and by which was established that "sacred agree-
ments between Countries and Individuals must be safeguarded and respected"
it is not to be expected that the Courts of Justice in our own Country will
tolerate the infringement of the rights of a Patent held by us and issued by the
United States Patent Office October 28th, 1919, under Patent number 1,320,224.
Besides this we have other Patents now pending in the United States Patent
Office fully covering every phase of a centrifical vacuum pump for use in con-
nection with a player piano. To our knowledge no other patents have been
issued, or can be issued, on this particular type of Motor.
C This means that you take no risk in placing your business with the Motor
Player Corporation, who guarantee absolute protection to all purchasers and
users of the Electora. It is a decided advantage for a manufacturer or dealer to
associate their name with a product which is bound to stay on the market be-
cause of its patent rights. The Electora was the first of this type of Motor
built, being on the market since February 1919, and because of their pioneer
experience the Motor Player Corporation are expert and dependable manu-
facturers of this now recognized standard accessory to the player piano.
C The Motor Player Corporation is a combination of progressive red blooded
Americans whose prime object for being in business is to give the Music Trade
the most satisfactory Motor for player pianos ever developed.
We take pleasure in introducing the Officers of this organization:
Mr. Julius Keller, Sr., one of the best known
Mechanical Engineers in the Country, who
invented and marketed the first vacuum cleaner
made, is President. He is also President of
Kellers, Incorporated, of London, Philadelphia
and Chicago; Sterling Devices, of Chicago;
Kellers Service & Engineering Company, of
Chicago; besides being Director in other
Organizations.
Mr. Herbert R. Stratford of Trenton, N. J. and
Cleveland, is Vice President. His business has
been confined exclusively to the developing and
marketing of Patented inventions of various kinds.
Mr. Justin W. Macklin, Cleveland, Secretary,
is a Member of the firm of Patent Lawyers—
Bates & Macklin—with their principal office
at Cleveland, Ohio.
Mr. Kenneth Sturges, Cleveland, Treasurer, is
actively associated with the Chamber of
Commerce, Cleveland.
Mr. Roland L. Stratford, Cleveland and Chicago,
expert in personal and business efficiency, general
manager and Assistant Treasurer.
Clinton H. Hanson, formerly Superintendent of
Kras'berg Engineering & Mfg. Company,
general Superintendent.
Rudolph Krasberg, formerly President of the
Krasberg Engineering & Mfg. Co., Director.
R. S. Hibshman, for years with the Aeolian
Company, New York, Sales Manager.
C The Motor Player Corporation being organized with plenty of capital has thus succeeded
in incorporating the best talent obtainable for each phase of its business and thereby has every
facility to maintain its patent rights, to properly and efficiently manufacture its products and
to permit a broad and liberal enough sales policy for the proper distribution of the "Electora".
Motor Player Corporation
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
AUGUST 28, 1920
MUSIC
TRADE
REVIEW
9
Electora is fully patented under pat-
ent No. 1,320,224 granted October
28, 1919. It nvas the first motor
of its kind marketed and has been
manufactured since February 1919.
It is no longer an experiment but is
nonv a recognised standard accessory
to the player piano. The public is
therefore fully protected.
Installed in an Hour I
Beady forYears of Service
All C a n Dance
While Electora Plays
HE complete automatic operation
of the player piano by the Electora
is the delight of the young people
and a big selling argument.
T
I r\ /HY doesn't someone invent a player piano that is actually
v J c x automatic—a complete real player?" That question has been
asked thousands of times by owners of instruments and merchants.
The Electora is the complete answer to that question. It is more than an answer, for it
makes every player piano complete—absolutely automatic—and puts volume and interpre-
tation under complete control of both the inexperienced and the trained musician, by means
of its wonderful lever-controlled throat.
And it can be installed with very little effort in your display parlors or in the owner's
home, by anyone who can handle simple tools.
The Electric Motor
For Player Pianos
Trade Murk Registered
Quiet Running—Simple—Satisfactory
Perfect Control
of Expression
HE possibilities of interpretation
by even the unskilled appeals to
every member of the family, and
is the wonder of even the t r a i n e d
musician.
T
There's a waiting demand for the Electora right in the home of every player piano owner
in your community.
And beside, your sales prospects on player instruments will be
multiplied when you demonstrate for your patrons an Electora equipped player piano.
P^ B u s i l l C S S ^ ' v e dealers are proving this every day. They are increasing their
-r*
*.
sales of instruments and player rolls, making a liberal profit on instal-
D O O S t e r
lations in pianos already sold, and putting new life into their entire
business. You can't afford to pass up or put off the opportunity which the Electora offers
for the fall and holiday trade this year.
Important
F
O
•HI
O
T
HE Electora complete, encased
in container, is only 7 inches in
diameter and lOinches hieh. The
case is of pure aluminum, rust-proof
dust-proof, and vibration proof. The
attachment on top is the throat by
means of which accurate control of
tone volume is attained.
(Weighs only 12 founds J
r
d
e
TSJ
r
It is Adaptable to any make of player piano; Quiet Running; com-
pletely Automatic in operation; Readily Adjusted in tone volume;
Universal Motor, operating with either direct or alternating current;
Automatically re-rolls and stops.
We f urn ' sri with your first order, a quantity of beautiful booklets,
beautifully
illustrated
in colors and bearing your imprint, for distribu-
t i v e 1MOW tion among your patrons. The booklet fully describes and presents to
player owners and prospects the desirable features of the Electora in the home entertainment.
Now in preparation; Complete Selling Plans together with our Dealer Helps—send in your
order now—and let's get started.
Motor Player Corporation
538 Lake Shore Drive
CHICAGO

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