Music Trade Review

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54
THE MUSIC TRADE REVIEW
CLOSES SAN FRANCISCO OFFICE
BIG EDISON CABINET PRODUCTION
General Phonograph Corp. Discontinues Pacific
Coast Headquarters, Transferring Business to
Chicago—New Record Supplement Out
Cabinet Output Reaches High Mark and
Promises to Eliminate Any Danger of Cabinet
Shortage During Coming Fall and Winter
The General Phonograph Corp., New York,
announced this week that it has closed its San
Francisco office. Louis Gruen, who was man-
ager of this office, will join the New York or-
ganization in a capacity to be announced in the
near future.
This office was opened by the General Phono-
graph Corp. to take care of certain special in-
terests along the Pacific Coast, and the execu-
tive officers of the company are well pleased
with the results of this mission. According to
present plans, the Chicago office will take care
of the company's business on the Pacific Coast,
and a representative from this office will visit
this territory at least three or four times a year.
The eleventh supplement of Okeh records con-
tains many selections of interest to Okeh deal-
ers throughout the country. The artists repre-
sented in this supplement are popular every-
where, and there is a diversity to the list that
insures its ready sale. One of the interesting
features of this list is the dance recording of
"Love Nest," which is recognized as the most
popular current dance selection. There are
numerous other dance hits included in the
eleventh supplement, together with a splendid
record by the Crescent Trio that will be wel-
comed by Okeh dealers.
John Cromelin, general sales manager of the
General Phonograph Corp., left Monday for a
few weeks' stay at Brown's Athletic Farm, Gar-
rison, N. Y.
An announcement has just been made by the
E,dison Laboratories to the effect that Edison
cabinet production has reached the highest point
in the history of the business and that, through
their extensive cabinet manufacturing connec-
tions, the Edison Laboratories will be in a po-
sition to meet all anticipated requirements.
This means that, even should an actual short-
age of phonograph cabinets occur this Fall, the
Edison trade will not be materially affected
thereby.
More than a dozen of the foremost cabinet
manufacturing plants throughout the country
are now devoting their entire time and facili-
ties to the production of Edison cabinets. The
Pullman Co., probably the world's most cele-
brated organ.zation of its class, is turning out
cabinets for the Edison Laboratories on a large
scale. It is understood furthermore that ar-
rangements will soon be completed as a result
of which several other large wood-working
plants will also devote their entire time to this
branch of the Edison industry.
Not only are all cabinets in which New Edi-
sons are encased true examples of period fur-
niture, but the exceptionally high standards of
construction insisted upon by the Edison Labo-
ratories have made it difficult for many con-
cerns to accept contracts, owing to their in-
ability to meet the requirements. One or more
trained representatives of the Edison Labora-
tories are at each of the plants, and every cab-
inet turned out is subject to a most rigid in-
spection before it is sent on its way.
LOS ANGELES PATHE MEN MEET
Coast Distributor Host to Southern California
Pathe Dealers—Pathe Artists Entertain
Los ANGELES, CAL., August 21.—The Los An-
geles branch of the Western Phonograph Co.,
Pacific Coast distributor of the Pathe, recently
held a convention which was attended by the
majority of Pathe dealers of Southern Cali-
fornia. Addresses were delivered in the morn-
ing by James Watters, dealer service depart-
ment; C. E. Gore, Western field manager; O. M.
Keiss, field supervisor. Luncheon was served
at Christopher's Cafe. During luncheon Miss
Ruth Bowers, soprano, and Miss Olive Reed,
violinist, sang and played respectively in unison
with Pathe records. Their audience was un-
able to distinguish between the records' repro-
duction and the actual voice and instrument. A
theatre party at the Orpheum brought the day's
entertainment to a close.
ARTISTIC ARRANGEMENT OF STORE
Field-Lippman Co. Adds New Booths and
Makes Service Keynote of Sales Policy—
Arrangement Assures All Possible Comfort
Many innovations in store arrangement have
been made in the new location at 500 Houston
street, occupied by the Field-Lippman stores,
Victor dealers in Fort Worth, Tex. Here, accord-
ing to E. I. Conkling, the local manager, have
been combined a number of the best ideas in
store furnishing and appointment found in the
most exclusive stores in other cities, with an
Dealers Throughout Southern Jobbing Terri-
tory Gather for a Two-day Convention
OWENS & BEERS MAKE ADDITIONS
Owens & Beers, Victor retailers of New York
and Brooklyn, are making extensive improve-
ments in the store at 81 Chambers street. Thirty-
two booths will make up the demonstration sec-
tion when the alterations are completed and a
large foreign record department will be estab-
l : shed. In front of the store is a large electric
sign extending the entire height of the building.
1920
:o double
Vourlncome
and the proposition could be proved
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but do you realize that a talking machine
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Thousands of other retail music mer-
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music merchants have looked to T h e
Talking Machine World for guidance
in the matter of selecting the make of
talking machines they would handle, the
way they would map out their talking
machine department, etc.
The Talking Machine World is the
oldest and largest trade journal in the
world devoted exclusively to the talking
machine industry. N o w running over
250 pages per issue.
EDISON MEETING IN NEW ORLEANS
NEW ORLEANS, LA., August 25.—Edison deal-
ers located in New Orleans jobbing territory
gathered to-day for their annual convention,
which will last until to-morrow night. The
attendance, it is expected, will be close to 100
per cent and among the entertainment features
is the big banquet planned for to-night and a
surprise that is being held in store for to-mor-
row. L. T. Donnelly, sales manager of the
Diamond Music Co., is acting as chairman of
the convention, while the Edison Laboratories
are represented by General Sales Manager
Thomas J. Leonard.
AUGUST 28,
General View of Interior of Store
effect that is not excelled in any store in any
other part of the United States.
Six large booths have been constructed, two
of them for demonstrating Victor records and
music rolls. These booths are practically sound
proof, finished in white enamel and furnished
throughout in a way that will not only be rest-
ful to the customer, but pleasing to the eyes.
A splendidly appointed ladies' rest room has
also been installed, while in the front part of
the building is what is known as the "cozy
corner," where people waiting for engagements
or the street cars can make themselves com-
fortable.
The illumination for the entire store is fur-
nished by the latest indirect lighting devices,
which provide a splendid white light without
glare.
Consult the universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
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Send in the
TALKING MACHINE WORLD,
373 Fourth Avc, New York City.
Please enter my subscription for one year. 1 want to
learn how to double my income via a talking machine
department. Bill me $2 at your convenience to cover
cost of same.
Name
Firm
Street
City and State