Music Trade Review

Issue: 1920 Vol. 71 N. 8

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
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VOL. LXXI. No. 8
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Published Every Saturday by Edward Lyman Bill. Inc., at 373 4th Ave., New York.
Aug. 21, 1920
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Looking Toward the Future
J
UST at present the thoughts of the music industry are directed most intently upon what the next few-
months will have to offer in the way of business. Some of the thoughts are directed still further along
the same line into next year, seeking some indication as to what may he expected in the general financial
or industrial situation that will be calculated to affect the manufacturer and particularly the sale of
musical instruments.
Outside influences may be expected to have their effect on trade conditions. In fact, they always do
to a greater or less extent, but it rests largely with the members of the trade themselves as to what condition
the retail trade is to be found in after the holiday rush is over and things have settled down for the new
year. The activity and good judgment shown in sales and advertising campaigns during the Fall, as well as
the aggressiveness of these campaigns, will all have weight in shaping the future of the industry.
There are already being offered definite publicity plans, made available to piano and music merchants
in all parts of the country. The first of these is the fourth of the series of co-operative advertising campaigns
prepared by the National Bureau for the Advancement of Music, and consisting of twelve large advertise-
ments of genera! character to be run weekly from September 30 until Christmas. This campaign affords an
open and welcome avenue of publicity for those music merchants broad enough to lend their support to adver-
tising that is calculated to arouse and sustain interest in music and develop a desire for musical instruments
in general without reference to any one particular make.
Then will come the Flayer-Piano Week celebration in October, which is to be national in scope, and
will represent a Coast-to-Coast drive on the part of the trade to bring to the public in a most emphatic manner
a true understanding of what the player-piano is, what it represents and what it can accomplish in making the
home a better place to live in. These two general campaigns might well be looked upon as a keystone by the
dealer for his own local publicity, and the advertisements in the co-operative campaign especially should serve
as a rule and guide for him in determining the character of his own advertising.
If the retail advertising in the trade in general is kept on a high plane—if the appeal is made through
the lure of music and the quality of the instrument, rather than upon prices and terms—the publicity may be
expected not only to bring business, but to keep the trade on a high piane and out of the hands of the price-
cutter and the long-term specialist. The sales campaign should be conducted along equally direct lines, for
even though the supply of instruments should equal the demand, in spite of general predictions, the practice
of selling surplus goods on a clean basis, with sales based on music and quality, instead of prices and terms,
will prove the saving grace.
The retailer who under present market conditions quotes 'special low prices and long terms in an effort
to bolster up business is doing a distinct injury to himself and to the trade in his immediate vicinity, without
enjoying any real benefit in the long run. He may build up a temporary volume of sales, but he does so at
a sacrifice of profits, if he is offering genuine bargains, and arouses in the public a distrust of musical instru-
ment prices. The result is not a rush to buy, but rather the development of a tendency to wait a while longer
and see if there will not be a reduction in other lines and by other houses.
If the trade enters into the new year with prices and terms firm, and on a basis that will produce the
proper margin of profit under prevailing buying and operating costs, then the coming year may be viewed
with more or less composure. If, on the contrary, the Fall season sees a letting down of the bars in the matter
of retail selling standards, then the coming year will find the trade in a chaotic condition and in a position to
suffer from any untoward general business developments that may appear. Members of the trade generally
can best protect themselves and their industry by holding tight, keeping on the right course and maintaining
the industry in the high position it has enjoyed during the past several years.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
RLVIEW
PUBLISHED BY EDWARD LYMAN BILL, Inc.
President and Treasurer, C. L. Bill, 373 Fourth Ave"., New York; Vice-President,
J. B. Spillane, 373 Fourth Aye., New York; Second Vice-President, Raymond Bill, 373
Fourth Ave., New York; Assistant Treasurer, Win. A. Low.
J. B. SPILLANE, Editor
RAYMOND BILL, B. B. WILSON, Associate Editors
WILSON D. BUSH, Managing Editor
CARLETON CHACE, Business Manager
Executive and Reportorlal Stall
V. D. WALSH, W M . BRAID WHITE (Technical Editor), £ . B. MUNCH, L. M. ROBINSON,
C. A. LEONARD, EDWARD LYMAN BILL, SCOTT KINGWILL, THOS. W. BRESNAHAN, A. J.
NICKLIN, L. E. BOWERS
WESTERN DIVISION:
BOSTON OFFICE:
Republic Bldg., 209 So. State St., Chicago.
JOHN H. WILSON, 324 Washington St.
Telephone, Wabash S774.
Telephone, Main 6950.
LONDON, ENGLAND: 1 Gresham Buildings, Basinghall St., D. C.
N E W S SERVICE I S S U P P L I E D WEEKLY BY OUR CORRESPONDENTS
LOCATED I N T H E LEADING CITIES THROUGHOUT AMERICA.
Published Every Saturday at 373 Fourth Avenue, New York
Entered as second-class matter September 10, 1892, at the post office at New York, N. Y.,
under the Act of March 3, 1879.
SUBSCRIPTION (including postage), United States and Mexico, $2.00 per year;
Canada, $3.50; all other countries, $5.00.
ADVERTISEMENTS, $4.50 per inch single column, per insertion. On quarterly or
yearly contracts a special discount is allowed. Advertising pages, $130.
REMITTANCES, in other than currency forms, should be made payable to Edward
Lyman Bill, Inc.
Departments conducted by an expert wherein all ques-
tions of a technical nature relating to the tuning,
regulating and repairing of pianos and player-pianos
p
a r e dealt with, will be found in another section of
(his paper. We also publish a number of reliable technical works, information concerning
which will be cheerfully given upon request.
and local associations in various industries to enter the political-
arena, not on a partisan basis, but rather to demand some
guarantee of a businesslike administration of the country's finances,
so as to reduce the enormous Government appropriations to a sensi-
ble figure and thus remove directly the burden of taxation .upon
industry and upon the public at large.
It is only by concerted action that the powers that be can be
reached directly and in a manner to demand attention and considera-
tion. Congress has nowadays been trained to talk and think in
billions exclusively. It is a billion for this and a billion for that,
regardless apparently of the actual necessity or wisdom of the
proposed expenditure.
The country has been saddled with taxation, and apparently
the officials in Washington feel that the saddle should stay while
they engage in an orgy of extravagances. Government agencies are
very timely in their suggestions to business men that there be plans
of standardization, budget systems and plans of business efficiency
adopted to promote increased production and by that means reduce
costs, but the advice so heartily given is not followed by the givers.
It is time for business men and organizations to insist that the
money the men are called upon to contribute to the Government in
the way of heavy taxes be spent on a legitimate, sensible and
economical basis, and that if there is a surplus an effort should be
made not to find means for spending that surplus, but rather to
concentrate on means for reducing the tax burden of the nation's
industry. Industrial development depends in a large measure upon
the success of such a demand.
REASONS FOR INCREASED EFFICIENCY
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Honors Won by The Review
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1902
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Gold Medal
St
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P a r i s Exposition,
Exposition, 1901
1900
Diploma Prix Pan-American
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Gold E Medal—Lewis-Clark
1905
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LONG DISTANCE TELEPHONES—NUMBERS 5982—6983 MADISON 8Q.
Connecting all Departments
Cable address: "Elbill, New York"
Vol. LXXI
NEW YORK, AUGUST 21, 1920
No. 8
THE PLAYER-PIANO WEEK CAMPAIGN
T
HE general interest displayed by piano merchants throughout
the country in a National Player-Piano Week in October would
seem to assure the success of the venture even at this early date.
In some sections piano merchants have already begun to make pre-
liminary arrangements to participate in the celebration even though
the detailed plans for the week have not been announced. It may
be that with the coming of October the retail player-piano business
may not require stimulation, but a national campaign cannot help
but have an influence on the general public that will be lasting in its
effect. Although designed primarily to attract public attention to
the player and the music roll, Player-Piano Week, through bring-
ing new people into the.stores and focusing attention on the various
retail establishments, should result in stimulating a demand for all
types of musical instruments. The idea is worth working out so as
to be of general benefit to the entire industry.
THE BUSINESS MAN AND POLITICS
T
HE country will soon be in the throes of a Presidential cam-
paign—a campaign in which business men generally should take
far more than ordinary interest, for upon the results will depend
in a large measure the welfare of the country's" industries'for several
years to come.
During and since the war we have had occasion to realize
the seriousness of working under revenue and other laws drafted
by small town attorneys and professional partisan politicians. The
music trade has had particular occasion to realize the situation,
because it has been one of the industries discriminated against in
the assessment of excise and certain forms of luxury taxes, to say
nothing of having to meet so-called excess profit taxes.
Taxation is recognized as necessary, and in many instances
just, but taxes that serve to impede industry and progress and to
harass business men in the following out of their legitimate voca-
tions require more consideration than has apparently been given
them to date.
;
It would seem time for business organizations and the national
AUGUST 21, 1920
A REPORTED development in the labor situation that is most
i \ interesting and encouraging is to the effect that there is evident
in manufacturing plants throughout the country an increased ef-
ficiency on the part of the workers, not normal efficiency by any
means, but a distinct improvement over the condition that has main-
tained for many months past. This increased efficiency is expected
to have a material effect upon market conditions by bringing about
some increased production, and, more important, some lowering
of production costs.
The cause for this increased efficiency is not hard to find. It
is a known fact that in a number of industries conditions are not
what they should be. There has been a dropping off of orders suf-
ficient to force a reduction in the number of employes. This con-
dition is particularly evident in the woolen trade. The average
worker can see the handwriting on" the wall. He realizes that there is
a possibility that in his own particular factory there may be a
slowing up of business sufficient to cause "the laying off of employes
and those laid off will naturally be the ones who will prove least
efficient. The worker with any sense will attempt at least to impress
his employer with the fact that he is a little more competent than
the average worker and, therefore, worthy of being kept on the
payroll when the process of elimination is under way.
Whatever the cause for the improvement in efficiency, it is grat-
ifying to learn that it is sufficiently in evidence to make comment
worth while.
THE STANDARDIZATION OF SUPPLIES
T
H E Committee on Standardization of the Musical Supply Asso-
ciation is still hard at work in an effort to formulate practical
ideas regarding the standardization of supply parts that will be of
interest and value to the industry as a whole. The appointment of
sub-committees to study the standardization problem as it relates
to the various divisions of the supply trade is a move in the right
direction, and with the reports of these sub-committees in hand
in the near future the general committee should be able to present
to the piano manufacturers suggestions on standardization that
should be distinctly feasible.
This problem of standardization of supplies is not simply an
emergency problem, but one that is well worth considering at any
time, and particularly now when such an unusual situation exists
in the trade. It will not be enough, however, to simply indorse any
report made by the Standardization Committee, but efforts should
be made to put these suggestions into force, to get results that will
not only simplify the supply man's work, but will result in some
saving in money and at the same time bring about a material
increase in production.

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