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48
THE
MUSIC TRADE
REVIEW
• A U G U S T 14, 1920
STRONG FEIST AD CAMPAIGN
JOE GOODWIN MARRIES ACTRESS
TO OPEN PROFESSIONAL OFFICES
15,000,000 People to Be Reached by Feist Maga-
zine Advertising This Fall
Song Writer and Mrs. Moulten 'Married in
Greenwich Last Week
Sam Fox Co. to Make Important Addition to
Quarters in New York
L,eo Feist, Inc., are continuing their full-page
advertisements in each month's issue of the
Ladies' Home Journal. In the September issue
of that publication and the September 4th issue
of the Saturday Evening Post full-page adver-
tisements featuring the Feist songs, "Castle of
Dreams" and "I'm in Heaven When I'm in My
Mother's Arms," will appear. In addition all the
active numbers of the Feist catalog will be
mentioned, as usual.
"Castle of Dreams," by the way, is one of the
big numbers in the musical show "Irene" and is
by Harry Tierney and Joseph McCarthy. "I'm
in Heaven When I'm in My Mother's Arms"
is a number from the popular catalog of the
same firm, written by Howard Johnson, Cliff
Hess and Milton Ager. It is estimated that
through the publicity mentioned above the Feist
titles will be brought before the eyes of 15,000,-
000 people during the Fall season.
GREENWICH, CONN., August 9.—Mrs. Gertrude
Frank Pallma, Jr., of the Sam Fox Pub. Co.,
Aloulten, a vaudeville actress, and Joseph Good- Cleveland, O., has just arrived in New York for
win, song writer, both of New York, were mar- the purpose of organizing a professional depart-
ried here last Saturday afternoon by Justice ment in the company's new offices at 158 West
of the Peace Albert S. Mead in his office after
they had obtained a license from the Town
Clerk's office The attendants were Miss Marie
Burke and James F. Stanley, a partner of Mr.
Goodwin. Mrs. Moulten was divorced from
her first husband. The couple motored here from
New York. Following the ceremony the bridal
party dined at the Pickwick Inn. Mr. Goodwin
and his bride will spend their honeymoon motor-
ing through New England States. Joseph Good-
win writes exclusively for Shapiro, Bernstein &
Co., Inc.
YES-
IT IS DIFFERENT!
AM0RITA
(Not an Oriental)
By the Writers of
" My Cairo Love "
Everybody is wild about this new
song. It is so different! "Amorita "
is not a "second" anything; it is
something new and original. To
hear it is to know that "there is
something new under the sun."
The public is demanding some-
thing nen>—here it is!
^—^
Zi* J * i LXX-
r f •
•J
Jack Nelson, who is in charge of the North-
western University Glee Club, recently toured
with his organization through the Island of
Haiti. Among the numbers rendered while the
organization was in that country was Nelson's
own song, "Empty Cellar Blues," published
by the Riviera Music Co., Chicago, 111. The
number won a great amount of popularity in
the little island.
Frank Pallma, Jr.
Forty-fifth street, this city, which are to be con-
ducted along new lines. Mr. Pallma, Jr., will be
remembered as the man who arranged the suc-
NEW NUMBER BY MARY EARL
cessful Fox demonstrations in Kansas City, St.
Mary Earl, who writes exclusively for Shapiro, Louis, Minneapolis and St. Paul, which attracted
Bernstein & Co., Inc., is the composer of a new much attention in the trade. In his Kansas City
song entitled "In Old Manila." The sales staff work he was. successful in establishing the rec-
of the above organization is very enthusiastic ord of being able to have a theatre advertise a
popular song on its billboards, the Fox song,
over the song's prospects.
"Alabama Moon," in that instance being adver-
tised
on the twenty-four-sheet posters belonging
PUBLISH "SWEETEST LADY"
to the Newman Theatre, that city.
Jos. W. Stern & Co. are the publishers of a
Mr. Pallma recently spent several days in
new song entitled "Sweetest Lady," from the Atlantic City and as a result "Amorita" and
pens of Caddigan and Story, who are also other Fox hits, including "Stop It" and "Ala-
authors of "Blue Diamonds," also published by bama Moon," are being featured by the orches-
the same firm.
tras there to a great extent.
JOBBERS and DEALERS
GET
A Spanish Fox-Trot Song
" r
WHERE THEY DON'T NEED CELLARS
i
r r "c c_r_c
THESE
Southern Melodies From the Sunny South
"Emma Lou"
"Tell Me You Are Coming Back to Me"
10,000 Orchestras are now playing this greatest of all Southern Waltz Songs
The most fascinating, flowing BALLAD penned in years—Jack Trevey, Southern Comedian,
writes—"Show was STOPPED COLD last night with this number."
"When the Faddists Have Their Way"
The greatest FAD song of the Age—A REAL HIT—Now being featured by dozens of
BIG TIME acts
"Underneath the Royal Palm Trees"
This song stands among songs as the Royal Palm stands among trees—The Best of Its
Kind—Maurice Swerdlow took 9 ENCORES with this Number at PHILADELPHIA, PA.
"Down in Miami on Biscayne Bay"
The official Miami Song adopted by the Miami Chamber of Commerce and the greatest
HARMONY NUMBER of the year
"Dad's Wearing Overalls Now"
A grand march, and the BEST OVERALL SONG on the Market
We publish only clean, high-class Numbers
Write for introductory prices
SAM FOX PUB. CO.
CLEVELAND, O., U. S. A.
DIXIE MUSIC PUBLISHING CO., Inc.
22-32 HAVLIN BUILDING
RIO NIGHTS
The Fastest Selling Waltz Song on the Market
MIAMI, FLORIDA, U. S. A.
HAVE YOU
"I've Been A-Longin' For You"
"Just A Rose"
"After It's Over, Dear" and "Alpine Blues"?
THEY'RE WINNERS
Order direct or through your jobber
FISHER THOMPSON MUSIC PUB. CO.
Gaiety Theatre Building, NEW YORK. CITY