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THE MUSIC TRADE
JULY 31, 1920
57
REVIEW
UNADVERTISED SONG A HIT
Kathryn Lee First Artist to Program "Lassie o'
Mine"—Fox Preparing to Exploit Song
In the mad rush of music publishers endeavor-
ing to "put over" hits, many of the real gems in
music are ofttimes overlooked, and for no other
reason than that they are not ostentatious
enough to force themselves upon our attention.
Genuine merit and quality, however, are two
elements that cannot be denied and such songs,
even though they may appear forgotten or
"lost in the shuffle," survive long after the forced
Is not spared in making Century Certified
and advertised numbers have had their day.
Edition the best, music to be had at any
price, nor in telling millions of people
Such a song is "Lassie o' Mine," a charming
through our national advertising what a won-
derful buy it is and that it's your store where
little, composition by Edward J. Walt, published
they can, get it—
some time ago by the Sam Fox Publishing Co.,
Our ads. have performed miracles for
Cleveland, O., and badly neglected as far as ad-
those who have hooked up with us in these
vertising was concerned. But while the Fox
big campaigns BY INCREASING THEIR
CENTURY BUSINESS FROM 100 TO 300%.
Co. was devoting its efforts to exploiting other
numbers, this quiet and unaffected little song
Since your profit is 10c on every copy you
sell, It makes it well worth your while fea-
was slowly winning for itself a place in the
turing.
hearts of true music lovers. In the time that has
elapsed since publication it has steadily gained
in sales and has won much recognition, and sole-
ly on its merits. The publishers have now de-
cided to launch an extensive advertising cam-
paign in its behalf, believing that with a little
effort and exploiting it can be made a most suc-
231-235 West 40th Street, NEW YORK
cessful song.
One of the first musical celebrities to take up
NEW SONG PUBLISHED
the composition and to appreciate its inherent
qualities was Kathryn Lee, the distinguished
"There Will Come a Time" is the title of a concert artist, who has programmed the song
new song published by the Stout Music Co., of continually. Other singers have taken to the
Vincennes, Ind. Among others the number is song since then and it is now being extensively
being featured by the original Novelty Five t:sed in concert.
now playing the higher class vaudeville circuit in
The campaign outlined by the publishers in-
the Eastern section of the country.
cludes a series of advertisements which will ap-
pear in four nationally circulated musical maga-
zines; orchestrations have been sent to a list of
SCORE BY S. R. HENRY
several thousand orchestras; concert singers,
Henry R. Stern, of Jos. W. Stern & Co., who vaudeville artists, lyceum and chautauqua enter-
writes under the pen name of S. R. Henry, has tainers are being interested in the song; some
written the score of "Little Miss Charity," whicn player roll recordings are already on the market
and other mechanical reproductions will soon be
will open in New York shortly.
released.
This serious effort can mean nothing but an
increased demand, and if the song has succeeded
so well thus far without advertising its future
prospects are certainly good.
Expense
You cant go
wrong with
A new one by Bob Garleton,
writer of Ja Da
"Doo-Dee
Blues"
Co-operative Hook-ups Free
Century Music Pub. Co.
15c Retail
Sept. 15th, 1920
(Formerly 10c Music)
NEW POST FOR HARRY PEARL
200% Profit on
Harry Pearl, manager of the St. Louis of
(ices of Irving Berlin, Inc., was recently ap-
pointed manager of the firm's Detroit branch.
World
Famous
Write for Dealer*' Price*
LEO. FEIST, Inc., FEIST Bid*., New York
FRANK KNEELAND ON LONG TRIP
Frank E. Kneeland, traveling representative
tor Harold Flammer, Inc., recently left on a long
trip, visiting the trade in all parts of the country.
Mr. Kneeland will be on the road for a period
of months, calling on dealers in practically every
trade center in the United States. His itinerary
also includes some of the more important cities
in Canada.
ABE OLMAN CONVALESCING
x\be Olman, the well-known composer and
professional manager for Forster, Music Pub-
lisher, Chicago, 111., is convalescing after under-
going an operation recently performed in St.
Joseph's Hospital, the above city.
ALWAYS IN DEMAND
• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
McKINLEY
MUSIC
The price of this big-selling edition of
teaching and.concert music will advance one
cent to the dealer on September 15th, 1920,
and the new retail price will be 15c per copy.
Send in your stock orders now to get the
old rate.
50 NEW NUMBERS AND NEW
CATALOGS READY SEPT. 15TH
At the New Rate
All of the best reprints and more big-
selling copyrights than any other low-priced
edition.
Free catalogs with stock orders. We pay
for your advertising. Write for samples.
Evening Brings Best and You
There's A Long, Long Trail
The Magic of Your Eyes
My Rosary for You
Mother Machree
Kiss Me Again
Starlight Love
Can't Yo' Heah Me Callln', Caroline
Ring Out I Sweet Bells of Peace
Spring's a Lovable Ladye
Dear Little Boy of Mine
Sorter Mies You
Smllln' Through
Who Knows?
*
Values
Remick Song Hits
"Hold Me"
"la Vccda"
"Peacbie"
"Venetian Moon"
"Japanese Sandman"
"Just Like a Gipsy"
"Hiawatha's Melody of Love"
"Your Eyes Have Told Me So"
"Don't Take Away Those Blues"
"The Jazz Dance Repertoire"
"AH by Myself"
"In Gay Havana"
SACRED
Teach Me To Pray
I Come To Thee
The Silent Voice
A Little While
It Was For
Ever At Best
AND MANY OTHERS
J E R O M E H . REMICK & CO.
MCKINLEY MUSIC CO. New York
N E W YORK
DETROIT ;;
••••••••••••••»••»•••••••»•••••<
Remarkable Waltz Song Success. On All Records and Rolls
WEEPING WILLOW I>AN€
Chicago
McKINLEY MUSIC COMPANY
New York