Music Trade Review

Issue: 1920 Vol. 71 N. 5

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
JULY 31,
1920
THE
MUSIC
TRADE
53
REVIEW
HARDING RECORDS FIRST SPEECH
IOWA VICTOR DEALERS TO MEET
GRAFONOLA ON SPECIAL TRAIN
Republican Nominee for President Chooses
Record as Medium Through Which to Spread
His First Speech of the Campaign
Annual Convention of State Association to Be
Held in Des Moines on August 2—Victor Golf
Tournament Under Way—New Exclusive
Columbia Store to Open in Des Moines
New York Delegation Attending Senator Hard-
ing's Notification Ceremonies Entertained by
Grafonola on Their Trip—New Omaha Branch
to Open Shortly—Other News
DES MOINES, IA., July 26.—The date of the fourth
annual convention of the Iowa Victor Dealers'
Association has been changed from Tuesday,
August 3, to Monday, August 2. This has been
necessary in order to make satisfactory arrange-
ments with different features of the program.
An attendance of over 200 is already assured.
John Gregg Paine of the legal department of
the Victor Co., will address the members of the
Iowa Victor Dealers' Association at their con-
vention.
The annual Victor golf tournament was
held in Des Moines last month. A number of
matches have already been played with the lead-
ing players, H. B. Sixsmith and E. H. Haglind
of Mickel Bros., Oliver Pearson of the Victor
traveling department and Dave Walsh of the
Victor Educational department.
Oliver Pearson, Iowa representative of the
Victor Co., has just finished his work in Des
Moines and will call on the Victor trade in the
eastern section of the State during June and
July. Mr. Pearson's previous work has been
in the eastern part of the State, where he has
made a host of friends.
David Walsh, the educational representative of
the Victor Co., is conducting a series of "Mu-
sical Appreciation" talks at the Summer school
at Carroll, Ia.
H. Wilson will shortly open an exclusive Co-
lumbia store at Sixth and Locust streets, this
city. The installation will consist of two booths
on the first floor and two in the basement, a
large record rack and a service counter. The
offices will be on a balcony in the rear.
A Columbia Grafonola L-2, with a collection
of Columbia records, entertained the Republicans
from Greater New York on the special train
which left New York last week for Marion, O.
This delegation attended the ceremonies inci-
dental to Senator Harding's notification, and
among the records provided for their trip were
speeches by Senator Harding and Governor
Coolidge, candidates for President and Vice-
President respectively. These records, which
were produced for the Columbia Graphophone
Co. under the direction of the Nation's Forum,
were enthusiastically received by the Republican
delegation on this special train, and a similar
reception was accorded other Nation's Forum
records by prominent Republican statesmen.
The general sales department of the Colum-
bia Co. received an interesting letter recently
from R. E. Rae, who left for Omaha a short
while ago to assume charge of the new Colum-
bia wholesale branch to be opened in that city.
Mr. Rae states that he expects to be fully
established in his new home by August 1, and
that plans are being made to give maximum
service and co-operation to Columbia dealers in
the Omaha territory.
Among recent visitors at the Columbia execu-
tive offices were S. E. Lind, manager of the De-
troit branch; Frank Grunyo, manager of the
Grafonola department of the New England Fur-
niture & Carpet Co., Minneapolis, Minn., and
Mr. and Mrs. F. O. Edwards, of the Service
Shop, Columbia dealers in Chicago, 111.
O. F. Benz, of the general sales department,
returned recently from a visit to the Columbia
branches in Atlanta and New Orleans and the
Columbia jobbers in Tampa, Fla., the Tampa
Hardware Co.
WASHINGTON, D. C, July 26.—Senator Warren
G. Harding, Republican nominee for President,
opened his political campaign here last week by
having his first address recorded on a talking
Senator Harding Recording Campaign Speech
machine record. As he spoke into the recording
horn of the instrument, unheard by anyone ex-
cept the operator, he outlined his views on Amer-
icanization which were heard in all parts of the
country on July 4 when the records were dis-
tributed by the local Republican committees and
local talking machine dealers.
His speech was an impassioned plea for
Americanism as opposed to internationalism. He
traced the steps by which the American democ-
racy was built up and declared that the present
constitution was the real basis of all American-
ism. In regard to mingling in the affairs of
Europe he said:
"We do not mean to hold aloof, we choose no
isolation, we shun no duty. I like to rejoice in
an American conscience and in a big conception
of our obligations to liberty, justice and civiliza-
tion. Aye, and more, I like to think of Co-
lumbia's helping hand to new republics which
are seeking the blessings portrayed in our ex-
ample. But I have a confidence in our America
that requires no council of foreign powers to
point the way of American duty.
"We wish to counsel, co-operate and con-
tribute, but we arrogate to ourselves the keep-
ing of the American continent and every con-
cept of our moral obligation. It is fine to ideal-
ize, but it is very practical to make sure our own
house is in perfect order before we attempt the
miracle of Old World stabilization."
Governor Calvin Coolidge, of Massachusetts,
the nominee for Vice-President, also spoke into
the recording horn, the topic of his address
being "Law and Order." He declared that the
industrial goal is equal honor for equal endeavor.
The records were made by the Columbia Co. for
the Nation's Forum.
C. L WAINWRIGHT MADE MANAGER
Takes Charge of Edison Department of Memphis
House—Knows Southern Territory Well
MEMPHIS, TENN., July 26.—The Bry-Block Mer-
cantile Co., prominent music dealers of this
city, has announced the appointment of C. L.
Wainwright as manager of the phonograph de-
partment. Mr. Wainwright has had a wide ex-
perience in selling the New Edison and has
gained a broad acquaintance with Edison
patrons in this territory. He was for many
years with the Armstrong Furniture Co. here
and later was promoter and manager of the
Edison Phonograph Shop.
SPALDING'S ARMY DEBUT
Commanding Officer of Aero Squadron Did Not
Recognize Famous Edison Artist
When Albert Spalding, the Edison artist,
gave a recital in Dallas a while ago one of the
most interested auditors was Major J. W. Swan.
It so happened that Major Swan, then Captain
Swan, was the first officer that Spalding re-
ported to after enlisting in the air service "at
Mineola, L. I.
Major Swan's favorite story about Spalding
is to relate, with evident pleasure, that when
the violinist first reported to him he was just
about on the eve of sailing with the American
expeditionary force for Europe. He impressed
tippn the new recruit the necessity for limiting
baggage to a minimum.
"Well," said Spalding, "I don't need much
baggage, but I wonder if I might be permitted
to take along with me a small violin case?"
"Can you play the violin?" asked Captain
Swan. Spalding admitted that he could.
"Well, that's fine," said the captain. "You
could cheer us up a lot on the trip over if you
could get by with some simple melodies."
Spalding was rather new at that time to mili-
tary regulations, so he lost no time in convinc-
ing the captain that he was not in the army to
act as an entertainment committee for the Y. M.
C. A. and that he expected to do more flying
than playing while in the army.
"Well, that's all right," said Captain Swan,
'you can have all the flying you want, but you
must not feel bashful about giving us a nice
little tune once in a while."
"And to think," concluded the major, "that I
was talking to one of the world's greatest vio-
linists and I did not know that he could even
play the banjo."—Fort Worth Record.
BIG VICTOR SIGN IN INDIANAPOLIS
Taylor Carpet Co. Erects Large Outdoor Sign
in Prominent Location in That City
INDIANAPOLIS, >IND., July 26.—Realizing the many
advantages of outdoor advertising, the Taylor
Carpet Co., one of the seven Victor dealers in
Indianapolis, has had a large outdoor display
board erected at- the corner of Washington and
Taylor Co.'s Striking Sign
Illinois streets, in one of the city's leading cen-
ters. The shape and size of the new board
are the same as those of the score of other Victor
boards erected along the principal streets of the
city at the suggestion of the Stewart Talking
Machine Co., the prominent Victor wholesalers.
Large electric lights are arranged along the
top of the board in such a way that the crowds
who pass by cannot resist admiring the beauty
of the Victrola XVII so artistically painted in
colors in the center of the board. At the left
of the machine appears the famous Victor cau-
tion, "Look Under the Lid. The Genuine Vic-
trola is Labeled." In place of the names of the
seven Indianapolis dealers carried on the other
Victor boards, the name of Taylor's is flashed
to the public.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
54
THE MUSIC TRADE REVIEW
MONTALVO OPENS NEW QUARTERS
SENDS RECORDS BY PARCEL POST
Handsome Temple of Music Formally Dedicated
by Live Dealer in New Brunswick, N. J.
Columbia Co. at Bridgeport Has Own Post Of-
fice Branch in Factory—Several Tons of
Records Sent by Mail Every Day
JULY 31, 1920
NEW BRUNSWICK, N. J., July 26.—There was for-
mally opened recently on Albany street a new
Temple of Music of a character that cannot be
surpassed in many cities of the country regard-
less of size. The new temple is incorporated in
the establishment of Ramon Montalvo, who in
the course of a number of years has developed
the largest talking machine business in this sec-
tion of the country.
The new building is devoted entirely to the
cause of music, and in addition to handsomely
equipped, elaborately furnished and well-stocked
showrooms, together with generous batteries of
demonstrating rooms for Victor and Edison ma-
chines and records, includes a recital hall ca-
pable of seating several hundred people and which
it is believed will become a musical center.
The new recital hall was put to good use dur-
ing the opening celebration. A number of well-
known singers and instrumental soloists from
New York and other cities were brought to New
Brunswick to take part in the elaborate pro-
gram prepared by Mr. Montalvo, and following
the formal entertainment there was plenty of
dancing to the accompaniment of lively music.
The new Temple of Music is a tribute not
only to the business success of Mr. Montalvo,
but to the musical importance of New Bruns-
wick, and representatives of the talking ma-
chine manufacturers with which Mr. Montalvo
does business attended the opening in person
to extend their congratulations.
COULD NOT BELIEVE THEIR EARS
Edison Tone-test Recital in Iola, Kan., Shows
Good Qualities of Edison Reproduction
Vernon Dalhart, who is one of the widely
known Edison artists, was sitting beside the
New Edison on the stage during the recital held
in Iola, Kan. The instrument was playing Van
Eps' "Dixie Melody." The reproduction was
so exact that many of the audience thought Mr.
Dalhart was playing the banjo and stood up or
craned their necks in order to get a better view.
The newspaper account of the affair was as
follows:
"The phonograph proved its ability to repro-
duce violin, piano and banjo music, as well as
the human voice. The crowd was very much
amused in connection with the banjo type of
instrument to see the puzzlement of the spec-
tators who had overflowed into the choir loft.
These were unable to see the stage and were
obviously at a loss to tell whether a real banjo
was being played or not and every time they
craned forward trying to see, the rest of the
crowd laughed in a way that increased their
.• curiosity until several of them finally stood up
and openly walked far enough aroun r able to see what was going on."
MAKING DELIVERY^ BY "FLIVVER"
MEMPHIS, TENN., July 26—jXhe customers of
Zumsteg Bros, are so ^an.xious to get Sonora ma-
chines that the dealers have to work fast. As
BRIDGEPORT, CONN., July 26.—There is hardly a
factory or manufacturing establishment in this
city which is not using the parcel post to place
its products on the market in the face of the
great difficulties in making shipments by freight
or express. The Columbia Graphophone Co.,
for example, is making large shipments of rec-
ords by parcel post, often sending out as many
as two or three tons a day in this way. Two
regular postal distributors are now on duty at
the plant sorting the packages and placing them
in'the mail sacks. So great has been the de-
mand on the postal facilities that additional
equipment is being arranged for.
PURCHASES_NEW BUILDING
Talking Machine Co. of Texas Buys Spacious
Structure in Houston to Be Devoted to
Wholesaling of Victor Machines and Records
io double
yourlncome
HOUSTON, TEX., July 26.—The Talking Machine
Co. of Texas, Victor wholesalers, located in this
city has just purchased a new two-story build-
Wholesale Home of Talking Mach. Co., Houston
ing located in the heart of Houston and within
a block of all the railroad freight stations and
across the street from the express depot. T. E.
Swan, president of the company, in chatting with
The World said the new building will soon
be occupied and will be exclusively devoted to
Victor wholesaling. The purchase price was
$90,000 and floors measure 100 feet by 110 feet.
Mr. Swan, in addition to his Victor business
and the chain of retail furniture stores he owns
and operates in many Texas cities, has recently
arranged to aggressively wholesale Q R S music
rolls in Texas, Louisiana, Oklahoma, Arkansas.
and the proposition could be proved
sound from every angle, you wouldn't
hesitate, would you? Of course not,
but do you realize that a talking machine
department can be made to provide
sufficient revenue to take care of the
overhead on your entire establishment ?
Thousands of other retail music mer-
chants have proved the above made
statement true and thousands of retail
music merchants have looked to T h e
Talking Machine World for guidance
in the matter of selecting the make of
talking machines they would handle, the
way they would map out their talking
machine department, etc.
VICTROLA IN FOX NEWS FILM
Knight-Campbell Co., of Denver, Introduces
Victrola in Scenes of Bathing Beauties
DENVER, COL., July 26.—The Knight-Campbell
Music Co., of this city, scored a big success in
advertising the Victrola through the medium of
the motion picture film. The Fox News Service
was taking pictures of some of the bathing
belles on the beaches near the city and during
the filming of the pictures the Knight-Campbell
Music Co. placed a Victrola on the lawns of one
of the estates and the bathers came up and
danced to the strains of "The Yellow Dog
Blues." Miss Alice Schneider, champion woman
swimmer and high-diving expert of Colorado,
was shown in a close-up changing a record on
the rpachine. The Victrola carried a large sign
with the name of the Knight-Campbell Co. on
it and in this way the store was well advertised.
The film was shown at the local theatres and
provided advertising which could not be bought
at any price.
The Talking Machine World is the
oldest and largest trade journal in the
world devoted exclusively to the talking
machine industry. N o w running over
250 pages per issue.
Some book, eh? Yes, and some encyclo-
pedia of the kind of information that
will positively double your income.
Don't miss your chance.
coupon now.
Send in the
TALKERS FOR SUMMER ENJOYMENT
Houseboats and yachts as well as smaller
boats and canoes have found a talking machine
a useful and pleasurable thing to have on a
cruise or even while lying at anchor in the
harbor.
How Zumsteg Bros. Deliver
the illustration shows, they simply hoist a
Sonora on a "flivver" and rush it off to the buy-
er's home in a couple of minutes. This not only
saves delay, but makes packing unnecessary.
W. A. Wilson has opened a new Columbia
Grafonola store in Des Moines, la. The build-
ing which he has just occupied has been en-
tirely remodeled and four demonstration booths
have been built.
TALKING MACHINE WORLD,
373 Fourth Ave., New York City.
Please enter my subscription for one year. I want to
learn how to double my income via a talking machine
department. Bill me $2 at your convenience to cover
cost of same.
N ame
Firm
Street
City and State

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