Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
PLAYER SECTION
NEW YORK, JULY 31, 1920
Plan for National Player-Piano Week
Committee Organized This Week to Develop Plans for the Holding of a National Player-Piano Week in October—
Definite Advertising Campaign to Promote Both Wholesale and Retail Sales a Feature
of the Plan—Manufacturers Urged to Support the Movement
A definite move toward establishing a Na-
tional Player-Piano Week some time during the
month of October was made this week when a
Chairman, R. B. Aldcroftt, president Music
Industries Chamber of Commerce.
Vice-Chairman, E. Paul Hamilton, president
National Association of Music Merchants.
Secretary, Max deRochemont, Laffargue Co.
Treasurer, A. W. Johnston, treasurer Musical
Supply Association of America.
Arthur Conrow, president National Music Roll
Association; Otto Schulz, president National
Piano Manufacturers' Association; W. V.
vSwords, Aeolian Co.; Frank E. Wade, Amphion
Player Piano Co.; E. D. Moore, Pratt Read
Player Action Co.; T. M. Pletcher, Q R S Co.;
The campaign will be promoted through trade
paper advertising and publicity letters from
manufacturers to dealers, circulars from dealers
to c u s t o m e r s,
newspaper adver-
tising, m a i l i n g
f o l d e r s , let-
ters and literature
and window dis-
plays stimulated
by a cash prize
contest. A spe-
cial effort is to be
made to build up
mailing lists »pf
dealers. Forms of
letters and print-
ed matter will be
furnished to deal-
M
ers for their use.
- J- deRochemont, Sec.
The exact date of Player-Piano Week has
rot yet been determined, as it has been thought
best to consult the largest possible number of
members of the industry who are expected to be-
come interested in the move before announcing
it. Already all those who have been approached
on the matter have been enthusiastic, especially
R. B. Aldcroftt, Chairman
general committee was organized composed of
men devoted to the welfare of the trade at large,
tor the purpose of stimulating interest in the
project and laying before the manufacturers of
pianos, player-pianos, player actions, music rolls
E. Paul Hamilton, Vice-chairman
and supplies a definite plan of campaign which
will be of material benefit to all of them as
well as piano and player dealers. The commit-
tee as organized is as follows:
C. L. Dennis, Chairman Publicity
Theodore P. Brown, Simplex Player Action Co.
Publicity—C. L. Dennis, secretary the National
Association of Music Merchants; H. E. Law-
rence, Standard Pneumatic Action Co.
A definite program for promoting both
wholesale and retail sales of player-pianos
throughout this week has been prepared.
Letters have been sent out to manufacturers of
pianos, player-pianos, player actions and music
rolls giving detailed information regarding the
plans of the committee and soliciting their sup-
port. It is the intention to conduct. the cam-
paign with the co-operation of as many manu-
facturers as possible and the plans are such that
the promotion of the player-piano will be coun-
try-wide and will emphasize the importance of
music in the home life of the American people,
suggesting the player-piano as an ideal musical
instrument.
A. W. Johnston, Treasurer
after they have studied the prospectus which
gives a detailed account of how the campaign
has been planned. Further information regard-
ing it will appear in The Review next week.