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THE
JULY 24, 1920
MUSIC TRADE
39
REVIEW
A NEW VICTOR BOOK FOR MUSICAL APPRECIATION WORK
TALKING MACHINE MEN
Educational Department of Victor Talking Mach'ne Co. Prepares Elaborate Volume Designed to
Meet Needs of Children During Early Training Period—Many Illustrations in Color
Plans Completed for Annual Outing to Be Held
at Rye Beach on August 31—J. J. Davin Keeps
Chronological Log of Recent Meeting
The new Victor book, "Music Appreciation for
Little Children, in the Home, Kindergarten and
Primary Schools," is a pioneer work in a broadly
cultural yet eminently practical field. It is a
guide for parents and teachers in using music
ii early childhood, where it rightfully belongs,
and for this reason it has been published by the
Victor Talking Machine Co.
"Logically, the field of music appreciation for
little children should have been treated at the
very outset of our educational work years ago,"
says Mrs. Frances Elliott Clark, director of the
educational department, in her introduction.
"Circumstances, however, forced us to put the
cart before the horse, to begin our work upside
down, as it were, working from the top down
instead of from the bottom up, as all rules of
logic and common sense would seem to dictate.
On the other hand, our early endeavors in the
field of music appreciation consisted, perforce, of
a laborious educational campaign of propaganda
among adults.
"Ten years ago the subject of music appre-
ciation as a phase of music study was scarcely
dreamed of; but we had the vision of the great
possibility of teaching an appreciation of good
music by giving the real music with the Victrola.
Therefore we prepared the soil and sowed the
seed with our first publication, 'What We Hear
in Music' This book has met with a wide and
enthusiastic reception, being used by many high
schools, conservatories and colleges as a text-
book, and as a guide for home and club study.
"Since the adult listening public has now ac-
cepted and acknowledged music appreciation as
a legitimate and a most important phase of
music study, we can return to the logical begin-
nings of the subject with this new book.
"If America is ever to become a great nation
musically, she must become so through educat-
ing everybody to know and love good music.
This can only come by beginning with the chil-
dren, little children, at the mother's knee and in
Established 1864
Manufacturers and
Wholesale Distributor*
WEYMAHN
1108 Chestnut Street
Philadelphia, Pa.
VICTROLAS and
VICTOR RECORDS
PLAYER ROLLS
WEYMANN ""ffir
String Instruments
and Accessories
the kindergarten circle, by so surrounding them
with beautiful music that it becomes a vital part
of education, development, and life, instead of
the autumn flowering of a stunted, undeveloped,
sterile bud, to be seen in a frantic grasping at
'music culture' in later life.
"Millions of dollars are spent each season in
madly rushing to concert and opera in a vain
effort to make up for the awful deprivations of
silent early childhood, where the proper music
was seldom heard and never understood. Thou-
sands of people pathetically try to 'hear' a
symphony or tone-poem, but only succeed in
becoming vastly wearied by a mass of what is to
them only incoherent cacophony. Having ears
they hear not because those ears missed definite
training in childhood.
"If music is an educational factor, an individ-
ual and community asset, then it should be
given its rightful place in the curriculum of our
lower schools and kindergartens, no less than,
indeed much more than, in the high school and
lollegc, where it has won a foothold, precarious
because of this very lack of foundational work in
the elementary schools.
"Because we believe that next to reading and
writing music is the greatest single factor in
educational processes, and because we realize
that teachers and parents everywere are reaching
out for definite instruction and direction in this
larger use of music itself, we present this plan
ot work. Through the fields of Beginning Cul-
tural Hearing, Rhythm, Song, Instrumental
Music, and Correlations, as presented in this
book, the child may be given his rightful heri-
tage—an acquaintance with the world's beautiful
music, which is a source of happiness that will
prove a lifelong blessing."
This book of 177 pages, cloth bound and gilt
lettered, is profusely illustrated in color, half-
tone and line drawing. As much attention has
been given to its artistic format as to the prac-
ticability*and value of its contents.
THE BEST
RESULTS
are obtained by Victor
dealers concentrating
their entire efforts on Vic-
tor Merchandise in the
talking machine field.
For extra profits to the dealer,
we heartily recommend the
two entirely non - conflicting
lines which we are also dis-
tributors of.
A player roll and a musical
instrument d e p a r t m e n t are
both money-makers and yet
the dealer remains an exclusive
Victor retailer.
Send for catalofu*
TO FROLIC
The entertainment committee of The Talk-
ing Machine Men. Inc., held a meeting recently
at Rye Beach, and completed arrangements
whereby the annual Summer outing of the Asso-
ciation will be held at that popular Summer re-
sort on August 31.
J. J. Davin, a member of this committee, kept
a log of the committee's activities in connection
with this important meeting, and this log reads
as follows:
9 a. m.: Committee supposed to be on hand.
Lazarus arrives first at 8:45. Davin at 8:50.
Berlow at 8:55. Gibbons and Riddle at 9 o'clock
sharp. 9:30, Brown phones from Bayonne,
Galuchie, Perkin and he are delayed. They will
be there in an hour. 9:45: Davin sells the com-
mittee outing hats out of Lazarus' stock, no
charge. 10: Kurtz buys set of African dom-
inoes and the game is on. 11:30: No sign of
the Jersey contingent. 12:30: Jersey fellows
arrive and a start for Rye Beach is made.
The committee is as follows: Emil Perkin,
chairman; Sol Lazarus, K. G. Brown, Albert
Galuchie. M. W. Gibbons, Irwin Kurtz, Max
Berlow, Cass B. Riddle, J. J. Davin. 2:10: Ar-
rive at Beach Hill Inn, Rye Beacty, and arranged
luncheon and dinner menus fit for kings and
talking machine dealers.
Arrangements were then made for the annual
outing to be on Tuesday, August 31, at Beach
Hill Inn, Rye Beach, N. Y. The following
schedule was officially adopted:
9:30 sharp—Leave Washington Arch, foot of
Fifth avenue, in large white sightseeing buses
and private automobiles.
12 a. m.—Arrive at Beach Hill Inn in time for
luncheon.
1:30—Athletic events to begin. Ball game, five
innings, dealers and clerks exclusively. Cap-
tains of the baseball teams: Geo. Thau, of the
Blackman Talking Machine Co., and Louie Barg,
of the Crescent Hill Music Co. Pick your play-
ers and phone Mr. Thau or Mr. Barg for a po-
sition on their respective teams.
100 yard dash—Dealers only.
100 yard dash—Dealers, clerks and managers.
Fat men's race.
Potato race—Juniors.
50 yard dash—Ladies.
4:00—Boating, bathing, fishing and dancing,
as you like it.
5:30—Shore dinner.
7:00—Dancing.
10:00 p. m.—Home.
For ride to Rye, Cass B. Riddle; for hooch
and eats, M. W. Gibbons; for athletic events
and prizes, J. J. Davin, Sol. Lazarus; for bath-
ing, boating, fishing and dancing, H. Mielke,
T. Bryant, C. Abelowitz, Joe Schwertz; for
shaking hands, John Hunt, E. Leins, H. Berson,
J Bryant, M. Berlow, J. Hertzel, M. Dovas.
Notwithstanding the increase in the high cost
of living, this wonderful day's outing is only go-
ing to cost the dealers $6 apiece, and as you all
remember the wonderful time last year, we feel
sure that we can count on your attendance and
your co-operation to get the rest of the people
who missed it last year to make their arrange-
ments and not miss it this year.
Tickets and other propaganda will be in the
mail the first part of August.
TO OPEN NEW STORE
C. A. Einselen, Jr., will shortly open one of
the largest music stores in the Mission district,
San Francisco, Cal. The store will be located
at 2577 Mission street.