Music Trade Review

Issue: 1920 Vol. 71 N. 3

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Jur.Y 17, 1920
THE MUSIC TRADE REVIEW
the upright is solely due to two leading rea-
sons: The effort to minimize space and econ-
omy of cost. This latter instrument, therefore,
perpetually remains a separate, independent,
By WALTER C. HEPPERLA, President, Premier Grand Piano Corp., New York
non-correlated unit and there is nothing that
can
be done gracefully and successfully to
of
her
refined
and
harmoniously
appointed
home.
The tonal superiority of the small grand piano,
In magazines and periodicals of the day the merge the upright with the other elements con-
its architectural attractiveness, its grace and
dignity of appearance—these distinctive features attractive baby grand is again and again a stituting the room furnishings of the tasteful
have been accentuated and emphasized since feature of leading illustrated articles depicting and attractive home of to-day.
What a decided contrast is offered in the
room scenes of charm and elegance. This
the very inception of this type of instrument.
The small grand piano as the leading factor instrument is actually the concrete expression small grand, which, because of the very sym-
in beautifying the home's interior, enhancing of the latest and most artistic effects in room metry of its graceful, dignified lines, just fits
in with whatever scheme of room furnishings is
the charm of the furnishings, blending perfectly
chosen. The contours and size of the small
with its surroundings in any scheme of room
grand are of a character to make it blend per-
decorative effects—such facts as these have
fectly with its surroundings, to elevate the gen-
been more lightly dwelled upon. It is these
eral appearance of the room as well, and. last
particular and greatly desired features, com-
but not least, the space required does not ex-
bined with the restricted space requirements of
ceed that of the conventional upright.
the modern baby grand, that have promoted
As we review the remarkable influence of the
the enormous demand to-day existing and which
small grand piano and its far-reaching effect the
have created a large measure of the tremen-
country over, we must also award it the
dous vogue for this acknowledged king of piano-
laurels for another proud distinction—besides
fortes.
being the biggest single factor in "beautifying
A handsome little grand piano sets the pace
the modern American home, it is unquestion-
for beauty, grace and symmetry. The commend-
ably, too, the biggest single factor in making
able present-day striving for beauty in the
the United States the most musical country in
home has an all-powerful ally in this type of
the world.
instrument. A simple, pleasing effect is now
universally sought, combined with an artistic
Consult the universal Want Directory of
atmosphere. The noble little grand p'ano is in-
The Review. In it advertisements are inserted
variably found to be the keynote of the effect
free of charge for men who desire positions
required—the central idea around which the
of any kind.
decorative plan is built. What a happy relief
from the jangling, garish and bizarre tendencies
of the old days when the one ambition was
to crowd and clutter up each room with ir-
American
relevant and unrelated objects of art and utility.
Nowadays, when the lady of the home strives
to make it more beautiful, she pictures a small
Walter C. Hepperla
grand of artistic lines and dainty proportions,
"PERFECTED" "CROWN"
as occupying the supreme place in her parlor settings. The self-same tendency is noted in the
or drawing room. Her vision embraces the illustrated advertisements of the present day. I
other units of the furnishings of the same room: recall a recent advertisement of a prominent
Highest acoustic excellence dating
the small grand elevates the entire tendency for varnish manufacturer whose entire argument
a high grade artistic atmosphere pervading the (both word and picture) was built around the
back to the days of Jonas
sentiment enveloping the grand piano.
household throughout.
Chickering. Took prize over whole
The
modern
stage
again
exemplifies
the
im-
Such is the powerful and uplifting influence
portance
of
the
small
grand
in
room
scenes
of this instrument. The supreme place in the
world at Paris, 1900. For
home is occupied by the baby grand. The "baby expressive of culture and refined atmosphere,
generations
the standard, and used
grand corner" is where the spirit of the home plus that natural charm and elegance which
are
exclusively
grand
piano
attributes.
on the greatest number of pianos
and the spirit of music find their greatest
The all-persuasive motion picture films further
development and fullest expression.
in the world
The artistic grand of small dimensions and intensify the dominating force of the baby grand.
reasonable cost has been an invaluable factor It is always this type of instrument which is
in imparting an artistic atmosphere to many shown in the homes where culture and quality
homes and this was obviously impossible when reign.
The enumeration of the foregoing obvious
the grand was large in size and large in price,
facts has a direct bearing on the salesman
besides.
Another highly important item—the saving selling small grands and conveys a message of
in the purchase cost of the reasonably priced great importance to him.
When the salesman presents the small grand
small grand—has enabled Milady to divert this
Modern organ mechanism is of wire.
saving of several hundred dollars toward car- in his selling arguments he is at the very top
rying out the proper decorative features for the notch of his selling form, so to speak, and he
Round and flat wire; springs; wire
makes an impression that is characterized by in-
other rooms of her home.
rope; reinforcing wire; electrical wires,
Of course, it goes without saying that the telligence, constructive effort and high caliber
such as Americore rubber-covered for
throughout.
Such
experience
and
training
nat-
standard for tlrese latter decorative effects is
conveyance of current; magnet wire,
established by the small grand which she se- urally has a wholesome and salutary influence
silk-insulated, for releasing wind to
lected as the outstanding and central theme on his arguments relating to the other lines
his house carries. Musical merchandising gen-
pipes;
paraffined cotton-insulated, for
erally, therefore, gets the benefit of an impetus
connecting keyboards with stop action;
in the right direction—an elevation and not a
destructive, contrary effect.
console cables.
What more significantly illustrates a truly
"American Piano Wire and Pipe Organ
musical atmosphere in the merchants' ware-
News," "Wood and the Piano Build-
rooms than an extensive display of baby
for the finest
grands? Such an exhibit unconsciously reflects,
ers' Art," also "Piano Tone
in addition, the character of the musical taste
Building"—sent free
of the community. Where the community is
Services of our Acoustic Engineer
particularly musical there is an unusually large
percentage of grands to be found. As culture
always available—free
widens and increases, the predominating de-
mand for the grand is the natural consequence.
How can we even picture, in our broadest
American Steel &Wire
imagination, the harmonious blending of the
AMERICAN PHOTO
upright piano with the room furnishings of the
Company
PLAYER CO.
well-appointed home of to-day? The graceful
Acoustic
Department
fittings of the modern home must of necessity
208
S.
La
Salle
Street, Chicago
San Francisco
New York
disregard the upright as being in the scheme
of
furnishings
because
of
its
entire
lack
of
Chicago
graceful lines. The architectural appearance of
SMALL GRANDS J^ND AMERICAN HOMES
P
iano Wire
P
ipe Organ
Wire
FOTOPLAYER
Motion Picture
Theatres
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
8
TAKE MOTION PICTURE^F SPECIAL COMMUNITY SING
New Film Taken Under the Direction of National Bureau for the Advancement of Music to Be
Shown in Over 5,000 Theatres Throughout the United States as Propaganda
The National Bureau for the Advancement of
Music of the Music Industries Chamber of Com-
merce has arranged for the production in the
movies of one of Robert Lawrence's Neighbor-
hood Service "sings" in a congested street of
New York's East Side. Through the medium
of the Fox News millions of persons in the
United States, England, Canada and Cuba will
have visualized for them during the next six
weeks this picturesque phase of the work of
the service. The film, released on Wednesday
of this week to 5,000 theatres in the United
States, will be shown later in England, Canada
and Cuba.
By an arrangement made by the National Bu-
reau with the Fox News a special afternoon sing
was conducted in Elizabeth street, between
Prince wind Houston streets, recently by Mr.
Lawrence, founder of the Neighborhood Service
and connected in an advisory capacity with the
Bureau. The Bureau proposed that pictures be
taken of one of the regular weekly sings which
the Neighborhood Service conducts in Eliza-
beth street one evening each week. The light
not being of a good quality for photography in
the evening a special sing was staged in mid-
.afternoon.
With the whole-hearted co-operation of the
police a film that will have a beneficial effect
wherever shown was made. With a small up-
right piano on an automobile truck equipped
with a contrivance at the side for displaying the
words of the music to' be sung, Mr. Lawrence
drove into Elizabeth street, which was lined on
one side with push carts. Riding on the run-
ning board of the truck he came into the street
lustily ringing a bell such as the milkman for-
merly utilized to arouse the neighborhood with.
Instantly the scene, up to that moment one of
intense commercialism, was transformed into the
background for a festival of music. Half-closed
bargains were abandoned and both buyer and
A.F.Co.
seller, forgetting that such a thing as garlic
existed, turned their undivided attention to the
music. What is still more to the point, the
boys dropped their baseball and the girls their
jumping ropes to add their voices to the chorus.
As the truck moved along to the middle of
the block the children followed it from the end at
which it entered and flocked to it from the other
in response to the call of the bell. By the time
the truck was backed up to the curb on the side
of the street opposite the line of push carts and
the piano hauled out upon a platfornr at the
rear practically every child in the neighborhood
had squeezed into the crowd about the piano and
all of the windows and fire escapes on both sides
of the street were filled with their elders.
For half an hour the children and the grown-
ups, accompanied by the piano and directed by
the song leader on the truck, sang to their
hearts' content, while the movie machine,
"planted" on a fire escape, made a record of the
scene. .The words of each song were displayed
in large type on a canvas at the side of the
truck. When the National Anthem was sung at
the end and the Stars and Stripes displayed by
the leader there was an instant doffing of caps
and the singing was fervent.
In the opinion of the Bureau this film will
be of special interest at this time in view of the
coming campaign of music which Mr. Lawrence
is to conduct in Little Rock, Ark., through the
efforts of Col. F. B. T. Hollenberg.
Dun's Review Notes Great Increase in Assets
and Liabilities of Embarrassed Concerns—
Unusual Number of Large Reverses
Economy and Protection in the
Service We Give
Our technical service insures you against the pur-
chase of a higher grade of felt than many uses require
—hence we save you money.
This service also guarantees you the exact texture
and quality you require for special uses—hence we
protect your product.
American Felt
Company
100 Summer Street
Boston
1920
MANY FAILURES REPORTED IN JUNE
A 'highly specialized
technical service for
Piano, Player Piano
and Action Manufac-
turers.
TRADE,
JULY 17,
MARK
114 East 13th Street
New York
325 South Market Street
Chicago
Despite the fact that the number of commer-
cial failures during the first half of 1920 was
the smallest for any corresponding period since
1881, there was substantial increase in assets
and liabilities of embarrassed concerns. In com-
menting on this situation, in its survey of the
half year, Dun's Review says, in part:
"The tendency toward increase in failures that
has lately developed in various sections of the
country finds rather sharp reflection in the in-
solvency statement for the six months just
ended, 3,352 commercial defaults, with aggre-
gate liabilities of $86,743,876, being reported to
R. G. Dun & Co. during that period. While the
number of reverses is the smallest for the first
half of any year since 1881, yet the margin of
decrease from the figures of earlier years has
narrowed appreciably, and a decided enlarge-
ment of amount of indebtedness, now appears.
Comparing with the remarkably favorable ex-
hibit of 1919, which discloses only 3,463 failures
for the half year, a numerical reduction of 3.2
per cent is revealed; but this year's liabilities
are 26.2 per cent in excess of last year's total
of $68,710,886, and are little more than 1 per
cent below those of the first six months of 1918.
The half yearly returns, moreover, do not pre-
sent an exact picture of the change in the busi-
ness mortality, for the increase in failures has
been mainly of recent occurrence, and it is only
by examining the June statistics that a true
insight into existing conditions is obtained.
"From month to month this year, the number
of defaults has varied considerably, rising in
one month and declining in the next, but June
brought 674 insolvencies, which is the highest
number of any month at all in a year and a
half, and the indebtedness was swelled to about
$33,000,000. An unusual number of large re-
verses accounts for the pronounced expansion
in the liabilities, the amount not only being
some 248 per cent greater than that of June.
1919, but the heaviest of any month back to
April, 1915, and the largest for June since 1914."
A FOREIGN VISITOR
Max Fuchs, of Graslitz, Czecho-SIovakia, ar-
rived in New York City on the steamship
"Noordam" last week. Mr. Fuchs is connected
with the house of Bohland & Fuchs, the Aus-
trian musical merchandise manufacturers.

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