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DECEMBER 18,
1920
THE MUSIC TRADE REVIEW
PREPARING FOR MEETING OF PENNSYLVANIA DEALERS
Complete Program Arranged for Gathering of Music Merchants From Every Part of the Keystone
State to Be Held at Pittsburgh in January—W. C. Dierks Heads Arrangements Committee
PITTSBURGH, PA., December 13.—Marked interest
is being taken by the music dealers of Pennsyl-
vania in the plans for the forthcoming conven-
tion of music dealers of the Keystone State
that is to be held in Pittsburgh, January 17 and
18. In response to the first call sent out a week
ago there has been an encouraging list of re-
sponses, and it is expected that every section
of the State will be represented when the open-
ing day of the convention is at hand.
The general convention committee, of which
W. C. Dierks, of the C. C. Mellor Co., is chair-
man, has arranged to hold the convention ses-
sions on each day in the Chamber of Commerce
of Pittsburgh. The auditorium is large and
ample to accommodate a large assemblage, while
there are also a number of rooms to be had in
the building for use of committees, etc. An-
other important matter that can be cared for is
that of serving luncheon on the two days to
the delegates and others attending the con-
vention. It is planned either to have a large
room set aside for the luncheons or to secure
a certain section in the Chamber of Commerce
dining room where the music dealers and their
friends can be together and enjoy luncheon.
Theodore Hoffman, chairman of the entertain-
ment committee, is busy planning for a unique
dinner that will be served in the evening of the
closing day of the convention. The evening of
the first day will be spent in the Davis Theatre,
where the Keith vaudeville performers hold
forth. The latter event will be the contribution
of the Pittsburgh music merchants to the out-of-
town music dealers. The Pittsburgh trade will
be most pleased to have as their guests that
evening every music dealer who can find it con-
venient to attend the convention.
Plans are now under way for securing some
prominent speakers, and it is expected that
another letter announcement will be sent out
to all the music dealers in Pennsylvania im-
mediately after December 25, when the holiday
rush will be over and the music dealers will
have more time to devote to State organization
plans.
Chairman Dierks, of the general convention
committee, in speaking to The Review repre-
sentative said: "I wish that every music dealer
in Pennsylvania would consider the significance
and importance of the coming meeting in Pitts-
burgh when plans will be formulated for the
organization of a State Association. From re-
sponses received in answer to a questionnaire
sent out early in October by the Pittsburgh
Piano Merchants' Association there was an over-
whelming sentiment in favor of a State Asso-
ciation of Music Merchants. Now the first step
has been taken and it is up to the individual
music dealer to help in the next move. I would
like to have every dealer in the State who has
FOTOPLAYER
for the finest
Motion Picture
Theatres
The AMERICAN PHOTO
PLAYER CO.
San Francisco
New York
Chicago
not responded to the formal convention call
sent out over a week ago make it a point to im-
mediately send me word that he will be a
booster for the convention movement and will
also help the State organization plans by being
present on at least one of the days set for the
convention, January 17 and 18, 1921."
R. G. Volkwein, chairman of the committee
on hotels, has made arrangements for hotel ac-
commodations for all who come. He said: "It
will be necessary for those who wish to secure
desirable accommodations in the Pittsburgh
hdtels on January 17 and 18 next to send in,
at once, their reservations. If this is done we
will have no trouble in satisfactorily placing all
who come. But the man who waits until the
last minute to make his reservation must not be
surprised if he meets with disappointment. We
have canvassed the leading hotels here and have
been assured that they will take care of those
who will come to Pittsburgh, especially those
who make their reservations at least two weeks
before the convention opens."
Victrola XVII, $350
PUBLIC HAS BIG BUYING POWER
Victrola XVII, electric, $415
Mahogany or oak
Roger W. Babson, Statistics Expert, Gives Ten
"Bull" Trade Factors in Address Before Ad-
vertisers' Club in Recent Meeting
Other styles $25 to $1500
Roger W. Babson, business statistician, told
the Advertisers' Club last week what he believed I
were the ten "bull" factors in business to-day.
He said that of the many factors foretelling
business prosperity the following were the most
important:
That the great mass of people still have the
Government bonds which they purchased during
the war and until these bonds are sold there re-
mains great purchasing power.
That billions of dollars previously spent for
liquors are now used to buy comforts and mer-
chandise.
That the national banking system is more flex-
ible than it was during any other period of finan-
cial stress.
That national advertising has come to stay,
to be a steadying force in business.
That the war caused much standardization re-
sulting in production efficiency.
That foreign trade impetus will continue for
many years from the war impetus because of
our new merchant marine.
Seasonable fluctuations in manufacturing and
selling are being eliminated.
Reduction in taxation, especially business and
profit taxation, may be expected.
Recent election showed people are conserva-
tive and will back a business Government.
The war made America the richest country.
The apparent inconsistency of the present de-
pression with the indications above, Mr. Bab-
son said, was due to the fact that depression
follows the extravagance, dishonesty and in-
efficiency which always end a period of pros-
perity such as this country has passed through.
"Will there be a
Victrola
in your home
this Christmas?"
We do the questioning—in
our advertising which reaches
every part of the country.
People do the answering—by
going to the stores of Victor
retailers everywhere.
You do the business—dem-
onstrate the Victrola and turn
the prospect into a customer.
"Victrola" J s the Registered Trade-
mark of the Victor Talking Machine
Company designating the products of
this Company only.
Warning: The use of the word
Victrola upon or in the promotion or
sale of any other Talking Machine or
Phonograph products is misleading and
illegal.
Important Notice. Victor Records
and Victor Machines are scientifically
co-ordinated and synchronized in the
processes of manufacture, and should be
used together to secure a perfect re-
production.
Victor Talking
Machine Co.
NEW STORE FOR M. V. DE FOREEST
Camden, N. J., u. s. A.
Purchase of Victor Account in Niles Adds
Fourth Store to Progressive Chain
SHARON, PA., December 13.—M. V. DeForeest,
the well-known music merchant and first vice-
president of the National Association of Music
Merchants, will add another store to the three
music shops that he now operates. Announce-
ment has been made that R. N. Markley, man-
ager of the DeForeest store at Warren, O., has
purchased the E. C. Ferguson Victor account
at Niles, O. Mr. DeForeest plans the estab-
lishment of a fine new Victor store. This will
give the DeForeest organization four talking
machine and music shops, the others being at
Warren, O.; Greenville, Pa., and Sharon, Pa,
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