Music Trade Review

Issue: 1920 Vol. 71 N. 22

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
NOVEMBER 27, 1920
TNE NEW FOXTROT NIT
low t h e «Wrrters
^BUBBLES
LONESOME:
THE POINT OF VIEW
(Continued from page 7)
tokens called money has in some way or another
been remedied. It only needs a little nerve on
the part of retail salesmen everywhere. When
these gentlemen realize that the people are really
interested in pianos and player-pianos, but have
come to regard them as articles which can al-
ways be bought at a bargain if one is wise, there
will be some improvement in their methods, per-
haps. At present the one big thought in every
merchant's mind should be that now, if ever, he
must advertise music, music, and again music.
No Play, No Sell
Yet how, one may cautiously inquire, is the
merchant to sell player-pianos on the basis of
music unless he can persuade the prospective
purchaser that the player-piano is really a worth-
while producer of the kind of music the prospect
considers all right? And how, in turn, is this
persuasion to be made possible unless the sales-
man can actually show the prospective purchaser
how to play the player-piano in a manner which
shall satisfy that prospect's sense of the fitness
of things? There is every sign that the wild
craze for overjazzed music is dying out and
that we are in for a reaction. Along with this
reaction it surely will be possible to bring
salesmen to see that when an abnormal craving
like that is killed the tastes which survive will
have to be satisfied in a much sounder fashion.
There is not the least sense in arguing that
the prospect usually does not understand music.
That statement may be perfectly true, but it
is also perfectly true that the prospect buys a
foot-played player-piano (the vastly greater
number of player-pianos are foot-played) be-
cause he or she wants what he or she believes
to be suitable music' To teach that prospect
how to produce that music should be the aim
of the salesman. It is because we have neglected
this sort of salesmanship that we find the pub-
lic willing to look aside from us whenever there
is a flurry in their course of thinking, as now
is the case. If we build on the strong founda-
tion of music, of the personal production of
music, we cannot possibly i>o wrong. It is
only if we try to treat the player-piano as a
mere piece of goods, costing a lot of money, and
to be sold on some easy-payment persuasion,
that we find ourselves building on the sands.
We have the rock in front of us and can begin
to build on it now. Houses built on rocks do
not fall when the storms beat on them. Not
only so, but business houses built that way do
not have to wait years for their reward. There
is now at this moment just as big a public wait-
nniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii
The highest class player
actions in the world
"The valve unit that made the player famous"
The new "Amthion Accessible Action" is the last word in scientific player
achievement.
It has the complete valve action assembled in a "Demountable
Unit'' giving instant accessibility.
AMPHlONfmCTIONS
SYRACUSE j(
—Your Guarantee ^
NEW YORK.
ing for clean home entertainment as there ever
was. ]n fact, that public, tired with the excite-
ments of the last six years, is bigger than ever.
The world certainly wants quiet and calm, and
this Christmas it wants it worse than ever. A
word to the wise is- sufficient.
NEWSPAPER CRITIC PRAISES AMPICO
Jas. Davies, in Minneapolis Sunday Tribune,
Pays High Tribute to Performance of That
Instrument in Recital in That City
The Ampico comparison recital given recently
in Minneapolis evidently made a strong impres-
sion upon the musical critics of the various
newspapers in that city, judging from the favor-
able comments written by them.
James Davies, for instance, reviewing the musi-
cal events of the week in the Minneapolis Sun-
day Tribune, wrote regarding the performance
of the Ampico:
"It is impossible to think of the recent con-
cert given at the Auditorium by Godowsky,
Copeland, Mirovitch and Marguerite Namara
without feeling a sensation of wonder and awe
that the mind of man could conceive and create
an instrument like the Ampico, that would abso-
lutely reproduce the interpretations of the
greatest masters of the piano. Three great
pianists participated in the concert and one great
vocalist. The audience heard the masters per-
form and then, as if invisible hands were manipu-
lating the keyboard, heard the same selections,
with reduplication of every tone nuance with the
same shading of tone, the same delicate turn of
phrase. It was uncanny, and in some respects
is one of the most startling things that the world
of music has ever experienced. In one instance,
when Godowsky played the Chopin 'Scherzo,'
the reproduction was immeasurably superior to
the artist's interpretation. There were certain
extraneous circumstances that in a measure ac-
count for the apparent discrepancy, particularly
a degree of nervous tension on account of a re-
calcitrant key, but the fact remains that the re-
production in its full completeness overshadowed
the artist's performance on the stage.
"The creation of this instrument, or whatever
it is called, opens up a vista of possibilities in
many directions, chiefly of a pedagogical char-
acter, for embraced in its potentialities is the
fact that it can be installed in every music school
in the country and by the mere touch of a tin-
gi-r the performances of the greatest artists down
to the smallest detail become subjects for the
intimate study either of a class or an individual.
"The possibilities are illimitable, leaving but
one source of regret, and that is that such a crea-
tion did not come into the musical world a half-
century earlier when we of to-day could have
learned something of the personality of past
great players through this medium, for in reality
it does seem to possess an individuality, appeal-
ing alike to the understanding and to the emo-
tions."
••
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
NOVEMBER 27, 1920
The Manufacturing of the Modern Player-Piano Can Only Reach Its Most
Efficient Phase When Exact and Economical Specifications Are Applied to
All Materials Entering Therein, as Well as to the Manufacturing Processes
As our industry progresses we find more and
more the importance of attending to detail.
There is a time in the evolution of every process
when the most important thing is to produce a
mechanism or a piece of goods which will satis-
fy a demand. The questions which later come
up and are concerned with economies and effi-
ciencies have little interest for pioneers. The
player industry remained rather long in a
pioneer condition, or, rather, its principal re-
sponsible men maintained the pioneer attitude
for perhaps a little too long. Now, indeed,
signs are not wanting that a more thoughtful
state of mind is exhibiting itself, so that there
is likely to be in the future a greater care for
detail, a greater willingness to take the scien-
tific point of view and, in brief, a greater desire
for system and method.
All this is said with no desire to wound
the feelings of anyone or to belittle the player
industry. It is said merely because it repre-
sents a state of affairs which has existed, with
few exceptions, until almost the present day. It
is also said because only by saying it can we
obtain a clear idea of what we may expect
to see developed within the near future; namely,
an approach to standardized methods both in
manufacturing and in distribution.
All scientific manufacturing to-day is based
upon the knowledge that mass production alone
provides the possibility of making economies
scientifically. Economy is a matter of small
savings. The most potent obstacle to scientific
saving in details is to be found in variations in
the dimensions, texture, density and other
properties of the raw materials which form the
basis of the manufacture. Just in the propor-
tion that the manufacturer can secure uniformity
in these properties of his materials, can he as-
sure himself that a properly devised system will
stop leakages and wastes. No system, however
good it may be in it-self, will avail to stop such
leakages when the materials themselves are
uneven in quality.
The Basis of Precision
This fact is so well known and so generally
recognized that it is scarcely necessary to set
it forth in detail. What, however, is less under-
stood is that all remedies for any such condi-
tion must be found in a co-operation between
the seller of the material and the buyer of it.
The manufacturer of the finished goods may
specify as much as he pleases, but he cannot
be sure that his specifications will be followed
unless he can also be sure that what he means
by his specifications is also meant by the man
LEERNOTE
TRADE MARK
Ree. D. S. Patent Office
The Most Practical Commercial Tracker-Bar Cleaner
on the Market for Use by Player Owners
Equipped with patented Duat Screen and Valvular features, causing the dirt, when drawn
through the tracker-bar openings, to be held for removal when desired, thus insuring a
Simple, Efficient and Sanitary cleaning operation.
Kleernote makes every note respond freely and avoids many player complaints
Made of substantial high-grade metal and carefully constructed to prevent device from
getting put of order.
The use of Kleernote gives patrons absolute satisfaction.
Indorsed and recommended by Leading Dealers and Mechanics.
Large demand by player users. Attractive discount rate to dealers.
AMERICAN DEVICE MANUFACTURING CO.
. 4520 Shaw Avenue, St. Louis, Mo.
Export D«partment—256 Broadway, New York City,N. Y., U. S. A.
LEERNOTE
from whom he buys the materials. Again,
unless he possesses precise methods for measure-
ment, it is impossible for his specifications to
have any precision. They must continue to
be vague and, to a large extent, the product
of guess-work so long as they are not based
on some predetermined system of measure-
ment.
Again, the maker of the raw materials cannot
possibly know that he is supplying what is
actually wanted unless lie possesses the same
system of measurement. It is very much as
if there were the possibility of two men trying
to do business without being certain that the
money in which they dealt had the same value
to both.
In short, any system of scientific specifica-
tions in the player business must be built upon
a system of common standards, understood and
used by both parties. This is the basis of all
satisfactory work in this respect.
The Raw Materials
The raw materials which enter into the manu-
facture of player actions may be summarized
a» lumber of various grades, shellac, glue, cloth,
leather, paper and hardware. Each of these
is again subdivisible into various elements, but
we can consider the classifications in general
and with reference to general properties, in
order to gain an idea of the system on which
specifications are most scientifically to be drawn.
In this way we can gain some idea of how such
a system of orderly specifications can be ap-
plied to the prevention of waste and the secur-
ing of economy in first cost and in the process
of fabrication.
The lumber which is used in a player action
must, above all, be capable of taking a coat-
ing or finish which will fill its pores so as to
render it air-tight. This fact applies through-
out all save the external non-pneumatic parts of
the action. In order to secure anything like
uniformity in this respect it is necessary that
a form of specification for such lumber should
include a formula for density, for porosity and
for resistance to a given vacuum pressure when
covered with a filler of a given nature. No
matter what the species of the lumber, if it
does not satisfy a test of this kind it cannot
possibly be a certain or a completely satisfac-
tory product. Of course, the specification will
vary in its details according to the particular
function which each and every piece of it has
to perform; but the principle laid down above,
if specifying according to function, and by pre-
cise figures, holds good.
Functional Specifications
In specifying shellac or other filling material,
similar considerations hold good. The function
should afford the basis for all calculation. The
practical fact is that on a given piece of lumber
(Conti7iued on page 10)
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STANDARD PLAYER ACTIONS
STANDARD PNEUMATIC ACTFON C O .
- €.52
WEST
52 1?STREET
NEW
YORK
CITY

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