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MUSIC TRADE
REVIEW
WITMARK & SONS ISSUE NEW "BLACK & WHITE " CATALOG
Famous "Black and White" Series Exploited by Means of Attractive New Catalog Entitled "Song-
land," Which Contains Lyrics and Thematics of Many of the Leaders in This Series
A lifty-four page catalog has just been issued
by M. Witmark & Sons devoted exclusively to
their world-famous "Black and White" Series
with which the name of this publishing house is
inseparably associated. As a matter of fact, this
little book of lyrical and musical treasures de-
serves something more than the cold name of
"catalog," so its sponsors have very wisely and
very happily given it a name, and have struck
m
HIUXIF WOwit w
•f fSONM'
the number of keys and just what they arc, to-
gether with the vocal range of each, in which
the respective songs are published, as well as
information as to other arrangements of the
same songs, such as vocal duets, tri-os, quartets
for male, female and mixed voices. The seeker
after the best home, concert and church songs—
for . many sacred songs are included in the
tempting list—is thus furnished with, an in-
WENT down in d? meadow,
An' I found a violet,
As blue as skies of Heaben,
An' wid de dew all wet;
I thought ob one glad Springtime
I wandered d-ere wid you,
An' many mem'ries thrilled me,
Ah, if yo' only knew!
-,
-.
••
WILLIAM H.GARDNER
If
TTIARK ® S O N S .
tarn TM<
SOLO—Four Keys
]•-), (bp to db) Eb, (c to eb) P. (<1 to f)
G, (e to g)—40c
DUET—Two Keys
F. Melody Low, G, Melody High—50c
Violin Obbligato—l.j<;
QUARTET
Male, Female and Mixed Voices—15c
.<*•"<-•
Honey, if yo' only knew
All de dreams I dreamed ob yo',
All de days I lived once more
All de golden hours ob yore!
All de smiles an' all de tears,
Livin' over blessed years,—
I'm sho' yo' eyes would gleam
Wid de glory ob mah dream,—
Honey, if yo' only knew!
I watch de stars above me
An' I seem to see your eyes;
I wonders if yo' watchin'
Dose wondrous midnight skies.
I wish dat some bright angel
Would take some word to you
An' whisper how I lubs yo',—
Ah, if yo' only knew!
NOVEMBER 27,
1920
is a veritable eye-catcher and tells the story at
one glance.
In the most effective manner
imaginable the titles of nearly all the fifty songs
featured in "Songland" are presented to the < ye,
and the center of the page contains a reproduc-
tion of one or other of "Songland's" pages,—
poem, thematic and all. Already the new adver-
tising page is creating the most widespread in-
terest and comment. From a trade standpoint,
as a sales-promoter it would be difficult to find
anything of its kind to surpass, let alone eijual
it. Dealers throughout the country have already
reported a great increase in sales for the num-
bers listed in "Songland" since the beginning
of its distribution.
The fifty songs included in "Songland" em-
brace many that are staple hits in the English-
speaking world as well as a number of most at-
tractive newer publications that are rapidly be-
coming entitled to the same description. Among
the former are to be found such numbers as
"Asleep in the Deep," "Who Knows?", "My
Wild Irish Rose," "Teach Me to Pray," "Kiss
Me Again," "There's a Long, Long Trail," "I
Come to Thee," "In the Garden of My Heart,"
SONGLAND
IEAUTIFUL M A D S
einA* a GataloA devoted to
iacrccl and 5ccular
William H. Gardner
jbr all \b>ccs
Tenderfy, with much expresitim
de dreams I dreamed ob
5bios-
Duets*
Quartets
from
'"Che TlJitmark
Blacks l i t e
de days I lived once more, All de gold- en hours ob yore!
••M. < WlTMARK,6
BUILDING
Liv- in' o-ver bless-edyears, Im sho yo
j£tU
P PI Pip p p r =
Wd de
g-lo - ry OD mah dream^..
Copyright MCMXVH by M. Witmark & Son*
A Specimen Page From "Songland" (Actual Size)
on the felicitous title of "Songland." It is a fallible guide that will surely direct him just
safe guess that "Songland" will soon be an in- where and how to obtain the kind of songs that
tegral part of every home where good music and most appeal to his tastes. Besides all this, there
lovable songs play so important a part in mak- are four pages devoted to a classified list of over
ing everyday life sweet and happy. It is a book three hundred best-selling numbers of the series.
'that will bring both pleasure and profit to all And the general public is furnished free with.a
its readers. Everyone of its fifty pages is de- collection of half a hundred of the most interest-
voted to but one of the vocal gems selected from ing and successful song poems of modern
"The Witmark Black and White Series." Thus America ever collected in one volume—and all
"Songland" represents and actually presents part these good things available merely for the ask-
of the cream of this world-renowned series of ing!
secular and sacred songs by some of the best-
In connection with the publication of "Song-
known and favorite authors and composers. On land," M. Witmark & Sons have had designed
each page is printed in clear, artistic type the a remarkable advertising plate that now appears
complete poem and the most interesting and on practically every sheet of music they issue,
typical portion of the music of each one of the the various editions running into many millions
songs that have been .specially selected for in- of copies annually. Besides this the same ad is
clusion in the happy pages of "Songland." Be- being used in a number of magazines—only
sides this, complete information is given about those, however, that appeal to music buyers, tt
Cover of N e w W i t m a r k C a t a l o g
"Can't Y o ' H e a h Me Callin', Caroline?", " M y
Dear," " W h e r e the River S h a n n o n F l o w s , "
" R e s i g n a t i o n , " " E v e n i n g Brings Rest and Y o u , "
" H o n e y , If You Only K n e w , " " M o t h e r M a c h r e e , "
and " W h e n I r i s h E y e s A r e Smiling," while
a m o n g the latter are such familiar titles as " T h e
N i g h t W i n d , " "Smilin' T h r o u g h , " "Grateful, O
L o r d , A m I," " D e a r Little Boy of Mine," " B a m -
boo Baby," " T h e Magic of Your E y e s , " " I t W a s
for M e , " " O n e M o r e D a y , " " M a Little Sun-
ilower, Goodnight," " M y R o s a r y for Y o u , " " T h e
W a n t of You," " T h e Silent Voice," "Sunrise and
You," "Values," " S o r t e r Miss You," " S t a r l i g h t
Love" and nianv others.
FRED DAY OFF TO LONDON
Fred Day, of Francis, Day & Hunter, the well-
known London music publishing house, sailed on
Wednesday of last week for home, after spend-
ing some time in this country, negotiating for
the European rights of the catalogs of various
music publishing houses.
Ted Garton, the Boston song publisher, head
of the Ted Garton Music Co. and the New Eng-
land Music Co., has made an assignment of all
his property in trust to Edward M. Dangal for
the benefit of his creditors.