Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
NOVEMBER 27,
11
THE MUSIC TRADE REVIEW
1920
WIWfe^^^ 8 ^^
Whatever else may be true, it is certainly true
that the music roll business is settling down into
a condition where it takes its place as one of
the staple industries of the country. A few
years ago no one would have supposed that the
music roll business could ever be considered in
the same breath as the sheet music industry.
Yet to-day the two are rapidly approaching each
other, or rather the music roll is rapidly catch-
ing up. With the increase in business which has
thus been so noticeable we have to notice also
a tendency to suppose that all the credit is due
to the extraordinary ability of the men who
have been in the forefront of the trade during
the past few years. In reality, however, it is
much more due to the fact that the country
is just beginning to wake up to the possibilities
Hand Played Word Rolls
for DECEMBER
53528 Broadway Blues.
Fox-trot. (Morgan)
Adrian Kollinl
53628 Hula Blues. One-step. (Noble),
Adrian Kollinl
53728 The Girl of My Dreams (Follies of
1820). Fox-trot. (Berliu)..Adam Carroll
53838 Falesteena. Novelty Fox-trot. (Rob-
insou) ..J. Milton Delcamp-Adam Carroll
53929 My Home Town Is a One-Horse
Town. Novelty Oue-8tep.
(Silver),
Victor L>ane-Cal Adams
54028 In the Dusk. Fox-trot. (Grey),
Adam Carroll-Adrian Kollini
54128 Just Snap Your Fingers at Care
(Greenwich Village Follies). Fox-trot.
(Silver)
J. Milton Delcamp
54228 Grieving for You. Fox-trot. (Gold),
Victor Lane
54328 Look What You've Done With Your
Dog-gone Dangerous Eyes. Fox-trot.
(Ruby)
J. Milton Delcamp
54428 Singin' the Blues. Fox-trot. (Conrad),
Adrian Rollini
54528 Hop, Skip and Jump. Fox-trot. (Dy-
son)
J. Milton Delcamp
54628 Sweet Little Stranger (Jim Jam
Jems). Fox-trot. (Htmley),
J. Milton Delcamp
54728 When I Lost You, Mother of Mine.
Ballad. (.Osborne)......Irene D'Giovanni
54828 Moon of Love (Hitchy-Koo). Fox-trot.
(Kern)
Adam Carroll
54928 Feather Your Nest. Fox-trot. (Ken-
dis-Brockinan)
Adam Carroll
55028 Drifting
Along.
Novelty
Song.
(Friend),
J. Milton Delcamp-Adam Carroll
55108 Midsummer. Novelette. (Maquarre),
Irene D'Giovanni
55208 Basket of Roses. Novelette. (Albers),
Irene D'Giovanni
Republic Player Roll Corp.
PAUL B. KLUGH, Pres.
75th Street at Broadway
N. Y. CITY
of the player-piano. Indeed, impartial observers
say quite frankly that the people are not yet by
any means thoroughly wakened up. For quite a
long time yet we shall have to remind the trade
that they have not yet begun to sell the music
roll to the people in the right way. That is to
say, any increase or expansion in consumption
of music rolls can up till now be traced quite
easily to the natural growth of population. It
is authoritatively said that ten million rolls were
made last year. That amounts to about ten new
rolls for every player-piano and piano player in
the country. If the export shipments be de-
ducted this number will become noticeably
smaller. One cannot regard such a record as
indicating that the player roll business has
achieved all the success which is due its merits.
There is still a long way to go.
There is no doubt at all that the heavily
jazzed roll is declining in popularity and that we
shall soon begin to hear of something new to
take its place. No one ought to mind. It en-
tailed a great deal too much in the way of labor,
both of arranging and of editing. If, however,
we begin to ask ourselves what will take its
place the answer is not quite so easy. There
is no sense in trying to invent any new compli-
cation. The only possible remedy lies in trying
to find a new simplification. One wonders
whether it will not be possible after a while to
get back to the old simple melodies, with simple
treatment. Is it really necessary to abandon
melody altogether? Only a few years ago it
was customary to say that the public disliked
classical music because it wanted "melody."
Now, in truth, overjazzed rolls are just as ob-
scure as to melody as any modern orchestral
fantasy or tone-poem. So when we start to get
away from the overjazzed roll we are simply
working towards melody again. And why not?
The dancing masters say that the dance crazes
of the past year or two are being gradually elimi-
nated in favor of more subtle steps. The new
cat-step is certainly less jerky than the fox-trot,
and the waltz is being heard of again. All this
can only mean that the public taste is going
through another change and that the music roll
men will do well to remain on the lookout lest
they find themselves caught with overstocks of
unsalable goods. Fads come up very rapidly,
but they just as rapidly subside.
The news that the company which has been
making and marketing the Rythmodik rolls will
in future confine itself to rolls for the
Ampico reproducing, piano shows that the ten-
dency toward specialization is becoming notice-
able as well throughout our own branch of the
music industries as elsewhere in them. It also
indicates, of course, that the reproducing piano
is becoming very important. So much care is
needed in the preparation of the music for the
reproducing piano that, there is no wonder the
Rythmodik folk decided to stick to the one job
in the future. There is, of course, an immense
possible future for,the reproducing piano, and
hence also for the roll which goes with it. The
possibilities of improving such rolls and of ren-
dering the process of editing them more certain
and accurate are very great and we need not
PLAYER--ORGAN-PIANO
expect to see the end of progress for many a
year yet. At present it is probable that the most
serious difficulty lies in the matter of editing the
rolls after the original master record has been
obtained. Here the patience of the recording
artist is often strained and here, of course, is the
critical point in the whole process. It is quite
certain that as time goes on all the methods will
be so improved that the labor of editing will be
much reduced, and then we shall see a great
expansion in the reproducing field. Music roll
men should do all in their power to encourage
the production of reproducing pianos and rolls,
for the simple reason that every reproducing
piano is an apostle of # good music and is help-
ing to teach the American people something of
music's charm in the home, under such condi-
tions of beauty and completeness as cannot in
ordinary circumstances be otherwise dupli-
cated. We hope that the reproducing piano will
continue to carry on. Also the reproducing roll.
They are the best helpers we have.
AEOLIAN CO.
The Duo-Art bulletin this month is crammed
with good things, ranging from Harold Bauer's
reading of Handel's- "Largo" and Arthur Shat-
tuck's of a "Norwegian Folk Song," by Sindiug,
to the latest virtuosities of Fox-trotty Frank
Banta and Cliff Hess. The list of artists is be-
wilderingly large and brilliant:
DUO-ART ROLLS
Composer
Played by
Kendis—Feather Your Nest—Fox-trot and Song Roll,
Banta
Sloane—Just Sweet Sixteen—"Greenwich Village Fol-
lies." One-step and Song Roll
Banta
Berlin—-Beautiful Faces. "Winter Garden." Fox-trot
and Song Roll
Banta-Hess
{Continued on page 12)
MUSIC
ROLLS
FOR D E C E M B E R
6898—ALICE BLUE GOWN. From "Irene."
Waltz. (Harry Tleruey.) S. A Perry.
691ft—THE BROADWAY BLUES. Bluet Fox-
trot. (Swanstrom-Morgan.) Joe Gold
6902—CALL ME UP ON THE MASON DIXIE
LINE. Fox-trot. (Pease. Nelson and
Parish.) B. Beeves.
6920—CRAZY
BLUES.
Blues Fox-trot.
(Perry Bradford.) Joe Gold.
6906—DARLING. Fox-trot. (Jaekson-Sdion-
berg.) E. Beeves.
6900—HONOLULU EYES. Waltz. (Johnson
and
Vlollnsky.)
E. Beeves.
6917—I'M GLAD YOU ARE HAPPY AGAIN.
Waltz-Marimba Effects. (Do Witt and
Brandon.) £. Beeves.
6908—I'VE GOT THE BLUES FOR MY
KENTUCKY HOME. Blues Fox-trot.
(Oaskill.) Joe Gold.
6918—OLD PAL. (Why Don't You Answer
Me?)
Fox-trot.
(Lewis, Young and
Jerome.) Joe Gold.
6914—PALESTEENA. Fox-trot. (Conrad and
Bobertson.) S. A. Perry.
6903—PRETTY MISS VIRGINIA.
Waltz-
Marimba Effects.
Interlude—"Carry
Me Back To Old Virginia." (Blng and
Hager.) S. A. Perry.
LEATHERS
GONNORIZED MUSIC GO.
T. L LUTKINS, Inc.
144th Street and Austin Place, New York
1234 Olive Street
St. Louis, Mo.
A Specialty
of Pneumatic
Leathers
6919—WHEN I LOOKED IN YOUR WON-
DERFUL EYES. Waltz. (Dunkerley
and Osborne.) B Beeves.