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THE
NOVEMBER 20, 1920
MUSIC
TRADE
REVIEW
SELLING MUSIC ON BUSINESS BASIS
NEW MUSIC SLOGAN NOW READY
GRUNEWALD OPENS BRANCH STORE
New York Herald in Editorial Comments Upon
the New Status of Music and How It Is Ex-
ploited Before the Public in This Country
Wording "Give More Thought to Music" Now
Available on Stickers for Use of Trade
Large New Orleans Music House to Establish
Several Branches in City—New Store Now at
Corner of South Rampart and Lafayette
The new position that has been won by music
for itself in America to-day was most ably set
forth in an editorial in the New York Herald
last week under the caption: "How Music Is
Sold." The editorial, which emphasizes the fact
that music as such is now sold on a business-
like basis, read:
"No single explanation was ever furnished of
the success of all musical enterprises in war
time. Yet they did prosper in an unprecedented
fashion. Virtuosos of every kind found an unex-
ampled interest in their achievements. • Orches-
tras played to hearers more numerous than ever
before.
Every phase of the art benefited,
whether through the interest in music created in
the encampments or the new opportunities of
the enlisted men and others to make the ac-
quaintance of an art which had been strange to
them before.
"This unusual material prosperity abated to
some extent after peace came. The charm that
had soothed the savage breast did not, however,
lose its potency when the fighting ceased. There
is greater encouragement for music in all its
forms in this country to-day than there ever
was before. Public interest is keener in every
manifestation of the art and the support to
every kind of musical undertaking is more gen-
erous.
"This interest is shown in places which man-
agers never before considered, as it were, on
their musical maps. This is a direct result of
the war. It was the visits of the orchestras
from the countries of the Allies that first sug-
gested a development in the business of music
which has not only continued since the war but
seems to have a permanent place among the
promotion methods of the managers.
"The agent no longer cautiously tacks up
a card in the office of the Mansion House and
in the post office, and maybe a picture in the
drug store, and, leaving his tickets in the prin-
cipal music store, awaits results. The method
of procedure which is carrying important mu-
sical enterprises from one end of the country
to the other is altogether different to-day.
"The local chamber of commerce or board
of trade or the equivalent is now approached.
The importance to the town of a visit from
this or that orchestra or this or that opera
company is impressed on the local bodies. Local
pride is aroused. If a rival city has its orchestra
or its opera,, so must we have ours. When this
conclusion has been reached it is simple for the
board to underwrite the enterprise. Then suc-
cess is certain. Tickets will surely be sold when
the town boosters are behind such an under-
taking.
"Thus does -more than one American munici-
pality in the course of a year obtain its measure
of music for its citizens. The heavenly maid
is cordially received. Every step is taken to
assure for her a comfortable sojourn in the
town. This sure-fire method of carrying the
influences of art has survived from the visits
of the foreign bands. So satisfactory to all
those interested has its operation proved that
it will doubtless remain a feature of the mu-
sical life of this country."
OPENS STORE IN SAN PEDRO, CAL.
The Cable, Wellington and Kingsbury pianos
are the featured lines of instruments handled by
the new store of A. G. Lewis opened recently in
San Pedro, Cal. The new store has an excellent
location at 377 West Sixth street, in the business
section of the .city. Big business for 1921 is ex-
pi-cted on the Coast.
THE BEST KNOWN
MUSICAL NAME
IN THE. WORLD.
Following up the favorable impression created
in all parts of the United States and elsewhere
by the slogan "Give a Thought to Music," the
Music Industries Chamber of Commerce through
Give more thought
to MUSIC
New Slogan for Use of Music Dealers
its National Bureau for the Advancement of
Music issued a new series in sticker form, read-
ing "Give More Thought to Music."
A facsimile of the new slogan, a trifle smaller
than the actual sticker, is here shown. If deal-
ers can get their local newspapers to run this
cut, or if they desire to run it in their adver-
tisements, electrotypes will be furnished in any
quantity at cost price, plus postage.
The stickers will be supplied to the trade in
reasonable quantities free of charge. Should
the trade desire to furnish the stickers to out-
siders they will be supplied at cost price.
Orders for the stickers should be addressed
to the National Bureau for the Advancement of
Music, No. 105 West 40th street, New York City.
THOMAS G. BAKER TO YOKOHAMA
Well-known Piano Man Joins Forces of Nishi-
kawa Co. in Important Capacity—Geo. P.
Bent Starts World Tour on Same Steamer
Thomas G. Baker, who has held the position
of superintendent of construction with a num-
ber of important piano manufacturers in the
East and Central West, sailed on November S
from Seattle by the "Korea Maru" for Yoko-
hama, Japan, where he will assume a very im-
portant executive position in the piano and
player manufacturing plant conducted by the
Nishikawa Co. in that city. Mrs. Baker accom-
panied him.
Another representative of the American piano
trade on the same steamer was George P. Bent,
the well-known piano man of Chicago, who is
making a world tour and who promises to keep
in touch with his friends in the trade by means
of special correspondence for The Review.
MUSICAL TERMS IN THE BIBLE
Music, Joy and Happiness Belonged to People
of Earliest Times, According to John A. Scott's
Interesting Summary of Facts
As an argument for the ancestry of music, the
following table compiled by John A. Scott, sales
director of the Solotine Mfg. Co., of Philadel-
phia, and issued by the National Bureau for the
Advancement of Music, is of interest. Accord-
ing to Mr. Scott, the words music, musical in-
struments, musicians, song singers, singing ap-
pear about 424 times; harps and viols, 150;
shouting for joy, 75; joy, 200; happiness, 25;
glad and gladness, 150; rejoicing, 300; total,
1,325. The word gloominess appears in the Bible
two times and the word despair appears in the
Bible four times.
It would appear, therefore, that since the
earliest history of the human family music, musi-
cal instruments, singing and joy have been en-
couraged by the writers, who were godly men—
legislators, patriarchs, prophets, kings, priests,
statesmen, physicians, shepherds, tax-gatherers,
tcntmakers, fishermen and men of every class of
the community, in every stage of human progress
and experience.
ESTEY-PIANO CO -
NEW ORLEANS, LA., November 15.—The Louis
Grunewald Co., Inc., a prominent music house
of this city, has just leased for a term of five
years a building at South Rampart and Lafay-
ette streets which will be the home of a new
branch of the main store. It is the intention of
the company to open branches in various parts
of the city and the present leasehold is the first
of a series. The branch will be under the direc-
tion of L. A. Gucnard, who will be assisted by his
wife. A complete line of musical instruments will
be carried and this will include the following
pianos and player-pianos: Steinway, Knabc, Meh-
lin, Shoninger, Seeburg, Fischer, Apollo, Milton,
Howard and Remington. In the music roll de-
partment will be carried Q R S and Imperial
rolls. Columbia Grafonolas and Starr phono-
graphs will be in the talking machine section.
GEO. F. KELLER TO MAKE PIANOS
General Manager of Keller-Dunham Piano Co.
Now in Business for Himself in Scranton
SCRANTON, PA., November 15.—George F. Keller,
secretary-treasurer and general manager of the
Keller-Dunham Piano Co., has severed all con-
nection with this firm. Mr. Keller was one of
the founders of the Keller-Dunham Piano Co.
and was the only original member of the firm
left. Being the only active member, he devoted
his entire time and energy to making it a success
and, having accomplished this, he has sold out
his interest to embark for himself under the firm
name of George F. Keller.
Mr. Keller is a practical piano maker him-
self, being able to work at any branch of the
business. He learned piano making under his
father, Joseph Keller, who will be remembered
as having brought the Keller & Van Dyke fac-
tory to Scranton about twenty-five years ago.
George F. Keller is the fourth generation to take
up piano making and is known among the piano
men all over the country for his ability in this
line.
Being unable at present to secure a desirT
able location, he will be compelled to sell direct
from the factory, but expects shortly to open up
piano and talking machine warerooms here.
OCTOBER FIRE LOSS VERY HIGH
$28,331,400 Total More Than Doubles Record of
October, 1919
The losses by fire in the United States and
Canada during the month of October, as com-
piled from the daily records of The Journal
of Commerce, reach a total of $28,331,400. This
is more than double the record of October last
year, when the figures were $13,358,400, but is
considerably less than the same month in 1918,
when the figures were swelled by $35,000,000
from forest fires in Minnesota and $20,000,000
due to the destruction of the munition plant at
Morgan, N. J. The losses for the first ten
months of this year aggregate $260,562,975, as
compared with $218,183,475 a year ago, showing
an increase of over $42,000,000.
ENTERS THE FURNITURE FIELD
YOUNGSTOWN, O., November 15.—Howard Terry,
general manager of the McMahon Piano Co.,
has assumed the interests of C. C. Weber in the
Weber & McGavin Furniture Co. at 1611 Mar-
ket avenue. The new firm has been incorporated
at $100,000 and will be known as Terry & Mc-
Gavin Furniture Co. Howard Terry is presi-
dent.
THE BEST PROFIT
PRODUCER FOR THE
DEALER IN THE TRADE: