Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
NOVEMBER 13, 1920
THE
MUSIC TRADE
51
REVIEW
support of all the legitimate sheet music dealers
Uroadway fs JEncoring
it would make it possible for them to carry out
such a plan at a much earlier date than has ever
been contemplated. The only thing that has
deterred the publishers from attempting to
eliminate the larger syndicate stores has been
The Irresistible FOX TROT
the distribution obtained through those stores,
A Nation Wide Success
amounting to over 60 per cent of the output of
/fear It
Get li
popular music.
Coming Bye.Bye Land — A Beautiful Lullaby—
While the publishers will no doubt show a
willingness to discontinue distribution through
Chas.C.Roat Music Co- Battle CreeK Michiqan
syndicate channels, especially if such stores carry
out some of their present policies, they will have
NATHAN PRAISES "IN THE DUSK"
TOM BURKE SINGS IN NEW YORK
to be shown that other channels left open to
Tom Burke, famous Irish tenor from the Co-
Musical Director of Middletown Theatre Pre-
them can make up for the lost sales.
vent Garden Opera in London, made his first
dicts
Great
Things
for
Witmark
Song
The reason why the syndicates sell the greater
American appearance recently at the New York
bulk of present-day popular numbers is that they
Hippodrome, under the management of William
M.
Witmark
&
Sons
are
receiving
many
con-
use the most up-to-date merchandising methods
Morris.
in selling the goods, and they give the publisher gratulatory messages with regard to their big
His program included operatic arias, Irish folk
instrumental
hit
"In
the
Dusk."
Among
those
in the long run greater co-operation than does
songs and ballads, but no item seemed to arouse
the regular trade. It has been estimated that recently received was one which other leaders more spontaneous enthusiasm than the applause
if the legitimate sheet music dealer was to sell connected with theatres and motion picture
as much music per capita in his territory as is houses will doubtless read with interest. Hither- received on his rendition of "Mother Machree."
sold by syndicate stores the sales of a given to "Tn the Dusk" has received flattering com-
mendation on all sides as a tremendously pop-
hit would increase over a million copies.
Whether the dealers using the most up-to- ular fox-trot and an effective number for con-
selected from the
date methods and giving the publishers their cert program. Now comes Joseph Nathan,
best co-operation could take up this sale of a musical director of the Grand Theatre, Middle-
million copies, and in addition absorb the sales town, Conn., who says:
"I cannot refrain from writing to you of the
now handled by the syndicate stores, is a ques-
Pictorial Catalog of
tion. That, of course, is a problem the pub- success of 'In the Dusk.' Having tried the num-
lishers will have to face in arriving at any new ber over at rehearsal, I decided then and there
that here was a number that should be featured.
arrangement of distribution.
All 30 cent numbers
The point, however, is that it is up to the We were showing Frank Keenan in a powerful
LET THE REST OF THE WORLD GO BY
retail trade, right now, to give united support photodrama and I decided to use your new song
DOWN THE TRAIL TO HOME, SWEET HOME
to the publishers so that they may, in their as the 'theme' throughout this powerful story.
TRIPOLI (On the Shores of Tripoli)
The
manager
of
the
house
co-operated
with
me
conflict with syndicate stores, be in a position
WHO'LL TAKE THE PLACE OF MARY?
by
making
up
a
slide
which
was
projected
on
BO LA BO
to meet the situation without fear for the future.
I'VE GOT THE BLUES FOR MY KENTUCKY
We believe that the legitimate dealers are capable the screen before the feature came on and which
HOME
of just that. It will require them to give much read as follows: 'Before and during the feature
MY HOME TOWN IS A ONE-HORSE TOWN
attention to this department of their sales, but picture, the first performance of M. Witmark's
But It's Big: Enough for Me
new song. "In the Dusk," will be played and
the returns will certainly justify this action.
PARISIOLA (Par-ee-zee-ola)
used throughout the picture as the "theme".'
IN THE DUSK (vocal and Ins.)
RIO GRANDE (vocal and Ins.)
The result would certainly have gladdened you,
HUMMING BIRD
FRENCH VIOLIN MUSIC GUIDE
each time we repeated the number there was a
COTTON (Cotton Was a Little Dixie Rose)
ripple of applause; the kind you hear when the
SHE'S THE HEART OF DIXIELAND
Valuable Addition to Library of Violin Music audience is engrossed in the story on the screen,
COME BACK TO JUMBO GUMBO
Published by Foetisch Freres
but nevertheless is aware that a beautiful num-
Jee Jee Boo Bumbo
EARLY TO BED, EARLY TO RISE
ber is being played. Then the finale came and
A comprehensive guide to violin music has we took up the 'theme' in a 'grandioso' spirit
Never Made Anyone Wise
FORGIVE ME (Let's Start Over Again)
been published in Lausanne, Switzerland, by and then you should have heard the genuine
THERE'S A TYPICAL TIPPERARY OVER
Foetisch Freres, prominent publishers of musi- applause. As the audience left the theatre you
HERE
cal works. This book lists all violin music in could hear them whistling and humming the
WHEN A PEACH IN GEORGIA WEDS A ROSE
order of its difficulty of execution and in this chorus of 'In the Dusk.' To put it in a few
FROM ALABAM'
it is of great help to students and teachers in words, 'In the Dusk' scored one big hit and I'm
MY MOTHER'S EVENING PRAYER
choosing suitable pieces for beginners and more sure other leaders will find this out as I have,
advanced pupils. A special section deals with when they try your number."
books on violin making, history of the violin
and other matters of interest to all violinists.
There seems to be a rumor afloat that the
A BIG SELLER
Girard Trust Co., of Philadelphia, Pa., has been
12th STREET RAG designated by a number of music publishers to
Starting Sensationally !
negotiate for the purchase of a music roll fac-
A REAL DANCE SENSA TION
SONG AND INSTRUMENTAL
tory. The report cannot be substantiated.
BIG SELLERS
Popular Standard
M. Witmark & Sons
Fox-Trot Novelty Ballad
Special Price, 15 cents
McKinley Music Co.
Order from Ut or Your Jobber
Obtainable for All Mechanical Instrument*
OTHER BIG SELLERS
LOVE BLOSSOM
KISS ME, DEAR
CINDA LOU
BARCELONA
UNDERNEATH THE DREAMY,
ORIENTAL MOON
j. W. JENKINS' SONS MUSIC CO., KANSAS CITY, MO.
CHARACTERISTIC
S O N G WALTZ
WITH THE NOVEL'TWISr
PROCLAIMED A HIT
WWKVtt PLATCD AS A DANG
, jnculfe flm»*d fw Oittatn bj
SCHUL2
/ A WUrt\M3ir if SON*
new yocK
New Y.rk