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44
THE
MUSIC TRADE REVIEW
AN UNUSUAL COATESVILLE STORE
Unique Talking Machine Department Combined
With Drug Store Proves Great Drawing Card
—Daily Recitals of New Records—Special
Equipment Designed by the Victor Co.
-COATESVILLE, PA., July 5.—One of the most un-
usual talking machine stores in the country is
that operated by George W. Davy and G. Covell
Davy. This concern, known as Davy's, does a
large business in drugs and has developed a
novel idea in the combination of talking ma-
chines and records with its regular business.
Only the Victor line is handled and the Vic-
JULY 10, 1920
Each table commands a view of the concert
stage. The music coming up from below strikes
the ear of the hearer under practically the same
conditions as in the theatre and lends an at-
mosphere of reality to the daily concerts. Mr.
Davy has each day carefully prepared musical
programs, printed copies of which are given to
everyone entering the store. The new records
are also listed on the program and many sales
have been traced to this idea. Every afternoon
at 4 p. m. a short concert is held, featuring the
latest hits as well as the standard numbers. In
the evening there are two concerts specializing
in the Red Seal selections. In speaking to The
Review regarding his attractive store, Mr. Davy
io double
Vourlneome
and the proposition could be proved
sound from every angle, you wouldn't
hesitate, would you? Of course not,
but do you realize that a talking machine
department can be made to provide
sufficient revenue to take care of the
overhead on your entire establishment ?
Thousands of other retail music
chants have proved the above made
statement true and thousands of retail
music merchants have looked to The
Talking Machine World for guidance
in the matter of selecting the make of
talking machines they would handle, the
way they would map out their talking
machine department, etc.
Interior of Davy Store, Showing Victor Stage Setting
trola department is really a Victor store in it- declared that the talking machine department
self with five demonstration rooms and ample was now one of the most important branches of
record racks. This store boasts of the fact that his business and in his estimation was the means
it is the only drug store for which the Victor of building up his general store trade in all de-
Talking Machine Co. has designed a special in- partments. He has found that the daily concerts
terior arrangement and equipment. The con- draw a steady patronage, both to the depart-
cert stage and the demonstration rooms are fully ment itself and to the soda balcony, which is
equipped to give the best service to patrons and also a very profitable enterprise. He believes
the special features are not duplicated by any that drug stores throughout the country should
drug store in the United States, according to give careful thought to the fine points of their
George W. Davy, who has been a Victor dealer talking machine departments,—for many are
adding machines and records,—and he declares
for eight years.
A unique feature is the soda balcony over- that they will find at the end of a short trial
looking the main floor and Victor department. that their profits will be materially increased.
TALKING MACHINE EXPORTS GROW
The Talking Machine World is the
oldest and largest trade journal in the
world devoted exclusively to the talking
machine industry. Now running over
250 pages per issue.
Exports, Including Records, for Nine Months
Ending March 31, 1920, Total $5,442,272
WASHINGTON, D. C, July 5.—In the timely sum-
mary of exports and imports of the United
States for the month of March, 1920 (the latest
^ r i o d for w h j c h - t h a s b e e n c o m p i l e d ) ( w h i c h
h a s j u s t b e e n ; s s u e d, the following figures on
talking machines and records are presented:
The dutiable imports of talking machines and
P a r t s d u r i n & March, 1920, amounted in value to
$96,559, as compared with $39,842 worth which
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were imported during the same month
_
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TALKING MACHINE WORLD,
373 Fourth Ave., New York City.
Please enter my subscription for one year. I want to
learn how to double my income via a talking machine
department.
v
Bill
Name
Firm
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Strect
City and State
m e $ 2 a t your
convenience
t o cover
of
1919>
The nine months' total ending March, 1920,
showed importations valued at $606,801 as com-
pared with $202,726 worth of talking machines
and parts during the same period of 1919.
Talking machines to the number of 4,987,
valued at $259,305, were exported in March, 1920,
a s compared with 3,544 talking machines, valued
^ ^39275 s e n t a broad in the same period of
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1919. The nine months total showed that we
exported 56,316 talking machines, valued at $2,-
501,575, as against 37,441 talking machines,
valued at $1,103,526, in 1919, and 69,735 talking
machines, valued at $1,914,730, in 1918.
The total exports of records and supplies for
March, 1920, were valued at $357,276, as com-
pared with $223,088 in March, 1919. For the
nine months ending March, 1920, records and
accessories were exported valued at $2,940,697;
in 1919, $2,060,841, and in 1918, $1,475,417.
TALKING MACHINES IN CITY PARKS
Louisville Park Commission Chooses Talking
Machines for Use in Folk Dancing and Chil-
dren's Games During the Summer Months
LOUISVILLE, KY., July 5.—The Roard of Park
Commissions has announced plans for the in-
stalling of specially constructed talking ma-
chines in the public parks this Summer for
use in folk dancing and children's games. It
was the original intention of the board to pur-
chase several pianos for this purpose, but in
the interests of economy and general prac-
ticability it was decided to use the talking ma-
chines instead.
Music in the public schools is receiving much
attention these days and the local association
is doing everything in its power to help the
cause along.
Consult the universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions
of any kind.