Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
JULY 10,
1920
THE
MUSIC
TRADE
43
REVIEW
EDISON CARAVAN CONVENTION HERE
PATHE WORKING FORCE INCREASED
EDISON JOBBERS VISIT ORANGE
Opened in New York on Thursday and Friday
at Knickerbocker Theatre—Special Train
Carries Delegates on Westward Journey
600 New Employes Added to Staff—Company
Now Occupies Four Floors of New Brooklyn
Building—Official Launching of the Actuelle
—Other Pathe News of Current Interest
Albert Buehn and Robert L. Proudfit Remain in
City for Caravan Convention—Latter to
Travel to Coast With Delegates
Visiting jobbers to the Edison laboratories
The Pathe Freres Phonograph Co. now oc- during the past week were Albert A. Buehn,
cupy four floors in the new building of the treasurer of the Buehn Phonograph Co., Pitts-
group which constitutes the Pathe plant in burgh, and Robert L. Proudfit, president of the
Brooklyn, N. Y. Ac- Proudfit Sporting Goods Co., Ogden, Utah.
Despite the railroad tie-ups, the results of
cordingly, 600 more em-
ployes have been added which continue to make themselves felt through-
to the already large out the western Pennsylvania district, business
in general, according to Mr. Buehn, is looking
Pathe family.
Additional facilities in forward to a substantial increase in July. Mr.
Pathe distribution are to Buehn states further that the Edison dealers in
fJvENTiON''NEW f Y0RK\ CHICAGO :SAN
be had in the acquisition his territory, who are carrying out the 1920
of a large warehouse in sales promotion plans originated by the Edison
Chicago, with floor space laboratories, are enjoying a largely increased
of over 200,000 square volume of business, illustrating that there is lit-
feet. This warehouse is tle or nothing in general conditions to prevent
destined to provide in- live dealers, who go after business in the right
creased facilities for the way, from reaping a generous share of the pre-
The Edison Caravan Train
distribution of merchan- vailing prosperity.
Mr. Proudfit expected to remain in the East
the Knickerbocker Theatre, where the opening dise to Pathe distributors in the Middle West.
The Official launching of the Actuelle will to take part in the New York sessions of the
sessions of the convention took place on Thurs-
occur in August. Great publicity has been Edison caravan convention. He plans to accom-
day and Friday.
So many big things were announced for this planned, which will include extensive advertis- pany the caravan on its entire tour across the
convention that Edison dealers from all parts ing in the leading publications throughout the continent, the last stop being San Francisco,
where he expects to meet most of the Edison
of the United States and Canada came to see country.
it for themselves. Altogether, more than 5,000
Jacques Pathe, who is in charge of the London dealers from his territory.
dealers and dealers' representatives were ex- offices and plant of the Pathe Freres Phono-
pected to attend and take part. One of the graph Co., is expected to arrive in this country JACK NORWORTH IN "LADY FRIENDS"
features of each of the business sessions was in July for one month's stay.
the open forum, in which every Edison dealer
Eugene A. Widmann, president of the com- Pathe Star to Take Leading Part in Revised
Edition of Successful Musical Comedy
was invited to participate.
pany, has just returned from a tour through the
Edison jobbers who arranged the big banquet Middle West, during which time he addressed
It has been announced that Jack Norworth,
at the Commodore Hotel following the conven- a large Pathe jobbers' convention at St. Paul,
popular singing comedian and excluisvc Pathe
tions made every effort to outdo each other, Minn., on July 1.
and the affair was the greatest ever held. Im-
The annual outing and games of the Welfare artist, is to go back on the legitimate stage.
mediately following the closing of the New Association, of which practically every Pathe
York convention, the caravan left in special cars employe is a member, will be held on Saturday,
for Chicago to conduct its sessions there at the September 4, this year instead of during the
Blackstone Theatre on July 12 and 13. Business month of June, which has been the usual cus-
sessions of the San Francisco convention will tom. The party will leave the plant in Brook-
taice place in that city on July 19 and 20 at the lyn at 10 o'clock for Duer's, Whitestone Land-
Columbia Theatre. A full story of the New ing, where time will be divided between sports,
York convention will appear in The Review next dancing and "eats."
week.
In the current edition of Pathe Records, pub-
lished by the Pathe Freres Phonograph Co. for
its associates, is .a double-page spread showing
W. S. MEFFORD VISITING PATHE
the photographs of a large number of the fu-
W. S. Mefford, prominent Pathe dealer of ture generation of Pathe employes.
The new Pathe twenty-four sheet poster, in
Toledo, Ohio, accompanied by Mrs. Mefford,
spent some time in New York during the past colors, which measures approximately nine feet
week. Mr. and Mrs. Mefford visited Pathe high by twenty-one feet long, is being used ex-
headquarters and reported that their business tensively by Pathe dealers, as may be shown
in Toledo was "wonderful" with a very bright through the large number of requests for these
outlook ahead. This enterprising dealer has a posters being received at Pathe headquarters.
record of selling ninety-four Pathes in three The poster is very striking in appearance, and
is the work of Cugot, eminent French artist.
days.
Everybody who reads the signs on Broadway
read about the Edison caravan convention. For
the past week a large sign heralding the com-
ing event has been displayed on the front of
AUTOMATIC STOPS
The simplest and most efficient Auto-
matic Stop on the market.
They give excellent service,
are easily installed and are
absolutely guaranteed.
Send 50 cents for Sample Stop
Kirkman Engineering Corporation
484-490 Broome St., New York
Jack Norworth
The Jack Norworth records in the Pathe list
have always proved very popular, and judging
from the distribution of the records, it would
seem that this Pathe star has a large following
in every city, town and hamlet in this country.
Mr. Norworth will play the part in "My Lady
Friends" created by Clifton Crawford, who died
in London recently. The new edition of the
play will have its premier in Atlantic City,
July 31.
WILL ACT AS DISTRIBUTORS
J'HILAJIKI.I'H i.\, PA., July 5.—The Ohio Talking
Machine Co., Victor distributor, of Cincinnati,
O., has lately taken on the Perm-Victor minia-
ture plaster of paris Victor dog in a distributing
way. The Penn Phonograph Co, of this city,
report a heavy demand for this novelty.