Music Trade Review

Issue: 1920 Vol. 71 N. 19

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
8
THE
ST. LOUIS TRADE OPTIMISTIC
MUSIC
LOOK!
TRADE
REVIEW
NOVKMHER 6, 1920
PRE-WAR PRICES HAVE ARRIVED!
HOW COME?
Dodge Bros., whole-
Local Piano Dealers Expect Better Business to
Follow End of National Political Campaigns— sale and retail dealers
in pianos, talking ma-
Col. Hollenberg to Make Address
chines, music rolls,
ST. LOUIS, MO., November 1.—There is one thing musical merchandise,
that nobody expects the week before election etc., in Stevens Point,
and that is business. So piano men did not Wis., have come forth
Thr Baby C.rand Meteor Graphaphone
cannot be Equaled.
expect to do much business last week and the with a public an-
business that they had measured up to their ex- nouncement h e a d e d The Manuola, the Player PUn«
that is all but Hmum.
pectations. In talking machines, records and as follows: "() Boy!
music rolls, which can be purchased without Pre-War Prices Now
Everybody can afford a Piano,
Everybody
interfering with the serious business of pre- Prevail.
Gtaphaphone, player piano, electric
election disputation, trade was fair, but few can afford a piano,
talking machine or any enjoyment.
people stopped arguing long enough to buy graphophone, player-
We Have 460
pianos. The expectation is general that, no mat- piano, electric talking
ter how the election goes, business conditions machine or any enjoy-
500 Piano Rolls on Hand it an Time*
will improve. In spite of the increasing dis- ment." That's what
announcement
inclination of many people to buy pianos at t h e
in Steven* Point and vicinity and can
the present prices, expectations are entertained says, as is shown in
give you the names of 10,000 mus-
the
accompanying
re-
that from now until Christmas business will be
ical institutions using the Baldwin pi-
good. Many think it will be better than at the production, a n d i t
ano. Every instrument bean a fac-
would
be
very
inter-
corresponding period last year, when business
tory guarantee backed by over $4,-
esting to learn just
was not up to anticipations.
500 Recorda to Select From.
000,000.
What more do you
how
Dodge Bros,
J. F. Ditzel, manager of the Famous & Barr manage to accom-
want? New records and rolls every
Co. music salon, thinks that the prices of cer- plish all this so sud- The Meteor Upright with the Molded firil two weeks. W e repair any make of
and Automatic Stop will talk for Itself.
tain pianos are going to come down.
machine. W e deliver anywhere by
denly. Of course, they
Col. F. B. T. Hollenberg, president of the Hol- undoubtedly are be-
truck. If you cannot come to our
lenberg Music Co., Little Rock, Ark., will be the lievers in truthful ad-
store and select your instrument, drop
Wurlitiers Imported VfoHna
first speaker before the reorganized Music Mer- vertising, but there
us a line or Phone Black 6 7 9 your
chants' Association of St. Louis. He has ac- are many manufactur-
Baldwin Upright, refinement of Tone and wants and we will call and explain.
cepted an invitation to be the guest of the asso- ers and dealers who
Our players have the new Ukulele
ciation at the American Annex Hotel next want to know just
and banjo attachment for rag and
Thursday evening. His subject will be "The how musical instru-
dance musk.
Base and Snare Drums
Value of Co-operation Brought About by Organ- ments can be sold at
Music Roll* Exchanged for 20c
ization of Local Merchants." Col. Hollenberg e v e n approximately
W e sell the best piano polish on earth
is a former president of the National Associa- pre-war prices without
tion of Music Merchants and has had a great incurring a heavy loss.
LISTEN!
deal of experience with the thing that he will
A •edunic can take 15.00 worth of material
sod nuke It Into watch sprints worth $50.00—
Perhaps
Dodge
talk about. The new by-laws will be adopted
sUIL A business man can bur an article
All Mike* of Cornets
All Kind, of Ukulele., all prieas, U Up. that*a
Ior 75c and se0 it for S1.0O—that'i buatneiia.
and the reorganization of the association com- Bros, will enlighten
A wtan» can boy a hat for 13.79 but prefers
•me
at
$tl.
Tfaat'f
a
T
But
*nen
you
want
a
the
other
members
of
pleted.
ralahls kattmaeat tf any kind come to our
stero—that's m a n sense.—Surely you can
the trade as to just
Plans are being made for a formal opening of
pay ay Ik* Math.
how they can quote
the Baldwin Piano Co.'s enlarged store soon.
pre-war
prices at retail
Walter C. Hepperla, president of the Premier
Grand Piano Corp., New York, was in St. Louis in the face of present
WHOLESALE AND BKTAa
a few days ago. From here he was going to wholesale costs. It is
Of ErerTtaiM b a n fa) Music
i n f o r m a t i o n that
tit Normal Are.
' - Stereos Point, Wis.
Indianapolis and then back to New York.
A Full Une of Musical Merchandise
Opea Kreautp, Plmw Black «79
The New Bungalow Model
Edward Brenner, formerly of the Koerber- should not be with-
Don't You Wish You Knew How They Do It?
Brenner Music Co., St. Louis, now an officer of held from the trade.
the Frederick Gretsch Co., Brooklyn, N. Y.,
ments are being made in the appearance of the
IMPROVEMENTS IN BUFFALO
has been in St. Louis during the past few days.
0 BOY!
Pre-War Prices
now prevail
Satisfied Customers
DODGE BROTHERS
piano department on the second floor, which is
Music Stores Are Being Redecorated and Im- divided into rooms finished in the colonial style.
proved in Anticipation of Excellent Business The entire alterations involve a total of about
This -Winter—News of the Week
$40,000.
DOING WELL IN THE OLD DOMINION
Sprinkle
Piano Co. Also Operating Two
Branches in North Carolina
A. J. Brooks, president of the Huntington
BUFFALO, N. Y., November 3.—Dealers here are Piano Co., of Shelton, Conn., was a caller in
NORFOLK, VA., November 1.—The Sprinkle Piano glad election is over, for they believe that fol- town Saturday, on business.
Two other recent visitors were W. H. Al-
Co., Inc., with headquarters at 440 Granby street, lowing it there will be a general amelioration
this city, reports a very satisfactory business in business conditions, which will lift the trade fring of the Aeolian Co., and I. Bretzfelder of
just now, with the majority of purchasers in- out of the slump into which it has fallen of late. Krakauer Bros., of New York.
For the piano business has been "not so
clining towards the better grades of pianos and
talking machines. The company has recently good." Many of the dealers have recently been
NEW AGENCIES FOR GRIFFITH CO.
added Sohmer pianos, players and grands to its complaining outright that business was slack.
lines, together with the Welte Mignon, and in More optimistic ones without enthusiasm Aggressive Concern in Newark, N. J., Secures
addition to those instruments handles the Hazel- termed it "only fair." Plants have been laying
Representation for Wilcox & White and F. G.
ton Bros., Cable & Sons, Davenport-Treacy and off men and there now seems a growing ten-
Smith, Inc., Lines in That Territory
Jacob Bros, pianos and players, together with dency on the part of the buying public to
Brunswick phonographs and records, and Q R S retrench until times become more settled.
The Griffith Piano Co., Newark, N. J., has
player rolls.
And so the dealers are looking forward to the just secured the representation in that city and
The Sprinkle Piano.Co. operates a branch in time after the election, when things become surrounding territory for the Wilcox & White
Winston-Salem, N. C, with N. O. Bowles as more fixed, and when the buying public will Co. and F. G. Smith, Inc., products, including
manager, and another branch in Greensboro, in once more be in a receptive mood as far as »the Artrio-Angelus of the former line, and the
Bradbury and Webster players in the latter.
charge of W. Harrison. W. V. Sprinkle main- pianos are concerned.
Music stores here are keeping up with the The Griffith Co. has one pi the most progres-
tains personal supervision over all three stores,
and is assisted in this work by M. George Shek- times, and many improvements in them are to sive piano selling organizations in northern New
be noted, especially in the downtown ones. Ex- Jersey, and inasmuch as the F. G. Smith line is
tensive alterations are being made in the store 'already well known in that section is planning
of the Robert L. Lpud Co., 569 Main street. to carry out an active campaign.
NEW INCORPORATION
These are being made on all three floors which
The Griffith Piano Co. maintains warerooms
The World's Music Co. has been incorporated the concern occupies, and an electric elevator at 60S Broad street, Newark, right in tlie heart
in Wilmington, Del., to do a general music busi- is being installed. On the first floor, besides a of the business district, and during the number
ness with a capital of $2,000. The incorpora- number of Victrola booths, three booths are of years it has been operating in that territory
tors are J. Vernon Pimm and E. M. MacFar- being arranged for music rolls, as well as a has built up a business that is most substantial
handsome case for the rolls. Great improve- in every respect.
land, Philadelphia.
FOR TONE, BEAUTY
AND LASTING
ACCOMPLISHMENT
A
KB?
-PLAYER ~
rhe WERNER INDUSTRIES CO.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
NOVEMBER 6,
THE
1920
MUSIC
TRADE
REVIEW
9
IMPRESSIVE MUSIC SUPPLEMENT FOR TEXAS STATE FAIR
1
Fourteen-page Section Devoted Exclusively to Pianos and Talking Machines a Notable Feature
of Dallas Daily Times Herald—Music Merchants Make Most of Opportunity to Advertise
v
As for the talking- machine side of this sup-
One of the best music supplements we have
seen in some time is that which appeared in the plement, the Victor line was advertised by the
Dallas Daily Times Herald in its Sunday edition Bush & Gerts Piano Co. of Texas, the W. A.
of October 10. A copy of this supplement has Green Co., the Lester Gunst Co., the Field-Lipp-
been received from J. C. Phelps, Southwestern man Piano Stores and Sanger Bros. The New
manager of the Field-Lippman Piano Stores in Edison is to be found at the Edison Shop and
Dallas. The Texas State Fair, which opened on Texas-Oklahoma Phonograph Co., wholesale
October 10 and lasted until October 24, was distributors. Among the houses advertising the
the occasion for which this supplement was is- Columbia were the Riddle Phonograph Co. and
sued. Fourteen full pages were devoted ex- the Leyhe Piano Co. The Brunswick phono-
clusively to things musical, a goodly part being- graph is carried by the Riddle Phonograph Co.
advertisements of the various talking machine and Thos. Goggan & Bros, A full page was
and piano houses in the city. The front page of used by the Sonora Distributing Co. of Texas,
the supplement contained a handsome illustra- wholesale and retail distributors of Sonoras and
tion similar to those used by the New York Okeh records, setting forth the merits of their
papers during their special music sections at the product. The Sonora Shop advertised musical
time of the National Music Show and Music events arranged for in the near future. The
Week last February. A gla«ce through the Vitanola Distributing Agency of Texas also
pages of this supplement is sufficient to make it took a full page for the Vitanola. The D. L.
easy to see why Dallas has won such a prom- Whittle Music Co. took a page in advertising a
inent place in the musical world. The music sale of player-pianos and musical instruments.
The reading matter in this supplement was
merchants of that Texas city are awake to the
possibilities of their industry and lose no oppor- devoted entirely to musical topics and a fea-
tunity to spread their message to the public at ture was made of the growing realization of the
value of music in industry.
large.
As for the lines advertised in this supple-
ment, they are many, and include the best in PIANO TUNER HERO IN NEW NOVEL
musical instruments. While the majority of the
advertisements are devoted to talking machines, Member of the Profession Depicted as a Distinct
pianos are also much in evidence. The Bush &
Superman in "Mary Wollaston"
Qerts Piano Co., of Texas, had a special display
of their own instruments as well as the Mason
Those members of the trade who are cham-
& Hamlin, Hardman, Jesse French and Milton pions of the cause of the piano tuner, and feel
pianos and players. G. H. Jackson, wholesale that these exponents of the perfect tone are
distributor for the Starr Piano Co., displayed members of a profession that is deserving of
the Starr pianos and the Starr phonographs and more consideration than it has been receiving
Gcnnett records. The Baldwin line was featured in the past, will no doubt be interested to learn
by the Leyhe Piano Co., mention being made that the piano tuner has come into his own in
of the Baldwin, Ellington, Hamilton, Howard one field at least. *
and the Manualo player-piano.
In a new novel, "Mary Wollasiton," by Henry
The Will A. Watkin Co. devoted its adver- Kitchell Webster, and published by the Bobbs-
tising to the Ampico in the Chickering and em- Merrill Co., the hero is a piano tuner, and in
phasized the Ampico concerts held at the store every sense is depicted as a superman. The
during the time of the fair. Thos. Goggan & heroine's father is a surgeon, and her step-
Bros., Steinway representatives, featured this mother an opera singer, which shows that the
instrument and the Emerson, Vose and Bram- piano tuner is traveling in good company. Judg-
bach baby grand. The Ampico in the Knabe ing from the illustrations in the novel the piano
occupied the center of the advertisement of the tuner-hero is commanding in physique, as weli
Sanger Bros, and other lines displayed included as in intellect, quite capable of wrestling with
A. B. Chase and Shoninger.
a concert grand un-til it is brought to perfect
concert pitch.
CHARACTER
"Admirable Quality; Acknowledged Reputation"
—{Standard Dictionary)
PIANOS
Manufactured by
Smith, Barnes
and
Strohber Co.
have for 33 years
justified their right
to be called
Pianos of Character
FACTORIES
North Milwaukee, Wit.
Chicago, 111.
OFFICE
1872 Clybourn Avenue
Chicago, III.
PIANOS BEAR JANSSEN CREED
Each Instrument Shipped From Janssen Factory
Has Decalcomania Stating Janssen Ideals
B. H. Janssen, the well-known New York
piano manufacturer, who has won a reputation
throughout the trade for original ideas, has re-
cently placed upon the inside of the top of each
Janssen piano and player-piano a decalcomania
upon which is printed the Janssen creed as
follows:
"This is my creed, and on it I have built my
piano and reputation! To give you as nearly
as possible a dollar's value for every dollar you
give me.
"To treat you as I want to be treated—Con-
siderately, Fairly and Justly.
"Since you may possibly know little or noth-
ing about the material that goes into the piano
you bought, you must naturally rely on me.
"I want you to do that—and I promise that
your confidence shall not be misplaced.
"I work to producff a perfect article. If it
turns out differently and I or my people are
to blame, I make good.
"Following this creed for a lifetime has earned
a Janssen reputation that my product and
methods must maintain.
"I want to be right and do right. If I fail
in any one thing, it will never be because 1
wanted to."
This is signed in facsimile by B. H. Janssen.
BUSINESS FOUNDED IN
EIGHTEEN rimr-six
DECKER
U
EST. 1856 5. SON
Pianos and
Player-Pianos
"Made by a
DECKER
Since 1856"
A l w a y s found
among the leading
instruments of the
world, their position
has been maintained
by a strict adherence
to the principles up-
on which they were
founded, the pro-
ducing of an artistic
instrument embody-
ing superior tone
and material and
workmanship of the
highest grade.
DECKER & SON, INC
697-701 East 135th Street
NEW YORK

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