Classic Mode

Music Trade Review

Issue: 1920 Vol. 71 N. 19

Page 7 Text:

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
NOVEMBER 6,
1920
THE MUSIC TRADE REVIEW
HOW BEHNING IDEALS ARE BEING STEADILY MAINTAINED
Henry Behning, President of the Behning Piano Co., Tells Interesting Incident Which Shows the
Reason for the Increasing Demand for and Popularity of Behning Pianos and Players
"There have been many occasions upon which
the superior merits of the Behning pianos and
player-pianos have been manifested," said Henry
Behning, president of the Behning Piano Co.,
133rd street and Alexander avenue, New York,
to a representative of The Review, "but none
has been more forceful than an incident which
occurred recently. H. A. Gould, of Barre, Vt.,
who handles high-grade pianos and musical
merchandise, and is also an experienced tuner
Henry Behning
possessed of a critical ear, wrote us as follows:
'1 am an experienced tuner and a piano has to
suit me before it suits my customer. 1 never
recommend a piano unless it really has merit.
If your goods conform to my ideal, my business
will be worth something to you.'
"The answer which we sent to this letter
brought an order, and the best proof that I
can show that the Behning instruments conform
to his ideal is this letter which we received
from him after the instrument had been deliv-
ered: 'I hope it will give you as much pleasure
to read the following as it gives me to write it,'
says Mr. Gould. 'The Style F Behning No.
47763 has arrived and I wish to tell you that
it is, to my m/ind, the best piano I have re-
ceived from any manufacturer for a long time.
The case represents real efficiency in case build-
ing. The tone is beautiful and the action is
all right. This piano approaches perfection ac-
cording to my idea, and I have been dealing in
pianos for thirty-five years. I wish all my
trade demanded this class of goods, for I love
to handle the best.'
"It is only natural," continued Mr. Behning,
"that we are^ very proud of such commendation
FOTOPLAYB
for the finest
Motion Picture
Theatres
The AMERICAN PHOTO
PLAYER CO.
San Francisco
New York
Chicago
as this. In fact, we have a large number of
testimonials sent to us voluntarily, all of which
speak in the highest terms of the Behning prod-
uct. It is the natural pride which we take in
giving the trade the very highest standard of
quality in all our instruments which has
prompted us at all times to adhere strictly to
the manufacturing of nothing but instruments
which contain the very best material we can
buy, and which are produced by piano-makers
who have long been in our service, and who
know what the requirements of a piano manu-
facturer of the old school are, as well as those
of a select class of trade."
The Behning Piano Co. to-day is one of the
busiest in the East. During the last few years
the reputation of the Behning pianos and player-
pianos has become world-wide. In many for-
eign lands as well as throughout the United
States, these instruments are handled by the
most representative dealers. Since its estab-
lishment in 1861 by Henry Behning, Sr., the
quality of the product has never been allowed
to deteriorate, and in fact in many respects
where improvement was found possible the
value of the instrument has been strengthened.
The Behning Piano Co., like all manufacturers,
has had serious obstacles to overcome in manu-
facturing instruments during the last few years.
But, under the guidance of Henry Behning and
Gustave Behning, it has not only successfully
maintained the quality of the product, irre-
spective of the rising cost of materials and
labor, but has also held intact the Behning
factory organization, which is composed of
skilled piano-makers of the old school, a valu-
able asset toward the assurance of uniform
production, and has also through the develop-
ment of an efficient sales organization combined
the quality of the product with a service which
has spelled success and an ever-increasing de-
mand for the Behning pianos and player-pianos.
Every man connected with the Behning or-
ganization understands thoroughly the practical
management of the business as well as the
financing and merchandising of the concern.
Henry Behning takes special pride in tone pro-
duction, and it is under his personal supervision
that the quality of tone is kept up to its well-
known standard at all times. Mr. Behning may
be seen daily inspecting the instrumlents in the
various processes of manufacture throughout
the factory, and no instrument can be shipped
without having his final approval as to tone,
workmanship and finish.
As sales manager of the organization Paul
Fink is one of the best and favorably known
traveling men in the country, and, besides hav-
ing had a wide experience in merchandising, is
also a practical player man, always going on
the road equipped with a knowledge which he
can use readily in assisting dealers who either
have a merchandising or a mechanical problem
to be solved. Under his demonstration the most
delicate interpretation of the music of the great
masters has been forcefully impressed upon the
buying public and the dealer by the use of the
Behning player, an instrument which holds an
enviable position owing to its ease of opera-
tion, responsiveness and power of reproduction.
C. A. Eyles, who has recently been traveling
throughout the Pacific Slope in the interest
of the company, is another member of the or-
ganization who is thoroughly posted on prac-
tical matters pertaining to player construction.
It is therefore the living up to high ideals
combined with a faithful and efficient organiza-
tion which is keeping the Behning product in
the foreground and guaranteeing not only to
the Behning Piano Co. but also to its dealers
successful business for the future.
Consult the universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
Victrola XVII, $350
Victrola XVII, electric, $415
Mahogany or oak
Other styles $25 to $1500
"Will there be a
Victrola
in your home
this Christmas?"
This important ques-
tion will again confront
the people of the whole
country right on until
Christmas.
It is the key-note of
our nation-wide holiday
advertising campaign,
and its force will send
thousands of customers
into the stores of Victor
retailers everywhere.
" V i c t r o l a " i, the Registered Tr.de m.rk of
the Victor Talking Machine Company designating
the products of this Company only.
W a r n i n g : The use of the word Victrola
upon or in the promotion or sale of any other
Talking Machine or Phonograph product* is mis-
leading and illegal.
I m p o r t a n t N o t i c e . Victor Records and
Victor Machines are scientifically co-ordinated
and synchronized in the processes of manufacture,
and should be used- together to secure a perfect
reproduction.
Victor Talking
Machine Co.
Camden, N. J., u. s. A
^ ,

Page 8 Text:

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
8
THE
ST. LOUIS TRADE OPTIMISTIC
MUSIC
LOOK!
TRADE
REVIEW
NOVKMHER 6, 1920
PRE-WAR PRICES HAVE ARRIVED!
HOW COME?
Dodge Bros., whole-
Local Piano Dealers Expect Better Business to
Follow End of National Political Campaigns— sale and retail dealers
in pianos, talking ma-
Col. Hollenberg to Make Address
chines, music rolls,
ST. LOUIS, MO., November 1.—There is one thing musical merchandise,
that nobody expects the week before election etc., in Stevens Point,
and that is business. So piano men did not Wis., have come forth
Thr Baby C.rand Meteor Graphaphone
cannot be Equaled.
expect to do much business last week and the with a public an-
business that they had measured up to their ex- nouncement h e a d e d The Manuola, the Player PUn«
that is all but Hmum.
pectations. In talking machines, records and as follows: "() Boy!
music rolls, which can be purchased without Pre-War Prices Now
Everybody can afford a Piano,
Everybody
interfering with the serious business of pre- Prevail.
Gtaphaphone, player piano, electric
election disputation, trade was fair, but few can afford a piano,
talking machine or any enjoyment.
people stopped arguing long enough to buy graphophone, player-
We Have 460
pianos. The expectation is general that, no mat- piano, electric talking
ter how the election goes, business conditions machine or any enjoy-
500 Piano Rolls on Hand it an Time*
will improve. In spite of the increasing dis- ment." That's what
announcement
inclination of many people to buy pianos at t h e
in Steven* Point and vicinity and can
the present prices, expectations are entertained says, as is shown in
give you the names of 10,000 mus-
the
accompanying
re-
that from now until Christmas business will be
ical institutions using the Baldwin pi-
good. Many think it will be better than at the production, a n d i t
ano. Every instrument bean a fac-
would
be
very
inter-
corresponding period last year, when business
tory guarantee backed by over $4,-
esting to learn just
was not up to anticipations.
500 Recorda to Select From.
000,000.
What more do you
how
Dodge Bros,
J. F. Ditzel, manager of the Famous & Barr manage to accom-
want? New records and rolls every
Co. music salon, thinks that the prices of cer- plish all this so sud- The Meteor Upright with the Molded firil two weeks. W e repair any make of
and Automatic Stop will talk for Itself.
tain pianos are going to come down.
machine. W e deliver anywhere by
denly. Of course, they
Col. F. B. T. Hollenberg, president of the Hol- undoubtedly are be-
truck. If you cannot come to our
lenberg Music Co., Little Rock, Ark., will be the lievers in truthful ad-
store and select your instrument, drop
Wurlitiers Imported VfoHna
first speaker before the reorganized Music Mer- vertising, but there
us a line or Phone Black 6 7 9 your
chants' Association of St. Louis. He has ac- are many manufactur-
Baldwin Upright, refinement of Tone and wants and we will call and explain.
cepted an invitation to be the guest of the asso- ers and dealers who
Our players have the new Ukulele
ciation at the American Annex Hotel next want to know just
and banjo attachment for rag and
Thursday evening. His subject will be "The how musical instru-
dance musk.
Base and Snare Drums
Value of Co-operation Brought About by Organ- ments can be sold at
Music Roll* Exchanged for 20c
ization of Local Merchants." Col. Hollenberg e v e n approximately
W e sell the best piano polish on earth
is a former president of the National Associa- pre-war prices without
tion of Music Merchants and has had a great incurring a heavy loss.
LISTEN!
deal of experience with the thing that he will
A •edunic can take 15.00 worth of material
sod nuke It Into watch sprints worth $50.00—
Perhaps
Dodge
talk about. The new by-laws will be adopted
sUIL A business man can bur an article
All Mike* of Cornets
All Kind, of Ukulele., all prieas, U Up. that*a
Ior 75c and se0 it for S1.0O—that'i buatneiia.
and the reorganization of the association com- Bros, will enlighten
A wtan» can boy a hat for 13.79 but prefers
•me
at
$tl.
Tfaat'f
a
T
But
*nen
you
want
a
the
other
members
of
pleted.
ralahls kattmaeat tf any kind come to our
stero—that's m a n sense.—Surely you can
the trade as to just
Plans are being made for a formal opening of
pay ay Ik* Math.
how they can quote
the Baldwin Piano Co.'s enlarged store soon.
pre-war
prices at retail
Walter C. Hepperla, president of the Premier
Grand Piano Corp., New York, was in St. Louis in the face of present
WHOLESALE AND BKTAa
a few days ago. From here he was going to wholesale costs. It is
Of ErerTtaiM b a n fa) Music
i n f o r m a t i o n that
tit Normal Are.
' - Stereos Point, Wis.
Indianapolis and then back to New York.
A Full Une of Musical Merchandise
Opea Kreautp, Plmw Black «79
The New Bungalow Model
Edward Brenner, formerly of the Koerber- should not be with-
Don't You Wish You Knew How They Do It?
Brenner Music Co., St. Louis, now an officer of held from the trade.
the Frederick Gretsch Co., Brooklyn, N. Y.,
ments are being made in the appearance of the
IMPROVEMENTS IN BUFFALO
has been in St. Louis during the past few days.
0 BOY!
Pre-War Prices
now prevail
Satisfied Customers
DODGE BROTHERS
piano department on the second floor, which is
Music Stores Are Being Redecorated and Im- divided into rooms finished in the colonial style.
proved in Anticipation of Excellent Business The entire alterations involve a total of about
This -Winter—News of the Week
$40,000.
DOING WELL IN THE OLD DOMINION
Sprinkle
Piano Co. Also Operating Two
Branches in North Carolina
A. J. Brooks, president of the Huntington
BUFFALO, N. Y., November 3.—Dealers here are Piano Co., of Shelton, Conn., was a caller in
NORFOLK, VA., November 1.—The Sprinkle Piano glad election is over, for they believe that fol- town Saturday, on business.
Two other recent visitors were W. H. Al-
Co., Inc., with headquarters at 440 Granby street, lowing it there will be a general amelioration
this city, reports a very satisfactory business in business conditions, which will lift the trade fring of the Aeolian Co., and I. Bretzfelder of
just now, with the majority of purchasers in- out of the slump into which it has fallen of late. Krakauer Bros., of New York.
For the piano business has been "not so
clining towards the better grades of pianos and
talking machines. The company has recently good." Many of the dealers have recently been
NEW AGENCIES FOR GRIFFITH CO.
added Sohmer pianos, players and grands to its complaining outright that business was slack.
lines, together with the Welte Mignon, and in More optimistic ones without enthusiasm Aggressive Concern in Newark, N. J., Secures
addition to those instruments handles the Hazel- termed it "only fair." Plants have been laying
Representation for Wilcox & White and F. G.
ton Bros., Cable & Sons, Davenport-Treacy and off men and there now seems a growing ten-
Smith, Inc., Lines in That Territory
Jacob Bros, pianos and players, together with dency on the part of the buying public to
Brunswick phonographs and records, and Q R S retrench until times become more settled.
The Griffith Piano Co., Newark, N. J., has
player rolls.
And so the dealers are looking forward to the just secured the representation in that city and
The Sprinkle Piano.Co. operates a branch in time after the election, when things become surrounding territory for the Wilcox & White
Winston-Salem, N. C, with N. O. Bowles as more fixed, and when the buying public will Co. and F. G. Smith, Inc., products, including
manager, and another branch in Greensboro, in once more be in a receptive mood as far as »the Artrio-Angelus of the former line, and the
Bradbury and Webster players in the latter.
charge of W. Harrison. W. V. Sprinkle main- pianos are concerned.
Music stores here are keeping up with the The Griffith Co. has one pi the most progres-
tains personal supervision over all three stores,
and is assisted in this work by M. George Shek- times, and many improvements in them are to sive piano selling organizations in northern New
be noted, especially in the downtown ones. Ex- Jersey, and inasmuch as the F. G. Smith line is
tensive alterations are being made in the store 'already well known in that section is planning
of the Robert L. Lpud Co., 569 Main street. to carry out an active campaign.
NEW INCORPORATION
These are being made on all three floors which
The Griffith Piano Co. maintains warerooms
The World's Music Co. has been incorporated the concern occupies, and an electric elevator at 60S Broad street, Newark, right in tlie heart
in Wilmington, Del., to do a general music busi- is being installed. On the first floor, besides a of the business district, and during the number
ness with a capital of $2,000. The incorpora- number of Victrola booths, three booths are of years it has been operating in that territory
tors are J. Vernon Pimm and E. M. MacFar- being arranged for music rolls, as well as a has built up a business that is most substantial
handsome case for the rolls. Great improve- in every respect.
land, Philadelphia.
FOR TONE, BEAUTY
AND LASTING
ACCOMPLISHMENT
A
KB?
-PLAYER ~
rhe WERNER INDUSTRIES CO.

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