Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
NOVEMBER 6, 1920
STRONG BERLIN CAMPAIGN
Victor Dealers Co-operate With Publishers in
Featuring "Tell Me, Little Gypsy"
Recently over 1,080 stores, dealers of Victor
records, made special displays of the Irving
Berlin, Inc., number, "Tell Me, Little Gypsy,"
and all these in a period of two weeks' time.
Window Display of Berlin Hit
Many of the displays were quite expensively
produced and all of them were most attractive.
It probably marks a new era in co-operation on
the part of talking machine dealers with the
publishers of popular music because simultane-
ously with these various displays the entire staff
of the publishers, including all its branches,
made special campaigns on the number. The
branches are centrally located from coast to
A BIG SELLER
12th
STREET
A REAL DANCE
RAG
SENSATION
SONG AND INSTRUMENTAL
MUSIC
TRADE
coast, therefore the publicity was nation-wide.
The whole not only created an unusual demand
for the record, but it also increased the sales
of the song in sheet music and player roll
form. Herewith is reproduced the window of
the Robert Ansell store, Baltimore, Md., show-
ing "Tell Me, Little Gypsy" to good advantage.
LOVE BLOSSOM
KISS ME, DEAR
CINDA LOU
BARCELONA
UNDERNEATH THE DREAMY,
ORIENTAL MOON
J. W. JENKINS' SONS MUSIC CO., KANSAS CITY, MO.
selected from the
Popular Standard
Pictorial Catalog of
M. Witmark & Sons
Strong Demand for Forster Number Reported
by Dealers Everywhere
All 30 cent numbers
Numerous window displays featuring the song
hit "I Love You, Sunday," are being used by
sheet music stores throughout the country.
Since this popular number has been announced
by various talking machine record and music
roll companies, successful merchandisers have
been quick to take advantage of its increasing
popularity and are giving it the benefit of wide-
spread publicity.
A progressive store in Detroit developed a
clever, simple and inexpensive plan of arousing
the public's curiosity. In the centre of an at-
tractive window a large golden moon was
placed bearing the words "I Love You." Seven
large blue stars were grouped around the moon,
each star bearing the name of a day in the
week. This induced passersby to investigate,
and they found the store selling "I Love You,
Sunday,'' in sheet music, player roll and talking
machine record form.
Lyon & Healy, of Chicago, recently made an
entire window display of "I Love You, Sunday,"
in player roll form. The number is published
by Forster, Music Publisher, Inc., 235 Wabash
avenue, Chicago, and has been greeted with a
flood of orders for the song, and the demands
for music rolls and records indicate that it is
just betfinninor to sweeo into popularity.
Instrument*
OTHER BIG SELLERS
BIG SELLERS
"I LOVE YOU, SUNDAY," A HIT
Order from Ut or Your Jobber
Obtainable for All Mechanical
47
REVIEW
CHARACTERISTIC
SONG WALTZ
WITH THE NOVEL'TWIST
PROCIAITIED A HIT
WHERWtt PIATED AS A DANQ
.Soncullj Ananqai k> Orchestra b»
W " SCHULZ
NA12P.yOLSEfl
LET THE REST OF THE WORLD GO BY
DOWN THE TRAIL, TO HOME, SWEET HOME
TRIPOLI (On the Shores of Tripoli)
WHO'LL TAKE THE PLACE OF MARY?
BO LA BO
I'VE GOT THE BLUES FOR MY KENTUCKY
HOME
MY HOME TOWN IS A ONE-HORSE TOWN
But It's Big Enough for Me
PARISIOLA (Par-ee-zee-ola)
IN THE DISK (vocal and ins.)
RIO GRANDE (vocal and ins.)
HUMMING BIRD
COTTON (Cotton Was a Little Dixie Rose)
SHE'S THE HEART OF DIXIELAND
COME BACK TO JUMBO GUMBO
Jee Joe Boo Bumbo.
EARLY TO BED, EARLY TO RISE
Never Made Anyone Wise
FORGIVE ME (Let's Start Over Again)
THERE'S A TYPICAL TIPPERARY
OVER
HERE
WHEN A PEACH IN GEORGIA WEDS A ROSE
FROM ALABAM'
MY MOTHER'S EVENING PRAYER
Fox-Trot Novelty Ballad
Special Price, 15 cents
Starting
Sensationally !
McKinley Music Co.
New York