Music Trade Review

Issue: 1920 Vol. 71 N. 19

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC TRADE
RE™
PUBLISHED BY EDWARD LYMAN BILL, Inc.
President and Treasurer, C. L. Bill, 373 Fourth Ave., New York; Vice-President,
J. B. Spillane, 373 Fourth Aye., New York; Second Vice-President, Raymond Bill, 373
Fourth Ave., New York; Assistant Treasurer, Wm. A. Low.
J. B. SPILLANE, Editor
RAYMOND BILL, B. B. WILSON, W. B. WHITE, Associate Editors
WILSON D. BUSH, Managing Editor
CARLETON CHACE, Business Manager
L. E. BOWERS, Circulation Manager
Executive and Reportorial Stall
V. D. WALSH, E. B. MUNCH, L. M. ROBINSON, C. A. LEONARD, EDWARD LYMAN
SCOTT KINGWILL, THOS. W. BRESNAHAN, A. J. NICKLIN.
BILL,
WESTERN
DIVISION:
BOSTON OFFICE:
Republic Bldg., 209 So. State St., Chicago.
JOHN H. WILSON, 324 Washington St.
Telephone, Wabash 5774.
Telephone, Main 6950.
LONDON, ENGLAND:
1 Gresham Buildings, Basinghail St., D. C.
N E W S SERVICE IS S U P P L I E D WEEKLY BY OUR CORRESPONDENTS
LOCATED IN T H E LEADING CITIES THROUGHOUT
AMERICA.
Published Every Saturday at 373 Fourth Avenue, New York
Departments conducted by an expert wherein all ques-
tions of a technical nature relating to the tuning,
regulating and repairing of pianos and player-pianos
are dealt with, will be found in another section of
this paper. We also publish a number of reliable technical works, information concerning
which will be cheerfully given upon request.
Player-Piano and
Technical Departments
Exposition Honors Won by The Review
Grand Prix
Paris Exposition, 1900 Silver Medal., .Charleston Exposition, 1902
Diploma
Pan-American Exposition, 1901 Gold Medal
St. Louis Exposition, 1904
Gold Medal—Lewis-Clark Exposition, 1905
5982—5983 MADISON SQ.
LONG DISTANCE TELEPHONES—NUMBERS
Connecting all Departments
Cable address: "Elbill, New York"
NEW YORK, NOVEMBER 6, 1920
Vol. LXXI
FACTS
CONCERNING
PIANO
No. 19
COSTS
SURVEY of piano manufacturing costs recently compiled by
the Music Industries Chamber of Commerce and published in
The Review last week is interesting not alone for the fact that it sets
forth most convincingly the heavy increase in such costs during the
past six years but because it divides and classifies the various
processes of piano making and their relative costs in a way that is
both interesting and constructive.
There are some manufacturers in the trade who are giving the
question of costs considerable thought and have developed their cost
system to a fine point. There are other manufacturers, however,
who have not followed out this course, and the tables as compiled by
the Chamber of Commerce might well be adopted by such manu-
facturers as a guide to their own figuring in the future.
An accurate understanding of costs is one of the fundamentals
of a successful manufacturing business of any sort, and it is the
only basis upon which wholesale and retail prices can be fixed with
the assurance that they not only cover all costs, but provide the
necessary margin of profit. Instances are not lacking in the piano
trade where manufacturers have found themselves on thin ice be-
cause they did not know their production costs, and were actually
selling instruments at a loss.
A
AN OPTIMISTIC OUTLOOK
HE Review is in receipt this week of much more encouraging
reports from manufacturers and dealers regarding business
prospects than for some time past. Piano merchants are waking
up to the importance of providing themselves with stock for their
holiday needs, and this is a wise provision, for pianos cannot be
turned out like castings in a day. Dealers possessed of sufficient
vision must realize that they cannot expect to be supplied with the
instruments they need unless they order them at an early date.
The leading commercial authorities are also in a much more
optimistic mood regarding the general trade outlook, and in an
address made before the Chamber of Commerce of Cleveland re-
cently, Governor W. P. G. Harding, of the Federal Reserve Board,
T
NOVEMBER 6, 1920
remarked in discussing the business situation: "The Federal Re-
serve System is still confronted with conditions more or less ab-
normal, but we have passed through the period of exhilaration or
intoxication which characterized American business activities sev-
eral months ago, and the transition to a more normal basis is pro-
ceeding quietly and without alarming features.
"Credit, which is required for seasonal needs, is being granted,
and business generally is looking forward to Winter business of
at least average activity. Sentiment is being helped by the bountiful
harvests, by the better outlook for the articles and by the knowl-
edge that many highly essential developments which have been long
deferred by force of circumstances, such as enlargement of our
transportation facilities and additions to housing accommodations
throughout the country, must soon be undertaken. A broad de-
mand, which will probably extend over a period of years, is opening
up for the products of our basic industries, and if in the readjust-
ments ahead of us any lines of business should prove to be overdone
there is every assurance that any surplus of brains and energy now
engaged in such lines can be readily utilized in other fields of activity.
"We have problems confronting us and we shall always have
them; but, as always in the past, we can cope with them success-
fully if we approach them with a spirit of confidence and self-
reliance tempered with common sense."
Entered as second-class matter September 10, 1892, at the post office at New York, N. Y-,
under the Act of March 3, 1879.
SUBSCRIPTION (including postage), United States and Mexico, $2.00 per year;
Canada, $3.50; all other countries, $5.00.
ADVERTISEMENTS, $6.00 per inch, single column^ per insertion.
On quarterly or
yearly contracts a special discount is allowed. Advertising pages, $150.
REMITTANCES, in other than currency forms, should be made payable to Edward
Lyman Bill, Inc.
REVIEW
THE TAX QUESTION AND THE TRADE
T
HAT the music industry must of necessity be on its guard against
attempts to put through tax legislation that will serve to increase
the burdens of the industry was well illustrated at the recent sessions
of the Tax Committee of the National Industrial Conference Board
where the recommendation was made seriously that excise taxes on
certain musical instruments be increased from 5 to 10 per cent.
This recommendation naturally came as a shock to those members
of the trade who have not been in close touch with the situation and
have believed, fordly, that they need only wait until the next session
of Congress to have the excise taxes removed entirely.
The advocates of a general sales tax on commodities arc natu-
rally opposed to any excise tax on specified industries, but it is up to
the members of the industries that have been discriminated against
to offer organized resistance to any plan to shift on to their shoulders
the burdens that should be widely distributed. Undoubtedly the
Music Industries Chamber of Commerce was in touch with the
situation, and General Manager Smith went before the Tax Com-
mittee of the National Industrial Conference Board and entered a
strong protest. It is not to be assumed, however, that the matter
will be dropped and that other attempts to saddle additional tax
burdens on industries alleged to produce luxuries, or semi-luxuries,
will not be attempted.
This industry has fought too hard for a recognition of its status
in industrial and educational circles in America to remain dormant
when these fresh attempts are made in peace times to increase war-
time tax burdens. The sooner a campaign is started to have all
excise taxes removed from the industry the better, for it would
appear that an offensive, rather than a defensive, campaign is calcu-
lated to get the best results.
THE INCREASING EFFICIENCY OF LABOR
OME interesting reports regarding the increasing efficiency of
labor are now in evidence which would indicate that the workers
are commencing to realize that co-operation with their employers
rather than antagonism is the most satisfactory plan in the end. For
the past couple of years the vicious idea prevailed among a certain
type in labor circles that the less a man accomplished for his em-
ployer the more employment he was giving his fellow workmen.
This brought about a state of mind where fewer hours, more holi-
days and higher wages seemed to be the principal ambition of a
great many employes.
The change now in evidence may be attributed largely to the
increased number of men looking for work, and to the weeding out
being made by employers which is resulting not only in an improved
morale among the workers, but in increased productive power. In
the piano industry, at least, labor is one of the biggest items in the
increased cost of production and if prices ever come down it must be
by reason of the increased efforts of the worker to deliver a greater
value through a larger production than has been to his credit for
the past couple of years-
S
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
NOVEMBER 6, 1920
W. C. HEPPERLA BACK FROM TRIP
STATE FAIR HELPS TRADE
C. H. SMITH ON PRICE QUESTION ~
President of Premier Grand Piano Corp. Pleased
With Satisfaction Premier Grand Is Giving—
Believes Business Will Be Better Shortly
Portland Dealers Close Many Sales Following
Annual Event at Salem
President of Smith, Barnes & Strohber Co. De-
clares That Present Conditions Do Not War-
rant Lower Piano Prices at This Time
W. C. Hepperla, president of the Premier
Grand Piano Corp., New York, arrived home on
Sunday last from a three weeks' trip through
the Middle West. This is the first trip that Mr.
Hepperla has made since his company has been
shipping grand pianos in quantity, and he re-
turned in a very optimistic frame of mind, owing
to the fact that wherever he went he found that
the Premier grand piano is giving complete
satisfaction.
"This was my first opportunity," he said to a
representative of The Review this week, "to find
out from the dealers who have been handling
the Premier grand just how the instrument is
being received by the buying public, and it cer-
tainly was very pleasing to me when I found
that both the purchasers and dealers praised the
instrument very highly, and that the latter are
finding a continuous demand for it.
"The dealers are pretty well stocked up, but
I noticed that during the cold spell which we
had the last week I was away there was a stim-
ulated demand for both pianos and player-pianos
which gave rise to a feeling throughout the re-
tail industry in the various cities I visited that,
with the change in the weather and election out
of the way, the dealers will have a good trade
well under way long before the holiday season.
They have felt that the three things retarding
business were the warm weather, the election and
the price-cutting. As for the latter, there has
been some of that, buf not very much in the
piano industry, and I think there will be less
from now until after the holidays. Although the
dealers are stocked up they feel that the future
holds considerable for them. As I said before,
the Premier grand has been well received all
along the line, and we are exerting every effort
here to increase our output."
NEW POST FOR ALFRED L. SMITH
General Manager of Music Industries Chamber
of Commerce Elected to Executive Committee
of American Trade Association Executives
Alfred E. Smith, general manager of the Music
Industries Chamber of Commerce, was elected
on a three-year term as a member of the Execu-
tive Commitee of the American Trade Associa-
tion Executives at the Convention in Lenox last
week. This organization is made up of the
executive officers of National Trade Associations,
of which there are about 400 in this country.
Mr. Smith also led the discussion on the paper
given by Alfred Reeves, general manager of the
National Automobile Chamber of Commerce, on
the subject "Procedure of a Trade Secretary with
the United States Government and Its Depart-
ments."
OPENS MUSICjSTORE IN JAVA
W. J. Stiphout Finds Trade in Musical Instru-
ments Thriving in Distant East Indies
We have received word from William J.
Stiphout to the effect that, he has opened a mod-
ern music store in Java at Weltevreden. He
believes that this part of the Dutch East Indies
holds possibilities for trade in musical instru-
ments and he desires to get in touch with Amer-
ican manufacturers and music publishers. In his
new store he handles pianos, musical instru-
ments and sheet music. Manufacturers should
get in touch with him.
The Wilden Co. has secured a Delaware char-
ter to deal in music. The capital is $25,000 and
the incorporates are T. L. Conwell, J. C. Mad-
den and M. R. Madden, Philadelphia.
THE BEST KNOWN
MUSICAL NAME
IN THE WORLD.
.PORTLAND, ORE., November 2.—The State Fair
held at Salem recently was the cause of a num-
ber of very good sales being made by the Seiber-
ling-Lucas Music House. W. A. Hodecker says
their display at the fair was productive of splen-
did sales. Right on the fair grounds they sold
two pianos and four Victor machines and im-
mediately after the fair three pianos and eight
V^ictrolas were sold to fair visitors, who had
seen and admired the goods on exhibit. The
display of small goods was no less- admired. A
complete line of gold-plated Buescher saxo-
phones was shown and every one sold. The
whole small goods department did a big busi-
ness at the fair and the exhibit was excellent.
A good piano business is reported for Sep-
tember and so far in October by Mr. Hodecker.
"If freight would move faster business would be
still better," said Mr. Hodecker. Haddorff pianos
are excellent instruments and make a big appeal
to the trade of this house. Clarenden players
are all sold out, but a shipment is on the way
and some of them are already sold. Mr.
Hodecker says they have just signed up with the
Q R S Music Co. exclusively and that they now
have the most complete stock in the city.
"Whispering" and "Tripoli" are exceedingly
popular rolls.
A decided growth in interest of the player-
pianos is noticeable at Oregon Eilers. Two
players were sold on Saturday and on Monday
morning another one was sold, and calls for the
instruments are on the increase. Shortage of
stock interferes with demand, however.
CHICAGO, I I I . , November 1.—C. H. Smith, pres-
ident of the Smith, Barnes & Strohber Co., is
firm in his declaration that the majority of the
piano manufacturers cannot at this time con-
sider the reduction of wholesale prices. In an
interview, Mr. Smith said:
"It has 'come to my attention that certain
manufacturers of pianos have reduced their
prices, but I have paid no attention to these
rumors, knowing that it was out of the ques-
tion for this house to reduce its prices at this
time.
"It was found necessary to place our orders
far in advance for our supplies. These supplies
have been coming in and we find ourselves at
this time with a large stock of high-priced ma-
terial on hand, and it is. going to take some
months to work up this material.
"It depends upon the general market condi-.
tions as to whether we will be in position to
lower our prices after the present high-priced
materials have been used up. We all know that
the present high prices are occasioned by the
large taxes, the high cost of labor and material
that the manufacturer is forced to meet.
"It would simply be a disaster for piano manu-
facturers to cut prices and knife the piano busi-
ness. The thing to do is for the manufacturer
and the dealer to work out of this difficulty
gradually and by degrees, just as we entered
into it. I believe this is the only solution of
this situation, and I am trusting to the ability
of the masters of the piano industry to meet
this situation in a square and fair manner so
HOLLAND DEALER VISITS TONK PLANT that we may conserve the piano trade and
hold it where it belongs.
J Douwes Tells of Conditions in His Country
"It appears to the writer that prices will
and Praises Tonk Instruments—Says Germany
have to remain at their present standing until
Is Shipping Pianos Into Holland
such time as the taxes, labor cost and the cost
of general supplies will be reduced.
A visitor at the plant of Wm. Tonk & Bro.,
"I might say in closing that the present situa-
Thirty-sixth street and Tenth avenue, New York,
this week was J. Douwes of Holland, who has tion in the music trade is just what I feared it
represented the Tonk line in that country for would be—that the public would stop buying
many years. Mr. Douwes, while talking with a at the excessively high prices that we are com-
representative of The Review, stated that the pelled to charge for our goods."
rate of exchange made it practically impossible
PAUL FINK RETURNS FROM TRIP
for Holland to do very much business with the
manufacturers of "this country just at present.
"Just what the trouble is 1 cannot say," he said, Sales Manager of Behning Piano Co. Found
Conditions Better Than Anticipated
"but we find it extremely difficult to purchase
in this country on account of the exchange. I
Paul Fink, sales manager of the Behning
have successfully sold Tonk pianos for a num-
ber of years, and have sold them to many well- Piano Co., New York, arrived home the latter
known persons in Holland. Just before I came part of last week from an extended trip which
away, a noted professor of music from Budapest, took him to all the important points through
while visiting Holland, paid the Tonk piano a the Middle West.
Mr. Fink stated to a representative of The
great tribute, and all the time he was in our
Review that in spite of the reports of quiet
country used one for professional purposes."
When asked if Germany is shipping many business he found most dealers fn very opti-
pianos to Holland he said: "Yes, it is, but mistic moods. "In fact," he said, "the retail busi-
they are commercial instruments. However, they ness in some sections showed a decided improve-
are beginning to come into Holland in consider- ment before I returned, this stimulus being
brought about evidently by the setting in of
able quantities."
cooler weather. All the dealers whom I visited
felt that as soon as the weather became more
seasonable they would be able to move their
Head of Philip Werlein, Ltd., New Orleans, stocks. As far as we are concerned, we are still
very busy at the factory here, and if signs do not
Weds a Prominent Belle of That City
fail, I feel that we will close one of the best years
NEW ORLEANS, LA., November 3.—Parham Wer- the Behning Piano Co. has ever known."
lein, president of Philip Werlein, Ltd., was mar-
ried tonight at 8 o'clock to Miss Isabel Orrae, a
NEW INCORPORATION
beautiful and talented descendant of one of New
Orleans' oldest families. The wedding was at
The Harris Music Co., Inc., Detroit, Mich., has
Trinity church, followed by a reception at the been incorporated to deal in musical instruments.
home of the bride's parents, Mr. and Mrs. Gor- The capital is $100,000 and the incorporators are
don S. Ormc. Mr. Orme is one of the largest given as Norman H. Harris, Robert L. Rosen,
rice millers in the South. Mr. and Mrs. Wer- and D. E. Hoken. It is expected that a good
lein left on a tour which will include Hot Springs, line of small goods will be carried by the new
Ark., and Pinchurst, N. C.
PARHAM WERLEIN A BENEDICT
ESTEYPIANO CO
THE BEST PROFIT
PRODUCER FOR THE
DEALER IN THE TRADE

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