Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
OCTOBER 9,
47
THE MUSIC TRADE REVIEW
1920
CONDUCTED BY V. D. WALSH
KRESGE ADVERTISING OF MUSIC
DEATH OF AUGUST H. GOETTING
Big Syndicate Carries Full Page in Saturday
Evening Post to Tell of the Service Offered
by the Sheet Music Departments in the Vari-
ous Kresge Stores—A Lesson for Dealers
Prominent Music Publisher and Jobber of
Springfield, Mass., Passes Away in Sixty-
fourth Year—A Leading Figure in Politics
SPRINGFIELD, MASS., October 4.—Col. August H.
Although the interests of the exclusive, or so-
-called "legitimate," music dealers have little in
common with those of the syndicate stores of the
Kresge and Woolworth type, these same ex-
clusive dealers would do well to give considera-
tion to the modern methods adopted by the
Kresge Co. for bringing the public into their
stores in every section of the country in search
of merchandise of certain kinds.
In this campaign the Kresge stores are using
the Saturday Evening Post and other magazines
of national circulation, and in the Saturday Eve-'
ning Post of October 2 carried a full page de-
signed in a way to demand attention and devoted
exclusively to telling the public of the Kresge
sheet music departments. The text of the ad
read:
"Oli, there's a heap o' life and laughter—yes,
and love—stored away inside that old piano.
"What is more satisfying than the rollicking
music you yourself play while your friends sing
beside you?
"An unusually good number of these happy,
haunting melodies are being issued this season.
"They are no sooner off the presses than they
are on the counters at Kresge's. You are al-
ways sure to find all the best 'hits' here first.
"The numbers are all on open counters before
you. They will be played over for you as many
times as you wish.
"Service, quick and courteous, is as much a
feature of Kresge stores as standard quality mer-
chandise advantageously priced.
"You get the best of attention because of
Kresge's sincere desire to make shopping quick,
easy and pleasant."
If the Kresge stores can spend several thou-
sand dollars on one advertisement to tell the pub-
lic: of the service offered by the music depart-
ment, why cannot the average retailer spend at
k-ast a few dollars in his local newspaper to carry
the same message to his own home folks? Pub-
licity is as necessary to sheet music selling as it
is in any other line of merchandise.
Goetting, one of the prominent figures in the
music publishing and sheet music jobbing trade
of the country, died at his home here yesterday
morning of heart trouble. Col. Goetting was
Forty-eight Compositions Submitted in Contest
for Prize Offered by H. H. Flagler
The contest for the Harry Harkness Flagler
prizes, amounting to $1,500, for the two best or-
chestral compositions by an American composer
closed this week.
The Symphony Society of New York, of which
Mr. Flagler is the president, has received forty-
eight manuscripts, which will be passed upon by
a committee consisting of Walter Damrosch,
George W. Chadwick, John Alden Carpenter,
Franz Kneisel and Leopold Stokowski.
According to the conditions of the contest each
manuscript was accompanied by a sealed envelope
containing the name of the composer and bearing
on the outside of the envelope a motto of identi-
fication to correspond with the title page of the
composition. The seal on the envelopes will be
broken after the judges have made their decision.
CARL FISCHER ISSUES "CHINA MOON"
Novelty Song Takes Theme From Famous
Drigo Serenade
Col. August H. Goetting
born in New York in 1856, and came to Spring-
field in the early 80's, where he engaged in the
music jobbing business, in which he met with
unusual success. In the course of years he
branched out and secured control of concerns
in the sheet music field in New York and other
cities, and more recently became engaged in-
directly in the talking machine business.
Despite the demands of his business Col.
Goetting found time to engage in politics to a
considerable extent, and in 1913 was candidate
for Lieutenant Governor of Massachusetts,
being defeated for that office. He was also for
several years chairman of the Republican State
Committee.
COMPOSER PASSES AWAY
CAMPAIGN ON "ROSE OF CHINA"
WATERTOWN, N. Y., October 4.—William F.
Sudds, seventy-seven, composer of more than
two hundred vocal and instrumental pieces, died
last week at his home in Gouverneur. He was
born in England, but served as a musician with
the Union Army in the Civil War.
The Riviera Music Co., Chicago, 111., plans to
launch a campaign in the near future for its lat-
est number, "Rose of China," which follows
"Desertland." A special sales plan has been
evolved by this concern which will aid dealers
in marketing both of these numbers.
~>
ORCHESTRA MUSIC CONTEST ENDS
Carl Fischer, the well-known publishing
house, some time ago released a new number
entitled "China Moon." It is a novelty song
and it is said to be the first popular number to
take its inspiration from the world-famous
"Drigo Serenade."
The lyrics are from the pen of Don Everett
and these are in keeping with the fashion of the
music itself. The number has already been re-
corded by a long list of both player roll and
talking machine record companies.
HERE'S BUGS BAER'S OWN OPINION
"Bugs Baer," that genial student of human
nature whose daily column of humor in the New
York American is widely read, has evolved an
interesting definition of a jazz band Listen to
it:
"A jazz orchestra is a collection of hardware
merchants, contortionists and derby hat collec-
tors. It sounds like a tin peddler's wagon in
a runaway with the brakes busted. But a waltz
ain't anything but dum tee dee, dum tee dee,
and it is ruined by a bunion. The jazz dance
was invented for people who like to dance but
have corns.
"There is something about jazz music—well,
when a houn' dog hears the Wernesville Band
playing a waltz he starts wagging his tail. When
he inhales the same band tossing off a jazz
tune his tail starts wagging him."
GRANADA
CASTILIAN
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