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THE MUSIC TRADE REVIEW
56
SEPTEMBER EDISON ADVERTISING
FORM WHITE=MOREY MUSIC HOUSE
Signor Friscoe's Clever Act, Which Includes an
Edison Tone-Test, Featured in National Maga-
zine Copy for September—Well Displayed
C. L. Morey and W. A. White Will Open New
Columbia Shop in New Rochelle—Mr. Morey
Resigns as Columbia Assistant Manager
C. L. Morey, assistant manager of the New
York branch of the Columbia Graphophone Co.,
resigned from this position this week in order
to devote all his time to the White-Morey Music
House, New Rochelle,- N. Y., which will be
opened on October 2 as one of the most at-
tractive retail music establishments in West-
chester County. The
new store is located at
the corner of Main and
Center streets, one of
the finest business lo-
c a t i o n s in N e w
Rochelle, and accord-
ing to" present plans,
the store will handle
Columbia
Grafonolas
and Columbia records
with an extensive line
of pianos, musical mer-
chandise, sheet music,
etc.
In his new connection
Signor Friscoe's Act Illustrated in Magazines
Mr. Morey is associat-
dreds of thousands of people who comprise au- ed with W. A. White, who conducts the White
diences in the theatres of the Keith, Orpheum Music Shop at Danbury, Conn., and who is well
and affiliated circuits, and its novelty has made known in retail talking-machine circles in the
a strong impression in favor of the New Edison. East. Mr. Morey, through his many years' con-
The featuring of the act through the medium of nection with the Columbia Graphophone Co., is
magazine advertising will not only refresh the thoroughly familiar with every phase of retail
memory of these theatregoers but will present merchandising, and as a member of the firm of
the White-Morey Music Co. will have unlimited
the facts to millions of others for the first time.
Edison advertisements are being created with opportunities to utilize this experience to prac-
,
a view to getting people into Edison dealers' tical advantage.
stores and, in accomplishing this, they have been
NEW TONE-TEST ARTIST
very successful. With the September advertise-
ment in full swing, dealers are given the oppor- Miss Proudfit, Daughter of an Edison Jobber in
tunity to offer to their customers a phonograph
Ogden, Utah, and Clever Violinist, Being
exactly like the one that has held spellbound a
Heard in Recital—Wins Great Success
half-million vaudeville-goers, a temptation that is
expected to convert many prospective purchasers
Reports received from British Columbia are
into Edison phonograph owners.
highly gratifying as the result of the appearance
in Edison tone-test recitals there of Doris
BUYS WALTER ILGAGE MUSIC STORE Proudfit, talented young violinist and daughter
OCTOBER 2,
1920
The Edison magazine advertising for Septem-
ber features in a most convincing way the big
time vaudeville act of Signor Friscoe, the noted
xylophonist, in the course of which he gives an
actual tone-test with his own Re-Creations on the
New Edison.
Signor Friscoe's act has been witnessed by hun-
io double
TJourlncome
and the proposition could be proved
sound from every angle, you wouldn't
hesitate, would you? Of course not,
but do you realize that a talking machine
department can be made to provide
sufficient revenue to take care of the
overhead on your entire establishment ?
Thousands of other retail music mer-
chants have proved the above made
statement true and thousands of retail
music merchants have looked to The
Talking Machine World for guidance
in the matter of selecting the make of
talking machines they would handle, the
way they would map out their talking
machine department, etc.
Leon F. Douglass, Jr., Takes Over Management
of Hollywood Victor Establishment
Leon F. Douglass, Jr., of Hollywood, Cal.,
has taken over the Walter R. Gage music store,
at 6614 Hollywood boulevard, and the store in
the future will be known as the Forrest Vic-
trola Studio. The Victor line of Victrolas and
records is carried exclusively at this store and
Mr. Douglass declared that he will immediately
improve the store facilities to accommodate a
more complete line of machines and records.
The Talking Machine World is the
oldest and largest trade journal in the
world devoted exclusively to the talking
machine industry. Now running over
250 pages per issue.
VICTOR DEALER IN OLDTOWN, ME.
Chas. J. Newman, manager of The Victrola
Shop, Oldtown, Me., has recently been appointed
a Victor representative for the city of Oldtown
and surrounding territory. He is opening an
extensive music store in the Victrola Building
and will handle the Victor products exclusively.
In addition to carrying a full line of musical
merchandise he will also maintain music studios
for teachers and students—in fact, his establish-
ment will be a musical center.
ORMES MEN ATTVICTOR SCHOOL
H. E. Beauregard and Henry C. Hawken, of
the sales staff of Ormes, Inc., Victor distribu-
tor, New York City, are attending the Victor
school at Camden this month.
THE VALUE OF ENTHUSIASM
If we read the biographies of great men, we
find that the power and influence which they
have won can be directly traced to their enthu-
siasm and ability to enthuse.
Some book, eh? Yes, and some encyclo-
pedia of the kind of information that
will positively double your income.
Doris Proudfit * :
oi Robert L. Proudfit, prominent Edison jobber
in Ogden, Utah.
This is Miss Proudfit's first season in Edison
tone-test recital work, having begun her first
tour on August 30, appearing in joint recital
with Marion Evelyn Cox, well-known contralto.
It is said that her first real desire to appear be-
fore the public was aroused some years ago up-
on hearing an Edison tone-test in her home
town. Several years of ardent study in the
East under noted masters and intense applica-
tion to her art have enabled her to reach her
present position, in which she is meeting with
marked success.
Her father, who is president of the Proudfit
Sporting Goods Co., at Ogden, has been an Edi-
son jobber for more than a decade.
Don't miss your chance.
coupon now.
Send in the
TALKING MACHINE WORLD,
373 Fourth Ave., New York City.
Please enter my subscription for one year. I want to
learn how to double my income via a talking machine
department. Bill me $2 at your convenience to cover
cost of same.
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Firm
Street
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