Music Trade Review

Issue: 1920 Vol. 71 N. 14

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Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
REVIEW
or city, and should co-operate with leading local committees who
are interested in engaging musical organizations. This practical
interest in the musical welfare of the community is the best kind
of advertising for the piano merchant, and he can view this in a
purely selfish way, if he wills, for increased musical knowledge and
appreciation means a greater demand for all kinds of musical in-
struments.
BUSINESS CONDITIONS IN EUROPE
PUBLISHED BY EDWARD LYMAN BILL, Inc.
President and Treasurer, C. L. Bill, 373 Fourth Ave., New York; Vice-President,
J. B. Spillane, 373 Fourth Aye., New York; Second Vice-President, Raymond Bill, 373
Fourth Ave., New York; Assistant Treasurer, Wm. A. Low.
J. B. SPILLANE, Editor
RAYMOND BILL, B. B. WILSON, Associate Editors
WILSON D. BUSH, Managing Editor
CARLETON CHACE, Business Manager
Executive and Reportorlal Stall
V. D. WALSH, WM. BRAID WHITE (Technical Editor), E. B. MUNCH, L. M. ROBINSON,
C. A. LEONARD, EDWARD LYMAN BILL, SCOTT KINGWILL, THOS. W. BRESNAHAN, A. J.
NICKLIN, L. E. BOWERS
WESTERN DIVISION:
BOSTON OFFICE:
Republic Bldg., 209 So. State St., Chicago.
JOHN H. WILSON, 324 Washington St.
Telephone, Wabash 5774.
Telephone, Main 69S0.
LONDON, ENGIiAND: 1 Gresham Buildings, Basinghall St., D. C.
NEWS SERVICE IS SUPPLIED WEEKLY BY OUR CORRESPONDENTS
LOCATED IN THE LEADING CITIES THROUGHOUT AMERICA.
Published Every Saturday at 373 Fourth Avenue, New York
Entered as second-class matter September 10, 1892, at the post office at New York, N. Y.,
under the Act of March 3, 1879.
SUBSCRIPTION (including postage), United States and Mexico, $2.00 per year;
Canada, $3.50; all other countries, $5.00.
ADVERTISEMENTS, $6.00 per inch, single column, per insertion. On quarterly or
yearly contracts a special discount is allowed. Advertising pages, $150.
REMITTANCES, in other than currency forms, should be made payable to Edward
Lyman Bill, Inc.
Departments conducted by an expert wherein all ques-
Piann allU
and
-riallU
tions of a technical nature relating to the tuning,
regulating and repairing of pianos and player-pianos
y
are dealt with, will be found in another section of
this paper. We also publish a number of reliable technical works, information concerning
which will be cheerfully given upon request.
OCTOBER 2, 1920
T
H E declaration of Herman Irion, of Steinway & Sons, to the
effect that real assistance from the United States is required
to put war-ridden Europe again on its feet as an economic factor,
bears out the statements made by many men of intelligence and
vision who have come back from Europe after making tours of
inspection of the various countries.
The average American does not grasp the fact that the help
we are asked to extend is not political but practical. What is
needed is not charity, but a resumption of business relationships;
the extension of credit on a sound basis, and the reopening of trade
routes approximating those in existence before the war.
While a nation may live within itself politically, although this
is still a mooted question, no nation can live within itself com-
mercially and continue to prosper. In aiding the European coun-
tries to get back to a normal basis, we are simply opening the way
for our own business expansion in both imports and exports. It
is a matter that should be given prompt thought.
MUSIC ROLL BUSINESS WILL BE HELPED
T
H E news that the deadlock that has existed between the music
roll manufacturers and certain music publishers during the past
few
months has at last been broken through the determination of
Exposition Honors Won by The Review
Grand Prix
Paris Exposition, 1900 Silver Medal.. .Charleston Exposjtion, 1902
the
music
roll men to negotiate with the publishers as individuals
Diploma,.. .Pan-American Exposition, 1901 Gold Medal
St. Louis Exposition, 1904
Gold Medal—Lewis-Clark Exposition, 1905
in the matter of securing word rights on music rolls, should be
LONG DISTANCE TELEPHONES—NUMBERS 5982—6983 MADISON SQ.
of distinct interest to music merchants generally, for it will mean
Connecting all Departments
Cable address: "ElbllL New York"
the brightening up of many word roll catalogs with selections that
are of a timely and popular order.
NEW YORK, OCTOBER 2, 1920
Vol. LXXI
No. 14
There is no denying that the music roll business has suffered
to some extent during the past few months through the inability
THE GROWTH OF MUSICAL APPRECIATION
of the manufacturers to offer some of the reigning hits in word
H E first week of this month witnesses the opening of the roll form, even though the hits have been few and far between.
The release of the latest song numbers just now and in time for
musical season in New York and other cities throughout the
Fall
business is particularly desirable and welcome.
country, and according to the plans of the leading musical bureaus
and impresarios we are schedued to hear the greatest number of
PRODUCTION IS RAPIDLY INCREASING
pianists in recital, and in conjunction with the great orchestras, ever
heard in one musical season in America. These artists will demon-
O all appearances the piano merchants of the country will not
strate the wonderful musical possibilities of the piano, and illustrate
be able to offer shortage of stock as an excuse for any drop in
the perfection of the workmanship attained by our great manu-
sales totals during the next several months, for the piano manu-
facturers.
facturers have made most satisfactory progress in increasing pro-
There is unquestionably a greater interest in music now abroad
duction to the point where it comes close to taking care of all normal
in this country than has ever existed before. This is due not only
demands of the retail trade. This applies to the production of the
in a large measure to the splendid work carried on by the National
leading makes of instruments, as well as those of the medium grades,
Bureau for the Advancement of Music, but also to the educational
and although the large and small grands are still somewhat scarce
work of the player-piano and the talking machine, which have
articles, there are enough of them being shipped from the factories
brought into the homes of the people the great masters of music,
just now to insure more than a mere sample on the wareroom floor
as well as the more popular compositions. For, while the news-
of the average retailer. With the goods on hand the question of sell-
paper writers may lead one to believe that the owners of player-
ing takes on added importance.
pianos and talking machines use nothing but jazz and the music
hall numbers of the day, the fact remains that a very large per-
SATURATING THE MARKET
centage of the owners of these instruments appreciate high-class
music, and through the medium of those same instruments have
UCCESSFUL advertising is the result of saturating the market.
been able to hear in a most intimate manner compositions by the
Along this line "Class" remarks:
great masters. They have come to appreciate the beauty of these
"The advertising which gets contact with all possible pros-
great works, and have acquired the desire to hear these same com-
pects, gets it constantly and gets it under favorable conditions, is
positions played by the famous pianists or orchestras of the country.
bound to produce.
"The weakness of purely general advertising, no matter how
The growth of musical appreciation in America for the past
large the aggregate circulation employed, is shown up immediately
ten years has been truly marvelous, and it is increasing year after
when it is subjected to analysis. It is found to have too little circu-
year. This is evident from the fact that the small towns, which
lation in any one locality to influence local conditions to a marked
rarely heard noted artists or musical organizations, are now listening
degree, and too little circulation in a given industry to produce a
to the best in music and are booking all the leading musical attrac-
definite
change in buying habits.
tions for the coming season.
"The easiest and most effective method of saturating the market
Music dealers in every section of the country should keep in
is to use business papers, with which the trade and industrial factors
the closest touch with the musical happenings of their community—
can be completely covered, and to use local industrial publications
in other words, tie up with every local musical event. They should
or newspapers to get territorial concentration."
manifest the greatest interest in the musical progress of their town
T
T
S
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
OCTOBER 2, 1920
MUSIC
TRADE
REVIEW
PLANNING SUPPLY CREDIT SERVICE
PREDICTS GOOD BUSINESS YEAR
ALFRED A. BATKIN PROMOTED
Credit Committee of Musical Supply Association
Meets to Consider the Details of the New
Credit-reporting Service for Industry
Chamber of Commerce of the United States
Reports Era of Sane Buying
Now Holds Position of Assistant to General
Manager of House of Byron Mauzy
WASHINGTON, D. C, September 27.—Good busi-
The credit committee of the Musical Supply ness for the rest of the year, despite disturbing
Association met last week in the offices of the factors in the commercial, industrial and agricul-
Musical Industries Chamber of Commerce for tural outlook, is predicted in a report made public
the purpose of deciding upon details of the credit- today by the Committee on Statistics and Stand-
reporting service to be installed and operated ards of the Chamber of Commerce of the United
by the Association.
States. The report, which deals with conditions
It is expected that the service will be in as observed this month, describes buying as of
operation not later than the middle of Oc- liberal volume, but on a sane and sober basis of
tober. It now appears that, at least until the needs as contrasted with the speculative purchas-
service has become developed over a consid- ing of previous months.
erable period of time, members of the Associa-
The committee says that "a cloud has appeared
tion will not be requested to report a list of on the automobile horizon," which, it adds,
customers and new customers. When a re- "seems to presage very definitely lessened pro-
quest for credit information is received infor- duction in the near future and probably different
mation will be asked of all members of the and more economical methods of distribution."
Association upon regular blanks to be pro- Despite good crops, the committee declares the
vided for that purpose, and a summary state- farmers' horizon is not without its cloud, de-
ment of the information received, without any scribing the car shortage evil as far-reaching
reference to its source, will be sent to the mem- with the result that the elevators are full of grain
bers making inquiry and those co-operating in and unable to get cars.
supplying the credit information.
"Farmers with their wheat march up the hill,
The preliminary announcements that the As- like the King of France, to the next railroad
sociation would develop a credit-reporting serv- town," the committee asserts, "and then march
ice awakened considerable interest on the part down again because there is no place for fheir
of the trade and the officers of the Association wheat. So they store it the best they can on the
are receiving a number of letters from mem- farm, and often have no place to put it. And then,
bers stating their willingness to co-operate in if they have to meet obligations, they sell their
providing credit information and their desire wheat for what they can get for it. And a con-
to avail themselves of the facilities offered.
stant lower market prevails."
Building construction, the committee reports,
SECURES AEOLIAN-VOCALION AGENCY "has practically come to a standstill because of
being tied hand and foot by the unreliability and
T. S. Martin Co., Sioux City, la., Opens Large uncertainty of labor, high prices, scarcity of ma-
New Phonograph Department
terials and the almost impossibility of financing
any construction."
Sioux CITY, IA., October 1.—The T. S. Martin
Co., which is known as the "Fastest-growing
REST=RAIL FOR GRAND ACTIONS
store in the Northwest," has taken the agency
for the Aeolian-Vocalion in this city. This com-
pany was founded forty years ago by the late Details of Important Improvement for Which
Patent Has Been Granted to F. A. Wessell
T. S. Martin. Originally the T. S. Martin Co.
was a dry goods store, developing as it grew
into a department store doing business in the WASHINGTON, D. C, September 27.—Patent No.
four great States of Iowa, South Dakota, 1.353,442 was last week granted to Fernando A.
Nebraska and Minnesota. During those forty Wessell, New York, for a hammer rest-rail for
years the T. S. Martin Co. has built up its busi- grand piano actions.
This invention relates to rest-rails by v/hich
ness on a high quality standard. It aims to
serve its community with the best things the the stroke of all or of one part or another of
earth affords, and at prices that are always the hammers of piano actions can be reduced for
the purpose of modifying the tone produced.
fair.
The invention is particularly concerned with
The T. S. Martin Co. moved into its present the construction of such rest-rails for grand
location on March 19, 1918, doubling its floor player-pianos and it has for its object to sim-
capacity, and throwing open to the public a plify the construction, to reduce wear and to
store whose equipment has been termed by improve the operation. In devices of this gen-
experts "as fine as any in the United States." eral character there have been combined here-
This store is now directed by the three sons tofore a main rest-rail, by which the stroke of
of the original founder and affords a fitting set- all of the hammers can be reduced at one time,
ting for the high quality merchandise the and a divided rest-rail by which the stroke of
Aeolian Co. distributes.
one portion or another of the hammers can be
reduced at will. In such prior devices the main
NEW EXPORT BILL OF LADING
rest-rail and the divided rest-rail are side by
Exporters and Carriers to Confer the Form side and make contact with or act upon the
hammer stems in parallel lines. In the improved
Which Is Now Under Consideration
construction the main rest-rail acts through the
divided rest-rail and thereby the construction is
WASHINGTON, D. C, September 27.—The form of
simplified, and its operation improved.
a new export bill of lading will be determined
"at meetings of railroads, steamship interests
and the Interstate Commerce Commission in
CLAIMED PIANO MOVING RECORD
the next two or three weeks. A form has been
proposed by the commission which has been
Col. Franklin Pierce Colby, who died in Man-
under consideration by the other interests. A chester, N. H., recently in his seventy-sixth year,
meeting on this subject will be held before rep- claimed a record for piano moving, maintaining
resentatives of the commission in Chicago to- that he had, while conducting a trucking business
day, which will be attended by the Middle West- for many years, moved more than 25,000 instru-
ern carriers and exporters. A subsequent meet- ments.
ing will be held in Washington on October 4
before the Interstate Commerce Commission
If foremanship were a bed of ease it would
which will be attended by representatives of not be a desirable goal to attain, neither would
the Eastern carriers and those interested in the the piano industry be always seeking for good
water lines.
foremen.
THE BEST KNOWN
MUSICAL NAME
IN THE WORLD.
STEYPIANO
' P I A N O S * NEW-YORK
SAN FRANCISCO, CAL., September 25.—Alfred A.
Batkin has been promoted to the position of
assistant to the general manager, C. S. Mauzy,
Mr. Mauzy taking the active management of
both the San Francisco and Oakland stores.
In addition to his many new duties Mr. Batkin
is handling the advertising and has handled the
same for the past few months to the satisfaction
of all concerned. Mr. Batkin's long experi-
ence in the piano business is a very valuable
assistance in this line and his wide acquaintance
with the newspaper advertising men and solici-
tors has also been a great help to him. He
has produced several very new and striking
advertisements.
WHITESIDE TO OPEN IN COLTON
Baldwin Line to Be Featured in Branch of San
Bernardino Music Store
COLTON, CAL., September 25.—The Whiteside Mu-
sic Co., of San Bernardino, have just closed a
deal for a two years' lease of the premises at 117
East I street, and will open a new music store
here. The building is at present occupied by the
W. G. Flint dry goods and notion store.
The Colton store will be up to date in every
way, with a stock of new Baldwin pianos and
player-pianos, Pathe phonographs, Victor talk-
ing machines, all kinds of string instruments,
the latest records and sheet music.
BYRON MAUZY STARTS EAST
.
Byron Mauzy, of San Francisco, left on Thurs-
day, September 23, for Chicago, Rochester, Bos-
ton, Washington and New York. Mrs. Mauzy
and daughter are accompanying him on the trip.
He will visit the factories and head offices of
the lines he handles, including Chickering,
Haines, Marshall & Wendell, Autopiano, Soh-
mer, Smith & Barnes, Strobher, Davenport-
Treacy and others.
BALDWIN CO. CAPITAL INCREASE
CINCINNATI, O., September 27.—The Baldwin
Piano Co., of this city, has applied for permission
to increase the capital stock of the company from
$2,800,000 to $6,000,000. This latest move is in
line with the elaborate plans for business develop-
ment made by that company recently.
FIRST YEAR PROVES SUCCESSFUL
BELLEVUE, I A., September 27.—The Johnson Piano
Co. has just completed its first year of business
in Bellevue, and according to H. G. Johnson,
head of the company, has met with material
success, having manufactured and sold during
the year 1,200 pianos, or at the average of one
hundred pianos a month.
MADISON CAPITAL INCREASE
The Madison Piano Co., Bronx, has made an
increase in its capital stock from $10,000 to
$100,000.
ESTABLISHES REPAIR DEPARTMENT
The Turner Music Co., 158 North Main street,
Wichita Kas., has arranged to establish a large
piano repair and refinishing plant in that city, the
machinery for which is now being installed.
The Spiegel Music Co., Ft. Wayne, Ind., has
just been incorporated with a capital of $15,000
by Edwin H. Dickmeyer, Ida Dickmeyer and
W. Charles Dickmeyer.
THE BEST PROFIT
PRODUCER FOR THE
DEALER IN THE TRADE

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