Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
56
THE
MUSIC
TRADE
REVIEW
SEPTEMBER 18, 1920
BILL JACOBS jlOLDS A "BIMBO"
STARTING THE CENTURY CAMPAIGN
CONCILIATION THROUGH MUSIC
Traveling Representative of Irving BeTlin, Inc.,
Doing Some Good Work on Pacific Coast
"Century Edition" to Be Advertised in Long
List of Leading Magazines—Some Real Sales
Aids for Dealers Ready for Distribution
Fianz Lehar, Famous Viennese Composer, Says
Music Will Do Much to Heal Breaches Be-
tween Nations—Composing New Operetta
Bill Jacobs, the traveling representative of Irv-
The Fall advertising campaign of the Cen- VIENNA, Sept. 10.—"I do believe that art, and
ing Berlin, Inc., has recently been spending
some time in Pacific tury Music Co. on their "Century Certified Edi- art alone, means the only way of conciliation
Coast territory, where, tion" is now under way, and their publicity will between the different nations," says Franz Le-
he states, the trade is appear in the October, November and Decem- har, the famous Viennese composer of "The
showing much activity ber issues of a long list of magazines of national Merry Widow" (sung more than five thousand
in sheet music sales. circulation. It is said that over thirty-live mil- times in America), "The Count of Luxembourg,"
While in Los Angeles, lion readers will see these advertisements.
'Gypsy Love" and other operettas. "About three
Cal.,^ he was induced by
A folder announcing the campaign has just months ago I had the most cordial reception in
a dealer in that city to been forwarded to the trade, and in addition Milan, where my operetta, 'Where the Lark
have a photograph ta- to showing specimens of the advertisements as Sings,' was given for the first time with great
ken holding a little they will appear, and giving the plans of the success. When I was recognized in the box of a
"Bimbo," in honor of campaign itself, the dealers are encouraged theatre the Italians honored me with spon-
the Irving Berlin song, through this method to take advantage of the taneous ovations which moved me deeply, and
"My
Little
Bimbo service department of the company. This in- there was not the faintest spirit of hostility.
Jacobs and a "Bimbo" Down on the Bamboo cludes free ad cuts for local papers, complete
"In the beautiful and excellent production of
Isle." A reproduction of the photo appears layouts for window displays, Century price my new operetta, 'The Blue Mazur,' $100,000 was
herewith.
cards and other publicity material. It is said invested. This is one of the great secrets of
that
this campaign is the largest ever arranged operatic success. 1 am working now on another
According to Mr. Jacobs, the demand for
sheet music on the Pacific v Coast is quite large by the Century Music Co.
operetta, 'Frasquita.'
and the dealers all look forward to one of the
"I intend also to compose an opera. As long
biggest Fall seasons in some years. He states
ago as 1896 I had one performed at Leipzig. But
JAZZ HELPS TENNIS CHAMPION
the Irving Berlin catalog, especially the num-
my real ambition remains the operetta. I believe
bers "Tired of Me," "Sahara Rose" and "I'll Miss Ruth King Declares Lively Music Helps I have found new paths. I consider the operetta
See You in C-U-B-A," are all benefiting through
a splendid combination of acting, singing and
to Speed Up Her Game
the sales activity.
dancing. For the past twenty years I have been
Miss Ruth King, new woman tennis cham- working without interruption to develop and re-
pion of Cleveland, who keeps, herself in condi- fine it—to enlarge its scope and to efface the
IRVING MILLS LEAVES FOR WEST
tion by eating fruit, taking long walks, breath- differences between it and opera.
Irving Mills, of the sales staff of Jack Mills, ing deeply and shunning cigarettes and high
"In my opinion, all modern achievements,
Inc., the New York publishing house, recently heels, attributes part of her success as a tennis especially in music, are to be used to their best
left for an extended Western trip to visit the player to jazz music.
possible advantage in the operetta. The means
trade. He will feature and inaugurate a spe-
"When I'm on the courts queer little tunes of musical expression are just as modern and
cial campaign on the instrumental success, run through my head," said Miss King. "Most manifold in the operetta as in any other work.
"Cuban Moon," as well as give publicity to of them are jazz tunes. The music is quick and
"I cannot agree with the criticism that the
"Pretty Little Cinderella" and the fox-trot it keeps me alert. Oftentimes my racket keeps genre of operetta lowers the standard of art
"Manyana."
time to the tunes."
and contributes to the growing shallowness of
Much of the great strength of her wrists and audiences. It is not our fault if there is such an
Consult the universal Want Directory of fingers Miss King owes, she believes, to piano overproduction and such a lot of bad stuff per-
The Review. In it advertisements are inserted practice, which she began as a child and has formed. Besides, after their day's work peo-
ple must have some recreation."
free of charge for men who desire positions. continued ever since.
RECOGNIZED
E STERLING " ON SILVER
'IRVING BERLIN'ON SONGS
SONG HITS
MY LITTLE BIMBO
Amount
Price
"DOWN ON THE BAMBOO ISLE"
THE OVERNIGHT COMEDY SON
AFTER YOU GET W H A T Y O U WANT
"YOU DON'T WANT I T "
IRVING BERLIN'S SI'CCKSSOK TO "NOBODY KNOWS"
TELL ME LITTLE GYPSY
TIRED OF ME
MY SAHARA ROSE
—THE OITSTANI)lX(i HIT OK THE ZIEGFELD FOLLIES OF \i)l»—
THE BEST BALLAD OF THE YEAR
THE FEATURE SONG IN THE ED. WYNN CARNIVAL—A
I'LL
SEE
TREMENDOUS
YOU
SELLER
IN
C - U - B - A
NO NEED TO SAY ANYTHING ABOUT THIS ONE
I LOVE THE LAND OF
OLD BLACK JOE
THE SONG THE PUBLIC ARE HEARING
STANDARDS OF THE WORLD
: STERLING " ON SILVEI
''IRVING BERUN'QH SONGS
18c
18c
22c
18c
21c
21c 100 Lots
20c 100 LoU
20c
21c
20c 100 LoU
EVERYWHERE
NOTE: Price on all above numbers will be advanced on October 1st
Take advantage of the present prices—ORDER NOW.
IRVING BERLIN, INC.
1587 Broadway
-:-
-:-
-:-
NEW YORK
"STERLING " ON SILVER j
"IRVING BERLIN'OH SONGS