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SEPTEMBER 11, 1920
THE
MUSIC
TRADE
REVIEW
DECLARES MUSIC BEATS WHISKEY
PLAYER=PIANO WEEK POSTPONED
STIEFF EMPLOYES' ANNUAL FROLIC
New York Evening Journal Makes Comment on
Recent Action of Editor Edward Bok
November 13th to 20th Now Announced As
Dates for Big Celebration—Dealers in All
Sections of Country Show Interest in Project
78th Anniversary Celebrated in Fitting Style by
Stieff Employes' Association — Ball Game
Proves Exciting Feature—Won by Shaw
Team by Score of 10-5—Talks by Officers
In the course of a recent editorial on the
action of Edward Bok, editor of the Ladies'
Home Journal, in retiring from active work and
contributing $250,000 to the Philadelphia Or-
chestra, the editorial by the way being headed
"Music Beats Whiskey," one of the editorial
writers on the New York Evening Journal said
in part:
"Edward Bok, once an editor, now retired,
watching the earth roll slowly around (and wish-
ing he were back at work), has given $250,000
to the Philadelphia Orchestra and will give
more. Editors have become prosperous since
the days of Grub Street.
"Why should you be interested in Mr. Bok's
musical gifts? Because it proves that music is
an infinitely better stimulant than whiskey. The
seraphim and cherubim that sing, but never
drink, know as much as Bok does about whis-
key. Like them, Mr. Bok takes music as his
stimulant. It goes to the head, but does no
harm. It gives the excitement of whiskey, the
pleasant dreams of opium, and there is no re-
action, no falling down on the hard ground next
day. You can't hurt yourself with such brands
as 'Beethoven' or 'Bach.' Compare them with
'Rye' or 'Bourbon.'
"Try music instead of whiskey and YOU also
may be able, while still young, to give a quarter
of a million dollars to an orchestra and not
miss the money."
NEW MILTON ADVERTISEMENTS
Series Issued by Milton Piano Co. for Fall Year
Use—Space Devoted to Four Types of In-
struments—Effective Selling Arguments
The Milton Piano Co., 542 West Thirty-sixth
street, New York City, just issued a very at-
tractive series of two-column newspaper adver-
tisements for -Fall use. One of these advertise-
ments reproduces the Milton baby grand, and
in the background is shown a pen sketch of an
attractive country home, while the caption asks
"Why not a Milton Baby Grand in Your
Home?" The copy is forcefully presented in
three terse paragraphs, and at trte bottom space
is allowed for the dealer's signature.
Another of the series dwells upon the Match-
less Milton upright for the children, the idea
in the copy being presented is that of impress-
ing upon the reader the proper opportunity
which should be given the children to secure a
musical education.
The third of the series is devoted to the Mil-
ton player-piano, and the pleasure which may
be derived from its installation in the home.
The foi*rth tells of the many salient features
of the Milton Welte-Mignon reproducing piano,
the suggestion being made of an invitation to
the friends of the purchaser to hear the playing
of great artists which is so remarkably repro-
duced by this instrument. This series of adver-
tisements, so attractively illustrated and force-
fully written, may be secured by Milton dealers
for their local use by applying to the Milton
Piano Co. '
DATE FOR BILL OF LADING HEARING
WASHINGTON, D. C, September 4.—The Inter-
state Commerce Commission announced to-day
that hearings on the proposal for the estab-
lishment of a uniform through export bill of
lading, originally scheduled to be held here
September 20, would be held in Chicago on that
day and in Washington on October 4.
Owing to unforeseen delays in organizing com-
mittee work in connection with the forthcom-
ing National Player-Piano Week, due to the
vacation season and because of the extra time
required to turn out great quantities of printed
matter necessary for the campaign, it has been
decided to postpone National Player-Piano
Week until after the Presidential election, the
new dates being November 13th to 20th inclu-
sive. It is believed that the campaign at that
time will provide a stimulus to business that will
be felt well beyond the first of the year.
The headquarters of the committee have been
changed, and communications should now be
addressed to 334 West Thirty-eighth street.
New York.
Letters have been received by the committee
from dealers in various parts of the country
expressing strong interest in the project and
pledging their co-operation to put National
Player-Piano Week over in a big way. The
demand for literature has been heavy and ef-
lorts are being made to rush this through in
order to place in the hands of the trade full
information at the earliest possible moment.
Richard B. Aldcroftt, chairman of the commit-
tee, attended the Convention of the Wisconsin
Association of Music Industries in Milwaukee
last week and stopped off in Chicago on his
return trip to arouse interest of the trade in
that city in the Player-Piano Week Campaign.
AN ORIGINAL LABOR DAY WINDOW
Most Attractive Display in the Byron Mauzy
Window, San Francisco, for Holiday
SAN FRANCISCO, CAL., September 3.—Alfred A.
Batkin, who has charge of the window display
of Byron Mauzy, has inaugurated for Labor
Day a very pleasing, unique and odd window
display, the outline of which is something as fol-
lows: In the center of the window is a large
card upon which is the following inscription:
"Labor is the mighty power that forces the
earth to yield to mankind its treasure of coal,
iron, gold, oil and wheat. Labor has won for
man all he possesses, so labor implies rest and
recreation. Music rests and refreshes us more
than any other force on earth and helps us
renew our labor. Every worker needs music
and every worker can have music in some form
—an Ampico, a talking machine, a piano, a play-
er-piano. Our prices and easy terms will inter-
est you. Have music in your home on Labor
Day, September 6th."
On either side are various tools used in the
piano trade. Tools on display include the fol-
lowing: Tuning hammer, several tuning forks,
tuning pin extractors, tuner's wedges, felt cut-
ter, scissors, knives, pinchette, action regulators,
back check spacer, key spacer, spring lifter,
screw drivers, flat nose pliers, glue pot, ivory
clamps, tuner's satchel, felt picks, tweezers, cen-
ter pin punches, action spring adjuster, key
reamer, punches, combination tools, monkey-
wrench, calipers, hammers, try-squares, back-
saw, mallets, organ tuner's cones, automatic
drill, tracker bar pump and other tools.
In arranging this display Mr. Batkin has been
several weeks in collecting the necessary tools
from the collection of Harry Pierce, superin-
tendent of shop, and from personal collection of
Chas. S. Mauzy. The window is attracting a
great deal of notice, particularly among those
mechanics who are interested in labor as well as
many other laymen and professionals.
BALTIMORE, MD., September 7.—Hundreds of em-
ployes of Charles M. Stieff, Inc., and their
friends gathered on Saturday and celebrated
the seventy-eighth anniversary of the firm with
their annual outing. The affair, as usual, was
held under the auspices of the Charles M. Stieff
Employes' Association. The weather man, who
has been a very fickleperson for a number of
days as far as Baltimore is concerned, put on his
good clothes and provided an ideal day for the
outing in the country.
There was speech making, dancing, games of
many kinds and a big baseball game between
the Stieff and Shaw factories. The match of
the ball players proved to be the most inter-
esting event of the day and for almost two hours
the great crowd gathered about the diamond
watched the game. Stieff folks were on one
side and the Shaw folks on the other side of the
diamond and this big Stieff family, for both
Shaw and Stieff workers are one when it comes
to pleasure, kept up cheering for their respective
favorites. The Shaw boys won the day, how-
ever, scoring a victory to the tune of 10 to 5.
There was plenty to eat and plenty to drink
without the kick and a little speechmaking
tossed in, for Frederick P. Stieff, Jr., George
Waters Stieff, vice-president; S. P. Walker, gen-
eral manager, and C. J. Roberts, secretary and
assistant general manager, spoke, dwelling upon
the fine spirit that exists between the workers
of the two factories and the other departments
of the business. Charles J. Gross, factory super-
intendent, also made a few brief remarks.
The affair was in charge of Gustav A. Gleich-
mann, president; Frederick Broening, secretary,
and Frank J. Gumbert, treasurer, of the em-
ployes' association, assisted by the following
committee: Henry Loss, Arthur Geiss, Herman
Gleichman, J. Henry Pfeffer, William Sun-
strum, Edward L. Dannetel, Harold Hirzel, Ben
Lewis, Henry Ulrich and George Ulrich.
The reunion of the workers brought together
many veterans of the piano workroom, men
who have been associated with the Stieff plants
for from a quarter of a century to more than
twoscore years. Mingling with these veterans
were many young men, sons of the men who
have been working for the Stieff firm for a long
period.
Not alone were employes of the Stieff and
Shaw factories on hand, but men and women
from the Stieff Baltimore warerooms, the ac-
counting forces and all departments joined in
the merrymaking, which continued from early
in the afternoon until far into the night.
BREHM BROS. RETIRE FROM TRADE
Dispose of Business at Erie, Pa., to A. L. Le-
Jeal, an Experienced Music Man
ERIE, PA., September 4.—After a half century in
the music business, Brehm Bros., well-known
retailers of this city, announce their retirement
from the trade, having sold the business to A.
L. Lejeal, who will operate it along the same
lines and observe the policies 1hat won success
for Brehm Bros.
Mr. Lejeal began his career with Brehm
Bros, and later was associated with the W. F.
Frederick Piano Co. in Canton, O., the Hen-
dricks Piano Co., Pittsburgh, Pa., and the C. A.
House Co., Wheeling, W. Va. He thus has
had experience in the trade that should be of
great value to him in his new connection. .
PREMIER BABY GRAND PIANOS
Stimulate Sales—Promote Prestige and Profits
PREMIER GRAND PIANO CORPORATION
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510-532 West 23rd Street, New York