Music Trade Review

Issue: 1920 Vol. 71 N. 11

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Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
VOL. LXXI. No. 11
Published Every Saturday by Edward Lyman Bill, Inc., at 373 4th Ave., New York. Sept. 11, 1920
Single Copies 10 Cents
12.00 Fer Year
Practical Conservation
T
H E piano trade is waking" up. This is not a pleasantry, nor does it mean that one wishes to please the
vanity of readers. It is the statement of a simple fact. Let us repeat it: The piano trade is waking up.
And to what? To the fact, long known to a few but hitherto always neglected, that manufacturing,
as well as merchandising, is a science, which can be carried on successfully only in the light of that
truth. It has taken our industry long.enough, indeed, to find this out. Even now the realization is neither
very profound nor very widespread. We should doubtless be glad, though, that it has arisen at all.
Among the features of the practical realization that manufacturing must be based on scientific prin-
ciples is the truth that the whole question of raw materials, their conservation and supply, must be regarded as
equally essential with the problems which come up in the course of the transformation of those materials into
the finished product.
In a word, we have waked up to the great fact that the piano trade is deeply, essentially interested in
the conservation of raw materials. Conservation during the past two years has ceased to be an academic ques-
tion with us. We have had too many and painful evidences that natural resources, timber especially, are in
danger of exhaustion, and already we see signs that an extremely uncomfortable state of affairs is rapidly
developing.
.
Meanwhile the Government has not been idle. During the last few days there were being held in
Madison, Wis., at the Forest Products Laboratory of the Department of Agriculture, ceremonies in celebration
of the tenth anniversary of the laboratory's work. The object of this laboratory is to discover ways and means
for linking up the policy of timber conservation with the needs of industry. The problem is twofold. The
timber resources of the nation are being rapidly exhausted. On the other hand, the consumption of manufac-
tured lumber is steadily increasing. How can the two divergent facts be brought together?
The laboratory is at work specifically on this problem. It is finding out many interesting facts. Three-
fourths of the felled timber in the great timber tracts, we learn, is at present wasted, seeing that it cannot be
profitably brought out of the forests to the mills on account of the small demand for it. In other words,
we find that the demand for lumber is curiously spotty and almost entirely unsystematized. The lumbermen
say they must furnish what is demanded. Hence they cut unsystematically, and fell enormous quantities of
timber which go entirely to waste.
The laboratory has for several years been conducting experiments on behalf of piano and phonograph
manufacturers, as well as other users of high-grade lumber, to discover means for so treating the grades now
wasted, or regarded as useless for fine work, as to enable manufacturers to utilize them. Methods of heat-
treatment, improvements in dry-kiln practice and a thousand other points are being patiently worked out for
the benefit of our industry, and without cost.
The laboratory does this for all who will apply to it, although, of course, the Government is not in a
position to compel anyone to take its advice. That is perhaps as well in some cases, though it is by no means
as well in this case, one feels.
Is it too much to urge that the industry should not merely wake up to some of the big questions which
are to-day before it, but should remain thoroughly awake to them? Is it too much to urge manufacturers of
pianos and talking machines to look into the work of the Forest Products Laboratory, for the purpose of
finding out what they can do to utilize lumber now going to waste? Surely not!
One of the largest lumber manufacturers in the country is to-day spending much money in a survey
of wood-using industries, in the attempt to put its production on a more systematic basis and thus contribute
towards the elimination of the present appalling waste. The president of the National Piano Manufacturers'
Association is giving his time and interest to this work. The help is waiting, it needs only to be utilized.
L
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
REVIEW
PUBLISHED BY EDWARD LYMAN BILL, Inc.
President and Treasurer, C. L. Bill, 373 Fourth Ave., New York; Vice-President,
J. B. Spillane, 373 Fourth Ave., New York; Second Vice-President, Raymond Bill, 373
Fourth Ave., New York; Assistant Treasurer, Wm. A. Low.
J. B. SPILLANE, Editor
RAYMOND BILL, B. B. WILSON, Associate Editors
WILSON D. BUSH, Managing Editor
CARLETON CHACE, Business Manager
Executive and Reportorlal Staff
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LOCATED IN THE LEADING CITIES THROUGHOUT AMERICA.
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REMITTANCES, in other than currency forms, should be made payable to Edward
Lyman Bill, Inc.
Departments conducted by an expert wherein all ques-
anil
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tions of a technical nature relating to the tuning,
regulating and repairing of pianos and player-pianos
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are dealt with, will be found in another section of
this paper. We also publish a number of reliable technical works, information concerning
which will be cheerfully given upon request.
Exposition Honors Won by The Review
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NEW YORK, SEPTEMBER 11, 1920
No. 11
UNIFORM HANDLING CHARGES
T
H E suggestion made by a Seattle piano man to the effect that
retailers on the West Coast should get together and decide upon
a uniform amount to be added to the price of each piano, to cover
freight, war tax, unloading, weighing and general handling charges,
is at least worthy of consideration, for these various expenses inci-
dent to the handling of pianos are growing steadily and the end
is not yet.
It may be inadvisable for dealers to agree upon definite fixed
charges to be added to piano prices, but through co-operation and
discussion they can at least evolve some fixed scale to provide a
basis for determining such charges. Experience has shown that
in more than one instance dealers have not thoroughly appreciated
the cost of piano handling from the factory to the home, and through
that lack of understanding they have paid out of their profits
charges that should be passed on to the customers.
The automobile dealer is afforded protection through the quot-
irg of retail list prices as f. o. b. factory. This permits of the adding
to the fixed price of the car all the incidental expenses connected
with getting the automobile from the factory and into the possession'
of the purchaser. At this late date it would probably be a difficult
thing to quote piano prices as f. o. b. factory, so the next best thing
is to have a proper understanding of the amount of handling charges
to points distant from the factory, and see that those charges are
fully covered in the price paid by the retail buyer. It would seem
that the subject was important enough to receive some attention
from the national associations.
THE W O R K OF THE LEGAL BUREAU
I
months General Counsel Pound has been called upon to provide in-
formation on passports, export matters, the work of the Alien Prop-
erty Custodian, various National and State legislation, income tax
problems, questibns on the State Revenue Laws, and a score of other
matters of importance to practically all the trade.
Most of these decisions and opinions are published in the Cham-
ber's Bulletin, for it has been found that questions affecting one
particular piano manufacturer or merchant generally have a bearing
on the business of others. One does not realize the many legal
problems confronting the members of the music industry today
until something is known of the questions that come up for action
before the Le*gal Bureau of the Chamber of Commerce.
THE REVIEW'S TRADE SURVEY
V. D. WALSH, WM. BRAID WHITE (Technical Editor), E. B. MUNCH, L. M. ROBINSON,
C. A. LEONARD, EDWARD LYMAN BILL, SCOTT KINGWILL, THOS. W. BRESNAHAN, A. J.
NICKLIN, L. E. BOWERS
Vol. LXXI
SEPTEMBER 11, 1920
T is generally recognized that one of the most valuable depart-
ments of the Music Industries Chamber of Commerce is the
Legal Bureau, which, since its establishment, has accomplished so
much for the benefit of every division of the industry. ]t is not
generally known, however, to what extent this Bureau assists manu-
facturers and merchants in handling various legal problems, and the
wide diversity of questions offered for settlement. In the past few
i
N The Review this week there is presented a comprehensive and
accurate survey of general business conditions in every section of
the country, compiled with the assistance of several hundred of the
leading merchants located in every State in the Union. Practically
every member of the trade has his own ideas regarding existing
conditions and the prospects for Fall business, but this symposium
gives the facts upon which predictions can be based with a fair
degree of assurance.
On the whole the conditions and prospects are most satisfactory
and quite in contrast to the outlook as it was presented in the Spring.
Things apparently are shaping towards normal with considerable
rapidity, which means that music dealers will have to buckle down a
little closer and work a little harder to produce desired results. With
stocks in good shape, however, there is nothing to interfere with
building up good business totals.
The Review at this time desires to thank the several hundred
music merchants who have lent their assistance in reviewing the
situation in their respective districts and reporting, their findings
for the purposes of the symposium.
COVERING THE MUSIC FIELD COMPREHENSIVELY
M
USIC merchants in increasing numbers are coming to a realiza-
tion of the fact that the term "music store" does not apply to
an establishment which concentrates on the handling of pianos or
talking machines alone, but indicates a store in which practically
everything in music may be purchased-—a musical center, as it were.
This handling of all lines of music represents a good business prop-
osition, as has been pointed out frequently. There is in the aver-
age piano store a fixed overhead that, although it must be main-
tained constantly, functions only when the purchaser of a piano
is in sight.
It is realized that the average piano salesman has considerable
spare time each day that can be devoted to the selling of other
musical goods, thus increasing the income of the store and of the
salesman himself. It is also realized that there is available in the
average establishment considerable space that is not ordinarily used,
but for which full rent is paid. If this space is used for musical
merchandise stock, for instance, it can be made productive of
income.
In order to guide the music merchant in broadening the scope
of his business along correct lines, The Review for some time past
has been conducting a special Musical Merchandise Section in which
questions of merchandising, of advertising, and of the proper main-
tenance of stock are all handled authoritatively. A number of
music merchants have taken occasion to comment on the practical
help they have received from this one section of The Review alone.
For those who also maintain sheet music departments there has been
incorporated in The Review for many years a live sheet music de-
partment, recognized as the best of its kind.
The standing of The Review in the player-piano field has long
been established, and has been maintained through the medium of
the only substantial Player Section conducted regularly by any trade
publication. The Technical Page also has been accepted as the
forum for the serious discussion of the scientific problems of the
piano industry.
The steadily increasing prestige of The Review in the music
industry and its rise to its dominating position is due in no small
measure to the practical assistance that is given to the music mer-
chants through the various departments published regularly and
conducted carefully.

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