Music Trade Review

Issue: 1920 Vol. 70 N. 8

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
48
THE MUSIC TRADE
GEMUNDER SEEKS FOREIGN TRADE
REVIEW
VIOLIN SCARCITY STILL PREVAILS
FEBRUARY 21, 1920
COLLEGE TRADE PICKING UP
Violin Manufacturer Contemplating Increasing
Exports to South America and Spain
Importations From Japan Insufficient to Sup- Mandolin and Banjo Growing in Popularity
With the Undergraduate After Wartime Letup
ply Demand for Instruments
The next few years should see a marked in-
crease in the exportation of musical merchan-
dise to South America, according to Oscar
Gemunder, of August Gemunder & Sons. His
company has already begun dealing with coun-
tries in the Southern Hemisphere and plans to
increase its South American business consider-
ably during 1920. The Gemunder company is
also, considering the export of its goods to
Spain, another nation whose romantic people
have been long noted for their love of stringed
instruments. Both these fields have been some-
what overlooked in the past, but indications
throughout the trade are that their attractive
possibilities are to^he, developed in the future.
The promised relief to the violin industry that
the close of the war was to bring has yet to
materialize, a prominent violin manufacturer
tells the Review. Violin makers formerly de-
pended largely upon Germany to supply the
raw materials essential to the proper tone qual-
ities of the violin, the correct mellowness of
the 'cello, and the deep resonance of the bass
viol.
More than a year has passed since the armis-
tice, but the German materials have not come.
Unsettled conditions, Government regulation of
exports and the adverse exchange have all played
a part. Meanwhile violin manufacturers have
helped out American production by importing
from Japan.
BOW GUIDE FOR VIOLINS
Patent Granted on Device Which Assists Be-
ginners on the Violin
ACCORDEON ARTIST ON KEITH TIME
College students throughout the country
seem to be growing more fond of stringed in-
struments, particularly the banjos and mando-
lins. During the war the college trade in this
line naturally fell off greatly, and for several
months following the close of the war the col-
lege boys seemed to return to their studies with
more zest and earnestness of purpose than in
the pre-war days.
More recently, however, there' has been a
tendency toward gradually drifting back into
the care-free days before the interruption caused
by the World War. The result has been an in-
creased demand for mandolins, and the balmy
spring months to come should see an even bet-
ter trade.
IMPROVEMENT ON THE VIOLIN
WASHINGTON, D. C, February 16.—George G.
Accordeon lovers who are patrons of New Going, Middletown, Conn., was last week
York City vaudeville houses have recently been
WASHINGTON, D. C, February 16.—^Solomon furnished a rare treat in the offering of granted Patent No. 1,329,594 for stringed musi-
Keles, Stamford, Conn., was recently granted "Grock," a noted international clown who is cal instruments, and, with respect to its more
Patent No. 1,325,251 for a bow guide for violins. appearing at the Keith theatres. This delight- specific features, to violins and the like. One
This invention has for its object to provide ful clown, after amusing his audience with a of the objects is to provide a practical con-
a. simple, light and inconspicuous attachment for generous assortment of better than average struction of violin, wherein the longitudinal
violins and other viol instruments for the pur- musical stunts and clownish tricks, completes component of the tensile stress on the strings
pose of assisting the performer in bowing cor- his act with a number of excellent selections on is taken off the body of the violin. Another ob-
rectly, and more particularly for training a pupil the accordeon. His program on this old fa- ject is to provide an efficient construction of
or beginner to draw the bow in a direct line at vorite instrument includes both classical num- violin, whereby it may be supported for being
played, but without damping the vibration of
the proper distance from the bridge and at a bers and up-to-the-minute jazz novelties.
the body of the violin.
right angle to the strings by the approved arm
and wrist movement, which attachment may be
IMPROVED MUTE FOR CORNETS
easily and quickly applied or removed, which
will not injure the instrument or affect the tone
WASHINGTON, D. C, February 16.—A mute for
thereof, and which is of such a character that, musical instruments such as cornets, trombones,
as the proficiency o.f the.plipil. increases and the etc., is a late invention of William E. Barnes,
correct use of the .bow. becomes; habitual, the Patent No.- 1,325,313 for which has recently
device may be gradually dispensed with in such been granted.
a manner as to permit the player comparative
THE OLDEST AND
It is a well-known fact among musicians and
freedom of action while serving as a reminder to others familiar with the subject that mutes com-
LAROEST MUSICAL
call attention to any material deviation from the monly used alter or disturb the pitch of the
MERCHANDISE HOUSE
correct movement.
instrument and have a tendency when the mute
IN AMERICA
is constructed of metal of introducing a metallic
quality into the tone, and in muffling the tone
Exclusively VFhoIosml*
KEY SYSTEM FOR CLARINETS
UTABUSHED 185*
and robbing it of its richness and brilliancy.
WASHINGTON, D. C, February 16.—James C.
It is the aim of this invention to produce
Fleming, Denver, Col., was recently granted a mute that will soften the tone to the desired
351-53FWRTHAVE.NEWYORKCUT
Patent No. 1,328,831 for a key system for clari- degree and at the same time preserve its origi-
Victor
Distributors
nets, which relates generally to certain improve- nal pitch and smooth quality.
ments in key systems for clarinets and other
like instruments and primarily has for its ob-
ject to provide a new and improved arrange-
WHOLESALE MUSICAL MERCHANDISE
ment of key systems that is more especially de-
BALTIMORE, MD.
signed to eliminate the awkward fingering of
the notes G, G sharp, A, A sharp, B and C
written on the staff and 'as fingered on the
ordinary instruments by eliminating the thumb
hole for G and the key for G sharp, A and A
BESTSTRINGS"""*
sharp and the awkward jump from A sharp to
JOHNFRIEDRICH&BRO
B which, as known to all skilled in the use of
Victor Distributor*
1108 Chestnut Street, Philadelphia, Pa.
clarinets and like instruments, is a difficult run,
Established
over half a century
and that most of the trills in that run are either
very difficult or impossible of execution for the
average performer.
RONQ
A. BURDWISE
WEYMANM
ior Quality MUSICAL INSTRUMENTS
Q
DURRO
AND
BOSTON MASS
Manufacturer*
Importers and Jobber* •»
STEWART
MUSICAL
MERCHANDISE
Largest Wholesale
Musical Merchandise
House in America
Attractive Specialties
Modern Service
Buegeleisen & Jacob son
5-7-9 Union Square
Black Diamond
Strings
OLIVER DITSON CO.
NEW
UTABLISHBD 1884
YORK
THE WORLD'S BEST
I
National Musical String Co.
Ne*/ Brunswick, N. J.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
FEBRUARY 21, 1920
49
CONDUCTED BY V. D. WALSH
SYNDICATE STORES AND
10-CENT SHEET MUSIC
Just Watch It Grow !
Claims Regarding
Enormous
Distribution
Which Can Be Secured for This Class of
Music Through Chain Stores Exaggerated
There recently appeared an announcement
that the Woolworth interests were going to
select popular songs from time to time and
make them national hits. The success or failure
of the effort will certainly be looked upon with
the greatest interest by the publishers. How-
ever, it is a question whether, even with the
efficient merchandising methods and splendid
sales organization possessed by the firm in ques-
tion, it will be possible for them to get any-
where near the sales volume that has been pre-
dicted in some quarters, these predictions
reaching a total of as high as two million copies
under the conditions as outlined. That this is
far above what the syndicate in question will be
able to dispose of is unquestionable. No matter
how successful the song, the distribution will
fall well below a million copies and some very
close students of the situation claim that their
very best sales total will hardly go above 500,000
copies.
In order to reach even the above figure Wool-
worth's certainly will have to give a good part
of their energies to pushing the number selected,
to the exclusion of other salable works. That
this will not make for good business must be
assumed, inasmuch as the public in many, many
cases will be desirous of purchasing other than
"their featured number." That they can carry
out such a policy over a long period of time
successfully is open to question. It, of course,
can be done, but -at a sacrifice of other profits
and by stunting their departments.
The Woolworth syndicate apparently have
been trying to solve a problem that is already
a closed issue as far as the majority of the
publishers, are concerned, and in endeavoring
to take some action that would tend to improve
their situation they have, if anything, added
newer problems.
The entry of the popular publishers into the
30-cent field has in no case, in itself, made them
exclusive, higher-priced publishers, with the ex-
ception where conditions forced them to con-
fine themselves to such prints. Most of the
popular publishers who are to-day exclusively
30-ceiit houses took such action when they were
eliminated from the 10-cent syndicates.
Many popular publishers have the intention
of remaining in the 10-cent field, as far as some
of their works are concerned, if it is possible to
do business with large distributors. They feel
that there are many songs that should he re-
On
Words by
WILLIAM LE BARON
Music by
VICTOR JACOB I
CHAPPELL & CO., LTD., New York, London, Toronto, Melbourne
tailed at 10 cents, or, at the most, 15 cents.
"BOHEMIA" WINNING SUCCESS
All through what-has been termed "the fight"
the leading popular publishers have issued many Fox-trot by Miss Ethel Broaker Meeting With
Increasing Popularity
10-cent works and many of these publishers
when questioned referred to the long list of hits
during the past twelve months that they have
One of the newer fox-trots, also successful as
sold to the syndicate stores with 10 cents as
a. song, which is be-
their maximum price. These were fast-selling
coming quite popular
numbers, numbers that were worked on by
is entitled "Bohemia."
professional departments, selections that were
As a dance it appears
played nightly by the orchestras.
to meet the require-
ments of the most en-
We do not think that the syndicate stores
thusiastic devotees of
confining themselves to a 10-cent maximum
sales price have shown any loss of business in
the art of Terpsichore
their music departments during the past twelve
and as a song it is also
months. On the other hand, we believe their
heard
frequently in
sales records show that they did a larger vol-
vaudeville and other
ume of business than ever before. What, then,
circles.
is the complaint? That they have not had all
. The appealing mel-
the fast-selling numbers on their counters? This
Ethel Broaker
.ody of this number is
the popular publishers cannot give them, inas-
from the pen of Miss Ethel Broaker and the
much as it is unprofitable to publish 10-cent
lyrics are by Louis Weslyn, author of "Send Me
music exclusively. And even if it were pos-
sible so to publish it would be foolhardy for Away With a Smile." The song attained im-
them to do so after it has been demonstrated mediate success in the East and from recent
that the public really wants 30-cent music and reports its popularity is traveling Westward at
that 30-cent popular prints can be sold in just a rapid rate. , The Boston Music Co., Boston,
as large a volume as was possible in the old Mass., now publish "Bohemia."
days when 10 cents was the retail price of all
popular songs.
GETS RIGHTS TO ^KABIBBLE"
Louis
Bernstein Acquires Talking Machine
Rights to Hershfield Cartoons
NEW NUMBER BY MONACO
Jimmy Monaco, who recently joined the writ-
ing staff of Shapiro, Bernstein & Co., Inc., will
shortly have his first number released for that
firm, entitled "Oriental Stars." It is under-
stood that the Shapiro-Bernstein organization
will feature the number shortly.
OLJR BEST
Louis Bernstein, head of Shapiro, Bernstein
& Co.; "Trie.", has acquired the talking machine
rights to the "Abe Kabibble" and "Abie, the
Agent" characters from Harry Hershfield, the
cartoonist. Mr. Bernstein has applied for pat-
ents on the names to be used as trade-marks.
SELLERS A
SONG ONESTEP
OFTME
A WALTZ OF RARE
AND HAUNTING
BETTER.TYPE
LYRIC
• BY
BENNY DAVIS
CEORCaPLITTLE
MELODY-
J.STANLEY
BY
JIMMY MORGAN
CqpynjF*MCHXKtyHaunt* Ridmcnd"MuncQ*l*e
PRICE IS CENT5
^RICHMOND PUBLISHER,
145 WEST AK ST.. NEW YORK-CITY •
^^
PKICB t» CBffrTS
CRICHMOND PUBLISHER,
145 WEST 4 5 ™ ST.. NEW YORK C1TV
RICHMOND PUBLISHER,
14S WEST45™ST. NEW YORK CITY

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