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46
THE
MUSIC
TRADE
Remarkable Waltz Song Success.
REVIEW
FEBRUARY 14, 1920
On All Records and Rolls
W66PING WILLOW t>AN€
Chicago
McKINLEY MUSIC COMPANY
New York
Victor November Record
Emerson December Record
ENLARGES SHEET MUSIC SECTION
PUBLICITY FOR "SWANEE SHORE'
THEATRE TREASURER'S NEW JOB
Gimbel Bros. Milwaukee Store to Have Bigger
Sheet Music Department—Miss Marion Paul-
sen Inaugurating New Sales Plans
Nell Brinkley Uses Feist Number as Subject
for Sketch in New York Journal
Woman Calls Up the Casino and Asks That
Box Office Man Whistle Song Hits of Show
That She May Refresh Her Memory
MILWAUKEE, Wtis., February 9.—Miss Marion
Paulsen, manager of the sheet music department
of Gimbel Bros., one of the largest department
stores in Milwaukee, is enlarging her section in
order to handle a materially increased stock.
The business of the department in 1919 showed
an increase of nearly 60 per cent over the pre-
vious year and Miss Paulsen hopes to do even
better in 1920.
"We found that new life was put into the
sheet music business mainly because of the effect
of the wonderful stimulus music received dur-
ing the war," said Miss Paulsen. "For several
years before this country entered the war it
seemed that sheet music was bound for the dis-
card. The tremendous popularity of the player-
piano and phonograph, which then threatened
the very existence of such departments, has
turned out to be perhaps the most valuable asset
there is. Even the improvement in player-piano
music to provide the words of the songs on the
roll has been beneficial.
"Nowadays, when people buy a music roll or
a record, they usually ask for the sheet music
of the selection. This has been accomplished
largely through suggestion. It was hard work
at first because buyers of rolls and records be-
lieved they did not need the print since the roll
and record gave them the words. We showed
them the advantage of having the selection in
the form of the sheet music as well as the roll
or record, and now it has become a habit to buy
them together. We are carrying the idea further
and inducing them to buy other sheet music as
well."
In a recent issue of the New York Journal
almost a third of a page sketch by Nell Brinkley
Lep Solomon, treasurer at the Casino, where
featured "Swanee Shore," a new song in the "The Little Whopper" is playing, was husy
catalog of Leo Feist, Inc. Over the drawing racking tickets, when the telephone rang and
appeared the caption: "Swanee Shore, a Dreamy a woman's voice said: "I want to buy a musi-
Southern Waltz Song." Underneath the sketch cal number from 'The Little Whopper,' but
both the words of the verse and chorus ap- I can't remember it's name; nor can I remember
peared, as well as much descriptive matter giv- how it goes. Would you mind whistling sev-
ing Miss Brinkley's conception of the song's eral of the numbers over the 'phone and I'll
value.
probably recognize the one I want? Then you
can tell me the name." "I'd love to oblige you,"
LOUIS BERNSTEIN^ DAUGHTER ILL replied Mr. Solomon, "but I have a fever blister
and can't whistle." "Then maybe you can sing
Louis Bernstein, head of Shapiro, Bernstein them," she suggested. Lep gracefully turned
& Co., Inc., well-known music publishers, re- the job over to his assistant, Miss Hirsch, who
turned ha stily from Palm Beach, Fla., on Friday sang several of the show's numbers. The one
of last week, acting upon the receipt of a tele- the lady wanted was "I'm Lonely."
gram stating that his daughter was confined to
her bed with an attack of influenza.
RAY SHERWOOD BACK FROM TRIP
LIEUT. GITZ RICE MARRIED
Ray Sherwood, New York representative of
the Yandersloot Music Pub. Co., Williamsport,
Lieutenant Gitz Rice, the well-known com- Pa., has returned to New York after a trip in
poser, was married to Miss Ruby Wilson, daugh- which he visited the dealers in the larger
ter of Mrs. Augusta Hoffman Wilson, of New Middle West trade centers.
York, on February 5, the marriage taking place
at the home of the bride, 206 West Fifty-second
street.
JEROME H.UEMICK L COS |
Frederick V. Bowers, actor, song writer and
publisher, has terminated his contract with Max
Spiegel and is now reorganizing his company
for the purpose of touring the South.
"WHEN MY BABY SMILES"
SUCCESSOR TO "CHONG"
BY IRVING BERLIN
Announced as the successor to "Chong," Leo
Feist, Inc., have just released a number on the
novelty order entitled "Ching-a-Ling's Jazz
Bazaar."
Biggest Song Hit in the Music World.
Over 300 Vaudeville Artists Singing It
IRVING BERLIN, Inc., 1587 B'way.N.Y.
Al Jolson's Sensational Song HIT
"SWANEE"
By GEORGE
GERSHWIN
DEALERS, ATTENTION!
THIS IS SOME SONG
T. B. HARMS & FRANCIS, DAY & HUNTER
62 West 45th Street
SONGS
That Reach
Every Heart
Tremendous
Sellers
*A.J.StasnyMusicCo.
56 W. 45th St.,
NtwYork
New York
We Are the Publishers
of the Terrific
Song Success
Roses of Picardy
Featured by JOHN McCORMACK
CHAPPELL & CO., Ltd.
41 East 34th Street
NEW YORK
347 Yonge Street
TORONTO, CAN.
l
LATEST HITS
Hand in Hand Again
My Isle of Golden Dreams
Venetian Moon
I'm Always Falling in Love
With the Other Fellow's Girl
Moonlight on the Swannee Shore
In Your Arms
Darktown Dancin' School
Your Eyes Have Told Me So
JEROME H.REMICKGGQ
NEW YORK
DETROIT
ROBERT TELLER SONS & DORNER
Music Engravers and Printers
SEND MANUSCRIPT AND IDEA OF
TITLE FOR ESTIMATE
311 West 43d Street
A
New York City
BUY YOUR MUSIC FROM
BOSTON
WALTER JACOBS
8 Bosworth St.,
Publisher
it
BOSTON, MASS.
Oliver Ditson Company
BOSTON
NEW YORK
Anticipate and supply Every Requirement of Music
Dealers
White-Smith Music Pub. Co.
PUBLISHERS, PRINTERS AND ENGRAVERS OF MUSIC
Main Offices: 62-64 Stanhope St., Boston.
Branch Houses* New York and Chicago