Music Trade Review

Issue: 1920 Vol. 70 N. 6

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
PUBLISHED BY EDWARD LYMAN BILL, Inc.
President and Treasurer, C. L. Bill, 373 Fourth Ave., New York; Vice-President,
. B. Spillane, 373 Fourth Ave., New York; Second Vice-President, Raymond Bill, 373
'ourth Ave., New York; Assistant Treasurer, Win. A. Low.
{
J. B. SPILLANE, Editor
RAYMOND BILL, B. B. WILSON, Associate Editors
WILSON D. BUSH, Managing Editor
CARLETON CHACE, Business Manager
Executive and Reportorlal Stall
as to form a corporation with the intention, at some time or another,
of embarking in roll making. A ten cent store syndicate has taken
a more than casual interest in the plan for publishing its own
music to be sold at ten cents, owing to the increase in the popular
prints to thirty cents, and thereby out of the reach of the ten cent
emporium.
Whatever may develop from these plans, or rumored plans, the
fact remains that they indicate that the music industry with its
various branches is an industry worthy of the consideration of the
capitalist who wants to invest in something that will produce definite
and satisfactory dividends. In short, it reflects the prosperity of the
trade as a whole.
All that is needed now to complete the annual harvest of rumors
is our old friend, the $40,000,000 Piano Trust. Where has it been
these past few months?
EXPANSION IN THE TRADE
V. D. WALSH, W M . BRAID W H I T E (Technical Editor), E. B. MUNCH, L. M. ROBINSON,
C. A. LEONARD, EDWARD LYMAN RILL, SCOTT KINGWILL, A. J. NICKLIN, L. E. BOWERS
WESTERN DIVISION:
BOSTON OFFICE!
Republic Bldg., 209 So. State St., Chicago.
JOHN H. WILSON, 324 Washington St.
Telephone, Wabash 5774.
Telephone, Main 6950.
LONDON, ENGLAND:
1 Gresham Buildings, Basinghall St., D. C.
N E W S SERVICE IS S U P P L I E D WEEKLY BY OUR CORRESPONDENTS
LOCATED I N T H E LEADING CITIES THROUGHOUT
AMERICA.
Published Every Saturday at 373 Fourth Avenue, New York
Entered as second-class matter September 10, 1892, at the post office at New York, N. Y.,
under the Act of March 3, 1879.
SUBSCRIPTION (including postage), United States and Mexico, $2.00 per year;
Canada, $3.50; all other countries, $5.00.
ADVERTISEMENTS, $6.00 per inch single column, per insertion.
On quarterly or
yearly contracts a special discount is allowed. Advertising pages, $150.
REMITTANCES, in other than currency forms, should be made payable to Edward
Lyman Bill, Inc.
Departments conducted by an expert wherein all ques
PI
PI an A allll
and
• l a avai*
j c l ~rlallU
tions of a technical nature relating to the tuning,
regulating and repairing of pianos and player-pianos
§
are dealt with, will be found in another section of
this paper. We also publish a number of reliable technical works, information concerning
which will be cheerfully given upon request.
Exposition Honors Won by The Review
Grand Prxx
Paris Exposition, 1900 Silver Medal.. .Charleston Exposition, 1902
Diploma
Pan-American Exposition, 1901 Gold Medal
S t Louis Exposition, 1904
Gold Medal—Lewis-Clark Exposition, 1905
LONG DISTANCE
Vol. LXX
TELEPHONES—NUMBERS 5982—5983 MADISON SQ.
Connecting all Departments
Cable addresa: "Elbill, New York"
NEW YORK, FEBRUARY 7, 1920
No. 6
CLEANER MUSIC TRADE ADVERTISING
HE report of the Better Business Bureau published in The
T
Review last week is significant as showing the improved char-
acter of music trade advertising. It is true that the Bureau has
been called upon during the past couple of months to investigate
complaints in fifty-seven cities, but an analysis of the complaints
shows that jealousy among competitors was responsible for a good
many of them and that those really worthy of serious consideration
grew out of overenthusiastic statements made by advertisers as to
the value and quality of the products they are offering. In several
cases the Bureau went to the trouble of making investigations of
certain public claims regarding values that at first glance seemed
ridiculous, but which on closer study proved to have basis in fact.
It is not to be hoped that the music trade or for that matter any
other trade will be entirely free from the offensive advertiser, for
there is a certain element that will, intentionally or not, overstep
the boundary line. But the trade at this time is clean—the Better
Business Bureau's report proved it. With this condition prevailing,
advertising that a few years ago would be considered sensational
without being dangerous now stands out as most offensive in com-
parison with the general run of publicity.
DAME RUMOR BUSY AGAIN
FEBRUARY 7, 1920
P
IANO manufacturers still continue to emphasize in a practical
manner their faith in the future of the industry by announcing
plans for the material expansion of'their manufacturing facilities.
Within the past few weeks there have been a half dozen or more
piano manufacturers who have indicated that they will increase the
capacity of their plants as rapidly as the work can be carried out.
These announcements serve to discount in some measure the stories
regarding industrial unrest, supply costs and the other problems as
they affect the music industry. Although these are without doubt
existent, they are not proving a bugbear to the real progressive
concern.
We receive from various sections of the country reports to the
effect that there was a slowing up of business in January, but that
is always the case during the first month of the year and can be
traced directly to the reaction from the holiday rush. Ordinarily
normal business in the few weeks following Christmas appears quite
unsatisfactory as compared with holiday demands. Manufacturers
who are arranging for increased production are not considering the
present so much as they are looking into the future. They believe
that the demand for musical instruments is going to increase right
along for years to come, and are backing up their opinions in the
most practical manner.
KEEPING AN EYE ON OVERHEAD
HE advice of H. L. Draper, treasurer of The Cable Company,
T
that retail merchants should pay particular attention to watching
their overhead in order that they may obtain adequate prices for
the products they sell, is advice that is well worth taking.
A merchant may, or may not, growl about increasing wholesale
prices for pianos and then regulate his retail price in proportion to
that straight wholesale increase, but that policy does not protect the
retailer as he should be protected. While piano costs have gone
up, his overhead has likewise jumped. Every factor entering into
the conduct of his establishment is costing him more and it means
capital invested upon which a definite profit must be shown.
The dealer who does not get the proper perspective on his busi-
ness right now and who does not arrange for an income that will
not only pay for his stock, but cover the increases in his overhead,
is going to get into a ticklish position before he realizes it. It is
not a question of what the public can, or will, pay for pianos. It is
a question of what the retailer must get to protect himself not only
in covering his expenses, but in realizing a profit commensurate with
the increased amount of capital he must tie up.
THE HOUCK MUSIC FOUNDATION
HE annual crop of trade rumors has sprung up and one by
HILE music men in various localities have talked loud and
T
one the stories are being run to ground, generally proving with- W long of the necessity of inaugurating campaigns for the ad-
out foundation. We have heard of capitalists of national standing
vancement of music, and the development of interest in the art,
entering the piano trade, as they have worked their way into the
talking machine trade. We hear of talking machine manufacturers
about to engage in the production of music rolls and of big com-
binations of music publishers who are to invade the same field that
they may combine the profits of mechanical reproductions with the
original profits of sheet music sales. And we hear of big ten cent
store syndicates becoming music publishers.
The peculiar part of it is that a few of the rumors have, or have
had, some foundation. Talking machine record companies are look-
ing over the music roll field. Music publishers have gone so far
O. K. Houck, of the O. K. Houck Piano Co., than whom there
are few more popular men in the trade, has shown the way by
organizing the O. K. Houck Music Foundation in his home town
and organizing it in a way that should insure its permanence. His
own personal subscription of $5,000 to the Foundation should en-
courage other music lovers in and about Memphis to make quick
response to the call for funds and insure the Foundation becoming
a distinct power for good in the field of music. Certainly it will
be a monument of which any man may well feel proud, particularly
if he is himself a member of the music industry.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
FEBRUARY 7,
THE MUSIC TRADE REVIEW
1920
THREE FIRMS TO CONTROMVELTE REPRODUCING PATENTS
M. Welte & Sons, Amphion Piano Player Co. and Auto Pneumatic Action Co. Consummate
Important Arrangements—New Music Roll Factory Acquired by Kohler Industries—Am-
phion Co. Has New Action to Be Marketed—Several Existing Patent Deficiencies Adjusted
An arrangement of vast importance to the
entire piano industry was consummated this
week between George W. Gittins, president of
M. Welte & Sons., Inc.; Frank E. Wade, presi-
dent of the Amphion Piano Player Co., of Syra-
cuse, N. Y., and Richard W. Lawrence, of the
Kohler Industries.
The arrangement was completed after several
months of negotiations and investigations and
after many conferences attended by representa-
tives and attorneys of the concerns involved.
The arrangement is based upon the Welte
patents on reproducing player actions, which are
believed to cover broadly every type of repro-
ducing player action now in use. These above
three interests will stand hereafter as the con-
trolling licensees under the patents.
The music rolls, for the reproducing player-
pianos and actions made by these parties will
be cut from the great Welte library, which in-
cludes thousands of records made from the
playing of the world's famous artists, such as
1'aderewski, Hofmann, De Pachmann, Ganz,
Lhevinne, Busoni, Debussy.
The Auto Pneumatic Action Co., New York,
William J. Keeley, president, which makes the
Auto de Luxe Welte Mignon reproducing ac-
tion, comes into the arrangement on behalf of
the Kohler Industries. This company will short-
ly greatly enlarge its facilities for manufacturing
reproducing player actions.
The Kohler Industries have acquired from M.
Welte & Sons a Welte Mignon recorder, upon
which many of the greatest pianists of the
world have recorded their playing, and in ad-
dition a complete music cutting plant for the
manufacture of rolls to be played upon the Auto
de Luxe Welte Mignon player action. The Kohler
Industries have leased an entirely new plant
for this branch of music roll manufacture, which
is located at Broadway, Seventy-fifth street and
Amsterdam avenue, a remarkably convenient lo-
cation.
The Amphion Piano Player Co., under the
new arrangement, has ready for the market a
reproducing player action developed by its in-
ventor, Lewis B. Doman.
The American Piano Co. has adjusted its dif-
ferences with M. Welte & Sons with respect to
the Ampico structure and admits the validity of
the Welte Bockisch patents.
INDUSTRIAL CENSUS ON MARCH 1
Complete Facts to Be Gathered by Government
Covering Nation's Manufacturing Resources
—Biennial Census Planned for Future
WASHINGTON, D. C, February 2.—Enumera-
tion of the nation's industries, including manu-
facturing plants, mines, quarries, oil and gas
wells, forestry and forests products will start
March 1, it was announced to-day by Director
of Census Sam L. Rogers.
PUBLISHERS FORM COMPANY TO CONTROL WORD RIGHTS
George H. Bliss Appointed General Manager of New Corporation, Which Will Act as a Clear-
ing House for the Word Rights Held by a Number of Prominent Music Publishers
During the past few months there have been
countless rumors to the effect that a number
of music publishers had pooled their interests
and were about to enter the music roll manufac-
turing field in order that they might reap the
profits from the manufacture of mechanical re-
productions as well as from the sales of the
sheet music.
This week came the big announcement sup-
porting the rumors to a certain extent, to the
effect that seven of the leading publishers of
sheet music had formed the Consolidated Mu-
sic Corp., incorporated under the laws of Dela-
ware with liberal capital stock, with a view to
controlling, through one central office, and one
central organization, the word rights to their
songs for mechanical reproduction purposes.
George H. ("Jack") Bliss, who recently re-
signed as general manager in Eastern territory
for the Q R S Co., and who has spent a life-
time in the music roll field, has been appointed
general manager and vice-president of the new
corporation and will shortly open offices in the
mid-town section of New York, where arrange-
ments may be made by the various music roll
manufacturers for the use of the words of the
songs controlled by the publishers interested in
the new project and who include Leo Feist,
Inc., M. Witmark & Sons,. T. B. Harms & Fran-
cis, Day & Hunter, Shapiro, Bernstein & Co.,
Irving Berlin, Inc., Waterson, Berlin & Snyder,
all of New York, and Forster the Music Pub-
lisher, of Chicago.
The new corporation will not manufacture
rolls, neither will it be the plan to release word
rights to certain manufacturers and refuse them
arbitrarily to others. The pooling of the pub-
lishers' interests follows several attempts, at
meetings held in New York during the past
couple of years, to reach an agreement between
the publishers and the roll men in the matter of
royalties for the use of words. By having
Mr. Bliss handle this end of their business the
publishers will be relieved of an important de-
tail and feel that the plan will work out to the
gc-neral satisfaction of all concerned.
The publishers feel particularly gratified to
have been able to secure the services of Mr.
The Rudolph Wurlitzer Mfg. Co., of New
York, has acknowledged the validity of the
Welte patents and has taken a license to use
these important inventions in the particular
combination instruments made by it.
Backed by the millions of capital invested in
the companies going into this arrangement, it
is believed that the reproducing player-piano
will be shortly placed on such a basis as will
make the same the standard of the industry.
No effort will be spared to make the reproducing
player-piano as popular in homes as the phono-
graph is to-day.
Not only will this enterprise be backed by
the present great Welte library of upward of
four thousand master records of the playing of
great European and American pianists, but ar-
rangements have been and will be entered into
with the great artists of the day to produce •
further records.
Louis W. Southgate, patent counsel for the
Kohler Industries, has been retained to con-
serve and defend the important patent rights
involved in the arrangement, which runs until
1938.
For the purpose of this census the country
has been divided into 589 districts, and 1,200
men will be needed to make the count. A force
of ninety-eight special agents from the Wash-
ington office will be in charge of the head-
quarters in the various States.
Complete statistics covering the industries
are to be gathered and these will show accu-
rately the economic situation of the country.
Figures on the numbers of workers employed
and hours and wages will be compiled. There
are about 400,000 manufacturing plants listed by
the Census Bureau.
Men only will be employed to take industrial
census, the director stated, and payment will
be made on the basis of $1 for each plant
enumerated. Former soldiers, sailors and ma-
rines will be given the preference for this
work.
Hereafter the industrial census will be taken
every two years, Mr. Rogers said, instead of
only at the time of the decennial population
ccunt.
WANAMAKER'S HISTORIC TABLEAUX
Chickering Ampico and Original Jenny Lind
Piano Featured in Historic Tableaux in Wana-
maker Auditorium During Music Week
Among the interesting and unusual Music
Week features were the "Tableaux Historiques
de Musicque," given in the auditorium of the
Wanamaker store each afternoon during the
week. There were three tableaux in the series,
the first showing the boy, Mozart, playing at
Court on an old eighteenth century spinet; the
second, a nineteenth century square piano in
Jenny Lind's music room, the original Chick-
ering piano, made for Jenny Lind, being used
in the tableau, and the third, the music room of
to-day with a handsome Chickering Ampico re-
producing piano installed therein.
Louise Bennett, the soprano, appeared as
Jenny Lind, with Claire Rivers as accompanist,
and 1 an eight-year-old prodigy, Jerome Rappa-
port, appeared in the role of Mozart. Dancing
by Lindley Lenton and Beatrice Squires was
also made a part of the program that served
to pack the Wanamaker auditorium at every
performance. The tableaux were liberally ad-
vertised in the daily papers throughout the week.
George H. Bliss
Bliss, whose long connection with the music
roll game enables him to understand the re-
quirements and desires of its members. The
new arrangement will make available for use
on word rolls the works of publishers who,
heretofore, refused to grant these rights under
anv conditions.
PIANOS
BURSTING PIPEJFLOODS WINDOW
WATERBURY, CONN., February 2.—Many gallons
of water poured into the store of Fulton-Driggs
& Smith recently when one of the pipes con-
necting the sprinkler system burst. The break
occurred directly over the display window, but
quick work on the part of the sales force pre-
vented much damage to the pianos on display.
ORGANS
E5TEY PIAND COMPANY NEW YDRK CITY
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