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56
THE MUSIC TRADE
REVIEW
JANUARY 31,
1920
TEN=CENT SHEET MUSIC
(Continued from page 55)
publishing house and featuring it as strongly
as possible in all of their five hundred or more
stores. The first move in this direction is the
action of the ten-cent syndicate stores in get-
ting behind the new Gilbert & Friedland num-
ber "Afghanistan," a song with hit possibilities.
After the big drive on this number is over,
the syndicate will immediately select another
ten-cent song from the same or another cata-
log and feature it extensively.
The success of this plan is yet to be demon-
strated, but no matter what the result will be,
it will hardly deter publishers who are now de-
pending on thirty-cent numbers for their real
profits from continuing their efforts in that di-
rection.
The publishing of thirty-cent music is prac-
tically the salvation of the large dealers at the
present time. It is a move in the right direc-
tion, and has met the approval of the legitimate
sheet music dealers of the country, besides re-
ceiving the support of a number of the syndi-
cates which have a higher maximum price than
ten cents for their goods. The difference in
profit between ten-cent numbers and thirty-cent
numbers is extremely large, and the sales are
in no way lessened because of the increased re-
tail price of the song. Probably ninety per
cent of the biggest sellers of the last year
have retailed at the thirty-cent figure, and sev-
eral of these numbers have reached the two
million copy sale point.
With the support of the ten-cent syndicate
stores behind the ten-cent number, even though
the number is one of only average quality, it
is possible for a smaller publishing house to
publish ten-cent music successfully and profit-
ably, not because the profit at the wholesale
figure of six and one-half cents will serve to
keep the publisher in business, but rather be-
cause of the fact that the number properly ex-
ploited throughout the syndicate stores can
reach a sales volume of from two hundred thou-
sand to half a million copies. When this occurs
sufficient popularity will have been gained for
the number to cause the player roll and talking
machine record companies to reproduce the
same, and the royalties from the mechanical
reproduction rights will be substantial. This
will be the main factor in making the present
plan to feature 10-cent music a success, if in-
deed such success is achieved.
McKINLEY MUSIC CO.'S
New Hit Ballad
SINGAPOO
By MAUDE FULTON, author of "The Brat," and
Receiving greatest orders and re-orders in the history of
to be a mighty popular slogan these days. Exceptionally
color art title on pebble finish paper. Sells on sii^lit and
>"EIL MOBET, famous composer
the firm. "Sing 'SINGAPOO' " is getting
melodious music; charming words. Five-
"sound."
S A L L Y BOW-WOW SAMOA
SHAME ON YOU
Has all the "key" of success of
"Mickey" and the punch or "peg"
of "Peggy." By the same com-
poser, too. Don't forget it—GET
IT!—now, while It's brand new.
"Made in California."
By WHEELER WADSWORTII
WOW! what a song! Instrumental,
too. Five phonograph firms have
already recorded it. Director Busonl,
of Delmonico's, plays it to encores.
Tells a clever story of "puppy love."
"Bow-Wow" is a "howling" success.
By WESLYN and MORET
Better than "Hawaiian Dreams."
A "soothing south sea of sym-
phony," whose gentle waves of
melody fairly carry you off to
Samoa. Another of our "Golden
Songs from the Golden West."
DANIELS & WILSON, INC.
SAN FRANCISCO
New York Office
145 West 45th St.
BE SURE TO GET
ii
DRIFTING ON"
That Waltz Song success by those hit writers
Howard Johnson and Jos. H. Santly
AND-
WITH YOU, MY OWN'
A Beautiful Ballad Fox Trot by
Jimmie Flynn and W. M. Orest
Special prices (or the next 30 days to dealers
who will feature them.
117TI T UFA A f t /Select \ 233 W. 40th S
W I L L fVUUD ( S eri«J
INTENSIVE ADVERTISING CAMPAIGN
Leo Feist Pushing Three Song Hits in National
Magazine Advertising
Leo Feist, Inc., have recently forwarded to the
trade a pamphlet covering their big advertising
campaign on three popular numbers from their
catalog. The advertisements in question are full
pages, which appeared in the January 24 issue
of Collier's and in the January 17 issue of the
Saturday Evening Post. The page in Collier's
appeared in colors. The folder announcing the
publicity is uniquely arranged and attracts im-
mediate attention. The cover carries a sketch
of the globe upon a stage and underneath ap-
pears the caption "A World of Publicity." On
the next page are the words "For These Three
Big Feist Song Hits," following which are the
descriptions of the ads in question, date of ap-
pearance, etc., and upon further opening the
NEW YORK
folder the full-page advertisement itself is re-
produced. The songs featured are "It's the
Smart Little Feller Who Stocked Up His Cel-
lar" (That's Getting the Beautiful Girls), "Let's
All Be Good Pals Together" and "Love's
Rosary." The other Feist active songs are men-
tioned. A coupon in the form of an order blank
for the dealer's use also appears.
.'!. L. Dilworth, of the firm of Huntzinger &
I);lworth, well-known music publishers of New
York, left on Monday of this week on a several
weeks' trip visiting the trade through western
territory.
18 Cents
"It You Would Care
For a Lonely Heart"
"You Know"
"Dear Heart"
"My Castles in the Air
Are Tumbling Down"
"Valse Gloria"
"Sunshine Rose"
"Girl ot My Dreams"
"Buddy"
" Dritting "
"Dream Waltz"
"Rippling Waters"
HAROLD R FROJT
nw_' y'tuaw** «w<^«'
MCKINLRY Music Q i
F. HENRI KlfCKNANN
C. C. CHURCH AND COMPANY
Hartford
New'York
London
Paris
Sydney
"SWEET HAWAIIAN MOONLIGHT"
"WEEPING WILLOW L A N E "
"PICKANINNY BLUES"
"FLOATIN' DOWN TO COTTONTOWN"
"UNDER SOUTHERN STARS"
"HAWAIIAN R O S E "
"WHEN I DREAM OF THAT OLD GIRL OF
MINE"
"WISHING MOON"
"NIGHT AFTER NIGHT, DAY AFTER DAY"
"VENETIAN DREAMS"
" W H I T E HEATHER"
"YOU CAN HAVE IT, I DON'T WANT I T "
"WHEN YOU HOLD ME IN YOUR A R M S "
" W H E N I MET Y O U "
" O A S I S " (Oriental Song)
" I WOULDN'T DO IT FOR ANYBODY
BUT YOU "
"IN MY GARDEN OF LONG A G O "
" 0 LADY, STOP ROLLING YOUR E Y E S "
"DALLAS BLUES" (Song and Piano)
"MOONLIGHT BLUES WALTZ"
"SWEET HAWAIIAN MOONLIGHT VALSE"