Music Trade Review

Issue: 1920 Vol. 70 N. 5

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
55
THE MUSIC TRADE REVIEW
JANUARY 31, 1920
CONDUCTED BY V. D. WALSH
PUBLISHERS START SUITS IN BOSTON
Just Watch It Grow !
Irving Berlin and T. B. Harms & Francis, Day
& Hunter Sue Boston Cafes and Hotels for
Infringement of Copyright on Music
Seven suits for alleged infringement of copy-
right were filed last week in the Federal Dis-
trict Court, Boston, Mass., by T. 13. Harms &
Francis, Day & Hunter and Irving Berlin, Inc.,
the well-known New York publishing houses.
The Berlin suit was against Harry C. Demeter,
proprietor of Cafe Minerva, and charges copy
infringement in the use of the song "A Pretty
Girl Is Like a Melody."
The suits brought by T. B. Harms & Francis,
Day & Hunter are against the American House,
Hotel Colonial, Lorraine Hotel, Beacon Thea-
tre, Inc., The Chateau, Rivoli Hall. In these
latter suits it is alleged that "An Old-Fashioned
Garden," '"Tulip Time" and "City of Dreams"
were used without permission.
These suits have the approval and support of
the American Society of Composers, Authors
and Publishers.
SCHIRMER EMPLOYES GIVE DANCE
Ii
Words by
WILLIAM LE BARON
Music by
VICTOR JACOBI
CHAPPELL & CO., LTD., New York, London, Toronto, Melbourne
ENDEAVORING TO RE-ESTABLISH TEN-CENT SHEET MUSIC
Interests Representing the Ten-cent Store Syndicates Are Said to Be Back of a Move to Or-
ganize a New Firm, Composed of Independent Writers, to Publish Ten-cent Music
The fact that the biggest hits of the present
season have been thirty-cent numbers has left
the exclusive ten-cent syndicate stores prac-
tically without any quick-selling songs. This
condition has existed for some months, and, if
G. Schirmer, Inc., the well-known New York anything, has been aggravated in recent weeks,
publishing house, held a house dance and enter- some of the music departments in the ten-cent
tainment on Saturday evening, January 17. The syndicate stores showing little or no life. It
affair was attended by about 150 members of is only natural that the big ten-cent syndi-
the organization, and as guests of the occasion cates, with millions of dollars of capital behind
representatives and branch managers of the them, would not allow this condition to con-
Schirmer stores, as well as Ernest R. Voight, tinue without making a strenuous effort to al-
general manager of the Boston Music Co., at- leviate it. The first move in this direction was
tended. The palatial Victrola salon, which oc- made some months ago, when a gener'al order
cupies the second floor of the Schirmer Build- was sent out to the heads of the sheet music
ing, was appropriately arranged for the occa- departments in every ten-cent syndicate store
sion and McKee's orchestra furnished the requesting these department heads to give sup-
port to the big publishers and to discontinue
music.
It is the plan of the executive council of "The featuring numbers issued by the smaller pub-
Round Table," the Schirmer house organ, to lishing houses. This move was calculated to
hold these get-together gatherings at regular hold the big publishers in line but it didn't
achieve the desired result, inasmuch as the big
intervals.
publishers, with their large organizations and
heavy overhead, found it impossible to publish
ten-cent music at a profit; whereas the thirty-
"One Little Rose," "You Know Why I'm cent numbers were just as easy to sell and of
Lonesome" and "Just to Think We Were Once course brought a much larger percentage of
Sweethearts," three numbers from the pen of profit.
One Hundred and Fifty Members of Well-known
New York Publishing House Have Pleasant
Evening—.Branch Managers in Attendance
JOS. W. STERN BUYS THREE SONGS
Harry D. Squires and Max C. FVeedman, two
Philadelphia writers, have been purchased by
Jos. W. Stern & Co., the New York publish-
ing house.
The action of the ten-cent syndicate stores in
practically eliminating numbers published by
smaller houses discouraged these
houses
greatly. At the same time the syndicate stores
which have a maximum retail price of from
•twenty-five cents to fifty cents practically dis-
continued handling ten-cent music, thirty-cent
numbers being featured strongly to the detri-
ment of the ten-cent edition.
The action of the ten-cent syndicate brought
practically no results and was undoubtedly a
move in the wrong direction. Seeing the mis-
take which had been made, the ten-cent syndi-
cate stores have reversed their former attitude,
and are now endeavoring to give the smaller
publishers unlimited co-operation in the featur-
ing of ten-cent music. It is also understood
that the interests represented by the ten-cent
syndicate stores are behind a move to organize
a new publishing house, of which a number of
professional writers, not now under exclusive
contract with any house, will be members. Ac-
cording to this plan, all of the writers will have
a financial interest in the organization, and it
is believed that this fact, together with the fact
that the overhead will be comparatively low,
will enable the new publishing concern to turn
out ten-cent music at a profit.
The smaller publisher with his smaller over-
In addition to this plan, the ten-cent syndi-
head can publish music to retail at ten cents. He cates have adopted the procedure of selecting
cannot make a fortune doing it but he can deal a song from the ten-cent catalog of some
in ten-cent music and still stay in business.
(Continued on page 56)
"JUST ANOTHER HIT"
Just Another Kiss
A Waltz of Rare and Haunting Charm
Don't Wait—Order To-day
Direct or Through Your Jobber
RICHMOND
VUBLISHER.
NEW YORK
HARRY COLLINS, Sales Manager
18c Per Copy
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
56
THE MUSIC TRADE
REVIEW
JANUARY 31,
1920
TEN=CENT SHEET MUSIC
(Continued from page 55)
publishing house and featuring it as strongly
as possible in all of their five hundred or more
stores. The first move in this direction is the
action of the ten-cent syndicate stores in get-
ting behind the new Gilbert & Friedland num-
ber "Afghanistan," a song with hit possibilities.
After the big drive on this number is over,
the syndicate will immediately select another
ten-cent song from the same or another cata-
log and feature it extensively.
The success of this plan is yet to be demon-
strated, but no matter what the result will be,
it will hardly deter publishers who are now de-
pending on thirty-cent numbers for their real
profits from continuing their efforts in that di-
rection.
The publishing of thirty-cent music is prac-
tically the salvation of the large dealers at the
present time. It is a move in the right direc-
tion, and has met the approval of the legitimate
sheet music dealers of the country, besides re-
ceiving the support of a number of the syndi-
cates which have a higher maximum price than
ten cents for their goods. The difference in
profit between ten-cent numbers and thirty-cent
numbers is extremely large, and the sales are
in no way lessened because of the increased re-
tail price of the song. Probably ninety per
cent of the biggest sellers of the last year
have retailed at the thirty-cent figure, and sev-
eral of these numbers have reached the two
million copy sale point.
With the support of the ten-cent syndicate
stores behind the ten-cent number, even though
the number is one of only average quality, it
is possible for a smaller publishing house to
publish ten-cent music successfully and profit-
ably, not because the profit at the wholesale
figure of six and one-half cents will serve to
keep the publisher in business, but rather be-
cause of the fact that the number properly ex-
ploited throughout the syndicate stores can
reach a sales volume of from two hundred thou-
sand to half a million copies. When this occurs
sufficient popularity will have been gained for
the number to cause the player roll and talking
machine record companies to reproduce the
same, and the royalties from the mechanical
reproduction rights will be substantial. This
will be the main factor in making the present
plan to feature 10-cent music a success, if in-
deed such success is achieved.
McKINLEY MUSIC CO.'S
New Hit Ballad
SINGAPOO
By MAUDE FULTON, author of "The Brat," and
Receiving greatest orders and re-orders in the history of
to be a mighty popular slogan these days. Exceptionally
color art title on pebble finish paper. Sells on sii^lit and
>"EIL MOBET, famous composer
the firm. "Sing 'SINGAPOO' " is getting
melodious music; charming words. Five-
"sound."
S A L L Y BOW-WOW SAMOA
SHAME ON YOU
Has all the "key" of success of
"Mickey" and the punch or "peg"
of "Peggy." By the same com-
poser, too. Don't forget it—GET
IT!—now, while It's brand new.
"Made in California."
By WHEELER WADSWORTII
WOW! what a song! Instrumental,
too. Five phonograph firms have
already recorded it. Director Busonl,
of Delmonico's, plays it to encores.
Tells a clever story of "puppy love."
"Bow-Wow" is a "howling" success.
By WESLYN and MORET
Better than "Hawaiian Dreams."
A "soothing south sea of sym-
phony," whose gentle waves of
melody fairly carry you off to
Samoa. Another of our "Golden
Songs from the Golden West."
DANIELS & WILSON, INC.
SAN FRANCISCO
New York Office
145 West 45th St.
BE SURE TO GET
ii
DRIFTING ON"
That Waltz Song success by those hit writers
Howard Johnson and Jos. H. Santly
AND-
WITH YOU, MY OWN'
A Beautiful Ballad Fox Trot by
Jimmie Flynn and W. M. Orest
Special prices (or the next 30 days to dealers
who will feature them.
117TI T UFA A f t /Select \ 233 W. 40th S
W I L L fVUUD ( S eri«J
INTENSIVE ADVERTISING CAMPAIGN
Leo Feist Pushing Three Song Hits in National
Magazine Advertising
Leo Feist, Inc., have recently forwarded to the
trade a pamphlet covering their big advertising
campaign on three popular numbers from their
catalog. The advertisements in question are full
pages, which appeared in the January 24 issue
of Collier's and in the January 17 issue of the
Saturday Evening Post. The page in Collier's
appeared in colors. The folder announcing the
publicity is uniquely arranged and attracts im-
mediate attention. The cover carries a sketch
of the globe upon a stage and underneath ap-
pears the caption "A World of Publicity." On
the next page are the words "For These Three
Big Feist Song Hits," following which are the
descriptions of the ads in question, date of ap-
pearance, etc., and upon further opening the
NEW YORK
folder the full-page advertisement itself is re-
produced. The songs featured are "It's the
Smart Little Feller Who Stocked Up His Cel-
lar" (That's Getting the Beautiful Girls), "Let's
All Be Good Pals Together" and "Love's
Rosary." The other Feist active songs are men-
tioned. A coupon in the form of an order blank
for the dealer's use also appears.
.'!. L. Dilworth, of the firm of Huntzinger &
I);lworth, well-known music publishers of New
York, left on Monday of this week on a several
weeks' trip visiting the trade through western
territory.
18 Cents
"It You Would Care
For a Lonely Heart"
"You Know"
"Dear Heart"
"My Castles in the Air
Are Tumbling Down"
"Valse Gloria"
"Sunshine Rose"
"Girl ot My Dreams"
"Buddy"
" Dritting "
"Dream Waltz"
"Rippling Waters"
HAROLD R FROJT
nw_' y'tuaw** «w<^«'
MCKINLRY Music Q i
F. HENRI KlfCKNANN
C. C. CHURCH AND COMPANY
Hartford
New'York
London
Paris
Sydney
"SWEET HAWAIIAN MOONLIGHT"
"WEEPING WILLOW L A N E "
"PICKANINNY BLUES"
"FLOATIN' DOWN TO COTTONTOWN"
"UNDER SOUTHERN STARS"
"HAWAIIAN R O S E "
"WHEN I DREAM OF THAT OLD GIRL OF
MINE"
"WISHING MOON"
"NIGHT AFTER NIGHT, DAY AFTER DAY"
"VENETIAN DREAMS"
" W H I T E HEATHER"
"YOU CAN HAVE IT, I DON'T WANT I T "
"WHEN YOU HOLD ME IN YOUR A R M S "
" W H E N I MET Y O U "
" O A S I S " (Oriental Song)
" I WOULDN'T DO IT FOR ANYBODY
BUT YOU "
"IN MY GARDEN OF LONG A G O "
" 0 LADY, STOP ROLLING YOUR E Y E S "
"DALLAS BLUES" (Song and Piano)
"MOONLIGHT BLUES WALTZ"
"SWEET HAWAIIAN MOONLIGHT VALSE"

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