Music Trade Review

Issue: 1920 Vol. 70 N. 4

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
70—Weber Piano Co., Executive Offices, 27 Welt 42nd St.
Walk west 3 blocks and a half on 42nd St. Time 5 minutes.
Telephone, Vanderbilt 2900. Factory, 7th Ave. & 17th St.
Telephone Chelsea 1810.
102—Standard Felt Co., 115 West 23rd St.
Madison Ave. car at Pershing Sq. going south on 4th Ave.
get off at 23rd St., walk half block east. Time 10 minutes
Telephone Gramercy 4432.
71—Wellsmore & Co Inc., 117-125 Cypress Ave.
Uptown Lexington Ave. subway express at Grand Central;
change at 125th St. for Hunt's Point local; get off at Cypress
Ave. walk four blocks south. Time 20 minuteB. Telephone
Melrose 3124.
103—Standard Pneumatic Action Co., 638 W. 52nd St.
42nd St. cross-town car going west; transfer to 10th Ave. car
north to 52nd St., walk two blocks to the south-west corner
of 52nd St. and 12th Ave. Time 20 minutes. Telephone,
Columbus 4921.
72—Welte & Sons, Inc. M., 667 Fifth Ave.
Madison Ave. car at Pershing Sq. going north; get off at 53rd
St. and walk one block west. Time 8 minutes. Telephone,
Plaia 6934. Factory, E. 133rd St. & Lincoln Ave. Take
uptown Lexington Ave. subway express at Grand Central.
Change at 125th St. for Hunt's Point local. Get off at 3rd
Aye. walk 5 blocks south on Lincoln Ave. Time 20
minutes.
104—Strauch Bros., 22 Tenth Ave.
Madison Ave. car at Pershing Sq. going south on 4th Ave.,
transfer to 14th St. car going west; get off at 11th Ave., walk
one and a half blocks south. Time 20 minutes. Telephone,
Chelsea 254.
73—Weser Bros., 524 West 43rd St.
42nd St. cross-town car going west; get off at 10th Ave., walk
one block north and half a block west. Time 15 minutes.
Telephone, Bryant 3512.
74—Whitman Piano Mfg. Co., 406 West 14th St.
Madison Ave. car at Pershing Sq. going south on 4th Ave.;
transfer at 14th St. to westbound car and get off at 9th Ave.
Time 20 minutes. Telephone Chelsea 4646.
75—Wilbur Piano Co. Leggett and Randall Aves.
Uptown Lexington Ave. subway express at Grand Central;
change at 125th St. for Hunt's Pointlocal; get off at 149th St.
Take Leggett Ave. car.; get off at Barry St. Time 30 minutes.
Telephone, Intervale 1644. Downtown office 128 W. 42nd St.
Telephone, Bryant 3034.
76—Wilfred Piano Co., Whitlock Ave. & 156th St.
Uptown Lexington Ave. subway express at Grand Central;
change at 125th St. for Hunt's Point local; get off at Long-
wood Ave., walk one block east and one block south. Time
20 minutes. Telephone, Melrose 8884.
77—Winter & Co., 220 Southern Blvd.
Uptown Lexington Ave. subway express at Grand Central;
change at 125th St. for Hunt's Point local; get off at Cypress
Ave. and walk one block south. Time 20 minutes. Tele-
phone, Melrose 1508.
EDWARD L Y M A N B I L L . I N C . PUBLISHER.
3 7 3 FOURTH AVENUE NEW YORK.NY.
MAP
106—Wessell-Nlckel & Gross, 457 West 45th St.
42nd St. cross-town car going west; get off on 10th Ave. and
walk three blocks north. Time 15 minutes, Telephone Long-
acre 363.
OF
106-aYosco Mfg. Co. Inc. L , 204 West 34th St.
Take Madison Ave. car at Pershing Square, going south;
transfer to 34th St. car going west and get off at 7th Ave.
Time 15 minutes. Telephone, Greeley 3964.
NEW YORK
showing locations of piano
factories and other music trade
industries, together with a
DIRECTORY
PIANO SUPPLIES MUSICAL MERCHAN-
DISE, ETC.
explaining how to reach the same
78—American Piano Supply Co., 114 East 13th St.
Downtown Lexington Ave. Bubway express at Grand Central;
get off at 14th St. and walk one block south and half a block
eaBt. Time 10 minutes. Telephone Stuyvesant 3670.
SUPPLEMENT TO
"00 American Steel & Wire Co., 30 Church St.
t
Downtown Lexington Ave. subway at Grand Central; get off a
Fulton St. leave by Dey St. exit and walk one block west and
one block south to Hudson Terminal Bldg. Time 15 minuteB.
Telephone, Cortland 7484.
78aAstor!a Mahogany Co., 347 Madison Ave.
Walk two blocks we9t on 42nd St. to Madison Ave. then two
blocks north. Time 5 minutes. Telephone, Vanderbilt 5260.
79—Auto Pneumatic Action Co., 619 W. 50th St.
42nd St. cross-town car going west; transfer to 10th Ave. car
going north; get off at 50th St. and walk one and a half blocks
west. Time 20 minutes. Telephone, Columbus 4642.
80 Behlln & Bro. H., 371 Pearl St.
walk one block east to 3rd Ave. downtown elevator get off at
Franklin Sq. walk back half a block. Time 15 minutea.
Telephone, Beekman 5554.
81—Braunsdorf, Inc. Geo W., 430 East 53rd St.
Take 3rd Ave. car on 42nd St. north to 53rd get off and walk
three blocks eaBt. Time 10 minutes. Telephone, Plaza 1386.
82—Bruno & Son, C , 353 Fourth Ave.
Madison Ave. car at Pershing Sq. going south on 4th Ave.,
get off at 26th St. Time 8 minutes. Telephone, Madiaon
Square 6020.
83—Buegelelsen & Jacobson, 5-9 Union Square West.
Downtown Lexington Ave. subway express at Grand C entral;
get off at 14th St., walk one block west. Time 15 minutes.
Telephone, Stuyvesant 4062.
84—Cole & Son, I. I., 8th St & East River.
Downtown Lexington Ave. subway express at Grand Central;
change at 14th St. for local; get off at Astor PL. take 8th St.
cross-town car going east to the end of the line on 10th St.
walk two blocks south and one east. Time 20 minutea. Tele-
phone Orchard 2070.
85—Connorized Music Roll Co., 144th St. & Austin PI.
Uptown Lexington Ave. subway express at Grand Central;
change at 125th St. for Hunt's Point local; get off at 143rd St.,
walk one block north and one block east. Time 25 minutes.
Telephone, Melrose 7756.
86—Dltson & Co. Chas. H., 8 East 34th St.
Madison Ave. car at Pershing Sq. going south on 4th Ave.
to 34th St., walk one and a half blocks west. Time 8 minutee.
Telephone, Murray Hill 4144.
87—Felt Specialties Co., 139th St. & Morris Ave.
Uptown Lexington Ave. subway express at Grand Central;
change at 125th St. for Hunt's local; get off at 3rd Ave. and
138th St., walk one block north. Time 15 minutes. Tele-
phone, Melrose 9209.
88—Frledrich & Bro. John, 279 Fifth Aye.
Take 4th Ave. car at Pershing Sq. going south to 30th St.
get off and walk two blocks west to 5th Ave. Time 10
minutes. Telephone, Madison Sq. 3195.
89—General Player Action Co., 140th St. & Jackson Ave.
Uptown Lexington Ave. subway express at Grand Central;
change at 125th St. for Hunt's Point local; get off at Cypress
Ave., walk one block east and two blocks north. Time 20
minutes. Telephone, Melrose 7222.
90—Goepel & Co. C. F., 137 East 13th St.
Downtown Lexington Ave. subway express at Grand Central;
get off at 14th St., walk one block south and half a block east.
Time 10 minutes. Telephone, Stuyvesant 4670.
91—Gretsch Mfg. Inc. Fred, 60 B'way. Brooklyn.
Take Madison Ave. car at Pershing Square going south on
4th Ave. Transfer at 14th St. to car marked Brooklyn going
east. Get off at Brooklyn end of Williamsburg Bridge and
walk back three blocks. Time 40 minutes. For Free Taxicab
Ticket to Factory. Phone Williamsburg 2127.
92—Haas & Son, Henry, 1909 Park Ave.
Uptown Lexington Ave. subway express at Grand Central;
get off at 125th St., walk one block west to Park Ave. and four
blocks north. Time 15 minutes. Telephone, Harlem 2530.
The Music Trade Review
JANUARY 24, 1920
107—Belcanto Co., 130 West 42nd St.
Mfrs. Duosonto Phonographs, walk west on 42nd St. four and
a half blocks. Time 6 minutes. Telephone, Bryant 3782.
107-aBrlUlantone Steel Needle Co., 6th Ave. & 34th St.
Marbridgp Bldg., take Madison Ave. surface car at Pershing
Square Koing south on 4th Ave. transfer to 34th St. west, get
off at (ith Ave. Time 8 minutes Telephone Greeley 5978.
108—Cheney Talking Machine Co., 1107 Broadway
Take Madison Ave. car at Pershing Sq. going South to 25th
St. Walk one block west and across Park to Broadway.
Time 15 minutes. Telephone, Watkins 2000.
109—Columbia Graphophone Co., Woolworth Bldg.
Downtown Lexington Ave. subway express at Grand Central,
get off at Fulton St.,walk back two blocks. Time 15 minutes.
Telephone, Barclay 7550
110—Columbia Mantel Co., Leonard & DeVoe Sts., Brooklyn
Mfr. the Recordion Talking Machine. Downtown Lexington
Ave. subway express at Grand Central; change at 14th St. for
a local to Canal St. change to Brooklyn Broadway elevated
train to Lorimer St. Station. Take Lorimer St. car north to
DeVoe St. Walk one block to the right to Leonard St. Time
50 minutes. Telephone, Stagg 2726.
Ill—General Phonograph Corp., 25 West 45th St.
Walk three blocks west on 42nd St. to 5th Ave. and three
blocks north to 45th St. and half a block west. Time 6
minutes. Telephone, Bryant 6073.
93—Hammacher, Schlemmer & Co., 135 Fourth Ave.
Downtown Lexington Ave. subway express at Grand Central;
get off at 14th St. and walk one block south. Time 8 minutes.
Telephone, Stuyvesant 70.
112—Independent Talking Machine Co., 12 East 42nd St.
Walk two and a half blocks west on 42nd St. Time 5
minutes. Telephone, Vanderbilt 1308.
"00 Lutkins, T. L., 40 Spruce St.
Downtown Lexington Ave. subway express at Grand Central
to Brooklyn Bridge, walk two blocks south and two blocks
east. Time 15 minutes. Telephone, Beekman 2151.
113—Klrkman Engineering Corp., 237 Lafayette St.
Take downtown Lexington Ave. subway express at Grand
Central; change at 14th St. to local and get off at Spring St.
Time 10 minutes. Telephone, Spring 4357.
94—Music Trade Review, The, 373 Fourth Ave
Madison Aye. car at Perching Sq. going south on 4th Ave. to
27th St. Time 5 minuteB. Telephone, Madison Square 5982.
114—Manhattan Phono Parts Co., 145 West 45th St.
Take 42nd street cross-town car going west; get off at Broad-
way and walk three blocks north and half a block east on
45th St. Time 10 minutes. Telephone, Bryant 4529.
95—National Music Show, The, Grand Central Palace, 46th
St. & Lexington Ave.
Walk four blocks north on Lexington Ave. Time three
minuteB. Telephone, Vanderbilt, 7300.
95a—N. Y. Wood Finishers Supply Co., 304 Eighth Ave.
Take Madison Ave. car at Pershing Sq. going south, transfer
to 23rd St. cross-town car going west; get off at 8th Ave. and
walk north two and a half blocks. Time 15 minutes. Tele-
phone Chelsea 6088.
96—Ohio Veneer Co., 405 Lexington Ave.
walk directly across the street from the Lexington Ave.
entrance of the hotel. Telephone, Murray Hill 1730.
97—Pfriemer, Inc. Chas., Wales Ave. & 142nd St.
Uptown Lexington Ave. subway express at Grand Central;
change at 125th St. for Hunt's Point local; get off at 143rd St.
walk south one block and west one block. Time 20 minutes.
Telephone, Melrose 4448.
98—Piano Club of New York, 137th St. & 3rd Ave.
Uptown Lexington Ave. subway express at Grand Central;
change at 125th St. for Hunt's Point local; get off at 3rd Ave.
and 138th St. and walk one block south. Time 20 minutes.
Telephone, Melrose 5460.
"00 Planostyle Music Co. Inc., Bush Terminal Bldg. No. 9,
Brooklyn, N. Y.
Downtown Lex. Ave. subway express at Grand Central to
Atlantic Ave., get off and take 4th Ave. express to 36th St.,
walk one block over to BuBh Terminal Bldgs. and three
blocks to the right to Bush Terminal Bldg. No. 9. Time
minutes. Telephone, Sunset 6586.
99—Rammacciotti, F., 423 West 28th St.
42nd St. cross-town car going west; get off on 9th Ave., take
southbound car to 28th St., walk half a block west. Time 15
Time 15 minutes. Telephone, Chelsea 6705.
100—Republic Player Roll Corp, 51st St. & 12th Ave.
42nd St. cross-town car going west; transfer to 10th Ave.
going north; get off at 51st St., walk two blocks west to the
north east corner of 12th Ave. Time 20 minutes. Telephone,
Columbus 8871.
100a Ranft, Richard, 213 East 19th St.
Walk one block east on 42nd St. Take 3rd Ave. car going
south and get off at 19th St. Time 10 minutes. Telephone,
Gramercy 2017.
100-bSchlrmer, Inc., G., 3 East 43rd St.
Walk two blocks west on 42nd St. to Madison Ave. and one
block north and half a block west. Time five minutes. Tele-
phone, Murray Hill 8100.
"00 Soss Mfg Co., Grand Ave. & Bergen St., Brooklyn, N. Y.
Downtown Lexington Ave. subway express to Atlantic Ave.
get off and take Bergen St. car and get off at Grand Ave.
Time 35 minutes. Telephone, Prospect 3231.
101—Stalb-Abendacheln Co., 134th St. & Brook Ave.
Uptown Lexington Ave. subway express at Grand Central;
change at 125th St. for Hunt's Point local; get off at Brook
Ave. and walk Bouth four blocks. Time 20 minutes. Tele-
phone, Melrose 229.
Copyright 1930, by EDWARD LYMAN BILL, Inc.
15'
105—Universal Music Co., 29 West 42nd St.
walk three and a half blocks west on 42nd St. Time 5
minutes. Telephone, Vanderbilt 2900.
115—Mutual Talking Machine Co., 145 West 45th St.
Take 42nd St. cross-town car going west; get off at Broadway
and walk three blocks north and half a block east on 45th St.
Time 10 minutes. Telephone, Bryant 4529.
117—Parr Mfg Corp., 100 West 23rd St.
Take Madison Ave. car at Pershing Square going south;
transfer to 23rd St. cross-town car going west; get off at 6th
Ave. Time 10 minutes. Telephone, Chelsea 3704.
118—Pathe Freres Phono. Co.
Factory & General offices 10-56 Grand Ave. Brooklyn, N. Y.
Take Lexington Ave. subway express at Grand Central to
Brooklyn Bridge. Then take Graham Ave car and get off at
Grand Ave. Time 30 minutes. Telephone, Williamsburgh
3000 N. Y. offices 18 East 42nd St., walk two and a half
blocks west on 42nd St.
119—Pearsall Co. Silas E., 10 East 39th St.
Walk two blocks west to Madison Ave., three blocks south to
39th St. and half a block west. Time 6 minutes. Telephone,
Vanderbilt 3585.
120—Phono. Corp. of Manhattan, 473 Fifth Avenue.
Walk three blocks west to 5th Ave. and one and a half blocks
south. Time 5 minutes. Telephone, Murray Hill 2511.
120-aProgressive Phonograph Supply Co., 145 West 45th St.
Take 42nd St. cross-town car going west; get off at Broadway
and walk three blocks north and half a block east on 45th St.
Time 10 minutes. Telephone, Bryant 4363.
121—Sonora Phonograph Corp., 279 Broadway
Take downtown Lexington Ave. subway express at Grand
Central and get off at Brooklyn Bridge and walk one block
west. Time 15 minutes. Telephone Worth 9520.
122—Stodart Phonograph Co., 119 West 42nd St.
Walk four and a half blocks west. Time 6 minutes. Tele-
phone, Bryant 9757.
123—Supreme Phono Parts Co., 145 West 45th St.
Take 42nd St. cross-town car going west; get off at Broadway
and walk three blocks north and half a block east on 45th St.
Time 10 minutes. Telephone, Bryant 4529.
124—Talking Book Corp., 1 West 34th St.
Take downtown Madison Aye. car at Pershing Sq. to 34th St.,
transfer to 34th St. car going west and get off at 5th Ave.
Time 8 minutes. Telephone, Greeley 3491. Factory, 425
East 24th St.
125—VanVeen, A. L., 6th Ave. & 34th St., Marbridge Bldg.
Take Madison Ave. surface car at Pershing Sq. going south
on 4th Aye. transfer to 34th St. west, get off at 6th Ave.
Time 8 minutes. Telephone, Greeley 4749.
126—Widdicomb Phono. Co. Inc.. 105 West 40th St.
Walk four blocks west on 42nd St. to 6th Ave. and two blocks
south to 40th St. and half a block west. Time 7 minute*.
Telephone Bryant 2262.
"00—Owing to limited space, this house could not be shown on
the map.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
TIRADE
VOL. LXX. No. 4.
Published Every Saturday by Edward Lyman Bill, Inc., at 373 Fourth Ave., New York. Jan. 24, 1920
Single Co
$2.00
Year
Makin&Musical History
WMNew %rks Music WeekTheNaiionalMusicShow
and the National Trade Conventions mean
£r ihe Musical Progress ol the Nation
W
ITHIN a very few days the great Music Week in New
York, of which so much has been said and written, will
have become a reality, and the trade and the public will
have an opportunity of seeing just what has been and what can be
accomplished for the advancement of music generally, and in-
djirectly for the cause of the music industry of America, when
proper attention is given to the problem and the right spirit of
co-operation manifests itself.
There have been held in the trade in other years shows and
conventions that were more or less successful, but they have always
been summertime events, offering to many of those who attended
a real excuse for a vacation. This year, however, all previous
efforts have been surpassed in the preparations not only for the
National Show itself and the Conventions, but for the great Music
iWeek program that will, it is expected, give added zest to the
l^vhole.
; Members of the music trade and profession, as well as the
public generally, have not been kept in the dark regarding the Music
Week, the Music Show or convention plans. They have been cir-
cularized at the expense of many hundreds of dollars. They have
I had the progress of the campaign set before them weekly in
trade papers and even the metropolitan dailies have found space to
carry the message.
Within the week the hosts will begin to arrive in the metropolis
for the big event. The wheels will start turning and we will
have an opportunity of seeing just how strong is the attraction
of music when presented under the most favorable conditions, in
the heart of the indoor entertainment season. It will be the final
test of the Music Show particularly, for it is because of the latter
that the conventions are being held in midwinter, barely eight
months after the 1919 national conventions.
i. All things considered, the National Music Show must be re-
garded as the most important feature of the week, set aside for the
cause of music. We have just witnessed the ending of the Automo-
bjle Show, or rather shows, in New York, during which an unparal-
leled volume of business, running into millions of dollars, was
transacted—the public at large manifesting an unbounded interest
iiji self-propelled vehicles. The building in which the shows were
'held was crowded at all times with people who paid cash admission
for the privilege of entering; yet, in the fullest sense, these shows
we.re purely J^rarnercial propositions. There were no added at-
tractions to inveigle the public into attending. Automobiles were
displayed and sold without any apology or without any preliminary
attraction to give them added interest.
The question now arises: Can the National Music Show,
which is being held during practically the same season, exert a
similar influence on the public mind? Certain it is that music
has never before been so prominently to the fore as it is to-day.
In our homes, in the schools, churches, theatres, opera houses
and great auditoriums we have music constantly with us and in
increasing volume-. It has become a part of our daily lives. It is
recognized by governmental and civic authorities and prominent
individuals as a necessity, and the Music Show will not have to
depend alone upon the bare display of instruments. There will
be plenty of music for the edification and education of those who
attend; better still, before they attend the members of the public
will have their minds attuned to a sympathetic condition through
the Music Week programs, public and semi-public.
So far as actual exhibits go, the success of the Music Show
is already assured, for practically the entire available space has
been taken by manufacturers and distributors of pianos, player-
pianos, talking machines, musical instruments and accessories gen-
erally. The problem that now remains is to get the public into
the Show, not simply with the idea of enjoying free entertainment
but with the idea that the display of musical instruments and
the privilege of listening to the music they produce is worthy of
the nominal admission fee that will be charged.
A Business Proposition
It is going to be a business proposition. The tickets are to be
sold—not given away—and it is believed by those responsible
for the Show that, with the local trade strongly behind it, aided
by proper publicity, the capacity of Grand Central Palace will
be taxed throughout the six days that the Music Show is open.
This year it is a show for the public, not simply a grouping of
attractions for the consideration of the trade. It is designed to
impress the laymen who attend with the standing and importance
of the music industry, and what it means and stands for. The
convention delegates—the members of the trade—will, of course,
find much of direct interest at the Show, for there are going to
(Continued on page 5)

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