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JANUARY 17,
1920
THE MUSIC TRADE REVIEW
PITTSBURGH PIANO TRADE SHOWING MARKED ACTIVITY
Many Changes and Promotions in Frederick Co. Staff—Piano Salesmen Scarce—Stieff Advertis-
ing Attracts Attention—Local Association to Be Represented at Conventions
PiTTSiu r Kt;n,
PA., January
12.—Extensive
changes in the management personnel of the
W. F. Frederick Co. have just been announced
by E. B. Heyser, general manager of the com-
pany. These changes are in the nature of pro-
motions and come with the added distinction
that those upon whom promotion was con-
ferred well deserved it. By the changes, G. W.
Watkins, the well-known city sales manager of
the company, becomes district manager and will
have direct supervision over the various branch
stores of the W. F. Frederick Co., which are
located in western Pennsylvania, Ohio, West
Virginia and Maryland. Mr. Watkins was warm-
ly congratulated by his fellow piano executives
on his promotion.
William Woodward, Jr., a well-known attache
of the Frederick Co., who won signal success
by his able management of the Ampico depart-
ment, succeeds Mr. Watkins as city sales man-
ager. H. F. Andre, another loyal Frederick Co.
employe, is made manager of the retail Victrola
department. Mr. Heyser stated that in making
the promotions the company did so with much
pride and a desire to recognize loyalty and effi-
ciency. In commenting on prospective trade
conditions Mr. Heyser stated to The Music
Trade Review representative: "There is every
indication that 1920 is bound to be a very suc-
cessful year for the piano trade. Inquiries from
intending buyers of pianos and other musical
instruments all point to the fact that high grade
pianos will be in strong demand. The steel in-
dustry, which is the life of the Pittsburgh dis-
trict, is in for a continuous season of prosperity
and this will undoubtedly have its effect on the
music business and will help the trade as a
whole in this city and vicinity."
The W. F. Frederick Co. has just announced
the starting this week of their January clear-
ance sale of pianos and
player-pianos.
Many new instruments are offered in the
sale as well as used instruments. The firm
are exclusive dealers in the following makes
of players and pianos: Knabe, Hardman, A. B.
Chase, Haines Bros., Estey, Francis Bacon, Fos-
ter, Price & Teeple and the famous Ampico re-
producing piano in the Knabe, Haines Bros, and
Marshall & W r endell.
W. C. Hamilton, the well-known president of
the S. Hamilton Co., spent the past week in a
business trip to New York and the East. Burt
Hengeveld, the piano sales manager of Hamil-
ton's, stated that trade prospects for the com-
ing year, as far as pianos and players were con-
cerned, were exceedingly bright.
Piano salesmen in Pittsburgh are as scarce
as the proverbial "chicken's teeth." A number
of the larger piano houses are eager to secure
competent men for their piano floors as well
as outside work and it is estimated that at least
a dozen good salesmen could be placed within a
short time after their arrival in this city. Boggs
& I'uh! and some of the other firms who handle
FOTOPLAYER
for the finest
Motion Picture
Theatres
AMERICAN PHOTO
PLAYER CO.
San Francisco
New York
Chicago
pianos ran advertisements in the Sunday news-
papers making alluring offers to men who could
"fill the bill."
The C. C. Mellor Co. used newspaper space
very advantageously the past week in promot-
ing the Kralfauer pianos and player-pianos. In
referring to the Krakauer it was pointed out that
"the selection of 129 Krakauer pianos for the
public schools and other educational institu-
tions in the Pittsburgh district can mean but
one thing—quality—both in tone and construc-
tion."
"What is it that so markedly distinguishes
Stieff pianos?" was the pertinent query that
headed the advertisement of Charles M. Stieff,
Inc., a few days since. The answer was: "It is
the name of Charles M. Stieff, Inc., that for
more than twenty-seven years has stood for
quality in the music world." C. J. Roberts, man-
ager of the Stieff offices, stated that he found a
ready sale for every Stieff piano or player-piano
placed in his warerooms.
The Pittsburgh Piano Merchants' Association
will be well represented at the Music Week in
New York, and arrangements have been made
for the Pittsburgh delegation to leave on Sun-
day night, February 1, at 9.30 o'clock. Reser-
vations for the entire party have been made at
the Hotel Commodore. President C. J. Roberts
plans to have headquarters established at the
Commodore for the benefit of the piano mer-
chants from western Pennsylvania and vicinity
who will be in New York the week of the big
music show. Air. Roberts is also in conference
with various representative piano merchants in
western Pennsylvania relative to the proposed
plans for forming a Pennsylvania State Asso-
ciation of Piano Merchants some time during
the Music Week.
As soon as plans are definitely worked out
those ititerested will be notified through The
Music Trade Review of the proposed program
of organization. Prominent piano merchants
here are of the opinion that an earnest working
force of piano dealers combined into an organi-
zation would prove to be an effective factor in
furthering the welfare and prosperity of the
entire music trade of the Keystone State.
Mel Moorhead, of McDonald, Pa., who oper-
ates an exclusive Victor shop and also sells
the Schenke piano, was a visitor to Pittsburgh
the past week. Mr. Moorhead is one of the
progressive music dealers of western Pennsyl-
vania and has a well-equipped music shop in
his home town.
Victor
Supremacy
is universally
acknowledged
The Victrola has time
and time again demon-
strated its supremacy in
the great things it has
actually accomplished.
It is easy for every
Victor retailer to reap all
the advantages that come
with such supremacy.
" V i c t r o l a " j , the Registered Trademark of
the Victor Talking Machine Company designating
the products of this Company only.
W a r n i n g : The use of the word Victrola
upon or in the promotion or sale of any other
Talking Machine or Phonograph products is mis-
leading and illegal.
I m p o r t a n t N o t i c e . Victor Records and
Victor Machines are scientifically co-ordinated
and synchronized in the processes of manufacture,
and should he used together to secuie a perfect
reproduction.
THE AEOLIAN FOR JANUARY
Happy New Year Issue Replete With Inter-
esting News of the Organization
The January number of The Aeolian, which
can be best described as a "Happy New Year"
number, reflecting as it does the spirit of the
season, measures up fully to previous issues in
the amount and interesting character of the
news regarding the Aeolian Co. and its staff that
is presented therein. There is a spirit of in-
timacy about The Aeolian that should go far
to build up good fellowship within the organi-
zation, and there is likewise a spirit of help-
fulness, particularly in the matter of special ar-
ticles, that should be, and for that matter is,
appreciated by the readers.
Victrola XVI, $250
Victrola XVI, electric, $312.50
Mahogany or oak
Other styles $25 to $1500
FINANCING UNDER THE EDGE ACT
The Guaranty Trust Co. of New York has is-
sued a booklet, "Foreign Financing Under the
Edge Act," in which an outline is given of the
purposes and functions off- 'financial corpora-
tions organized for negotiating foreign credits
and securities under this newly-enacted law.
The full text of the .aw and a synopsis are also
given.
Victor Talking
Machine Co.
Camden, N. J., U.S.A.