Music Trade Review

Issue: 1920 Vol. 70 N. 3

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
JANUARY 17,
THE
1920
MUSIC TRADE
43
REVIEW
run.
BAREFOOT TRAIL"
producing real music has given that little im-
petus necessary to take sheet music out of the
10-cent class and place it in the 25 and 30-cent
class, where it belongs. Every six and eight-
color title page that has appeared has helped
the good cause along and sealed the fate of
10-cent music. Ten-cent music cannot be pro-
duced profitably to the publisher in these days
of $1.20 eggs. Brighter days are to come and
the publishers of sheet music and the dealers
therein can take their places with pride a few
steps higher than with the toothpick and button-
hole industries, where some have been wont to
previously class them.
"THE RED MILL" IN LONDON
FEATURE SONGS FROM "IRENE"
Victor Herbert-Henry Blossom Operetta Pro-
duced in London and Makes an Instantaneous
Hit—Witmark Publishing Score
Leo Feist, Inc., Carry Full-page Ad in Sunday
Paper to Popularize Numbers From New
Musical Comedy Which Is Making a Hit
In announcing the English production of "The
Red Mill" a publisher familiar with conditions
on the other side recently issued the following
statement:
Time and the war have changed many things
in London. It seems but the other day when
it would have been deemed madness for any
British manager to produce anything but a
"pantomime" on Boxing Day night, the day after
But here we have cabled reports of
"BEAUCAIRE" A GREAT SUCCESS a Christmas.
production on Boxing Night at the famous old
Leo Feist, Inc., Publishers of Music From New Kmpire of no less a musical comedy than the
Show, Send Circular to Trade Featuring Opin- well-remembered vehicle in which Montgomery
and Stone covered themselves with glory in
ions of Critics Concerning It
America—the sprightly, picturesque, colorful
and
vastly melodious Blossom-Herbert piece,
Leo Feist, Inc., publishers of the score for
"Monsieur Beaucaire," recently forwarded to the "The Red Mill." It was a big Boxing Night hit,
trade a circular carrying the exact reproduc- too, and the producers, Leon Pollock and Larry
tions of the press reports from all the New Geballos, are pluming themselves very justly on
York papers on this operetta. While the show the excellence of the judgment and foresight
is freely acknowledged a success, the fact that they displayed. It has taken a long time for
the dramatic critics of the various papers in- "The Red Mill" to reach our British cousins,
variably are enthusiastic in their writings on it but now that they've got it there is every rea-
places beyond a doubt its acceptance and as- son to believe the welcome it receives will be
sures the play a long season. The following are none the less cordial for its belatedness. As a
the musical numbers: "Red Rose," "English maiter of fact, "The Red Mill" has everything in
Maids," "That's a Woman's Way," "Gold and it and about it to make it peculiarly appropriate
Blue and White," "Honor and Love," "Under for British consumption. Victor Herbert never
the Moon," "Philomel," "I Do Not Know," penned a score with more pronounced London
"When I Was King of Bath," "The Honors flavor and the "book" required little or no change
of War," "What Are Names?" "Lightly, Light- to make it acceptable across the pond. The
ly," "Say No More" and "We Are Not Speak- parts played for so long over here by Mont-
gomery and Stone are taken at the Empire by
ing Now."
Ray Kay and Little Tich, the latter a tremen-
dous favorite in the London music halls for
twenty years past. His popularity and his
"BLUES" MAKING A BIG HIT
cleverness remain undiminished. Few come-
The Jos. W. Stern & Co. number "Blues" (My dians have enjoyed so long a career of uninter-
Naughty Sweetie Gives to Me) is certainly one rupted success. It took a big financial bait to
of the most popular dance selections of the pres- tempt Little Tich away from the " 'alls," but this
ent season. It is always a favorite with the is not the first time he has appeared in musical
orchestras and it is invariably encored.
comedy, in which his exceptionally droll comedy
has proved an immense drawing power on one or
two occasions. Ray Kay is a clever comedian
"If You Would Care
and eccentric dancer, who made a hit in the
Drury Lane production of "Shanghai" last year.
For a Lonely Heart"
The music of "The Red Mill" is published by M.
"You Know"
Witmark & Sons, who expect a big revival of
the demand for it in London, especially the
well-remembered and delightfully tuneful "Be-
cause You're You."
In the rotogravure section of the New York
Tribune a full-page advertisement on the musi-
cal show "Irene" recently appeared, being in-
serted by Leo Feist, Inc., the publishers of the
music of that show. The thematics of the
choruses of the three biggest numbers of the
show appeared, and all of the songs in the
play were mentioned. "Irene" appears to be
as big as anything of its class of the pres-
ent season. The book of the play is by Jas.
Montgomery, the music is by Harry Tierney,
and Jos. McCarthy is responsible for the lyrics.
Pdith Day plays the stellar role.
The following are the song successes from
the play: "Irene," "Alice Blue Gown," "The
Last Part of Every Party," "Hobbies," "Worthy
of You," "Talk of the Town," "Skyrocket,"
"We're Getting Away With It," "Castles of
Dreams" and "The Paul Jones."
A HAPPY HONEYMOON
Jack Robbins and Bride Entertained Cordially
in Worcester, Mass.
According to reports in the Worcester Post,
of Worcester, Mass., Jack Robbins and his
bride were highly entertained in that city re-
cently while spending their honeymoon. The
above paper reproduced Mrs. Robbins' photo-
graph and gave the young couple a column no-
tice in "Society Notes." Jack Robbins holds the
position of general manager for Richmond, the
publisher.
Paramount Picture Song
The m e l o d y ot^thls s o n g s u s e d eight
t i m e s at e a c h s h o w i n g of this
great Him
"Dear Heart"
"My Castles in the Air
Are Tumbling Down"
"Valse Gloria"
"Sunshine Rose"
"Girl of My Dreams"
"Buddy"
"Drifting"
"Dream Waltz"
"Rippling Waters"
C. C. CHURCH AND COMPANY
Hartford
New York
Londo
Paris
Sydney
NEW FRIEDLAND BALLAD
"Thanks" Being Featured in Vaudeville Sketch
by This Author
Anatol Friedland, well-known composer, re-
cently finished a new ballad entitled "Thanks,"
which is being featured in his vaudeville offer-
ing "Musicland." Mr. Friedland appears per-
sonally at every performance and the act is one
of the most elaborately and expensively cos-
tumed now being booked over the bigger vaude-
ville circuits.
Jos. W. Stern & Co., who are the publishers of
"Thanks," already report a demand for the num-
ber. They feel that the title is one that has
great commercial value, and that it will auto-
matically produce sales.
Very Popular Ballad, 7 Cents
McKinley Music Co.
NewYork
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
44
THE
MUSIC
TRADE
REVIEW
JANUARY 17, 1920
FLAMMER ISSUING NEW SERIES
"Musique Picturesque" the Title of New Series
of Ballads by Bertrand Brown
"GOLDEN
SONGS FROM THE GOLDEN WEST"
YOU'LL KNOW WHAT n i f i r
IT MEANS TO BE O L I U H I
Harold Flammer, Inc., have just announced a
new series of ballads, illustrated and published
in an unique and artistic manner, and marketed
under the trade name "Musique Picturesque,"
A song-ballad that is appealing to the heart9 of thousands—soon millions. Get it while it's new —TODAY.
The price may advance any time
being the works of Bertrand Brown, who is also
the originator of these publications.
The above firm have just forwarded to the
trade a folder giving publicity to this new series
which carries miniature facsimiles of some of the
music and illustrations of two of the numbers,
A Gypsy Ballad Beautiful by Neil Moret, composer of " MICKEY," and Louis Weslyn, writer of "SEND ME AWAY WITH
"I Never Knew" and "Maybe." The back cover
A SMILE." Sung with success by Henry Burr
of the folder carries a reproduction of the au- THREE MORE GOOD SELLERS: "BOW WOW," an instrumental one-step; "WON'T YOU
thor of the series from whose pen the following
COME BACK TO TOKIO," a novelty, and "SUNSHINE MARY," ballad
appears: "Music achieves expression which is
outside the realm of verse; verse expression
which is outside the realm of music; and de-
NEW YORK OFFICE
sign, expression which is outside the realm
San Francisco
145 WEST 45th STREET
either of music or of verse.
"Musique Picturesque blends these three arts
Review herewith reproduces a window dis-
FEATURING FEIST NUMBERS
—music, verse and design—aiding them to com-
play shown in the above shop during Christ-
bine on a common plane, where ensemble they Music Dealer of Boulder, Col., Uses Feist Hits mas week, and in addition to the attractive
achieve expression beyond the reach of either
Christmas atmosphere with the aid of trees,
in Attractive Window Display
alone or of either in combination with another."
there is a "hook-up" with the monthly advertis-
That the dealer in the small town can make ing campaign of Leo Feist, Inc. The horn idea
NEW BERLIN SLOGAN ADOPTED
attractive window displays pay just as well as from which the various sheets of music are flow-
those situated in the more congested centers has ing was one used in the full page advertisement
Unique Trade-Mark Now Appearing on All been proven at various times in the past. And by Feist in the Ladies' Home Journal, Cosmo-
Printed Matter Issued by Irving Berlin, Inc.
when one gives a feature display in connection politan and other magazines, and there are
ROSE OF ROMANY
DANIELS & WILSON, Inc.
Irving Berlin, inc.. have adopted as their
slogan "Standards of the World—Sterling on
Silver—'Irving Berlin
on Songs." The whole
has been embodied into
a trade-mark which ap-
pears in all their ad-
vertisements,
title
ERL1NG ON SILVER
IRVING BERLIN'OH SONGS pages, letter-heads and
other publicity mate-
rial. Herewith is re-
produced the trade-mark and slogan.
The firm are at present featuring the follow-
ing numbers from their catalog: "When My
Baby Smiles," "Was There Kvcr a Pal Like
You?" "I'll Always Be Waiting for You,"
"Only" and "Lo-ki."
Paul Biese, the famous Chicago musical direc
tor, is very enthusiastic over the song "I Know
Why," published by Richmond.
McKlNLEY MUSIC CO.'S
New Hit Ballad
18 Cents
Holiday Window Display of the Melody Shop of Boulder, Col.
with the national advertising campaigns of a also included numbers from the musical shows,
publisher there is very little doubt but what he "Irene" and "Linger, Longer Letty."
Most music dealers await the arrival of a
is able to get the maximum amount of sales in
his territory.
musical show in their city before ordering copies
Boulder, Colo., as towns go., would not be con- of the score, etc. Probably no road show of
sidered a large trade center, but fortunately for "Irene" or "Linger, Longer Letty" will leave
the music lovers of that city they have a most New York before the fall season, so Mr.
progressive dealer in the person of W. E. Wheeler shows exceptional enterprise in giving
Wheeler, manager of the "Melody Shop." The these numbers special displays at this time.
BE SURE TO GET
VrjjjingOn "DRIFTING ON"
That Waltz Song success by tho*e hit writers
Howard Johnson and Jos. H . Santly
-AND-
"WITH YOU, MY OWN"
A Beautiful Ballad Fox Trot by
Jimmie Fl> nn and W . M. Orest
HAROLD GiFRQJT
P. HENRI KttCKMMK
Mr.KlNl,E> 1 Mtl«t-Ql
Special prices for the next 30 days to dealers
who will feature them.
WILL WOOD (SS) 2 M'VStS

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