Music Trade Review

Issue: 1920 Vol. 70 N. 25

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
76
THE MUSIC TRADE REVIEW
JUNE 19, 1920
EDISON RECITAL DIRECTOR WEDS
YEAGER TAKES UP NEW DUTIES
PATHE DEALER HOLDS CONCERT
Arthur L. Walsh Marries Miss Agnes E. Mul-
vey, of Newark, on June 8
Former Victor Man Joins Hunt's Leading
Music House in White Plains as Director
A. H. Jenks Has Organization Giving Series in
Western New York
Arthur L. Walsh, director of the tone-test re-
cital department at the Edison laboratories, was
married in Newark, N. J., on June 8 to Miss
Agnes E. Mulvey, daughter of Mr. and Mrs.
Martin Mulvey, of that city. The wedding was
the outcome of a romance which began five
years ago while Mr. Walsh was touring the
country as a concert violinist. Following a trip
td Colorado Springs, where they are spending
their honeymoon, the couple will return at the
end of June to reside in East Orange.
' Mr, Walsh has been connected with the Edi-
sxm laboratories for over five years, during which
time he has visited every State in the Union
as 1 a conductor of tone-test recitals. Last Au-
gust he was made director of that department
and much of its success since that time is at-
tributed to his careful guidance.
WHITE PLAINS, N. Y., June 14.—Lawrence R.
Yeager, who recently purchased the stock hold-
ings of Deputy County Treasurer Leonard E.
Teed in Hunt's Leading Music House, Inc., has
been elected to the board of directors of the
company and made secretary and treasurer.
He has officially taken up his active duties as
a member of the corporation. He will bring
his family here in July.
Mr. Yeager was for several years on the
traveling staff of the Victor Talking Machine
Co., of Camden, N. J. In making his rounds
of Victor dealers he became favorably impresseu
with the possibility of entering the music and
Victrola business in White Plains.
MT. MORRIS, N. Y., June 14.—A. H. Jenks &
Son, progressive Pathe phonograph dealers of
this locality, arranged a very attractive concert
recently which was well attended and proved a
decided success. 'Alonzo Jenks, manager of the
phonograph department, was formerly a profes-
sional musician, and his "Jenks Ensemble" is
now giving a series of concerts in the western
part of the State. He is director of the
Genessee Valley Band of thirty-fiv.e player* and
also of the Livingston county orchestra. The
program recently rendered at Mt. Morris con-
sisted of nine numbers, including gems from
eminent composers of Pathe records.
EXTRA COLUMBIA DIVIDEND
The Columbia Graphophone Manufacturing
Co. has declared an extra dividend of one-
twentieth of a share, payable in common stock,
in addition to the regular quarterly dividend of
25 cents a share, and $1.75 a share on the pre-
ferred. All these advances are payable July 1
to stockholders of record June 18.
PHONOGRAPH CO. ENTERTAINS
Announcement Contained in Circular Sent Out
Edison dealers located in the vicinity of Cin-
by Dealer Service Department
cinnati met informally in that city on June 7,
The Dealer Service department of the Colum-
at the invitation of The Phonograph Co., Edi-
son jobbers, to discuss existing conditions in the bia Graphophone Co. has just issued a circular
phonograph industry. " P. H. Oelman, manager announcing a new Grafonola accessory, which
of The Phonograph Co., acted as chairman, and will be known as Grafonola polish. The litera-
William Maxwell, vice-president of Thomas A.
Edison, Inc., who stopped at Cincinnati on his
return from Atlanta, Ga., represented the Edi-
son laboratories.
and dealers from all sections of the country
indicate that 1920 will contain not a dull season.
Many Valuable Suggestions Contained in June Summer sales campaigns "are being inaugurated
Issue of Pathe News—National Advertising from coast t,o coast by the Pathe dealer with
the objective of making 1920 a banner record-
Campaign to Be Greatly Enlarged
breaking year.
The national advertising campaign on Pathe
The June issue of Pathe News was eight pages
in size and contained a wealth of valuable sug- phonographs and records has been considerably
gestions for the Pathe dealer. An inspiring ar- enlarged and now covers the newspapers in
ticle by President Widmann furnished the key- practically every large city in the United States
and all the leading maga-
zines, with a full page in
the Saturday Evening
Post twice a month. In
New York City the Roto-
gravure sections of six of
the metropolitan dailies
are used. The total cir-
culation r e a c h e d by
Pathe advertisements in
the magazines is esti-
mated at 12,000,000, while
through the newspapers
the Pathe ads reach over
8,300,000.
The Pathe Actuelles in
period models are in de-
mand in all sections of
the country and are be-
ing sold to many hand-
some residences, where it
is often desirable to have
the phonograph harmon-
ize entirely with the pe-
riod in which the room is
furnished. The Pathe
Actuelle shown in the ac-
companying photograph
now adorns the palatial
home of a prominent
Brooklyn citizen. Much
study has been given by
t h e craftsmen at t h e
Pathe factory, not only
Pathe Actuelle in Artistic Surroundings
j ^ of optimism for the months ahead. As to the details of workmanship but also to hav-
•usual, Pathe News includes a large number of ing the cabinet follow exactly -the period it
advertising suggestions for use in the local represents.
fiewspapers, the matrices for which Pathe
William Turner, of Buffalo, N. Y., has secured
Freres, Phonograph Co. furnish to dealers with-
out cost. Letters reprinted from distributors the Starr agency for that city.
PATHE SUMMER SALES CAMPAIGN
GRAFONOLA POLISH INTRODUCED
\
Grafonola Polish Counter Display
tiire emphasizes the fact that a satisfactory
polish is extremely important, as it furnishes a
distinct service of real benefit, to the dealers'
customers.
The new Grafonola polish, which was tested
and approved by the Columbia Co. before being
offered to the dealers, is scientifically prepared
to maintain the genuine lustre of finely finished
surfaces. Each bottle bears the famous Co-
lumbia trade-mark, and Columbia dealers can
undoubtedly feature this accessory to excellent
advantage.
ATLANTA EDISON DEALERS MEET
Correct Way to Demonstrate the New Edison
Shown in Special Playlet
The right and wrong ways to demonstrate the
New Edison were depicted in a two-act play
written by H. Lester Marvil, of Waycross, sec-
retary of the Edison Dealers' Association of the
Atlanta, Ga., jobbing territory, especially for the
convention held by the Association in that city
on June 3 and 4.
W. L. F. Rosenblatt, president of Phonographs,
Inc., Edison jobbers, addressed the dealers, and
William Maxwell, vice-president of Thomas A.
Edison, Inc , in charge of the phonograph in-
dustry, represented that company at the meet-
ings. Interesting talks were made by H. R.
Brown, of Brunswick, Ga., on "Advantages of
Strvice to Edison Owners," and J. F. Tolleson,
of Atlanta, on "The Value of Advertising."
Following the two-days' session, dealers wit-
nessed a tone-test given by Miss Marie Tiffany,
well-known Edison artist, at the Atlanta Thea-
tre, and were guests of the jobber at a banquet
given at the Ansley Hotel.
Consult the universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions
of any kind.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
JUNE 19, 1920
NEW VICTOR APPOINTMENTS PLEASE
Promotion of John S. Macdonald and Edward J.
Dingley Gratifying to the Trade—Both Long
Connected with Victor Co. Activities
The announcement by the Victor Talking Ma-
chine Co. of the appointment of John S. Mac-
donald as sales manager, with general super-
vision over all divisions of the selling depart-
ment, and of Edward J. Dingley, as assistant
MUSIC
TRADE
REVIEW
77
makeup of the monthly bulletin and the choice
of the selections to be listed, a distinctly im-
portant work involving a thorough understand-
ing of the status of the popular music of the
day, as well as of retail trade conditions. He
has been a close student of the copyright laws,
and has carried on negotiations for the Victor
Co. with the music publishers.
Mr. Dingley likewise needs no introduction
to the trade. He has had partial, or entire
charge of handling all orders both for records
io double
Vourlneome
Edward J. Dingley
John S. Macdonald
sales manager, has been received with much sat-
isfaction by Victor wholesalers and dealers to
the majority of whom both appointees are well
known.
Mr. Macdonald, who spent his early business
life in Detroit, has been an influential member
of the Victor laboratory staff for about sixteen
years, and for the past ten years has been in
charge of the New York laboratory where he
has been responsible for engaging all popular
talent including orchestras and similar organiza-
tions. He has also been charged with the
and machines for close to fourteen years. In
carrying on this work he has had not only to
look after the distribution of the product, but
has been charged with maintaining factory
schedules on a basis to meet market conditions.
He has also had general supervision of traffic
matters.
B. A. Aldridge, long connected with the Victor
organization, has been appointed to succeed Mr.
Dingley as head of the machine order depart-
ment, and E. T. King will succeed Mr. Mac-
donald as manager of the New York laboratory.
GALLI=CURCI OPENS RICHARDSON'S
EDISON PRODUCTION AT HIGH MARK
Unusual Los Angeles Talking Machine Estab-
lishment Has Elaborate Opening Exercises
Laboratories
Announce Biggest
Reached for June
Output Yet
Los ANGELES, CAL., June 14.—One of the nota-
ble events of the past month was the opening of
the new store of Richardson's, Inc., at 727 West
Seventh street. Mme. Galli-Curci was the guest
of honor for the occasion and formally opened
the new establishment. The ceremony was
most effective and elaborate. A guard of honor
composed of twelve cadets from the Page Mili-
tary Academy attended her and conducted her
to the store where the key was presented to
her. As soon as she had opened the door she
signed her named in the distinguished visitors'
book and added a message of good luck. Mme.
Galli-Curci was delighted with the unusual and
It is announced that Re-Creation production
at the Edison laboratories has reached the high-
est point since April, 1919, and that June will
see by far the largest output in the history of
the business. New equipment recently installed
promises to facilitate the output of catalog num-
bers, as well as increase the rate of production
of new numbers. .
Recognition of Edison Re-Creation by per-
sons of a high degree of musical culture is re-
flected in the constantly growing demand for
classical and operatic selections. It is stated at
the Edison laboratories, however, that there
will be no dearth of popular ballads and dance
numbers, despite the tremendous strain on pro-
duction facilities.
1 i 1 1
ALYSWORTH=WILSON WEDDING
Daughter of General Manager of Thomas A.
Edison, Inc., Marries Walter S. Alysworth
> ^^
w
H
IB
Interior, Showing Mme. Galli-Curci on Stairs
attractive arrangement of the new store and in
the accompanying picture she is shown standing
on the stairs at the right. On account of the
great crowd of people collected in front of the
building she was obliged to leave by the rear
door and was greatly amused by the incident.
Notice has been filed of the dissolution of the
Aolo Musical Cabinet Co., New York.
Miss Helen Julia Wilson, daughter of Mr. and
Mrs. Carl H. Wilson, vice-president and general
manager of Thomas A. Edison, Inc., was mar-
ried in East Orange, N. J., on June 10 to Walter
Sanger Alysworth, who is also connected with
the Edison laboratories. The groom's father,
the late Jonas Walter Alysworth,. was asso-
ciated with Thomas A. Edison for many years in
the capacity of chief chemist and was also an
inventor of considerable note. The wedding was
followed by a brilliant reception at the Essex
County Country Club, at which were preseVi
a number of officials of the Edison laboratories.
and the proposition could be proved
sound from every angle> you wouldn't
hesitate, would you? Of course not,
but do you realize that a talking machine
department can be made to provide '
sufficient revenue to take care of the
overhead on your entire establishment ?
Thousands of other retail music mer-
chants have proved the above made
statement true and thousands of retail
music merchants have looked to T h e
Talking Machine World for guidance
in the matter of selecting the make of
talking machines they would handle, the
way they would map out their talking
machine department, etc. ;•,. '^ :;i
T h e Talking Machine World is the
oldest and largest trade journal in the
world devoted exclusively to the talking
machine industry. N o w running over
250 pages per issue.
Some book, eh? Yes, and some encycb'
pedia of the kind of information that
will positively double your income.
Don't miss your chance.
coupon now.
|
Send in the
TALKING' MACHINE WORLP, V.^
373 F o u r t h A v e . , N e w York City.
*
'[••
Please enter my subscription for one year. I want to
learn how to double my income via a talking machine
department. Bill me $2 at your convenience to cover
cost of same.
Name
Consult the universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions
of any kind.
Firm
Street
City and State
- • -
J->ii

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