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56
THE MUSIC TRADE REVIEW
JUNE 12, 1920
BIG ORDER FOR "BAREFOOT TRAIL"
Thomas Ritchie, Prominent New Zealand Music
Dealer, Places Large Order for This Hit Dur-
ing Recent Visit to the United States
Thomas Ritchie, Scotchman, poet and enthu-
siastic New Zealander, whose personality en-
deared him to all during his visit of the past
few months, is now on his way to that adopted
land he loves so well.
Representing the principal music and musical
merchandise firm in New Zealand, Charles Begg
& Co., Ltd., with headquarters in Dunedin and
branch stores in every important city, his or-
ders placed in the United States aggregate by
far the biggest business ever consummated by
American musical interests with the island con-
tinents of the Southern Pacific.
As an example of the progress and buying
power in New Zealand Mr. Ritchie happened to
hear Boosey & Co.'s new American song, "The
Barefoot Trail," and realizing its appeal for his
public, placed an order immediately for ten
thousand copies—to be exact, 10,350 copies—
with the assurance that a more substantial re-
peat order would be forthcoming in the near
future. In characteristic fashion, his "Au re-
voir" letter to Michael Keane, of Boosey &
Co., contains the following glowing tribute to this
song:
"That 'The Barefoot Trail' will shortly be-
come a 'Blazing Trail' is a safe prophecy.
Sparks are already spreading southward and a
trail is being cut through the Pacific Ocean.
Soon the lights of Southern Cross will reflect
the onward rush of the blaze in New Zealand.
I have sent forth the 'Fiery Cross' in the form of
those 10,000 copies to the 'Laud of Long White
Cloud.' Soon the inhabitants of these delight-
ful islands of the Southern Pacific Ocean will
be leading from all roads to Begg's music stores
and delighted customers will carry their own
'trail' home. New Zealand will be an even more
interesting place to live in when 'The Barefoot
Trail' gets going. Apart from earthquakes it
will be about the biggest thing that's ever hit
Maoriland. Beggs, as you know, are a wonder-
fully enterprising firm and their methods and
volume of business would surprise many Ameri-
can houses. They can 'spot' a winner. 'The
Barefoot Trail' is a triumph.
"Yours,
(Signed) '"Tom Ritchie."
TWO BALLADS FEATURED EVERYWHERE
"ASHES OF DREAMS"
HARLING. 3 Keys
"BRING BACK THE
GOLDEN DAYS
STICKLES
3 Keys
RAINBOW ISLE
Il> BETTY JiKNTI.FY and JAMES W. CASEY
Feature ihcn.e in I). W. <;riH"itIr, New South Sea Island Picture. " THE IDOI. DANCER." now
>ho»n in every tc.w,,.
A WALTZ SONIJ THAT W i l l . SURELY SWEEP THE COUNTRY
;;;,•;
UNDER WESTERN SKIES
LITTLE JO
ECHO MUSIC PUB. CO., Peoples Bank Bldg.,
ANNUAL OUTING NEXT WEEK
Maurice Richmond Issues Unique Announce-
ment of Publishers' and Dealers' Affair
The annual outing of the Greater New York
Music Publishers' and Dealers' Association will be
held on Thursday afternoon of next week at the
Glen wood Lodge, Glenhead (North Shore), Long
Island, N. Y.
Arrangements have been made for the largest
gathering in the history of the Association and
all the visiting dealers as well as the publishers
attending the Convention next week will be guests
of the Association.
Maurice Richmond, secretary of the Association,
has sent out an unusually attractive announcement,
the contents of which are novel. The announcement
reads as follows:
. •-/
^ '
DEAR OLD PAL OF MINE:..- 1 "* '
-'/
Even though you live a MILLION MILES FROM
NOWHERE, there can be no excuse for not attending
the wonderful outing we have planned for your
entertainment on June 17th, 1920.
The Association extends a cordial invitation and
a hearty welcome to all out-of-town dealers, so
PLEASE all you AMERICANS COME.
iSurely, SOMEHOW you can board the BLUE DIA-
MOND express with SOMEBODY or if necessary hit
You SAID IT. Down in the ROSE ROOM the finest
spread will be laid out. There will be enough of
the HEN AND THE COW and it's up to you to eat
your share. You will find plenty to drink and you
can indulge TILL THE SWANEE RIVER RUNS DRY.
We assure you there will be no need for any com-
munity chorus of How DRY I AM.
After the speeches, you are all invited to PLAY
POKER
WITH
POCAHONTAS.
BUT the SOME BIG
SOMETHING will take place later and nothing can
STOP IT. YOU AIN'T HEARD NOTHING YET.
OLD MAN JAZZ, the big feature of the JAZZ
BABIES' BALL, will be there with his DANCE OMA-
NIACS, playing the latest dance hits, "DARDANELLA/'
"MANYANA," " M A M I SHORE," "VENETIAN MOON,"
"NAUGHTY WALTZ," " W H E N MY SHIP COMES IN,"
etc.
If you care to, you can dance ALL THRU THE
NIGHT.
The Punkville Center Quartette will entertain
with the popular favorite " O N THE BANKS OF THE
WABASH."
We are all gathering on the SIDEWALKS OF NEW
YORK in front of Ditson's—34th Street, Thursday,
June 17, at 2 P. M. sharp. We solicit the use of
your car or TAXI SO that everyone can ride. Now
don't fail to attend. Say to yourself "nothing will
THE TIME we had last year? We hesitate to think
best time I ever had and I'LL TELL IT TO THE
How SORRY YOU'LL BE, W H E N YOU'RE ALONE that
WORLD."
you are not with your PALS. Just GET UP AND GET
OUT.
There is no MYSTERY or SECRETS as to what
we have in store for you. We are going to have
something THAT'S WORTH WHILE WAITING FOR
which will BRING BACK THE GOLDEN DAYS (we
have to say this SWEET AND LOW). YOU KNOW
WHAT I MEAN. However, you are assured of a
good time and you'll be BUBBLING OVER with joy
on an ISLE OF GOLDEN DREAMS at the END OF A
PERFECT DAY.
where East meets West to decide the champion-
ship. The line-up will be the Locals versus the
John
McCormack
Out of Towns and O H ! BY JINGO that'll be some
game.
OH now comes the most popular part of it all.
Just lock up your
NEW YORK
by
SEATTLE, WASH.
HOLD ME back or I'LL KNOW W H Y , "
MAURICE RICHMOND, Sec'y.
desk and LET THE REST OF THE WORLD GO BY and REVERIE :
escape the LEFT ALL ALONE AGAIN BLUES. I F YOU
W H E N SHADOWS FALL and business cares ate
TRY you will be among many happy faces—you will FORGOTTEN and you're waiting in tW CITY OF DREAMS,
see SMILES everywhere, so WON'T YOU COME
NEATH THE SWEET HAWAIIAN MOONLIGHT, lost in
ALONG? Don't say MAYBE. DON'T YOU REMEMBER
MEDITATION, you will say to yourself, "It was the
ABSENT and left WOND'RING.
T H E PROGRAMME:
OH BOY, we'll all go OUT TO THE BALL GAME,
Discovered and
Endorsed
SANDY
the BAREFOOT TRAIL, but under no condition be
HUNTZINGER & DILWORTH
159 West 57th Street
DOWN KENTUCKY WAY
Order Direct or From Your Jobber
Fox-Trot Ballad Hit
Looks Like a Sensation
Introductory
Price
15c
Cki
"'° McKioley Music Co.
"THE BAREFOOT
TRAIL"
IS A CLEAR-CUT SUCCESS
THIS GREAT AMERICAN BALLAD
has a story and a melody unique—
POSITIVELY A NEW "LOVE'S OLD SWEET SONG"
Buy it NOW at Introductory Rate
BOOSEY & CO.
THE HOUSE OF SONG FAME
RYRIE BUILDING, TORONTO
9 EAST 17th STREET, NEW YORK
JiaroiitG
New York