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THE MUSIC TRADE
JUNE 12, 1920
REVIEW
11
LOS ANGELES TRADE ENTERS^SUMMER OPTIMISTICALLY
Sales for Past Month Reach Satisfactory Totals and Piano Dealers Anticipate Good Business
During Coming Season—Local Association Aiding Legislation Against Fraudulent Advertisers
Los AN<;ELES, CAL., June 4.—The month of May,
while not equaling in volume the pace set by
the first quarter of this year, closed on the aver-
age of a very satisfactory month. As usual,
there were some houses whose sales aggregated
the wonderful increase to which we seemed to
be all getting accustomed, but there were others
who brought this average down. However, all
showed a good percentage of increase over the
corresponding period of 1919. Collections con-
tinue to be excellent and there does not seem
to be the slighest tendency to reduce initial and
monthly payments.
Register Great Day's Business
The Fitzgerald Music Co. had a wonderful
day's business on May 22. Sales Manager
Yuncker reported that in addition to the sale
of several ordinary upright pianos, two or three
grands and players respectively, they sold during
that one day five Knabe Ampico grand pianos.
The series of recitals for the Knabe Ampico
which this enterprising house has undertaken
during the last few months, backed by splendid
newspaper publicity, could not fail to produce
results like the one quoted above.
After "Gyp" Dealers ~
The Music Trades Association of Southern
California has been endeavoring to assist the
Better Business Bureau of the Advertising Club
of Los Angeles in its campaign for the passing
of a city ordinance which will check, to a very
large degree, fake newspaper advertisements in
the classified columns. Many cities already have
such an ordinance, but Los Angeles has not and
this section seemed to be becoming the happy
hunting ground of those fakers who represent
that they are private individuals who are com-
pelled to sell pianos or furniture in a hurry and
at consequently low prices. The proposed or-
dinance would compel all persons engaged in
such a business to insert the word "dealer" in
their advertisements or state clearly and un-
equivocally that they are in business.
Barnes Music Co. Completes Alterations
The Barnes Music Co. has completed its
very extensive alterations and is to be con-
gratulated on the wonderful effect thus pro-
duced. In addition to an entire remodeling of
the phonograph department, the offices have all
been removed to the rear of the store, thereby
practically doubling the width of the store near
the entrance. Exceptionally well equipped ship-
ping and finishing departments have also been
added to the premise's and permit of instruments
being loaded direct from a platform running up
from the shipping room.
The new premises of the American Music Co.
will be completed about the fifteenth of this
month and are very much admired, both on ac-
count of the beautiful interior decorations and
the wide frontage on the street. Max Schire-
sohn, president and general manager, declares
that the American Music Co.'s piano business
has shown a very remarkable increase during
the last few months. The Baldwin line and
other pianos are handled.
Manager Brown, of the Los Angeles whole-
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The M. L. Campbell Co.
713 East 19th St.. Kansas City. Mo.
sale department of Kohler & Chase, reports
that business has been very satisfactory since
their opening up in Southern California. This
particularly applies to the business outside of
Los Angeles.
A Successful Manager
E. A. Humphrey, manager of the music de-
partment of A. Hamburger & Sons, has devel-
oped the phonograph and piano departments of
this great Western department store during the
twenty months that he has been in charge. The
department, which was situated on the third
floor, consisted of a few phonographs only when
he arrived and now occupies a large space on
the fifth floor and is considered one of the most
beautiful departments on the Pacific Coast. In
addition to a very extensive phonograph line,
Manager Humphrey recently installed a large
stock of pianos, including the Baldwin.
John Appfel, manager of the sheet music and
publishing departments of the Southern Cali-
fornia Music Co., left last week for New York
in order to attend the sheet music dealers' con-
vention. This is Johnny's first trip out of the
State of California, of which he is a native son.
Splendid work has been done by the Los An-
geles representatives of the various publishing
houses in aid of the Salvation Army, for whom
there has been a successful campaign drive.
CHANGE IN REDEWILL MUSIC CO.
i\.amine
YOUR Territory
Look Back
Over Your Old
Prospect List
GET Those
Eugene and Victor Redewill Purchase Entire
Outstanding Stock of the Firm and Assume
Complete Control of Old Southwest House
PHOENIX, ARIZ., June 7.—The Redewill Music
Co., probably the oldest piano firm in the South-
west, established in Phoenix nearly forty years
ago, effected a change in its stock ownership
yesterday when Eugene Redewill and Victor
Kedewill, two of the oldest of the active mem-
bers connected with the corporation, purchased
all the capital stock of the company, represent-
ing the remaining portion of its capital stock,
valued at $150,000, that was not already in their
control.
The house of Redewill first was established
in 1881, when the late A. Redewill came to Ari-
zona seeking investments. Shortly after Eu-
gene Redewill entered into business with his
father and nineteen years ago the company in-
corporated and changed its name from A. Rede-
will & Sons to Redewill Music Co., Inc. Vic-
tor Redewill entered the business a year or so
following, and through their joint activities, the
firm members were most instrumental in de-
veloping the business into its present standing.
Three years ago, while retaining their stock
interest in the Redewill Music Co., Eugene
Redewill and Victor Redewill formed a new
company known as the Arizona Piano Co., and
made a specialty of doing carload business and
establishing branch agencies throughout the
State, the most of their business being whole-
sale. The Arizona Piano Co. will in future be
known as the exclusive wholesale department of
the owners, while the Redewill Music Co. will
devote itself exclusively to the retail merchan-
dising of pianos, player-pianos, reproducing
pianos, grands and electrics.
The present headquarters in the Redewill
Building, situated at 222. 224, 226 and 228 West
Washington street, will be occupied until the
late Fall, when the present quarters will be
changed to double the frontage and floor space,
to accommodate the retail and wholesale com-
panies of Eugene Redewill and Victor Redewill.
A woman went into a book store on Fifth
avenue and asked for a volume called "The
Pioneer." When it was handed to her she
looked through it and gave it back.
"It isn't what 1 want," she explained. "I
want a book on 'pyano playing'."
$$$
PONT
LET
THEM
FLIT
AWAY
AGAIN!
It's easy to get a big pile
of $$$s any time or any
place with an attractive
line of SEEBURG'S
Automatic Coin Con-
trolled Pianos and Or-
chestrions. And don't
forget, They Sell Them-
selves !
J. P. SEEBURG
Piano Company
Leaders in the Automatic Field
Fftctoriei, Seebnrg Boilding, 419 West Erie Street
CHICAGO