Music Trade Review

Issue: 1920 Vol. 70 N. 20

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
62
THE MUSIC TRADE
REVIEW
MAY
15, 1920
ENCOURAGING SUMMER MUSIC TEACHING—(Continued from page 61)
fishing, golf, tennis and "hikes" should form
part of the daily program, and novelties of all
kinds in the way of concerts, etc., may be de-
vised. Altogether, this is a very jolly con-
ception of the Summer School thought; and
perseverance, courage and ability place it with-
in the reach of every kind of teacher, irrespec-
tive of ordinary circumstances.
Three times the space of this article might
be devoted to suggesting the ways and means
cf other summer teaching methods besides the
three common ones outlined. Kvery teacher's
individual circumstances must guide his or her
judgment as to the best manner in which to
proceed.
The advertisement and conduct of the Sum-
mer School or class, particularly .the former, are
prime features in the organization of a suc-
cessful enterprise. The first mentioned requires
judiciousness and care as regards "get-up,"
content, tone and time of appearance and cir-
culation. By conduct is meant the establish-
ment and maintenance of a good character,
reputation and moral atmosphere in the school,
etc.
Proper advertisement consists of offering
something to the public in a manner calculated .
to bring the advertiser the greatest possible
measure of profit. It is n'ot possible, of course,
to suggest or expound in this limited space the
multiplicity of advertising ideas or schemes
which may be followed. The methods which
are suggested here are intended to fill the needs
of the very great majority of teachers in ordi-
nary conditions arrd circumstances. The large
city conservatories, or the more affluent teach-
ers, will have no difficulty in hitting upon the
campaign ,best suited to give them the returns
they wish.
Copy should be concise and unmistakable. It
should make no false promises, possess no
catches in phraseology and be printed in the
character best suited for the element it is to
reach.
Sensationalism in matter and type
should be tabooed.
A reasonable idea, which may be followed at
a small cost, is to have printed a letter giving
a well-composed outline of exactly what is
planned for the summer, with a sketch of the
advantages and pleasures and plans furnished
the reader. A small, neatly printed card con-
taining the length of the terms, courses of
study and rates of tuition, etc., arranged in a
tabulated form, should be inclosed in the let-
ter. This letter (or pamphlet, if you wish) may
be printed on the ordinary studio letter-head
An original twist, at increased expense, of
course, is secured by having a different tint of
paper from that in ordinary use; this is to sug-
gest distinctiveness in the summer work from
that of the winter. The mailing of the letter to
a select list will bring greater results than pro-
miscuous distribution.
An ad in a local paper, if not too expensive,
either alone or with the circulation of the let-
ter, often brings many responses. In preparing
copy for a newspaper avoid, saying too much
lest you crowd the space and destroy the effec-
tiveness of the "ad." A good and safe course to
follow in this regard is to prepare the copy in
several different forms and lengths and then
secure the advice of a competent compositor as
to the best display possibilities. This may take
a little extra time and trouble, but the results
will justify the outlay. The size of the space
depends entirely upon the monetary outlay.
The winter class should be informed of the
summer teaching plans as soon as possible, and
the pupils encouraged to discuss the matter with
parents and friends. This may result in many
changes in vacation itineraries to the profit of
the teacher. Care should be observed that the
class makes no misstatements of the teacher's
arrangements, lest misconstruction and mis-
understanding arise.
The time to begin advertising a Summer
School or class is very important. If a teacher
has had rumored by the class and others the
knowledge that she is to teach during the sum-
mer the letter and newspaper advertisement
should make their appearance from six to eight
weeks before the start of the teaching. If the
newspaper rates are not expensive the ad
should run weekly until the opening. The let-
ters may be sent out as fast as prospects are
located. During this period of advertisement
it will be found wise to keep the regular class
posted on all the latest news or information
which promise increased benefits and advan-
tages to the original expectations. Particular
circumstances and conditions are the best means
of telling a teacher when to begin advertising,
and our .suggestion applies merely to the gen-
eral run of teachers as we know them. Avoid
launching the rumors and advertising with a
great boom only to have them die out later
from lack of propagation. The safest plan is
a conservative start with the gradual building
of a climax, this to be reached about two weeks
before the beginning cf the class.
Xo matter what advertising scheme is fol-
lowed care must be observed that it contains
no bad taste or doubtful innovations. Handbills,
poor cuts, doubtful pleasure hints, possibilities
for the extravagant spending of money, etc.,
must be sidestepped at all costs. Also, do not
be penny-wise and dollar-foolish by indulging
in cheap and tawdry printing or in an indiscreet
adoption of colored inks to attract attention, in
lieu of the outlay of a little more money for
first-class work.
The matter of advising upon the conduct or
management of a Summer School is one of ex-
treme delicacy. Yet nothing is more impor-
tant for a school, particularly a boarding school,
than that it shall own an irreproachable reputa-
tion as regards character and morals. It is con-
sidered almost requisite for a teacher to request
references, or at least some information, from
every applicant to the resort or boarding school,
unless the applicant be known. This marks n '
reflection on the applicant and no fair-minded
individual would object to furnishing the re-
quested information. Of course, a teacher can-
not dictate personal habits to pupils or boarders,
but he can with propriety insist upon the ob-
servance of the school's rules. These rules
should be printed and placed in each pupil's
hands as soon as possible after enrollment.
That teacher will best successfully handle this
phase of the Summer School question who keeps
well posted on the pupils' individual charac-
teristics and develops tact.
* * *
There arc no fixed terms (in the sense of
periods) for pupils in Summer Schools or
classes. Pupils may study in periods varying
from one week to the entire season, and teach-
ers will be wise if they make provision for all
candidates for study irrespective of the num-
ber of lessons desired. However, if a teacher
be fortunate enough to secure definite arrange-
ments with pupils for regular periods similar
to the winter arrangements without altering the
summer character of his school, all the better.
The point to be considered is that the school
hopes for maintenance during a season in which
most music students do not actively study, and
must lay its plans to cope with unusual con-
tingencies. A good plan is to include every
acceptable pupil that conies along when time
and convenience permit.
The matter of tuition rates depends entirely
upon the teacher as under ordinary circum-
stances. However, payment in advance for all
contracted lessons should bo firmly insisted
upon, and in cases where this rule is not prac-
ticable or possible a comprehensive agreement
as regards payments should be made before
the first lesson is given. The teacher must ex-
ercise the utmost discretion when departing
from these rules. It is a very easy matter for
pupils to promise spending a certain period with
this or that teacher at the school, and then
alter their plans without a word to the teacher,
who, meanwhile, has reserved time for them.
No difficulty as regards this delicate but most
requisite phase of the summer teaching idea
need be experienced if the teacher displays com-
mon sense. Any fair-minded person will ap-
preciate the justice of the teacher's viewpoint
and will do his or her best to coincide.
A good idea relative to the collection of sum-
mer fees—one which inestimably relieves the
teacher of the bother and worry—is to engage
a secretary at a small wage, which may be paid
in lessons, or part board in a boarding school.
McKINLEY MUSIC CO.'S
New Hit Ballad
18 Cents
Jwkamnnif
—a waltz sensation
by OLIVER WALLACE
composer of
C" // A R 1. li V STRAIGHT
picked it for Imperial Rolls.
HE KNOll'S.
Siveeping the Far West like
a prairie fire—OUR BEST
SELLER.
DANIELS & WILSON, Inc
SAN FRANCISCO, CAL.
New York Office:
HINDUSTAN
145 W. 45th St.
} lil.NHl KUCKMANN
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
MAY
THE MUSIC TRADE
15, 1920
REVIEW
63
ENCOURAGING SUMMER TEACHING—(Continued from page 62)
-Numerous young men or women idle for the
summer would be glad of an opportunity to
eke out their vacation by such employment.
The person selected, of course, should be capa-
ble and reputable. Nothing injures a principal
or manager of a school or class more than a
pert and indifferent secretary's replies to
patrons' inquiries or correspondence. On the
other hand, a competent and alert clerk, posses-
sing a pleasing personality, adds much to a
summer teacher's prestige.
As a final word about the financial part of
summer teaching enterprise, we advise teachers
to exercise superlative cauticn and thought rela-
tive to it. L pon the monetary success of the
school hinges everything.
Loose business
methods, easy-going collections, extravagant
expenditures, etc., will prove very, very costly
to a teacher who does not consider them fully.
lint wise judgment, forethought and a firm
business basis will bring the Summer School
enterprise returns far above expectations.
The most important feature that tends to the
success of a summer music teacher's efforts is
the attractiveness of the course of study selected.
The time is summer; flowers, birds and bright
th.ngs abound in the world. Hearts are pleas-
ure seeking and spirits are light. The teacher
should select the studies with this in mind.
Textbooks that are didactic in a heavy and
burdensome way, that are complex in system
and worrisome to the mind, had better not be
given to a summer pupil. Music that is prob-
lematic, that lacks spontaneity, that is heavy
and dry, will find fewer users than its oppo-
sites. Such textbooks and music may be very
useful and eminently sound, but experience has
taught summer instructors that special lines
must be laid in their plans respecting the class
cf material to be used. Indeed, a clever teacner
may permanently establish a Summer School
the first season by pleasing pupils with a good,
yet always interesting, course of study.
* * *
Teachers everywhere have been quick to see
the merits of the summer teaching idea and
have adopted it. In some cases its success has
far exceeded the highest expectations, while in
others only moderate returns have resulted.
However, the writer cannot cite one instance
where, to his knowledge, the plan has proven
a failure. The chief obstacle in the way of the
full and lasting success of the Summer School
plan is the complete absence of a standard sys-
tem on which to found it. Of course, no two
teachers can successfully follow the same de-
5WCET
and
LOW
Ballad Fox-Trot
By Roberts and Callahan
Wriieis of " P a t i h e s "
•J Whoever sings or dances
"PLEASE" feels the irresistible
appeal of its flowing, catchy melody
and lilt. It's the kind of song that
satisfies everybody.
•I It "hit" without pushing, and
is going bigger every day.
HARMONY HOUNDS USE "BOW-WOW"
TRADE
Daniels & Wilson Song Now on Twenty-seven
Different Makes of Rolls and Records
Single Copies
1 8 Cents
Hundied Lois
1 5 Cents
Roscoe Ails' Jazz Band, otherwise known as
"Holtsworth's Harmony Hounds," are the lat-
est act to feature "Bow-Wow" (I'uppy Love),
the successful one-step and song hit publ shed
G. SCHIRMER
by Daniels & Wilson, Inc.
It was Saxie Holtsworth's Jazz Artists who
New York—Boston
June Forrest
recorded the snappy little number for the Gen-
Sings
It
nett phonograph records, and they were so im-
pressed with the song that they decided to fea-
ture it on their big-time route.
REMICK & CO. BUY "LA VEEDA"
Although "Bow-Wow" has been in existence
but a few months it is already recorded on no
"La Veeda," the very successful song ami in-
less than twenty-seven phonograph records and strumental number referred to as a "Castilian
player rolls.
Fox-Trot," has been purchased by Jerome H.
Kemick & Co. from the Maurice Richmond Co.,
and is to be featured in a big way. The music
is by John Aldcn and the lyrics of the song
Black and Fisher Place Much Hope in the Suc- version by Nat Vincent. The price paid for the
cess of the "Dardanella Blues"
song is not stated, but it is said to have been
liiuh.
Time and again song write/s after having put
TRY FOR ANOTHER "DARDANELLA"
over a success have attempted to duplicate the
feat, generally with little success. Johnny Black
and Fred Fisher, however, the writers of "Dar-
danella," have made an endeavor to dupli-
cate the "Dardanella" success in their new num-
ber, entitled "Dardanella Blues." The theory
advanced by Mr. Fisher is that "It took Milton
to write 'Paradise Lost,' and it also took Milton
to write 'Paradise Regained'," and maybe the
same rule holds good for "Dardanella."
"DADDY" BALLAD PROVES A HIT
Fred Fisher's latest ballad, "Daddy, You've
r.een More Than a Mother to Me," is proving
a distinct success, and the public seems quite
willing to accept a song that treats daddy as
a serious human being, as a change from the
It ng string of "Mother" songs. The large
volume of orders received for the number are
accepted as the best indication of its popularity.
By J. Will Callahan and Frank Grey
V
j
'
A Triumvirate of Triumphs
Every Ounce of Forster Energy
is being concentrated on
A
Sensation
^ THESE 3 HITS
KARAVAN
Hundreds of
VaudeviLLe A c t s
smcinc THEM
Thousands of Orchestras
Programmed by America's Foremost Con-
cert Artists. Featured by
Vaudeville's Greatest Headliners
Played by 15,000 Good Orchestras
Which THE PUBLIC has selected!
The Original, by
Wiedoeft
ARC PLflyinG THEM
ALREADy
TREMENDOUS
On«.4iar,we«ood la u »
.r.terglow,
Red
SELLERS!
lathe
fciuh
were your cheeks tn the
of the Iwl . ItfM
if •
erttc.
y
ano
ALL The Phonograph Records
bluih
OLman
Piano RoLLs ARE Fe/rrumno THEM
laof
HITS OF THREE PRODUCTIONS
in HELLO flLCX^inPCR f r A n y
" m "ZICGFCLD F O L L I W "
m "PASSING SHOWor Ul FORSTER
PLEASE
INTHE
AFTERGLOW
F0R5TERJ DIG J
he Wonder
WaLtz
ano Player
tails. There would be always individual circum-
stances to make this impossible. But we know
there exists a broad and substantial medium
whereby all teachers may, with a moderate ap-
plication of their own ingenuity and business
acumen, establish their summer, classes with
every assurance of success and prolit.
Lack of space makes it necessary to purposely
omit many sides of the Summer School ques-
tion which could be laid before the teachers with
considerable prolit to them. The purpose of
this article is to supply simply a general sum-
mary of the matter, and to touch as concisely
as possible upon the chief features. The idle-
ness and monetary loss of hard-working miis.c
teachers during the summer is an evM—one
which hits the dealer severely also. That its
severity can be moderated or completely
eradicated, if the trade lends a hand, is the
opinion of the writer.
J0BBER
CAri SUPPL y y o u
OR IF you P R E F E R
DIRECT FROM u$
«
tat
^NoveLty WaLtz
Son* Hit
CHICAGO, ILL.
flow's-
fo,
Yet
afterglow
it.« - lai,
And our
WALTZ
MUSIC PUBLISHER IfiC
FJ.A, FORSTER PRES.
73b SOUTH MICHIGAM AV/E.
of a aim
That
for
vayi
me
et left lo
thatwu tuck
now
tberVil be
BIJT
la the
a n far
al
.
vayt
heart..
Copyrighted, 1919, by Hinds, Hayden & Eldredge, Inc.
HINDS, HAYDEN & ELDREDGE, Inc.
11 UNION SQUARE
NEW YORK CITY

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