Music Trade Review

Issue: 1920 Vol. 70 N. 20

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
MAY
THE MUSIC TRADE REVIEW
15, 1920
61
Encouraging Summer Music Teaching
Written for The Music Trade Review by JOHN L. BRATTON
Not more than a decade ago it was the fashion among
music dealers substantially to reduce their forces during
June, July and August because of the then customary sum-
mer business depression. Matters have improved somewhat
in recent years, but summer business : s not what it might
be. Imitating other businesses, it seems up to the music
business to create its own summer markets. One of the
best markets that may be created lies in the encouragement
of the already established summer music teachers and the
setting up of others. The article that follows is a brief
but comprehensive modus operandi for the average music
teacher to follow in entering summer teaching. It is sug-
gested that the trade boost summer teaching among their
teaching clientele, posting themselves and picking up fresh
ideas from what is here presented.—EDITOR.
or picnics to some secluded and cool spot. A
folding blackboard is easily carried, and a friend-
ly tree will form the easel. The class may
group itself conveniently on the grass or any
other part of the surroundings adaptable. Re-
freshments are easily served in parties of this
nature.
Other recreations for the Special
Course that have proven successful in a num-
ber of instances are informal vocal and instru-
mental recitals and concerts presented under
novel circumstances, musical debates and im-
promptu discussions of musical history and
divers phases of the art. Summing up, the
Summer to music teachers is a season which
teacher should try to blend the useful with the
presents numerous perplexities. Not the least
of these is the recent tendency on the part of
social without sacrificing too much of personal
pupils to shorten the study period of the usual
comfort. This does not necessarily imply that
teaching season. Formerly, teachers began their
the teaching should be "spotty" or inefficient or,
classes at the close of August and continued
at least, below one's regular standard. The
until the latter part of the following June. But
thought to be kept in mind is that the time is
now many pupils, usually those not especially
summer, and that the work must be lighter
ambitious, demand their season to be from Oc-
without losing its worth.
tober until early June, with a generous vacation
The Resort Studio is for those teachers able
during the holidays. This loss of income during
and willing to invest money in their enterprise.
the remaining four months of the year entails a
The lesson place may be in a rented cottage or
very telling financial strain on teachers. The
bungalow, an ordinary studio building—plenti-
teachers must also condense a year's effort and
ful at modern resorts—or in the teacher's apart-
strenuousness into eight or nine months in or-
ments. This kind of Summer School appeals
der to get moderate results with pupils. This
mainly to people of means and, usually, to
condition has become so pertinent that many
adults only. For example, teachers of the large
prominent instructors have openly rebelled
Eastern cities make Atlantic City their summer
against it and sought remedies for its correc-
teaching place. The studies followed are any-
tion. Of these, the most generally accepted as
thing from the elemental to virtuosity.
possessing permanent value is the Summer
Customarily, well-known or eminent teachers
School.
conduct normal classes for young teachers at
This institution, for it has become an institu-
their resort studios, apparently with much
tion, is known under this and synonymous titles.
profit and success. Here, as in the simpler
But, irrespective of title or variance of procedure,
kind of school, the teacher must exercise good
its objective is the same, viz.: the study of music
judgment and modify the work in order to se-
under the most pleasant conditions during the
cure sufficient personal recreation.
hot and enervating months.
The third class, the Boarding School, is the
The Summer School permits the earnest and
most complicated of the various Summer School
ambitious student to continue his studies unin-
ideas. At the same time it contains the greatest
terruptedly and, therefore, beneficially, instead
possibilities for pleasure and profit. A few years
of losing valuable time in enforced idleness.
ago a clear-headed teacher, well known in a
Through it, the teacher is saved the financial loss
moderate-size Eastern city, rented a small farm
of a term's teaching, and is thus better equipped
in a secluded portion of the New Hampshire
with prosperity for improved efforts during the
hills. After furnishing the roomy house with
regular teaching season. And, finally, by it,
almost "simple life," but entirely adequate arti-
many otherwise indifferent students have been
cles, he installed a housekeeper built on com-
reclaimed musically.
mon-sense lines. Then he circulated a printed
Of course, music teachers ought to take some
pamphlet containing a cut and a brief descrip-
vacation during the summer. No profession is
tion of the farm and its healthful surroundings
All summer lessons should be shorter than among pupils, friends and acquaintances. This
more nerve-racking or debilitating. A straight,
all-the-year-around course without a refreshing those of the regular season, and be given dur- pamphlet merely invited a few select students to
respite of some kind would be unendurable to ing the cool of the morning and the late after- spend a period in the country, and the board
any teacher unless possessed of the constitu- noon, if possible. The classes in harmony and charged, it was explained, covered the cost of a
tion of the mythical perfect man. But no com- other theory require special planning to make comprehensive summer course in various
petent teacher need idly waste time during the them successful, happily done by the adoption branches of pianoforte study. The first season
summer period. A business man, when business of numerous social features in conjunction with this instructor cleared about forty dollars above
slackens, or for some reasons stops temporarily, study. A charming idea is to organize jaunts his expenses. But the second year was much
better, and the next year his receipts exceeded
the amount of his normal winter income for the
same length of time. Another teacher patched
Discovered and
up a dilapidated bungalow in an almost inacces-
Endorsed
sible part of the Catskill Mountains, rented
three pianos and a few articles of furniture, and
by
advertised for pupils among her city friends
IS A CLEAR-CUT SUCCESS
and the farmers in the neighborhood of her
bungalow. Her success, also, was very satis-
Concert Singers will find in this
factory.
GREAT AMERICAN BALLAD
Lack of space forbids the mention of numer-
a story and a melody unique—
ous other successful ones who have followed
the Boarding School plan or some modification
POSITIVELY A NEW "LOVE'S OLD SWEET SONG"
of it. But the two instances cited will suffice
to suggest many ideas to ambitious and earnest
Buy it NOW at Introductory Rate
teachers who have confidence in themselves.
The studies for the Boarding School may be
any kind of musical work. Frequently harmony,
THE HOUSE OF SONG FAME
theory, composition and a normal course are
9 EAST .17th STREET, NEW YORK
RYRIE BUILDING, TORONTO
tlie chief features of the curriculum. Boating,
(Continued on page 62)
devises advertising schemes and other business-
getting innovations to restore the normal flow
of receipts without delay. Along such lines
should the music teacher regulate the "vacation"
season.
Unless he or she be an exceptionally fortunate
individual, two problems confront every music
teacher at the close of the regular teaching sea-
son: The necessity of refreshing rest and re-
laxation, and enforced stoppage of steady in-
come. These problems are antonymous, be-
cause rest means a suspension of activities—the
source of income. The Summer School or class,
rightly conducted, reconciles both phases of the
matter, because it supplies both rest and money.
When it furnishes one to the detriment of the
other the method followed has been faulty.
There are three kinds of Summer Schools or
Courses in common vogue. The Special Course
in the teacher's regular locality; the Resort
Studio at a seaside or watering place not too
distant from the home town; and the Boarding
School in either an adjacent or far district.
Material for the Special Course may be
gleaned from the regular winter class, vacation
transients home from schools, city connections,
etc., and others whose winter vocations are too
onerous to permit of music study. The studies
and duties given to the first named of this va-
riety of pupils must be'different from that of the
regular season, unless the regular work be re-
quested. Pupils whose studies have been mainly
technical should be instructed in phrasing, mel-
ody-playing, etc., instilled in the form of a
repertoire of bright, attractive pieces. If their
fancy or desires turn to theoretic or technical
study, pleasant and attractively contrived
courses in harmony, theory, pedal study, em-
bellishments, octaves, or any particular branch
may be given. The "transients" may simply de-
sire a "brushing up," or some new selections,
or the correction of some "weakness." The
third class entail the hardest task. These stu-
dents may request a full course "by the end of
summer," or want instruction "just for their own
amusement;" or be more reasonable and be con-
tented with ordinary teaching. In any con-
tingency, the summer teacher, if rest be desired,
should accept only a strictly limited number of
these latter pupils, as they require the most
strenuous brand of tuition for even respectable
achievements to be noticeable.
"THE BAREFOOT
TRAIL"
John
McCormack
BOOSEY & CO.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
62
THE MUSIC TRADE
REVIEW
MAY
15, 1920
ENCOURAGING SUMMER MUSIC TEACHING—(Continued from page 61)
fishing, golf, tennis and "hikes" should form
part of the daily program, and novelties of all
kinds in the way of concerts, etc., may be de-
vised. Altogether, this is a very jolly con-
ception of the Summer School thought; and
perseverance, courage and ability place it with-
in the reach of every kind of teacher, irrespec-
tive of ordinary circumstances.
Three times the space of this article might
be devoted to suggesting the ways and means
cf other summer teaching methods besides the
three common ones outlined. Kvery teacher's
individual circumstances must guide his or her
judgment as to the best manner in which to
proceed.
The advertisement and conduct of the Sum-
mer School or class, particularly .the former, are
prime features in the organization of a suc-
cessful enterprise. The first mentioned requires
judiciousness and care as regards "get-up,"
content, tone and time of appearance and cir-
culation. By conduct is meant the establish-
ment and maintenance of a good character,
reputation and moral atmosphere in the school,
etc.
Proper advertisement consists of offering
something to the public in a manner calculated .
to bring the advertiser the greatest possible
measure of profit. It is n'ot possible, of course,
to suggest or expound in this limited space the
multiplicity of advertising ideas or schemes
which may be followed. The methods which
are suggested here are intended to fill the needs
of the very great majority of teachers in ordi-
nary conditions arrd circumstances. The large
city conservatories, or the more affluent teach-
ers, will have no difficulty in hitting upon the
campaign ,best suited to give them the returns
they wish.
Copy should be concise and unmistakable. It
should make no false promises, possess no
catches in phraseology and be printed in the
character best suited for the element it is to
reach.
Sensationalism in matter and type
should be tabooed.
A reasonable idea, which may be followed at
a small cost, is to have printed a letter giving
a well-composed outline of exactly what is
planned for the summer, with a sketch of the
advantages and pleasures and plans furnished
the reader. A small, neatly printed card con-
taining the length of the terms, courses of
study and rates of tuition, etc., arranged in a
tabulated form, should be inclosed in the let-
ter. This letter (or pamphlet, if you wish) may
be printed on the ordinary studio letter-head
An original twist, at increased expense, of
course, is secured by having a different tint of
paper from that in ordinary use; this is to sug-
gest distinctiveness in the summer work from
that of the winter. The mailing of the letter to
a select list will bring greater results than pro-
miscuous distribution.
An ad in a local paper, if not too expensive,
either alone or with the circulation of the let-
ter, often brings many responses. In preparing
copy for a newspaper avoid, saying too much
lest you crowd the space and destroy the effec-
tiveness of the "ad." A good and safe course to
follow in this regard is to prepare the copy in
several different forms and lengths and then
secure the advice of a competent compositor as
to the best display possibilities. This may take
a little extra time and trouble, but the results
will justify the outlay. The size of the space
depends entirely upon the monetary outlay.
The winter class should be informed of the
summer teaching plans as soon as possible, and
the pupils encouraged to discuss the matter with
parents and friends. This may result in many
changes in vacation itineraries to the profit of
the teacher. Care should be observed that the
class makes no misstatements of the teacher's
arrangements, lest misconstruction and mis-
understanding arise.
The time to begin advertising a Summer
School or class is very important. If a teacher
has had rumored by the class and others the
knowledge that she is to teach during the sum-
mer the letter and newspaper advertisement
should make their appearance from six to eight
weeks before the start of the teaching. If the
newspaper rates are not expensive the ad
should run weekly until the opening. The let-
ters may be sent out as fast as prospects are
located. During this period of advertisement
it will be found wise to keep the regular class
posted on all the latest news or information
which promise increased benefits and advan-
tages to the original expectations. Particular
circumstances and conditions are the best means
of telling a teacher when to begin advertising,
and our .suggestion applies merely to the gen-
eral run of teachers as we know them. Avoid
launching the rumors and advertising with a
great boom only to have them die out later
from lack of propagation. The safest plan is
a conservative start with the gradual building
of a climax, this to be reached about two weeks
before the beginning cf the class.
Xo matter what advertising scheme is fol-
lowed care must be observed that it contains
no bad taste or doubtful innovations. Handbills,
poor cuts, doubtful pleasure hints, possibilities
for the extravagant spending of money, etc.,
must be sidestepped at all costs. Also, do not
be penny-wise and dollar-foolish by indulging
in cheap and tawdry printing or in an indiscreet
adoption of colored inks to attract attention, in
lieu of the outlay of a little more money for
first-class work.
The matter of advising upon the conduct or
management of a Summer School is one of ex-
treme delicacy. Yet nothing is more impor-
tant for a school, particularly a boarding school,
than that it shall own an irreproachable reputa-
tion as regards character and morals. It is con-
sidered almost requisite for a teacher to request
references, or at least some information, from
every applicant to the resort or boarding school,
unless the applicant be known. This marks n '
reflection on the applicant and no fair-minded
individual would object to furnishing the re-
quested information. Of course, a teacher can-
not dictate personal habits to pupils or boarders,
but he can with propriety insist upon the ob-
servance of the school's rules. These rules
should be printed and placed in each pupil's
hands as soon as possible after enrollment.
That teacher will best successfully handle this
phase of the Summer School question who keeps
well posted on the pupils' individual charac-
teristics and develops tact.
* * *
There arc no fixed terms (in the sense of
periods) for pupils in Summer Schools or
classes. Pupils may study in periods varying
from one week to the entire season, and teach-
ers will be wise if they make provision for all
candidates for study irrespective of the num-
ber of lessons desired. However, if a teacher
be fortunate enough to secure definite arrange-
ments with pupils for regular periods similar
to the winter arrangements without altering the
summer character of his school, all the better.
The point to be considered is that the school
hopes for maintenance during a season in which
most music students do not actively study, and
must lay its plans to cope with unusual con-
tingencies. A good plan is to include every
acceptable pupil that conies along when time
and convenience permit.
The matter of tuition rates depends entirely
upon the teacher as under ordinary circum-
stances. However, payment in advance for all
contracted lessons should bo firmly insisted
upon, and in cases where this rule is not prac-
ticable or possible a comprehensive agreement
as regards payments should be made before
the first lesson is given. The teacher must ex-
ercise the utmost discretion when departing
from these rules. It is a very easy matter for
pupils to promise spending a certain period with
this or that teacher at the school, and then
alter their plans without a word to the teacher,
who, meanwhile, has reserved time for them.
No difficulty as regards this delicate but most
requisite phase of the summer teaching idea
need be experienced if the teacher displays com-
mon sense. Any fair-minded person will ap-
preciate the justice of the teacher's viewpoint
and will do his or her best to coincide.
A good idea relative to the collection of sum-
mer fees—one which inestimably relieves the
teacher of the bother and worry—is to engage
a secretary at a small wage, which may be paid
in lessons, or part board in a boarding school.
McKINLEY MUSIC CO.'S
New Hit Ballad
18 Cents
Jwkamnnif
—a waltz sensation
by OLIVER WALLACE
composer of
C" // A R 1. li V STRAIGHT
picked it for Imperial Rolls.
HE KNOll'S.
Siveeping the Far West like
a prairie fire—OUR BEST
SELLER.
DANIELS & WILSON, Inc
SAN FRANCISCO, CAL.
New York Office:
HINDUSTAN
145 W. 45th St.
} lil.NHl KUCKMANN

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