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THE MUSIC TRADE REVIEW
1920
AEOLIAN CO/S FORDHAM BRANCH MEETING WITH SUCCESS
Latest Branch to Be Opened by Aeolian Co. Has Already Established Itself as a Center for
Things Musical in Its Locality—M. P. Stein, Bronx Manager, Is in Charge
The new Fordham branch of the Aeolian Co.,
at 270 Fordham road, which was opened late
last month, as announced in The Review at.
the time, has already met with a measure of
success iliat proves the wisdom of the company
duties as manager of the Bronx branch of
the Aeolian Co., at 149th street and Third ave-
nue, where he has met with great success. He
has a thorough understanding of business con-
ditions in the Bronx, which will stand him in
Ready for the
Fast Ones!
Main Entrance and Reception Hall at Aeolian Co.'s Fordham Branch
Crowded Audience in Attendance at Opening Recitals
ir. making arrangements to cater directly to the good stead in handling the affairs of the two
people of that fast-growing section of Greater
stores.
New \ o r k . The new branch is in the center
The accompanying illustrations give some
of things in the Fordham district, and is most
idea of the general attractiveness of the new
attractively arranged, with plenty of space al-
Fordham branch. One shows the main en-
lowed for stock display and demonstration pur-
poses.
The opening of the new branch was marked
by a three-day series of Duo-Art and Vo-
calion recitals, which served to introduce the
Aeolian products to such Fordham citizens as
were not already familiar with them. The Ford-
ham section is suburban in character and is
filled largely with private residences and the
better class of apartments. The result is that
the prospects thus catered to by the new branch
are strictly of the worth-while sort.
The store is under the management of M.
P. Stein, who at the same time continues his
Part of the Roll and Record Section
trance, with the reception hall handsomely fur-
nished, and with the Vocalion records and Melo-
(!ee music roll departments located conveniently
in the front section. Another view likewise
Vim can save money on expensive Relinishitig
jobs with the use of Campbell's Varnish Repair
shows part of the music roll and record section,
Products.
while the third picture affords unmistakable evi-
Each Campbell Product is made for a specific
dence of the interest shown by the people of
Wood Finish Repair and is perfectly suited to the
Fordham in the opening recitals, when the Hall
use for which intended.
was crowded to capacity, botli afternoon and
Campbell's Products are composed of the high-
est class materials. Sold on 30 days' trial. If
evening.
Why Refinish?
any Campbell Product fails to give satisfaction,
it is returnable at full purchase price.
Write for booklet, "How to Re-
pair Damaiie tt> Wirnixlied Surfaces."
The M. L. Campbell Co.
713 East 19th St., Kansas City. Mo.
F. H. B. BYRNE RETURNS
F. H. B. Byrne, director of publicity for the
American Piano Co., returned to his desk on
Monday after a brief vacation spent at Hot
Springs, W. Ya.
Shoot in your fast ones!
We'll bat back harder
than ever before because
our factory is humming
along under the able
management of Mr. John
R. A. Lang, our new
superintendent of pro-
duction. We're still de-
layed here and there, but
we'll soon be one of the
fastest clubs in the piano
league with an A No. 1
chance to capture the
production pennant.
And while we're boost-
ing production, we're
still sitting tight on our
policy, long established,
of bettering Ricca quality,
month by month, year by
year.
and
97-99 Southern Blvd
NEW YORK CITY
Luigi Ricca founded the House of
Ricca in 1891. Mr. Ricca was one of
America's best known musicians. His
thorough musical knowledge coupled
with his piano making ideas enabled
him to produce a real musician's piano—
the Ricca.
The Ricca heritage of quality is now
being carried forward by the second
and third generations of the Ricca
family.