Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
MAY
15, 1920
THE
MUSIC TRADE
11
REVIEW
MAGAZINE PRAISES WORK OF NATIONAL MUSIC BUREAU
TRADE NEWS FROM ST. LOUIS
In an Article on "Music in America" the Pictorial Review Describes in Detail the Work of the. Business Is Good, Though Purchasers Are Be-
coming More Discriminating as to Prices—
National Bureau for the Advancement of Music—Results Immediately Apparent
» Earl Holland a Visitor—Other News
"If the National Bureau for the Advancement Week and telling you just how to go about hav-
ST. LOUIS, MO., May 10.—It takes more than
of Music keeps up its good work, as it has every ing a similar one. It will tell you how to start
intention of doing, the impetus that the war gave and train a community chorus, and how to in- fair Weather to make good business. St. Louis
to the musical development of this country will troduce music into your shops and factories, has been having fairly good weather the past
not be lost:"
it will advise about music in your school, your week, not as fair as May weather should be,
but not bad enough to prevent anybody from
It is thus that Montanye Perry begins an ap- church, or your home. The address is Na-
going to a piano store and buying a piano.
preciative article on "Music for America" in the tional Bureau for the Advancement of Music,
There is a growing disposition on the part of
May issue of the Pictorial Review, which has a 105 West Fortieth street, New York City."
piano men to admit that high prices are the
circulation of 1,600,000. T o C. M. Tremaine,
Mr. Tremaine said to-day that many inquiries
principal cause of the falling off of retail sales.
director of the Bureau, the publication of this from readers of the Pictorial Review in widely
This is shown by the return, in the advertising,
article in a magazine with so large a circulation separated parts of the country already have been
to the old lure of cheapness, which has not been
is particularly gratifying, as it was wholly un- received by the Bureau.
used for a good while. Now the dealers are
solicited by the Bureau. Like other progressive
trying to get stock they can sell at a price
periodicals,, the Review recognized the impor- WANAMAKER SALE A GREAT SUCCESS
that will look good to people who are looking
tance of democratic music in the life of the
for low prices. They seem to be able to get
1
American citizen and sought information of the Many Extra Sales in Piano and Music Depart- players at prices that enable them to offer
Bureau as to what was being done to promote
ment Result From Twenty Per Cent Price them at bargain rates.
it. The resultant article is particularly inter-
Reduction Covering All Classes of Goods
The artistic as well as the commercial side
esting as showing the progress being made in
of
music has exceptional representation among
the spread of music throughout the country.
The 20 per cent reduction sale which has been
"Now the National Bureau for the Advance- in operation in the New York and Philadelphia the employes of the music department of the
ment of Music comes forward with practical stores of John Wanamaker, as announced in Famous & Barr Go. Manager J. F. Ditzell's
plans for developing both the understanding and The Review last week and which was originated, staff includes four vocalists, a composer, a vio-
the expression of music throughout the coun- according to a statement issued by Mr. Wana- linist, a high-class pianist and a ragtime artist.
try," the writer continues. "Yes, we said maker, in an effort to break the wave of in- Almost every morning there is an impromptu
practical plans! Not all artists are impractical. creasing prices, has proved a great success and concert for half an hour before the business day
It is a joy to see the definiteness of the program has resulted in the sale of many pianos and starts, with the Chickering Ampico as accom-
panist. Employes of the salon assisted at a
. it has laid out and the efficiency with which it is player-pianos in the music department, which
was included in the general price reduction. Chickering Ampico concert Friday night for the
pushing it.
Advertising Club of St. Louis at the Century
"A movement for the creation of a national Every section of the large music department on Boat Club. The artists were Miss Mary Israel,
music conservatory in America has been the first gallery has been more than busy and soprano; Miss Grace Haddick, contralto, and
launched, and is backed by grand opera stars the sales force in the music roll, talking ma- Henry DePawloff, violinist. Miss Ethyle Jones
and other prominent persons interested in the chine, record and instrument sections have been alternated with the Ampico as accompanist.
growth of music in this country. The National hard put to keep up with the demands made up-
E. R. Kroeger, composer and pianist, gave a
Association of Music Merchants is taking the in- on them by music lovers from all parts of the
itiative in the matter and has voted to con- city. Morris R. Lamb, manager of the piano Knabe Ampico demonstration during the past
. tribute a percentage of its profits during the department, declared that his. sales force had not week, playing "Egeria" and "March of Indian
been as busy in many months as during the past Phantoms," which were recently produced for
. next year to swelling the fund.
week and that the demand covered all of the the Ampico in New York.
"New York's Music Week is a precursor of
Rosa Ponselle, who will be here this week at
other Music Weeks to be observed all over the many lines of instruments which are in stock.
the
Odeon, will be accompanied by a Knabe
country. Already many cities have their plans
piano, which will be furnished by the Conroy
under way, and the Bureau is showered with
WEEKLY RECITALS IN FORDHAM
Piano Co.
requests for instructions.
The East St. Louis branch of the Conroy
"Another activity which is being eagerly taken
The recently opened Fordham branch of the
Piano
Co., which has been upstairs at 208 Col-
up in many schools is the Music Memory Con- Aeolian Co. is being kept before the music lov-
, test. . . . The fullest instructions for this ers of that section through the medium of a linsvillc avenue, is moving downstairs and
event, from a list of musical selections to a series of Friday musicales at which various around the corner on Missouri avenue. The
model for the score-cards on whicli the con- artists of high standing appear, with the Duo- branch is in charge of Albert Disch.
Earl Holland, Western sales manager of the
testants record their guesses, may be secured Art piano and Vocalion as the featured instru-
from this Bureau. Or it will send you, on re- ments. The recitals without exception attract Q R S Co., who stopped off here Saturday on
his way home to Chicago from a trip which
quest, a booklet describing New York's Music capacity audiences.
included New Orleans, Memphis, Dallas and
Houston, says he found business conditions in
the South very good. He did not hear com-
plaints there and was surprised to hear that
St. Louis dealers were complaining.
The May Department Store Co., which con-
ducts the Famous & Barr Co. store here, has
announced a stock dividend of 33 1-3 per cent
and has increased the annual cash dividend on
common stock from 7 per cent to 8 per cent.
4
steps in our service
I—A qualified engineer makes a survey of your problem
on the ground.
II—An efficient force of engineers in the home office draw
up plans and specifications covering your individual re-
quirements.
Ill—An experienced operator tests out the installation and
instructs your operator in the operation.
IV—A consulting force in touch with several thousand
other operations advises you on new problems and
difficulties.
A service complete by kiln engineers who
are practical woodworkers
GRAND RAPIDS VAPOR KILN
Grand Rapids, Michigan
Western Vapor Kiln Co., Seattle, Wash.
USING SOME BIG ADVERTISING
In a recent issue of the Houston (Tex.)
Chronicle the name of Thos. Goggan & Bro.
was attached to two full-page advertisements,
one devoted entirely to Q R S music rolls and
the other divided three-quarters for sheet music
and one-quarter for small musical instruments.
Both pages were attractively designed and were
published to mark the fifty-fourth anniversary
of the establishment of the Goggan business,
advertising particularly the fact that the com-
pany handles everything in music.
GREECE PROHIBITS PIANO IMPORTS
A cablegram from the American consul at
Patras, Greece, is to the effect that the Greek-
Government plans to prohibit the importation
of pianos and player-pianos for a period of one
year. These instruments are included in a list
of imports which are prohibited in the move-
ment to improve the status of Greek exchange
conditions.