Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
44
THE MUSIC TRADE REVIEW
DISTINCTIVE CHENEY PUBLICITY
JANUARY 10, 1920
MID-WEST EDISON JOBBERS' CONVENTION A SUCCESS
Cheney Talking Machine Being Featured in Na-
Herewith is shown a photograph of the re- ficials, advertising experts and Edison jobbers
tional Magazines in Very Striking Manner— cent Mid-West Edison Jobbers' Convention, from the Central and Western part of the coun-
Ads Prepared Along Original Lines
A great deal of interest has attached to the
debut of the Cheney talking machine in national
advertising in the January issues of general pub-
lications.
In a very novel way, the familiar household
scenes have been cast aside and portraits of
the instruments have been painted in oil. As
in portraits of men and women, the instrument
carries the center of attention and the back-
ground is merely suggestive of the setting. The
merest trace of design indicates tapestry—a
table in period design and a leathern shield indi-
cate the type of room in which the instrument
is located.
Reproduction of the illustrations from cil
pain tings gives the advertisements a richness
and character which is very interesting—a:id
although the details of design and decoration of
the cabinets are but suggested, the casual ob-
server gets as vivid an impression as though he
had a photograph of the instrument before him.
So many of the finest ideas in advertising pres-
entation had already been adapted for phono-
graph advertising that it seemed difficult to
imagine a new variation. Cheney advertising,
however, stands apart from others distinctly,
having originated a style all its own and in
keeping with the message presented.
NEW POST FOR RAYMOND ATKINSON
Appointed Purchasing Agent for Newark Plant
of General Phonograph Corp.
Those in Attendance at Chicago
held at the Congress Hotel, Chicago, full details
of which appeared in The Review recently. The
convention was attended by Edison factory of-
Gathering of Edison Jobbers
try, who carefully considered many new plans
for featuring the Edison phonograph more in-
tensively and interestingly than ever.
LECTURES ON MUSIC APPRECIATION OPENING NEW GRAND RAPIDS BRANCH
State College of Washington Announces First
of Eighteen Extension Lectures at Sherman,
Clay & Co.'s Recital Hall in Spokane—How
Victor Dealers Help in This Important Work
General Phonograph Corp. Opening a New
Branch in Michigan, With A. W. Fritzsche
as Manager—Full Line to Be Handled
The General Phonograph Corp. is opening a
January 5. — The State new branch in Grand Rapids, Mich., in order
College of Washington, Division of General Col- to give maximum service and co-operation to
Otto Heineman, president of the General lege Extension, has announced the first of a the manufacturers in this important territory.
Phonograph Corp., New York, announced this series of eighteen college extension lectures on A. W. Fritzsche, who has been a member of
week the appointment of Raymond Atkinson as "Music Appreciation," to be given by Professor the sales organization of the General Phono-
purchasing agent for the new Newark works, Alfred H. Meyer in the recital hall of Sherman. graph Corp. of Illinois, has been appointed
which were recently completed. Mr. Atkinson is Clay & Co., Victor dealers in this city. The manager of this new branch, assuming his new
well qualified to fill this important post, as for course is given with the Victrola and Victor duties the first of the year.
several years past he has been purchasing agent records. Beginning with folk song and dance
During the past year the demand for the prod-
at the company's executive offices in. New York. and extending through the larger vocal and in- ucts manufactured by this company has iircreased
His intimate familiarity with the many details strumental forms, the course presents in a most s:, greatly in Grand Rapids territory that Otto
incidental to the equipment of the new Newark comprehensive manner the field of music appre- Heinemau, president of the company, decided
works will give him an opportunity to render ciation. For satisfactory attendance on the that the opening of a branch in that city would
efficient service and co-operation to the factory course and passing a final examination the State enable the company to co-operate with talking
executives of this mammoth plant.
College of Washington will give one hour's machine manufacturers to the highest possible
Mr. Atkinson is succeeded as purchasing credit toward the A. B. degree, which may be degree. The complete line of motors, tone arms,
agent at the executive offices by Lawrence Samp- submitted as an elective credit in any depart- etc., manufactured by the company will be
ment.
ter, who is doing excellent work in that post.
handled in Grand Rapids.
This is another splendid example of co-opera-
NEW QUARTERS IN JACKSON, MICH. tion between a dealer and an educational insti-
TWO NEW INCORPORATIONS
tution, with credit and benefit redounding both
The Century Phonograph Co., Inc., New
The Barnard Music Co., Jackson, Mich., has to the dealer and the community.
moved to a new location at 231 South Mechanic
In a similar way the Perry B. Whitsit Co., of York, has been incorporated with a capital
street, that city, where they occupy the entire Columbus, Ohio, co-operates with the Columbus stock of $10,000 by A. and C. Coco and G.
building. In addition to handling Baldwin Normal School by donating the use of their re- Chiavaro, 2233 Second avenue.
pianos the company gives particular attention to cital hall, Victrola and records. Professor
A new Manhattan incorporation is that of the
the Brunswick phonograph and records and the Thomas Scott Lowden conducts his regular Nor- Talking Picture Records Co., with a capital of
new quarters provide for a large Brunswick de- mal School courses in music appreciation and $25,000. The in corporators are P. Loff, C. J.
nnrtnient.
Post and J. M. Battey, 440 Riverside Drive.
opera study at this Victor retail store.
SPOKANE,
WASH.,
•/frmours Violin Strings
Satisfy Your Customers
11 Trovatore
La Melodia
Armour
In addition to their tine tone qualities, Armour's Violin Strings are recognized
by professionals as the most durable on the market. They are made by an indi-
vidual process and are the successful result of a series of long-continued experi-
ments in the endeavor to produce a durable string with brilliant qualities.
You can fully guarantee Armour's Violin Strings to satisfy all classes of trade.
The Armour name is inseparably associated with goods of superior quality. As a
result of our continuous advertising campaign, our strings sell readily. This rapid
turnover makes it possible to do a profitable business in Violin Strings, with little
capital.
When Your Customers Demand Highest Quality Sell Armours
ARMOUR ^COMPANY
Musical String Department
CHICAGO
5014